1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    In smart prose with a light touch, Goners reveals the last days, hours, and moments of 50 notable and notorious figures in history such as Alexander the Great, John Belushi, Billy the Kid, Joan Crawford, Princess Diana, Charles Dickens, Cary Grant, Ernesto Che Guevara, Harry Houdini, Bruce Lee, Marie Antoinette, Pablo Picasso, Tupac Shakur, and Andy Warhol. You’d have to read 50 biographies to get all the in-depth information that author Gordon Kerr has compiled under one cover.  Read straight through or just dipped into, Goners is a compelling and curious ride.

    Author Mark Wilkerson interviewed Townshend himself and several of Townshend's friends and associates for this biography.

    However, I love a man and many say this makes me an evil person.' On 24 March 1962, when Emile Griffith stepped into the ring in Madison Square Garden to defend his world title against Benny Paret, he was filled with rage. During their weigh-in, the Cuban challenger had denounced Griffith as a 'faggot' and minced towards him. In the macho world of boxing, where fighters know they are engaged in the hurt game, there could be no greater insult. At that time, it was illegal for people of the same gender to have sex, or even for a bar to knowingly serve a drink to a gay person. It was an insinuation that could have had dangerous consequences for Griffith - especially as it was true. In the fight that followed, Griffith pounded Paret into unconsciousness, and the Cuban would die soon after, leaving Griffith haunted by what he had done. Despite this, he went on to fight more world championship rounds than any other fighter in history in a career that lasted for almost 20 years. In Donald McRae's first sports book in more than a decade, he weaves a compelling tale of triumph over prejudice - Griffith was black, so doubly damned by contemporary society, but refused to cower away as society wished. A Man's World, longlisted for the William Hill Sports Book of the Year, is sure to become a classic piece of sports writing.

    Pull up a chair and watch the world's most exciting chess endings. Then become an endgame master!Winning Chess Endings explains how to:*Relentlessly find checkmates, from easy to hard, in all basic endgame patterns*Master the intricacies of King and Pawn Endings*Win consistently in the most common endgame--the Rook ending*Master the pros and cons of Bishop vs. Knight Endgames*Seize the advantage in Rook Pawn and Queen Pawn endings*Play like a grandmaster in solitaire endings

    With exclusive access to the RCA vaults, producer Ernst Jorgensen brings to intimate life every moment that Elvis spent in the studio--from the spontaneous joy of his early sessions to the intensely creative periods of his later career. At once the definitive recording session guide and a compellingly readable narrative, this is the ultimate companion to the singer and his songs.

    He died in 1965 virtually unrecognized, yet in the following years his work and thought have attracted and intrigued an international audience. Now this comprehensive biography gives a pivotal poet his due. Based on interviews with scores of Spicer's contemporaries, Poet Be Like God details the most intimate aspects of Spicer's life-his family, his friends, his lovers-illuminating not only the man but also many of his poems. Such illumination extends also to the works of others whom Spicer came to know, including the writers Frank O'Hara, Robert Duncan, Denise Levertov, Helen Adam, Robin Blaser, Charles Olson, Philip K. Dick, Richard Brautigan, and Marianne Moore and the painters Jess, Fran Herndon, and Jay DeFeo. The resulting narrative, an engaging chronicle of the San Francisco Renaissance and the emergence of the North Beach gay scene during the 50s and 60s, will be indispensable reading for students of American literature and gay studies.

    This guidebook includes the island's history, culture and all of its significant archaeological sites. It also contains all of the practical information needed for your visit, including island activities and up-to-date restaurant and shopping recommendations. It will also tell you the best times to visit the sites in order to get the optimal light for photography and to avoid the crowds, as well as many other 'local' tips that no other guidebook will tell you. Contains over 100 color photos of Easter Island, as well as color maps of both the island and the one town, Hanga Roa. New, Updated edition (2014).

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    He returned some 20 years later with a wife, four children and the internationally renowned tour company - Contiki Holidays.Written by the founder of Contiki, Only Two Seats Left is the incredible story of how a simple idea with a starting capital of just 25 pounds became a worldwide travel company with an internationally recognised iconic' brand name. To date over two million young people have had the Contiki Challenge.Only Two Seats Left is one of Australasia's great untold business success stories. A touching blend of autobiography, business insight and travel tale all rolled into one book readers won't want to put down.Discover the raw realities of John's journey of difficulties, failures and his most valuable secrets to successful entrepreneurship.In this altogether inspiring narrative, Only Two Seats Left encompasses entrepreneurship, leadership, risk taking, team work, branding, competition and surviving tough times John's personal journey creates a thoroughly entertaining read for anyone who's ever dreamt of taking a risk with that first bold step to venture into the unknown.

    Acclaimed by Capablanca, Keres, and other greats.

    Along the way, he also addressed Batman with his multi-layered ARKHAM ASYLUM and his literary "Gothic" storyline. Callahan examines all five works in detail, drawing out their evolving themes and exploring Morrison's sometimes difficult texts in plain language. Rounding out the volume: an exclusive interview with Morrison, a foreword by popular comics writer Jason Aaron, and an appendix addressing Morrison's even earlier, shorter work. From Sequart Research & Literacy Organization. More info at http: //Sequart.org

    The black mass crashed through the local school. 144 people were killed. 116 were schoolchildren. Gaynor Madgwick was there. She was eight and severely injured. In this book, Gaynor tells her own story and interviews people affected by the day's events. "Gaynor Madgwick was pulled injured from one of the classrooms where her friends died. She was left behind to live out her life. This is her story, sad, sweet, sentimental, and authentic. I commend it to you." - Vincent Kane, Broadcaster "Gaynor Madgwick's sense of injustice is palpable in her clear, riveting account of this scandal and its human cost. Despite everything, however, she is not bitter and retains the quiet dignity that is, perhaps, the true and lasting legacy of Aberfan." - Frank Olding, Planet Magazine "Madgwick does not dwell too much on the politics of Aberfan, and this is left largely to an incisive introduction by the veteran broadcaster, Vincent Kane, who leaves us in no doubt where the responsibility lay for the disaster. Thankfully Madgwick has now found happiness after a troubled life, having had to live with the guilt of the survivor for all her life. And writing so sensitively has helped her to come to terms with what happened in 1966. This is certainly not an easy book to read, but as noted by Lord Snowdon, it should and must be read by all of us in memory of those who died, whilst not forgetting those who also survived this tragic event." - Richard E. Huws, Gwales

    Their hits, including Golden Brown, No More Heroes and Always The Sun, were written against a background of spectacular success, dismal failure, drug dependency, financial ruin, infighting and misfortune. Understandably, the band have been loath to reveal the true meaning behind their songs, instead revelling in the mystery and confusion they created. As a response to David Buckley's one-sided biography of the band (No Mercy, Hodder & Stoughton, 1997), Hugh Cornwell, founding member and songwriter, is determined to set the record straight, displace the myths and explain for the first time the real stories behind The Stranglers, his departure and the origins of all their songs.

     The Viking Age! A brief footprint in the course of history that impacted generations hundreds of years into the future. You will dive into the depths of Scandinavia to find out what made the Vikings the most feared group of people in the European Middle Ages. Experts at warfare and navigating the high seas, the Vikings were on a mission and would not let anyone stand in their way! Brutal conquerors they were, but the Vikings were no mere savages. The Vikings had a unique culture and society that spread much influence through transcontinental trade and exploration into unknown worlds. Navigate the Vikings' journey from their first encounters with the inhabitants of the British Isles to their discoveries of Greenland and North America. Along the way, meet some of the most famous Vikings to ever walk the face of the Earth. You will meet the infamous legend Ragnar Lothbrok whose very existence is shrouded in mystery. Step into the shoes of the first European explorer to step foot onto the lands of North America, Leif Erikson. Countless other warriors, kings, and explorers left their mark that paved the path the world has taken to this very day. Get your copy now! Relive their journeys through the eyes of a Viking and discover the makings of this fascinating civilization!