A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

    Longtime skateboard artist Sean Cliver put together this staggering survey of over 1,000 skateboard graphics from the last 30 years, creating an indispensable insiders' history as he did so.Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as: Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk.The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face.

    Literary journals bound by magnets, or designed to look like junk mail. The sharp wit, gorgeous design, and playful why not invention of independent literary publisher McSweeney's have earned it a large and loyal following and made its journals, books, The Believer magazine, and Wholphin DVDs collectible favorites of readers and graphic designers alike. Created by the McSweeney's staff to commemorate their 11th (or 12th) anniversary, this book showcases their award-winning art and design across all the company's activities. It features hundreds of images, interviews with collaborators such as Chris Ware and Michael Chabon, and dozens of insights into McSweeney's quirky creative process and the visual experience of reading.

    Chock-full of tips, hints, and step-by-step illustrations, Modern Cartooning gives artists of all ages the tools they need to let their imaginations run wild.

    Everywhere you look, from group photos, to school graduation or sports portraits, to magazines, movie posters, and DVD covers, chances are, you ve seen compositing. In "Photoshop Compositing Secrets," Matt Kloskowski takes you through the entire process behind creating convincing, well-executed, and captivating composites. You ll see how to create images that run the gamut from real-world portraits for corporate, graduation, or group photos to sports portraits, templates, and collages, and even the surreal, dramatic composites that clients clamor for. You'll learn: One of the most important secrets to compositing: how to master selections in Photoshop (yes, even wispy hair), What background color, and camera and lighting setups work best for compositing, How to move a subject from one background to another, and the Photoshop lighting and shadowing techniques to make it look real, And all the Photoshop tips, tricks, and special effects you need to pull off a convincing, professional composite. No matter if you're a professional, an aspiring professional, or a hobbyist, "Photoshop Compositing Secrets "will sharpen your skills and open up a whole new avenue of photographic expression in an easy-to-understand way that will have you creating your own composites in no time.

    Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

    A fascinating fantasia on an elementary theme."And Elysabeth Yates Burns McKee, from Design Book Review says that "perhaps the most successful aspect of The ABC's is its ability to elucidate complexand fundamentaltheroetical aspects of the Bauhaus program."

    Each artist received the same brief: to design all 26 letters of the Latin alphabet within the limits of a single page of the book. The result is a unique typographical sourcebook featuring over 150 specially designed, original alphabets exclusive to this book.

    Sixteen accomplished contributors—including calligraphers, painters, collagists, card makers, fiber artists, and graphic designers—give their personal perspectives on lettering. They all offer their favorite tools, how they use them, their signature technique with step-by-step instructions and photos, and an alphabet sampler of their own font. Gorgeous gallery images of each contributors work are also included. Contributors include:Andy Ainger   •   Francois Begnez   •   Flora Chang   •   Barbara Close   •   Philippe Debongnie   •  Karyn Denten   •   Aimee Dolich   •   Lisa Engelbrecht   •   Pam Garrison  •   Stine Kaasa   •   Rhianna Lederman   •   Martha Lever   •   Linda Schneider   •   Jessica Swift   •   Madeline Tomkins   •   Lori Vilegen   •

    But Gregor Muir knew them at the start; his unique memoir chronicles the birth of Young British Art. Muir, YBA’s ‘embedded journalist’, happened to be in Shoreditch and Hoxton before Jay Jopling arrived with his White Cube Gallery, when this was still a semi-derelict landscape of grotty pubs and squats. There he witnessed, amid a whirl of drunkenness, scrapes and riotous hedonism, the coming-together of a remarkable array of young artists – Hirst, the Chapman brothers, Rachel Whiteread, Sam Taylor-Wood, Angus Fairhurst - who went on to produce a fresh, irreverent, often notorious form of art - Hirst’s shark, Sarah Lucas’s two fried eggs and a kebab. By the time of the seminal Sensation show at the Royal Academy YBA had changed the art world for ever.

    But nothing equals Noah’s incredibly beautiful, odd, and often humorous pieces: they’re made from an astounding variety of materials, from toothpaste to melted candle wax, from tea leaves to plastic straws. One is even carved into a watermelon! (Yes, it was eaten.)Each of the 150 skulls shown is accompanied by a brief description and fun anecdotal stories. As a bonus, there are four skull projects to make. Irresistibly merging pop, Internet, and craft culture, this fantastic collection provides an inspiring example of how to find creative potential in every aspect of daily life.

    Since founding his Toronto-based studio in 1985, Mau has become one of the world's most sought-after designers. He became an international figure following the publication of the groundbreaking and award-winning volume S,M,L,XL, which he designed and co-authored with Dutch architect and recent winner of the Pritzker Architecture Prize, Rem Koolhaas.Written by Mau and conceived and designed by BMD, Life Style is a collection of playful and critical statements about the visual and cultural trends that influence today's image-driven environment. The book showcases the methodology, philosophy, world view and projects of BMD.With over 1,000 images and available in a variety of luminous satin covers, each reader can choose his/her colour to match his/her life style.

    Jane Austen Cover to Cover compiles two centuries of design showcasing one of the world’s most beloved and celebrated novelists. With over 200 images, plus historical commentary, Austen trivia, and a little bit of wit, this fascinating and visually intriguing look back is a must for Janeites, design enthusiasts, and book lovers of every age.

    Sahre explores his mostly vain attempts to escape his "suburban Addams Family" upbringing and the death of his elephant-trainer brother. He also wrestles with the cosmic implications involved in operating a scanner, explains the disappearance of ice machines, analyzes a disastrous meeting with Steely Dan, and laments the typos, sunsets, and poor color choices that have shaped his work and point of view. Two-Dimensional Man portrays the designer's life as one of constant questioning, inventing, failing, dreaming, and ultimately making.

    He encouraged the fledgling painters, musicians, writers, and dreamers to break rules and think outside the box. Most of all, he encouraged them to make good art.The book Make Good Art, designed by renowned graphic artist Chip Kidd, contains the full text of Gaiman’s inspiring speech.