Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    Each day, it gets progressively more distracting. Just think for a moment. How many times have you checked your phone, your email, your Facebook, and other social networks... within the last hour? The upside of all these distractions has also created a lot of opportunities: More job opportunities, more creative outlets, and more social connectedness. To develop and maintain focus today, you must learn how to find balance in your life. You need the tools that will help you discipline yourself to step away periodically from the buzz and beeps of cell phones, the internet, and social media. You must assess and reassess what you want out of life, and focus on the different actions you can take to achieve those goals that you REALLY strive to achieve. Focus Forward - How to Focus Your Mind to Rid Yourself of Distractions, Maximize Your Time, and Achieve More contains long-term and short-term activities that will help manifest, cultivate, and maintain focus and flow in your daily life. Simple exercises like organization and outlining goals go a long way in helping you get through the day, but in order to achieve an overall sense of focus, you must also assess your passions, your inhibitions, and your fears. Becoming a conscious and concentrated individual means more than having a set plan -- it means having the fluidity to accept change, manage setbacks, and keep moving forward. Get Focus Forward - How to Focus Your Mind to Rid Yourself of Distractions, Maximize Your Time, and Achieve More today and get the tools you need to get yourself focused.

    It is the misunderstanding of the ‘function’ of individual thought systems that causes the problems, pain and suffering in the world. This ‘reactive’ thinking interferes with the flow of creative intelligence. When busy thinking subsides, new thought is available, and with it, innovation and resilience. The ‘trick,’ is simply to see how the ‘trick is done’. That’s it, no more. No processes, just an understanding. I point towards this understanding of the ‘human operating system’, which turns cause and effect, completely inside-out.What if you were able to live a perfect, happy life, effortlessly... right now!? What if you discovered the secret that has been talked about by mystics throughout the ages, that was not only incredibly simple but was also accessible to you without doing a thing? What if every area of your life could be improved with one realisation, one thought, one simple understanding? Damian Mark Smyth is a teacher of this understanding and he takes you through the most common misunderstandings and misconceptions to help you realise that humanity has, for the most part, been looking in the wrong direction when it comes to happiness. The ‘outside-in’ world of fame and money is not the way to be fulfilled - just look at the amount of rich and famous people in rehab and therapy. His approach is more in tune with who you really are. From relationships to money, the business environment, parenting to sport and even addiction, Damian will show you where the secret lies and how you too can access it.Here is what readers are saying about ‘DO NOTHING!’: I can’t believe how powerful this book is! “I’m impressed with this book. Read DO NOTHING! The wonders of the internal universe await.” Jack Pransky Ph.D (Author of ‘Somebody Should Have Told Us!’)This book is amazing!This is not the kind of book that teaches you, it is a book that TOUCHES you...I am now a big step closer to loving life.DO NOTHING! goes straight to your heart, it is a piece of music as much as a written text.It is very, very CONTAGIOUS!!! There is a happiness virus somewhere in the text! You open the book & have no choice but to get infected by itDO NOTHING’S chapter on money is one of the more useful things I’ve read in my life.Without this book, my life would be very different right now (and not in a good way!).DO NOTHING! is the missing link! Ever had trouble with stress, depression, anxiety, doubt or fear? This book will revolutionise the way you live.I just wish I’d read it earlier!! This is what the author, Damian Mark Smyth says himself about the Principles outlined within the pages of ‘DO NOTHING!’: “There are three formless facts that create our reality from moment to moment. Like gravity, they exist whether we believe them or not. With them, not only do we create our world through our thoughts, but we also create our world ‘of thought’. Merely by having an understanding of how they work allows us freedom from worry, stress and fear and opens us up to the infinite potential of the universe through creativity, compassion and love. And the way to access this inner source of wisdom is to DO NOTHING! Because we already have it. As the saying goes: “You are already enlightened, you just don’t know it yet...”

    Shad Helmstetter’s latest book, “365 Days of Positive Self-Talk,” is wonderfully uplifting as a daily inspirational guide, with positive selftalk messages for every day of the year. Along with the powerfully motivational self-talk messages, the book includes dozens of helpful and informative “Self-Talk Tips” throughout the book, giving readers a clear understanding of how self-talk works, and how to apply it in every area of their lives. (This book is a perfect gift for yourself, and for everyone you care about.)

    He shows readers how to break bad habits such as selling themselves short and blaming others. He also shows how to learn to move out of the past into the future and learn to accept and enjoy full responsibility for one’s life and actions.Schwartz has written a classic in the league of THINK AND GROW RICH by Napoleon Hill. He shows readers how to:Influence people• Achieve goals faster• Feel happy and fulfilled

    Through an exhaustive, evidence-based analysis of medical research, the study concludes that MS is a disease largely determined by lifestyle factors. Showing that people with MS who modify their diet, their exercise habits, and other aspects of their lifestyle can stabilize the illness and potentially recover, these recommendations will change the lives of thousands of people with MS and support their loved ones.

    

    What if we could definitively say: “If you do this, you will achieve a happier and healthier life?” What if we could unlock the key to happiness? Enter Science.In an all new special edition from TIME, The Science of Happiness: New Discoveries for a More Joyful Life , editors investigate exclusive, cutting-edge research from the Lee Kum Sheung Center for Health and Happiness. Focusing in on the debate surrounding whether or not there is a direct relationship between happiness and health, this special edition explores the factors that affect happiness in three outlined sections - mind, life and spirit – and considers aspects such as positivity, optimism, purpose, family, finance, spirituality, and gratitude, in order to examine happiness from different angles. Although the research included in The Science of Happiness is a work in progress, it is a step toward unlocking the key to happiness by grounding a cute catchphrase in fact and science.

    In this book, Mari Grinde Arntzen asks how and why this is—how can fashion simultaneously attract us to its glamour and repel us with its superficiality and how being called “fashionable” can be at once a compliment and an insult. Arntzen guides us through the major figures and brands of today’s fashion industry, showing how they shape us and in turn why we love to be shaped by them. She examines both everyday, affordable “fast fashion” brands, as well as the luxury market, to show how fashion commands a powerful influence on every socioeconomic level of our society. Stepping into our closets with us, she thinks about what happens when we get dressed: why fashion can make us feel powerful, beautiful, and original at the same time that it forces us into conformity. Stripping off the layers of the world’s fifth largest industry, garment by garment, she holds fashion up as a phenomenon, business, and art, exploring the questions it forces us to ask about the body, image, celebrity, and self-obsession. Ultimately, Arntzen asks the most direct question: what is fashion? How has it taken such a powerful hold on the world, forever propelling us toward its concepts of beauty?

    Just because a thought comes into your head doesn’t mean it's yours; it doesn't mean you have to think about it or entertain it. God apprehended me when I was 29 years old. I pray as you read this book you too will have a personal encounter with Almighty God who stands at the door of your heart and knocks.Mark 11:22-25 Jesus said to them in reply, “Have faith in God.  Amen, I say to you, whoever says to this mountain, ‘Be lifted up and thrown into the sea,’ and does not doubt in his heart but believes that what he says will happen, it shall be done for him.  Therefore I tell you, all that you ask for in prayer, believe that you will receive it and it shall be yours.”What mountain is threatening you? It’s time to talk to your mountains. We talk to ourselves and each other about our problems all day long, when we should be talking to our problems. Jesus said, “Say to this mountain.” He has given us authority and power over fear, worry and every negative stronghold oppressing us. God has already made the way for you and for me through Jesus Christ to confront every obstacle in the way of our peace and joy. We just have to realize that it is ours. Because Jesus is our rock, there is nothing we cannot overcome and conquer.Get ready to learn some eye-opening truths. Jesus died so we could live, not just survive, but live an abundant, fulfilling and productive life. It’s time for us to take back what the enemy has stolen from us. The Bible says that we have been transferred out of the kingdom of darkness and into the Kingdom of his beloved Son and from this day forward let's plan to live like it.

    Now they can stop worrying, take charge of their brain health, and begin enjoying a sharper mind quickly and for years to come. In 2 Weeks to a Younger Brain, Dr. Gary Small and Gigi Vorgan translate the latest brain science into practical strategies and exercises that everyone can use to get immediate and long-lasting benefits. Dr. Small's studies have found that the sooner each of us gets started on a younger brain program, the greater the potential benefits. Following the authors' advice will not only improve your memory, but will also strengthen your physical health by reducing your risk for diabetes, heart disease, and stroke. In a new study published by the journal Psychological Science, researchers at MIT and Massachusetts General Hospital reported that the ability to reason, learn, and remember information ebbs and flows over our lifespan Although some forms of rapid recall peak in our late teens, our ability to evaluate another person's emotions by just viewing their eyes is strongest in midlife. And, vocabulary skills may not decline until well into our 60s. Remarkably, their data showed that since the late-1970s and early 1980s, our peak-ability to define words has gradually increased from age 40 to age 60. After three decades of helping thousands of patients improve their mental acuity, Dr. Small has shown that our daily lifestyle habits are directly linked to brain health. 2 Weeks to a Younger Brain reveals how you can rapidly form new habits that bolster cognitive abilities and help prevent, and reverse, brain aging. 2 Weeks to a Younger Brain makes sense of the latest scientific discoveries showing that: • Brain aging starts as young as age 20 • Sex is good for your brain • Memory exercises can erase senior moments from your brain scan • Aerobic conditioning can overcome even a genetic risk for Alzheimer's disease

    In under an hour a week, runners will strengthen their core and key running muscles to build a better runner’s body. Strength training is crucial to better running and injury prevention. But it’s difficult to know which exercises work best for runners or to get motivated to hit the gym. In Quick Strength for Runners, running coach and personal trainer Jeff Horowitz simplifies strength training into just two 20-minute workouts per week, with no gym or pricey equipment required. Designed specifically for runners, the Quick Strength program pinpoints the exercises that really work. Inside you’ll find: • A guide to how strength training leads to better running form and fitness • 40 targeted exercises, with step-by-step photos and clear instructions • Progressive workouts and advanced form options to increase strength as fitness improves • A focused and efficient 8-week strength training program • Tips on designing your own long-term workout program for a lifetime of fitnessQuick Strength for Runners makes it easy for runners to build a better runner’s body. This highly effective, easy-to-implement program will make you a stronger, faster runner in under an hour a week so you can stay on the road or trail.

    Easwaran's introduction places the Gita in its historical setting and brings out the universality and timelessness of its teachings. Chapter introductions give clear explanations of key concepts in that chapter. To listen to the scripture without the introductions, listeners should start at track 044. The Bhagavad Gita opens dramatically on a battlefield, as the warrior Arjuna turns in anguish to his spiritual guide, Sri Krishna, for answers to the fundamental questions of life. But as Easwaran points out, the Gita is not what it seems - it's not a dialogue between two mythical figures at the dawn of Indian history. "The battlefield is a perfect backdrop, but the Gita's subject is the war within, the struggle for self-mastery that every human being must wage" to live a life that is meaningful, fulfilling, and worthwhile. This audio recording is a complete and unabridged reading of Eknath Easwaran's book The Bhagavad Gita.

    The light and entertaining style sustained throughout the book belies the density of the presentation. Bandler describes belief and hypnosis as closely related allies in healing and transformation. Through hypnosis we can create powerful beliefs, and beliefs are "the express train to deep hypnosis". His NLP attitude installation, in the first chapter, works impressively well. Readers progress systematically to develop the skills necessary to build our own mind machine. You can automatically change destructive beliefs to doubts, and replace them with valuable beliefs, as fast as you can find them. Later chapters polish off hypnosis with Bandler's "favourite hypnotic phenomenon," time distortion. He gives us surprising ways to elicit and apply them. He leads us beyond hypnosis to hyperesthesia. Have you ever been lusciously aware of every detail of an overwhelming sunset or symphony or massage? Would you like that to happen more? Finally, and too soon, the book closes with suggestions. By following the last instructions we can design whole new kinds of good feelings to enjoy and new states of consciousness to explore ... if you have time.

    Music, literature, and movies are filled with common folklore about love and millions of TV viewers tune in to shows like The Bachelor and read the latest relationship tome with one simple hope: to uncover some nugget of mystic wisdom that will help them understand the exciting, addictive, insane experience called 'love'.   Men Chase, Women Choose, is the first book to offer cutting-edge research that explains how the brain works when two people first meet, start to date, fall in love, and then move into long-term, real love. Maslar's unique approach brings together the latest and most relevant neurological, physiological, and biochemical research on the science of love while incorporating stories and examples of composite characters based on participants of her popular classes and seminars. She explains that 'love' is actually neural activity as well as the presence or absence of certain neurotransmitters that bathe the brain, and it follows a precisely timed path of four, easy-to-understand phases: the exciting norepinephrine-charged meeting phase; the addictive dopamine dating phase; the insane falling-in-love and losing your mind phase; and finally, the safe, warm and wonderful, true, long-term love phase. For the past decade Maslar has made it her mission to learn all she can about the science behind falling in love, including its evolutionary benefits. Her goal—and the purpose of this book—is to help men and women find and maintain love by understanding and applying the science behind it. The bottom line? We actually can have long-lasting, nourishing, exciting, passionate love with little or no risk!