At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand "look" good; we need a green marketing that "does" good."The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

    Includes the detailed solution of all previous CSIR-NET exams. Beneficial for all science streams - Mathematical Sciences, Physical Sciences, Chemical Sciences, Life Sciences and Earth Sciences.

    For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.

    A BOOK BY SANDEEP GARG

    People describe her as ‘a bitch’ but sure as hell she can slap on their face that she doesn’t care. She can destroy a shop and cause a million-and-a-half-peso worth of damages.And that’s her nature. A destroyer. And she’s nothing but proud.But the real story here started with a stupid dare, when she tried to kiss Sol whose heart was torn into pieces by Aliyah, who admits that she’s a perfect living thing.Everything was going smooth between the two of them not until Renesmee came into their lives. Because of her, their forever has come to an end hence Renesmee found herself helping Sol win Aliyah back.And guess what? She fell in love with him. But the thing is… he can’t love her back.In this story, love was defined as something selfless.We are all looking for our own version of “the one.”Does love really intended to last forever? Or there should always be this someone who needs to let go?The question is… Who will be the ONE?

     Sometimes you make them. Sometimes they are made for you. Kissing Jordan Hawthorne the summer before 9th grade was my choice. What he did after that was his choice, and it ruined my life. All to make himself popular. It worked, and it set off a chain of events that would tear my family apart. Choices made by others. I left Richland and I thought it was for good. Unfortunately, yet another choice made for me. I’m back. Abandoned and forced to face my demons, my dad and the dicks that destroyed my world. This time things will be different. The bullies and b*tches that kicked me from the hill are about to take a fall of their own. What I wasn't expecting was how the two biggest bullies in my life were about to change it, again. The book was previously released as The Hills This is book one of The Richland Heights High series. It contains adult language and adult situations with characters that are 17+. It also contains some sensitive scenes. There are bullies, bad boys, heroines and heroes. This series is a mix of Riverdale, Pretty Little Liars and Mean Girls, with a touch of Sons of Anarchy. It is set in the fictional town of Richland where The No Regrets Ink series is also located. You can see overlapping locations and characters throughout these books. Check out the No Regrets Ink series as well.

    

    

    Master problem-solving using this manual's worked-out solutions for all the starred problems in the text.

    

    In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

    

     When the calm and serenity of her life is threatened by a loud karate instructor upstairs, Kelly Cole goes on the offensive. With his sexy alpha hero personality, Quinn Maverick isn't budging either which makes working in the same small building difficult. A widower with a big secret, Quinn becomes Kelly's protector in a few situations, cementing the connection between them but when she finds out what he's hiding, can she forgive him? When the scars of the past bring out the guilt, can the wounds be healed? ** This is a sweet romance and features no explicit scenes. **

    Brand New

    Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.