Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design.In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

    Have you ever found yourself staring longingly at a table full of scrumptious-looking bath bombs, shower melts, or lotion bars for sale and thought, “Gee, it would be fun to make these at home, but where the heck would I begin?!” Teenage "sisterpreneurs" and creators of Da Bomb Bath Fizzers are here to take the mystery out of bath and body recipes and give you all the tools you need to crown yourself Archbishop of Bathtopia. Isabel and Caroline will hold your hand every step of the way—and then exfoliate it with some sugar scrub when they're finished! This book will teach you how to create all kinds of delightful, natural, homemade bath treats. Fizzers, scrubs, masks, soaps, bubble bars—Fizz Boom Bath! has you covered.

    By reading the guide you'll understand the steps that will need to be taken and know where and how to start building your own tiny house.

    They don't have to be matchy-matchy or rigidly modern. They can just be comfy and unique and reflect who you are, no matter how small your budget or space.That reader is one of the 75,000 unique daily visitors to Design*Sponge, who make it the most popular design site on the web. The site receives 250,000 pageviews every day and has 150,000 RSS subscribers and 280,000 followers on Twitter. Design*Sponge fans have been yearning for the ultimate design manual from their guru, Grace, and she has finally delivered with this definitive guide, which includes:Home tours of 70 real-life interiors featuring artists and designersFifty DIY projects, with detailed instructions for personalizing your spaceStep-by-step tutorials on everything from stripping and painting furniture to hanging wallpaper and doing your own upholsteryFifty Before & After makeovers submitted by readers of Design*Sponge real people with limited time and realistic budgetsEssential tips on modern flower arranging, with 20 arrangementsWith over 700 color photos and illustrations and projects that are customizable, relatable, and affordable, this is the democratizing design book everyone has been waiting for and all for only $35.00!

    Now, coconut oil is finally gaining widespread recognition for its proven ability to help with weight loss, improve hair and skin health, and provide a delicious alternative to bad saturated fats in the kitchen.COCONUT OIL FOR BEGINNERS is a comprehensive how-to guide on using coconut oil in every area of your life, from your beauty routine to your cooking.Learn how to use coconut oil to boost immunity and fight the onset of diseases such as Alzheimer's and heart disease.-Cook dozens of delicious recipes that replace bad saturated fats with this flavorful, nutritious alternative.-Discover scientific research on the anti-aging and stress relief properties of coconut oil.-Create glowing, soft hair and skin with easy DIY beauty applications.-Use coconut oil to lose weight, increase your metabolism, and improve your thyroid function.

    Good climbers have to build and maintain each of these assets. This is the first-ever book to provide climbers of all ages and experience with the knowledge and tools to design and follow a comprehensive, personalized exercise program. Part One covers the basics of physical conditioning and goal-setting. Part Two takes readers through warm-up and flexibility routines, entry-level strength training, weight loss tips, and fifteen core-conditioning exercises. Part Three details climbing-specific conditioning, with twenty exercises to target specific muscles of the fingers, arms and upper torso to develop power and endurance. An entire chapter focuses on the antagonist muscle groups that help provide balance and stability, and prevent muscle injury. This section also has a chapter devoted to stamina conditioning, increasing the climber's endurance at high altitudes. Part Four shows how to put together a customized training program to suit the climber's needs. The book includes workout sheets for Beginner, Intermediate, and Advanced skill levels, tips for children and those over age fifty, secrets of good nutrition and an insider's take on avoiding injuries. Eric H�rst is a performance coach who has helped thousands of climbers. His published works include Learning to Climb Indoors, Training for Climbing, and How to Climb 5.12. He lives in Lancaster, Pennsylvania.

    A basic knowledge of crochet is required to make them. The hat, scarf and neck warmer are easy and quick to make. You only use single crochet stitches (US) or double crochet stitches (UK). The Hat & Neck Warmer you can make in one to one and a half hour. The Scarf takes about 2 hours.

    Enjoy an entertaining look at the history of the Featherweight sewing machine. Expanded third edition updated with the latest research. Packed with photos, stories, and handy information. Learn to date and troubleshoot your machine. A fun read for quilters, Featherweight owners, and history buffs.

    

    In his second book, Fidgen presents more hand-tool woodworking projects for the home and workshop. The projects have a distinctive retro look, recycling designs from our not-so-distant past. He has reconceived the classic library card catalog (converted to use for kitchen storage); a clever medicine chest does double duty as a four-bottle wine tote; and his gentleman’s valet is an elegant clothing stand with a profile that harks back in time. In the opening chapters, Fidgen discusses the benefits of working in an unplugged woodshop, considers the sources of design inspiration, offers advice on the critical importance of sharpening, and even explains how to make hand tools using only hand tools.

    Using only pen and paper, you will learn to make 24 basic Zentangles as well as inspiration for incorporating these designs into your art. Zentangles can be used to decorate wearables and home decor objects as well as cards, scrapbook pages and journals. Best of all, you can do this even if you have never drawn anything before.

    Yet writers looking for guidance on reporting and writing true stories have had few places to turn for advice. Now in Storycraft, Jack Hart, a former managing editor of the Oregonian who guided several Pulitzer Prize–winning narratives to publication, delivers what will certainly become the definitive guide to the methods and mechanics of crafting narrative nonfiction.Hart covers what writers in this genre need to know, from understanding story theory and structure, to mastering point of view and such basic elements as scene, action, and character, to drafting, revising, and editing work for publication. Revealing the stories behind the stories, Hart brings readers into the process of developing nonfiction narratives by sharing tips, anecdotes, and recommendations he forged during his decades-long career in journalism. From there, he expands the discussion to other well-known writers to show the broad range of texts, styles, genres, and media to which his advice applies. With examples that draw from magazine essays, book-length nonfiction narratives, documentaries, and radio programs, Storycraft will be an indispensable resource for years to come.

    With clear DIY instructions, Photojojo! by Amit Gupta and Kelly Jensen shows you how to turn your forgotten photos into ingenious photo projects. Do you have lots of pics of friends and family you want to show off? Make a sleek, stylish photo display rail so you can change them up at a moment’s notice. Need something to play with? Make photo slider puzzles, Rubik’s cubes, and temporary tattoos. Or spruce up your pad with a photo chandelier or a giant wall mural you can print at home! All the projects use basic materials and are easy enough to whip up in an afternoon.Once you’re armed with what you can do with all your images, check out Photojojo’s inspiring ideas to get you shooting photographs more creatively. Investigate the world from a canine perspective with the amazing doggie cam, or grab your friends and head out on a photo safari. Make a sneaky hidden jacket camera and turn string, a washer, and a screw into a monopod that fits in your pocket, MacGyver-style. Learn how to motivate yourself to take a photo every day with project 365, or get the little ones involved with Photojojo’s head-spinning photography method: because you + kid + centrifugal force = awesome. Yep, photography just became a whole lot more fun.

    Written and compiled by Holly Becker, founder of the hugely popular design blog Decor8, and Joanna Copestick, acclaimed lifestyle writer, this intensive home dcor program combines beautiful inspiration with nuts-and-bolts how-to for stunning results. More than 500 gorgeous color photographs provide motivation while line illustrations, checklists, shortcuts, and floor plans make it easy to get started. For those looking to make the most of their home and create stylish interiors, Decorate is the start-to-finish resource to keep on the bookshelf for years to come.

    This beautifully illustrated and inspiring guided watercolor-a-day book is perfect for beginning watercolor artists, artists who want to improve their watercolor skills, and visual creatives. From strokes to shapes, this book covers the basics and helps painters gain confidence in themselves along with inspiration to develop their own style over the course of 30 days. Featuring colorful contemporary art from Mon Voir design agency founder and Instagram trendsetter Jenna Rainey, this book's fresh perspective paints watercolor in a whole new light.