And lost a lot.One afternoon he added up how much he had squandered during the course of his professional career. It made for uncomfortable reading...Manchester United £60,000Newcastle United £1,102,000Blackburn Rovers £3,510,000Leicester City £1,050,000Sheffield United £670,000Bradford City £15,000 Glentoran £43,875Total (plus extras) £7,215,875That day seemed a world away from 1993 when he burst on to the scene as a fresh-faced young star with Manchester United. A dark-haired lad from the streets of Northern Ireland with a God-given talent, he was dubbed the new George Best.One of the famous Fergie fledglings, he made his debut aged just 17 before moving on to Kevin Keegan’s Newcastle where he came so close to landing a Premiership title winner’s medal. International caps piled up too. It was a thrilling adventure. Flying down the wing and sharing pitches and dressing rooms with legends, but behind the success and glamour, it was a different story.Like Best, Gillespie had a talent for self-destruction. He liked a drink and there were women but they weren’t causing a big problem – it was keeping hold of the millions he had earned from the game that ultimately proved his downfall.It wasn’t just about gambling. A nightmare ordeal during a training break in La Manga landed him in jail for a crime he did not commit. Then, in 2010, Gillespie became headline news again when a series of flawed business deals saw him declared bankrupt.How Not To Be A Football Millionaire is one of the most honest autobiographies you will read, about a player who lived the football life to the full.It tells a fascinating and moving human story of the darker side of the glory game. About winning and losing, fortune and fate, hope and heartache... About having the world at your feet and being left to ask yourself: ‘Where did it all go wrong?

    Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.The key to activating customer chatter is the realization that same is lame. Nobody says let me tell you about this perfectly adequate experience I had last night. The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.Talk Triggers contains: - Proprietary research into why and how customers talk - More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses - The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) - Surprises in the text that are (of course) word of mouth propellantsConsumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    He hits people with pile driver force. Running backs and pass receivers shudder with expectation as the charging free safety crashes into them. Surprisingly, Jack Tatum is a gentle man off the gridiron. Though he loves the combat, he hates the injuries that result, some permanently, and he has been responsible for his share. He also hates the cheap shot. Tatum says enforce the rules...cut down the injuries and allow the game to be played with some degree of civilized behavior. This is the only sport, except for boxing and hockey, where everyone is inevitably injured because the rules don't provide for adequate safety. The classic combat of the gridiron began for Tatum, an under-privileged kid, in Passaic, New Jersey, where he became just about the most celebrated football player that area of the country had every produced. Tatum makes no apologies for his roughness; but he says the wold picture and was strongly moved by the terrible accident which paralyzed Darryl Stingley after Tatum hit him in a pres-season game. In the book, Tatum evaluates the players, especially the quarterbacks, the coaches, his teammates, the fans and the total ambiance of the football experience in a hardhitting colorful style.

    Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success – sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you’re gone?What will be your legacy?

    

    This insider's view of the humorous and bizarre journey of a World Series champion pitcher turned color commentator will delight Pirates and baseball fans alike. Recounting his first years in the Major Leagues and his battle with the baffling condition that would ultimately bear his own name, Steve Blass tells the story of his life on and off the field with a poignant, dazzling wit and shares the life of a baseball player who had the prime of his career cut short.

    This book is the story of a man who has decided to come in out of the cold, to clear his conscience, and to share the hard lessons he has learned. Line drawings.

    Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and cautionary look at the way it is transforming our lives for better and for worse.The current design and function of the web have become so familiar that it is easy to forget that they grew out of programming decisions made decades ago. The web’s first designers made crucial choices (such as making one’s presence anonymous) that have had enormous—and often unintended—consequences. What’s more, these designs quickly became “locked in,” a permanent part of the web’s very structure. Lanier discusses the technical and cultural problems that can grow out of poorly considered digital design and warns that our financial markets and sites like Wikipedia, Facebook, and Twitter are elevating the “wisdom” of mobs and computer algorithms over the intelligence and judgment of individuals. Lanier also shows:How 1960s antigovernment paranoia influenced the design of the online world and enabled trolling and trivialization in online discourseHow file sharing is killing the artistic middle class;How a belief in a technological “rapture” motivates some of the most influential technologistsWhy a new humanistic technology is necessary. Controversial and fascinating, You Are Not a Gadget is a deeply felt defense of the individual from an author uniquely qualified to comment on the way technology interacts with our culture.

    Madoff was taken away from his posh Manhattan apartment in handcuffs, accused of swindling thousands of innocent victims-including friends and family-out of billions of dollars in the world's largest Ponzi scheme. Madoff went to jail; he will spend the rest of his life there. But what happened to his devoted wife and sons? The people closest to him, the public reasoned, must have known the truth behind his astounding success. Had they been tricked, too? With unprecedented access to the surviving family members -- wife Ruth, son Andrew and his fiancéee Catherine Hooper -- journalist Laurie Sandell reveals the personal details behind the headlines. How did Andrew and Mark, the sons who'd spent their lives believing in and building their own families around their father's business first learn of the massive deception? How does a wife, who adored her husband since they were teenagers, begin to understand the ramifications of his actions? The Madoffs were a tight-knit and even claustrophobic clan, sticking together through marriages, divorces, and illnesses. But the pressures of enduring the massive scandal push them to their breaking points, most of all son Mark, whose suicide is one of the many tragedies that grew in the wake of the scandal. Muzzled by lawyers, vilified by the media and roundly condemned by the public, the Madoffs have chosen to keep their silence -- until now. Ultimately, theirs is one of the most riveting stories of our time: a modern-day Greek tragedy about money, power, lies, family, truth and consequences.

    From translator and assistant to Sir Bobby Robson at Barcelona, to Champions League-winning manager at Porto and on to turning Chelsea into one of Europe`s most successful clubs, followed by Champions League victory at Inter-Milan, and now manager of Real Madrid, Jose Mourinho`s ascent has been rapid. Backed by Abramovich`s billions, Mourinho weeded out those not fully committed to his methods, made several astute signings and improved the performances of many Chelsea stars. The result: in his first season in 2005, Chelsea won both the Premier League title and the Carling Cup, followed by another title the following season. Mourinho then left for Inter-Milan where he delivered a treble in his second season in charge, and is now tasked with bringing Real Madrid`s `Galacticos` the silverware they crave. Further Anatomy of a Winner is an intelligent, analytical and now fully updated account of the life and psychology of one of the greatest football managers.

    With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.

    Every ministry leader wants to hear these words when they meet their Lord. But what does successful ministry look like?There are many books on leadership strategies and church structures, but this one looks at what matters most: the character and attitude of church leaders. It recognizes that the spiritual health of the church leaders in large part determines the spiritual health of the congregation and therefore the success of the ministry.In this short, punchy, challenging and at times surprising book, Rico Tice draws on decades of experience in church leadership to call fellow pastors and others with oversight of areas of church ministry to define success biblically, fight their sin, lead themselves and serve their churches.A must-read on pastoral leadership for pastors, elders, worship leaders, youth leaders and anyone else with a leadership role in church ministry.

    At first unable to run 400 metres without stopping, Laura has now completed five marathons, the most recent in under four hours. Along the way, Laura learns countless lessons about running, most of them the hard way. But most importantly this self-confessed couch potato learns to love running. As well as offering inspiration and motivation to get out there and run, her book offers tips on how to make running easier and more enjoyable. Offering practical information on buying the right kit, choosing the best race and what to do on race day, it also tackles the important running questions you might be embarrassed to ask – like when will it get easier? And what happens if I need the toilet?

    The process of finding these elite athletes is not simply a matter of jotting down some movements on a piece of a paper. Nor is it random, although the best athletes are prepared for any physical challenge. The purpose of this book is to chronicle the process used to develop and refine the events that tested the best athletes in the world in 2017. Dave Castro, Director of the CrossFit Games, will take you from the early stages of the season to the end of the final event in Madison, and he’ll share detailed thoughts on every aspect of the competition, including the workouts of the Open and Regional rounds. In 2017, this is how Castro constructed the tests that defined the CrossFit Games and determined the Fittest on Earth.