Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success


Sean Ellis - 2017
    It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Dangerous Prayers: Because Following Jesus Was Never Meant to Be Safe


Craig Groeschel - 2020
    He wants more for us than a tepid faith and half-hearted routines at the dinner table. He's called you to a life of courage, not comfort.This book will show you how to pray the prayers that search your soul, break your habits, and send you to pursue the calling God has for you. But be warned: if you're fine with settling for what's easy, or you're OK with staying on the sidelines, this book isn't for you. You'll be challenged. You'll be tested. You'll be moved to take a long, hard look at your heart.But you'll be inspired, too.You'll be inspired to pray boldly. To pray powerfully. To pray with fire. You'll see how you can trade ineffective prayers and lukewarm faith for raw, daring prayers that will push you to new levels of passion and fulfillment. You'll discover the secret to overcome fears of loss, rejection, failure, and the unknown and welcome the blessings God has for you on the other side.You'll gain the courage it takes to pray dangerous prayers.

The Magic of Sleep: A Bedside Companion


Michael Acton Smith - 2019
    Drawing on the success of Calm, the #1 app for sleep, meditation and relaxation, Michael Acton Smith writes the ultimate guide to good sleep.Beautifully illustrated and packed with fascinating facts and anecdotes, this book contains life-changing tips. At once a bedside companion and a sleeping aide, The Magic of Sleep will be your solution to a better sleeping life, improving each of your waking hours.- Reduce your sleepless nights by finding the perfect soundtrack for dozing off - Learn the new science of sleep, including how to create ideas while you're asleep - Discover the best recipes for home-made drinks that will make you drowsy- Get to know your subconscious by starting a sleep journal and exploring lucid dreamingIt's time to optimize sleep.

Product Demos That Sell: How to Deliver Winning SaaS Demos


Steli Efti - 2016
    guide to presenting software like a pro.If you're a SaaS startup founder or sales rep, you'll learn to: Ensure prospects attend your demos Discover why your demos fail to close the deal Better differentiate yourself from competitors Customize your demo to your prospects' needs Improve your demo-win rates Deal with questions and objections during the demo Expertly handle bugs and demo fails Giving successful product demos is not rocket science. Anybody can do it—if you've got the right blueprint.

How to Close Every Sale


Joe Girard - 1989
    Girard's previous titles, How to Sell Anything to Anybody and How to Sell Yourself, have a total of00,000 copies in print.

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale


Paul Smith - 2016
    It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:● Select the right story● Craft a compelling and memorable narrative● Incorporate challenge, conflict, and resolution● Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and moreComplete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal


David Hoffeld - 2016
    Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:- Engage buyers' emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisionsPacked with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

The Defining Decade: Why Your Twenties Matter—And How to Make the Most of Them Now


Meg Jay - 2012
    Some say they are an extended adolescence. Others call them an emerging adulthood. But thirty is not the new twenty. In this enlightening book, Dr. Meg Jay reveals how many twentysomethings have been caught in a swirl of hype and misinformation that has trivialized what are actually the most defining years of adulthood. Drawing from more than ten years of work with hundreds of twentysomething clients and students, Dr. Jay weaves the science of the twentysomething years with compelling, behind-closed-doors stories from twentysomethings themselves. She shares what psychologists, sociologists, neurologists, reproductive specialists, human resources executives, and economists know about the unique power of our twenties and how they change our lives. The result is a provocative and sometimes poignant read that shows us why our twenties do matter. Our twenties are a time when the things we do--and the things we don't do--will have an enormous effect across years and even generations to come.

Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling


Frank V. Cespedes - 2014
    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

Boat to Baguette: A humorous memoir of a sea change to a French adventure


Hettie Ashwin - 2017
     Napoleon Bonaparte These prophetic words are the beginning of an adventure. When two intrepid Aussies decide to buy a house in France after living on a boat for 11 years, they get more than baguettes and stinky cheese. Wonderful neighbours, horrible drains, fabulous wine, French taxes. Boat to Baguette is a humorous rollercoaster ride as Hettie and Boomie make France their new home.

The Tailor's Wife


Alexandra Connor - 2005
    Suzannah is the sensible one and she's happy with the unconventional role her father has found for her. Suzannah's also a beauty, and she's caught the eye of the most eligible of bachelors, Edward Lyle, the son of a powerful local politician who is horrified at the thought of being connected by marriage to such a lowly family. When Suzannah's brother Girton is taken in by the charms of scheming Rina Taylor, Suzannah is right to fear that chaos and scandal will follow, giving Noel Lyle the ammunition he needs to prise his son away from Suzannah ... or so Noel thinks. But the two young people whose lives he is setting out to destroy are less malleable than he imagines...

Trust Book


Iyanla Vanzant - 2014
    This leads to fear and uncertainty, which too often erodes our confidence and undermines our relationships. “That’s because trust is not a verb,” says legendary life coach Iyanla Vanzant, “it’s a noun. In fact, trust is a state of mind and a state of being.” In Trust, Iyanla explains what trust really is, reveals how and why to trust, and explores how to cultivate this liberating power. She outlines the special rewards that come from mastering the four essential trusts—trust in God, trust in yourself, trust in others, and trust in life—and shares how these opportunities encourage our true state of being. When trust is broken, it brings us face to face with our shadow, revealing our hidden beliefs and expectations about how things “should” be. This book’s pragmatic prescriptions demonstrate how to avoid trust-destroying behaviors through communication, consistency, and cooperation. Her wise words encourage us to build trust, to revitalize us with increased authenticity, greater resilience, and renewed peace in every part of our lives.

What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story


Michael Bosworth - 2011
    Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework-helping you break down barriers, build trust, forge meaningful relationships, and win more customers.

The Second Mountain


David Brooks - 2019
    Our personal fulfillment depends on how well we choose and execute these commitments. In The Second Mountain, Brooks looks at a range of people who have lived joyous, committed lives, and who have embraced the necessity of dependence. He gathers their wisdom on how to choose a partner, how to pick a vocation, how to live out a philosophy, and how we can begin to integrate our commitments into one overriding purpose.In short, this book is meant to help us all lead more meaningful lives. But it’s also a provocative social commentary. We live in a society, Brooks argues, that celebrates freedom, that tells us to be true to ourselves, at the expense of surrendering to a cause, rooting ourselves in a neighborhood, binding ourselves to others by social solidarity and love. We have taken individualism to the extreme—and in the process we have torn the social fabric in a thousand different ways. The path to repair is through making deeper commitments. In The Second Mountain, Brooks shows what can happen when we put commitment-making at the center of our lives.

Dare to Dream and Work to Win: Understanding Dollars and Sense of Success in Network Marketing


Thomas Barrett - 1998
    Discover how wealth is actually created, the psychology of personal success, how to think and live as an entrepreneur, and how to succeed in network marketing.