What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    Leading cycling writer Richard Moore's profile of Dave Brailsford, the head of Team Sky and the man who masterminded the British Cycling revolution, gives a unique insight into the psychology of one of the most fascinating figures in world sport.

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    What time is the 3:00 parade? Why does a child need to be 40 inches tall to ride a roller coaster? What happens when the president of France gets lost inside Pirates of the Caribbean? A former employee, or "cast member", at Walt Disney World's Magic Kingdom answers these and other questions while sharing humorous stories about working inside the world's most popular theme park."Stories from a Theme Park Insider" takes you inside the park's famous tunnels and backstage for a look at how theme parks really work, and the funny moments and embarrassments that can happen when your work is someone else's vacation.

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    

    And how do you do that? By learning to Push in the Orangetheory Fitness workout. By doing so, you also learn to do the same in your life - to take on new challenges, to pursue your biggest goals, and to become the best version of you.What makes Orangetheory different from every workout you’ve tried? Why is it one of the fastest-growing fitness franchises today? And how can it change your life? In Push, you’ll learn the amazing story behind Orangetheory, the journey Ellen Latham took to create it, and how to apply the elements of Base, Push, and All Out from the workout studio to your own life.

    In My Fight to the Top, Michelle tells the story of how she overcame near-poverty on the rough streets of north-west Scotland, before rising to the top of the business world. This is the tell-all account of the UK's most fearless fashion brand and the truth behind the woman that created it.

    "The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.

    It is an insightful account of the larger governance phenomenon in India—coalition politics—as seen through the eyes of one of the chief architects of the post-Congress era of Indian politics.From the inexplicable defeat of the Congress in the 1996 general elections and the rise of regional parties like the TDP and the TMC, to the compelling factors that forced the Congress to withdraw support to the I.K. Gujral government and the singular ability of Sonia Gandhi to forge an alliance with diverse political parties that enabled the Congress to lead the coalitions of UPA I and II, Pranab Mukherjee was a keen observer and an active participant in the contemporary developments that reshaped the course of the country’s political, economic and social destiny.Beyond the challenges, complications and compulsions of coalition governments, this book is also a recollection of Mukherjee’s journey as the Cabinet Minister in the key ministries of defence, external affairs and finance, beginning from 2004. He recounts each of these events with candour—the path-breaking meeting with Henry Kissinger in 2004 that altered the course of the Indo–US strategic partnership, his timely advice to Bangladesh Army Chief Moeen Ahmed in 2008 that led to the release of political prisoners there and the differing views with RBI Governor D. Subbarao on the structure of the FSDC.The third volume of Mukherjee’s autobiography is a sharp and candid account of his years at the helm. It offers the most authoritative account of contemporary Indian politics by one of the tallest leaders and statesmen of our generation.

    Because it was extremely difficult to verbalize the events to her own children years later, her adult family knew very little of the details until 30 years after her passing in 1967. That is when her granddaughter discovered her writings and promised to tell the story of what she endured.

    Suspended for a few seconds, they float in their own space and time with their own hidden prospects. For want of a better term, we call these moments “magical” and when we remember them they are cloaked in a halo of special meaning.’For 14-year-old Johnny Clegg, hearing Zulu street music as plucked on the strings of a guitar by Charlie Mzila one evening outside a corner café in Bellevue, Johannesburg, was one such ‘magical’ moment. The success story of Juluka and later Savuka, and the cross-cultural celebration of music, language, story, dance and song that stirred the hearts of millions across the world, is well documented. Their music was the soundtrack to many South Africans’ lives during the turbulent 70s and 80s as the country moved from legislated oppression to democratic freedom. It crossed borders, boundaries and generations, resonating around the world and back again. Less known is the story of how it all began and developed. Scatterling of Africa is that origin story, as Johnny Clegg wrote it and wanted it told. It is the story of how the son of an unconventional mother, grandson of Jewish immigrants, came to realise that identity can be a choice, and home is a place you leave and return to as surely as the seasons change.

    Now, James Scurlock engages, educates, and entertains readers with the captivating story of DHL co-founder and billionaire Larry Hillblom.King Larry begins with an early biography of Larry Lee Hillblom, a mercurial young man who grew up on a peach farm outside of Fresno, California. Hillblom co-founded DHL in 1969 (three years before FedEx), and it became the fastest-growing corporation in history. Hillblom’s expatriate life began in 1981, when he retreated to a small tax haven in the Western Pacific. There he led the resistance to American meddling in the Marianas Islands. Hillblom’s voracious appetite for underage prostitutes is another facet of his unusual story. In 1995, Hillblom’s amoral, thrill-seeking nature caught up to him when his seaplane disappeared off the coast of Anatahan, leaving behind an estate worth billions. Weeks later, five impoverished women and their attorneys came forward to challenge Hillblom’s will in a legal battle for his fortunes that continues to this day. Meticulously researched and thoroughly engaging, King Larry will satisfy fans of such bestsellers as Confessions of an Economic Hit Man and The Accidental Billionaires .

    Bob Smith, founded Alcoholics Anonymous in 1935, his hope was that AA would become a safe haven for those who suffered from this disease. Thirty years after his death, AA continues to help millions of alcoholics recover from what had been commonly regarded as a hopeless addiction. Still, while Wilson was a visionary for millions, he was no saint. After cofounding Alcoholics Anonymous, he stayed sober for over thirty-five years, helping countless thousands rebuild their lives. But at the same time, Wilson suffered form debilitating bouts of clinical depression, was a womanizer, and experimented with LSD.Francis Hartigan, the former secretary and confidant to Wilson's wife, Lois, has exhaustively researched his subject, writing with a complete insider's knowledge. Drawing on extensive interviews with Lois Wilson and scores of early members of AA, he fully explores Wilson's organizational genius, his devotion to the cause, and almost martyr-like selflessness. That Wilson, like all of us, had to struggle with his own personal demons makes this biography all the more moving and inspirational. Hartigan reveals the story of Wilson's life to be as humorous, horrific, and powerful as any of the AA vignettes told daily around the world.

    *Includes some of Martin's most colorful quotes. *Includes a Bibliography for further reading. "If people want to think I get drunk and stay out all night, let 'em. That's how I got here, you know." - Dean Martin A lot of ink has been spilled covering the lives of history's most influential figures, but how much of the forest is lost for the trees? In Charles River Editors' American Legends series, readers can get caught up to speed on the lives of America's most important men and women in the time it takes to finish a commute, while learning interesting facts long forgotten or never known. Like Frank Sinatra, Dean Martin is an American legend for his longevity and success across a garden variety of different platforms. Martin began as a nightclub singer, performed in a comedy act, starred in films, recorded hit albums, and capped his career by serving as a television host. In fact, there may be no star who was better able to transcend the different avenues of entertainment. Martin's success was made all the more amazing by the fact that he never had to change his personality or persona to find success in his different endeavors. From the beginning, Martin's public persona remained largely unchanged. He grew more famous and wealthy, but he always remained the smooth-talking Italian with the easy charm and the cool veneer. As Jerry Lewis noted in his memoirs about Martin, "Dean had this uncanny way of making everything bad look like it wasn't all that bad." If anything, Martin suggested that no matter the circumstances, people can always face their situation with leisurely charm. Martin's versatility is unprecedented even today, an era in which stars routinely alternate between film and musical careers. Martin was able to simultaneously work across different media at the same time; even after rising to fame as a singer, he continued to perform with Jerry Lewis and star in films. But after his film career took off, he continued to perform the crooning style of music that had made him famous and had long since been outdated. While other actors were forced to drastically alter their persona to keep up with the times, Martin's ability to fuse suave glamour with an everyday ordinariness ensured he didn't need to transform anything. Martin's life and career are often compared to his close friend and contemporary Frank Sinatra, and for good reason. Both came from proud Italian families, both were cohorts in the famed Rat Pack in the 1960s, and they each maintained success even late in their careers. However, Sinatra's career was filled with far more ups and downs than Martin, and his public image experienced highs and lows along with it. It's also somewhat ironic that it was Martin who Anglicized his name but remained a bigger Italian icon than Sinatra. They each began their careers as Italian crooners, but Martin maintained his style while Sinatra adopted a brasher, more "All-American" singing method. Martin never strayed far from his humble background, even as he became one of America's biggest stars. American Legends: The Life of Dean Martin profiles the life and career of one of America's most famous performers. Along with pictures of important people, places, and events, you will learn about Dean Martin like you never have before, in no time at all.