Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    Dave Williams, a NASA astronaut who speaks from first-hand experience. Written for kids ages 7 to 10, this book uses age-appropriate language to explain the different phenomena that astronauts encounter during a mission. The bright, colorful pages, short blocks of text accompanied by photos and humorous illustrations make this a very attractive choice for young readers. The opening message from Dr. Dave empowers kids to follow his example by believing in themselves and following their dreams.

    

    Before long Diana and her partner, Jack Moody—new to being a couple—have moved into a long-empty jungle house, cohabitating with bats, scorpions, toucans, iguanas, and the vulnerable but resilient butterflies. She comes to be obsessed with the array of iridescent creatures.Just ahead, although they don’t know it, are a hurricane and a global pandemic.This warm, funny tale of finding a way forward when the world seems to be falling apart is filled with the beauty of the natural world and a heartfelt cry to protect it—beginning with butterflies.

    If today you’ve listened to recorded music, watched a television show or movie, plugged something into an electric socket, had an X-ray, turned on your car, spoke on the telephone, or flicked on an electric light, you have Edison to thank for his pioneering work in these fields, and many more. Yet Edison is all too often remembered in popular culture only as villain for his feuds with other inventors, most notably the mad genius Nikola Tesla. In this thrilling, compact biography, Alexander Kennedy sorts fact from fiction in the life of the most prolific inventor in human history. We follow Edison, the ultimate self-made man, from his origins as a Michigan telegraph boy to the pinnacle of success as an industrial titan. Along the way, Kennedy carefully explains each of Edison’s key breakthroughs as well as the blots on his record, such as his anti-Semitism and his unhappy family life. The portrait that emerges is a man who is neither hero nor villain, sometimes a saint and sometimes a sinner—but always a genius... "Genius is one percent inspiration and ninety-nine percent perspiration." - Thomas Edison Buy Now to Discover: Explanations of Edison’s most important breakthroughs, written in accessible layman’s language. The founding of Menlo Park, one of the world’s greatest laboratories. The true story of Edison’s rivalry with Tesla. Edison’s pioneering role in discovering the health effects of tobacco. The surprising history of the electric chair and the electrocution of Topsy the elephant. Edison’s friendship with Henry Ford—and the trouble it led him into. Edison’s role in World War I. Read Your Book Now Your book will be instantly and automatically delivered to your Kindle device, smartphone, tablet, and computer. Money Back Guarantee If you start reading our book and are not completely satisfied with your purchase, simply return it to Amazon within 7 days for a full refund. Go to Your Account -> Manage Your Content and Devices -> Find the Book -> Return for Full Refund. Buy Now and Read the True Story of Thomas Edison Thank you in advance for buying our book. We know you'll love it!

    Renowned historian Paula Fass shows how, since the beginning of the American republic, independence, self-definition, and individual success have informed Americans' attitudes toward children. But as parents today hover over every detail of their children's lives, are the qualities that once made American childhood special still desired or possible? Placing the experiences of children and parents against the backdrop of social, political, and cultural shifts, Fass challenges Americans to reconnect with the beliefs that set the American understanding of childhood apart from the rest of the world.Fass examines how freer relationships between American children and parents transformed the national culture, altered generational relationships among immigrants, helped create a new science of child development, and promoted a revolution in modern schooling. She looks at the childhoods of icons including Margaret Mead and Ulysses S. Grant--who, as an eleven-year-old, was in charge of his father's fields and explored his rural Ohio countryside. Fass also features less well-known children like ten-year-old Rose Cohen, who worked in the drudgery of nineteenth-century factories. Bringing readers into the present, Fass argues that current American conditions and policies have made adolescence socially irrelevant and altered children's road to maturity, while parental oversight threatens children's competence and initiative.Showing how American parenting has been firmly linked to historical changes, The End of American Childhood considers what implications this might hold for the nation's future.

    Pushpendra Mehta, writer, marketer, and mentor, has been an observer of human behavior all his life. Inspired by Sir Arthur Conan Doyle's memorable fictional detective character, Sherlock Holmes, Pushpendra realized people drop subtle clues to their true nature, which is often hidden behind masks. The more he watched and studied, the better able he was to discern who people truly were.In 2019, he answered a question-"What small thing can tell you a lot about a person?"-that was posted on Quora, a popular question-and-answer website. His answer received over 1 million views. This unexpected response led him to write Observe to Unmask, in which he explains what we can learn about people based on their conversations (including social media posts), interests, behavior, emotions, thoughts, and more.Packed with intriguing insights, Observe to Unmask is useful in understanding not only the people in our personal and professional lives, but can act as a guide for self-reflection and improvement. Short and easy to read, it is a book you will turn to again and again, always finding something new and worthwhile.Observe to Unmask will sharpen your ability to draw conclusions quickly and accurately from the smallest observations. It will help you develop positive relationships or harmonious associations that work for you and make you happier; assist you in comprehending an individual's backstory; prevent you from being exploited, abused, manipulated, or lied to; aid you in distancing yourself from negative or toxic people, or avoiding them as much as possible.

    While the dialogue between the gut and the brain has been recognized by ancient healing traditions, including Ayurvedic and Chinese medicine, Western medicine has failed to appreciate the complexity of how the brain, gut, and more recently, the microbiome—the microorganisms that live inside us—communicate with one another. In The Mind-Gut Connection, Dr. Emeran Mayer, executive director of the UCLA Center for Neurobiology of Stress, offers a revolutionary look at this developing science, teaching us how to harness the power of the mind-gut connection to take charge of our health.The Mind-Gut Connection shows how to keep the brain-gut communication clear and balanced to:• heal the gut by focusing on a plant-based diet• balance the microbiome by consuming fermented foods and probiotics, fasting, and cutting out sugar and processed foods• promote weight loss by detoxifying and creating healthy digestion and maximum nutrient absorption• boost immunity and prevent the onset of neurological diseases such as Parkinson’s andAlzheimer’s• generate a happier mindset and reduce fatigue, moodiness, anxiety, and depression• prevent and heal GI disorders such as leaky gut syndrome, food sensitivities and allergies, and IBS, as well as digestive discomfort such as heartburn and bloating• and much more.

    What she didn't know at the time was that this little dog would in turn save her. Monday morning, 27th April 2009. The sat nav told us we'd reached our destination. The rain was pelting down, the kind that feels as if buckets of water are being chucked at the windscreen.I'll never forget that day. The horror, fear and the uncertainty of what was to come are still etched on my memory. But I didn't know that in that moment, somewhere off the M1 in a place that seemed as unnerving as it was eerie, I would find something so precious that would change my life forever.That was the day I discovered my Buddy, abandoned in a crate, unable to move and so frail that he only had moments to live. He stopped me in my tracks, and without pausing to think I scooped him up and quickly ran from the scene. This was no place for people or animals.Slowly, as I learned to take care of this broken little dog, I began to realise with each new day that as I was saving him, he too was helping to free me from my past. This is the story of Buddy and me: a remarkable true story of survival, hope, and never giving up, no matter how hard life gets.

    With reported cases of sexual assault and homicide on the rise, the FBI created a specialized team—the “Mindhunters” better known as the Behavioral Science Unit—to track down the country's most dangerous criminals. And yet narrowing down a seemingly infinite list of potential suspects seemed daunting at best and impossible at worst—until Dr. Ann Wolbert Burgess stepped on the scene.In A Killer By Design, Burgess reveals how her pioneering research on sexual assault and trauma caught the attention of the FBI, and steered her right into the middle of a chilling serial murder investigation in Nebraska. Over the course of the next two decades, she helped the budding unit identify, interview, and track down dozens of notoriously violent offenders, including Ed Kemper ("The Co-Ed Killer"), Dennis Rader ("("BTK"), Henry Wallace ("The Taco Bell Strangler"), Jon Barry Simonis ("The Ski-Mask Rapist"), and many others. As one of the first women trailblazers within the FBI’s hallowed halls, Burgess knew many were expecting her to crack under pressure and recoil in horror—but she was determined to protect future victims at any cost. This book pulls us directly into the investigations as she experienced them, interweaving never-before-seen interview transcripts and crime scene drawings alongside her own vivid recollections to provide unprecedented insight into the minds of deranged criminals and the victims they left behind. Along the way, Burgess also paints a revealing portrait of a formidable institution on the brink of a seismic scientific and cultural reckoning—and the men forced to reconsider everything they thought they knew about crime.Haunting, heartfelt, and deeply human, A Killer By Design forces us to confront the age-old question that has long plagued our criminal justice system: “What drives someone to kill, and how can we stop them?”

    This new approach to insomnia will change lives." -- Dr W Rosental, Consultant Psychiatrist and Addiction Specialist. Product Description To those who are longing for a good night's sleep To those addicted to sleeping pills To those who would give anything to get over their insomnia To those for whom 'nothing ever seems to work' To every person who has suffered the horror of chronic insomnia, to every insomniac everywhere... ...this is for you The Effortless Sleep Method is the book insomniacs all over the world have been waiting for, even those for whom 'nothing ever works'. This highly practical and hugely effective method offers a simple and permanent solution for long-term and new insomniacs alike. The Effortless Sleep Method gives you something no other sleep aid can - an entirely different way of looking at insomnia. The step-by-step insomnia recovery programme contained in this book doesn't just treat insomnia, it totally undermines it. This is not another dry as dust reference book written by a doctor, but a lively, empowering book which connects the sufferer intimately to one who has gone through the same pain. Many insomnia books follow a similar format: scientific information about sleep, a section on sleep hygiene and a set of relaxation techniques, all interspersed with various case studies. While in some cases this will be helpful in learning how to sleep better, for many, this will never be enough. The chronic insomniac can think his or her way around the sleep hygiene, will doubt the validity of the case studies and will fight the relaxation techniques. The chronic insomniac has been there, done that; the chronic insomniac has an answer for everything. This book is entirely different in its approach to insomnia. Yes, there are practical changes to make, but the real magic lies in the changes it will make to your thinking. Because of this, the approach in the book is not only useful in treating insomnia; once mastered, the principles can be extended into other areas of your life. What will you get from The Effortless Sleep Method? You will discover a truly permanent solution to chronic insomnia, even if you have suffered for decades You may end up sleeping better that you have ever done, Discover the one simple rule which can instantly improve your sleep Learn the secret most doctors won't tell you You will finally understand why 'nothing seems to work', no matter how many remedies and sleep aids you try Learn the astonishing and unexpected ways in which you may be sabotaging your own recovery with everyday talk and activities Hear a new and surprising take on sleep restriction therapy, which explains why it may not have worked for you You will feel empowered, optimistic, acquire a positive outlook and feel more in control of your life in general The ability to sleep soundly, naturally and unaided is the desire of every chronic insomniac. This book will guide you to rediscovering your innate ability to sleep without pills, potions or external sleep aids. When The Effortless Sleep Method is followed properly, the results can be incredible.

    It's easy to read so you can get moving right away.To get started, simply scroll to the top of the page, select the "Buy" button, and start reading.

    Here, Natasha calls upon experts in the fields of psychology, neuroscience and anthropology to debunk and demystify the full spectrum of mental health. From A (Anxiety) to Z (Zero F**ks Given – or the art of having high self-esteem) via everything from body image and gender to differentiating ‘sadness’ from ‘depression’.Statistically, one in three of us will experience symptoms of a mental illness during our lifetimes. Yet all of us have a brain, and so we ALL have mental health – regardless of age, sexuality, race or background. The past few years have seen an explosion in awareness, yet it seems there is still widespread confusion. A Beginner's Guide to Being Mental is for anyone who wants to have this essential conversation, written as only Natasha - with her combination of expertise, personal experience and humour - knows how.