This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry

    Packed with practical recipes written and tested with Python 3.3, this unique cookbook is for experienced Python programmers who want to focus on modern tools and idioms.Inside, you’ll find complete recipes for more than a dozen topics, covering the core Python language as well as tasks common to a wide variety of application domains. Each recipe contains code samples you can use in your projects right away, along with a discussion about how and why the solution works.Topics include:Data Structures and AlgorithmsStrings and TextNumbers, Dates, and TimesIterators and GeneratorsFiles and I/OData Encoding and ProcessingFunctionsClasses and ObjectsMetaprogrammingModules and PackagesNetwork and Web ProgrammingConcurrencyUtility Scripting and System AdministrationTesting, Debugging, and ExceptionsC Extensions

    With it has come vast amounts of data in a variety of fields such as medicine, biology, finance, and marketing. The challenge of understanding these data has led to the development of new tools in the field of statistics, and spawned new areas such as data mining, machine learning, and bioinformatics. Many of these tools have common underpinnings but are often expressed with different terminology. This book describes the important ideas in these areas in a common conceptual framework. While the approach is statistical, the emphasis is on concepts rather than mathematics. Many examples are given, with a liberal use of color graphics. It should be a valuable resource for statisticians and anyone interested in data mining in science or industry. The book's coverage is broad, from supervised learning (prediction) to unsupervised learning. The many topics include neural networks, support vector machines, classification trees and boosting—the first comprehensive treatment of this topic in any book. Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie wrote much of the statistical modeling software in S-PLUS and invented principal curves and surfaces. Tibshirani proposed the Lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, and projection pursuit.

    You’ll learn the fundamentals step-by-step with the help of numerous examples, discovering first-hand how to match, extract, and transform text by matching specific words, characters, and patterns.Regular expressions are an essential part of a programmer’s toolkit, available in various Unix utlilities as well as programming languages such as Perl, Java, JavaScript, and C#. When you’ve finished this book, you’ll be familiar with the most commonly used syntax in regular expressions, and you’ll understand how using them will save you considerable time.Discover what regular expressions are and how they workLearn many of the differences between regular expressions used with command-line tools and in various programming languagesApply simple methods for finding patterns in text, including digits, letters, Unicode characters, and string literalsLearn how to use zero-width assertions and lookaroundsWork with groups, backreferences, character classes, and quantifiersUse regular expressions to mark up plain text with HTML5

    Once you understand how the microprocessor-or central processing unit (CPU)-works, you'll have a firm grasp of the fundamental concepts at the heart of all modern computing.Inside the Machine, from the co-founder of the highly respected Ars Technica website, explains how microprocessors operate-what they do and how they do it. The book uses analogies, full-color diagrams, and clear language to convey the ideas that form the basis of modern computing. After discussing computers in the abstract, the book examines specific microprocessors from Intel, IBM, and Motorola, from the original models up through today's leading processors. It contains the most comprehensive and up-to-date information available (online or in print) on Intel's latest processors: the Pentium M, Core, and Core 2 Duo. Inside the Machine also explains technology terms and concepts that readers often hear but may not fully understand, such as "pipelining," "L1 cache," "main memory," "superscalar processing," and "out-of-order execution."Includes discussion of:Parts of the computer and microprocessor Programming fundamentals (arithmetic instructions, memory accesses, control flow instructions, and data types) Intermediate and advanced microprocessor concepts (branch prediction and speculative execution) Intermediate and advanced microprocessor concepts (branch prediction and speculative execution) Intermediate and advanced computing concepts (instruction set architectures, RISC and CISC, the memory hierarchy, and encoding and decoding machine language instructions) 64-bit computing vs. 32-bit computing Caching and performance Inside the Machine is perfect for students of science and engineering, IT and business professionals, and the growing community of hardware tinkerers who like to dig into the guts of their machines.

    "Make me fall for you." "What?" I stared at him, dumbfounded by how close he was to me. Fall in love with me? Was he for real? I squirmed farther into the wall, against my locker. He smirked. "You heard me. I'm giving you one year, Zoe. That's it. After that, if I don't fall for you, then your brother's secret is out." With that, he took his hands back, smiled at me, and whirled his gorgeous body to class. Vince, the high school's bad boy, just ordered me to make him fall in love with me. This better be good. *** Zoe Harvick is the girl next door. Hidden from secrets which shape her life, her only goal is to pass high school with flying colors. She wants nothing to do with Vince or with his bewildering complications. Vince Mascars is a bad boy. His devious attitude earned him the title "Beast". With a dark past and a murderous future, his only goal is blood tasting revenge. He wants to use Zoe Harvick as his pawn, and plays the game with her, to get the vengeance he always wanted. What happens when Vince asks Zoe to make him fall in love with her? Love, Beast and a bit of beauty makes... Zoe And The Beast

    In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance.Souders' previous book, the bestselling High Performance Web Sites, shocked the web development world by revealing that 80% of the time it takes for a web page to load is on the client side. In Even Faster Web Sites, Souders and eight expert contributors provide best practices and pragmatic advice for improving your site's performance in three critical categories:JavaScript-Get advice for understanding Ajax performance, writing efficient JavaScript, creating responsive applications, loading scripts without blocking other components, and more.Network-Learn to share resources across multiple domains, reduce image size without loss of quality, and use chunked encoding to render pages faster.Browser-Discover alternatives to iframes, how to simplify CSS selectors, and other techniques. Speed is essential for today's rich media web sites and Web 2.0 applications. With this book, you'll learn how to shave precious seconds off your sites' load times and make them respond even faster.This book contains six guest chapters contributed by Dion Almaer, Doug Crockford, Ben Galbraith, Tony Gentilcore, Dylan Schiemann, Stoyan Stefanov, Nicole Sullivan, and Nicholas C. Zakas.

    Yet there is little actual research that investigates the intricate dynamics of youths' social and recreational use of digital media. "Hanging Out, Messing Around, and Geeking Out" fills this gap, reporting on an ambitious three-year ethnographic investigation into how young people are living and learning with new media in varied settings -- at home, in after-school programs, and in online spaces. Integrating twenty-three case studies -- which include Harry Potter podcasting, video-game playing, music sharing, and online romantic breakups -- in a unique collaborative authorship style, " Hanging Out, Messing Around, and Geeking Ou"t is distinctive for its combination of in-depth description of specific group dynamics with conceptual analysis.

    This beginner-friendly book opens with some basics of programming and helps you navigate Kali Linux, an operating system that comes preloaded with useful computer security tools like Wireshark and Metasploit. You'll learn about gathering information on a target, social engineering, capturing network traffic, analyzing vulnerabilities, developing exploits, and more. Hands-on examples discuss even advanced topics like mobile device security and bypassing anti-virus software.

    Through his own personal story and those of nine other Rangers, Barber illuminates fundamental lessons about what it really takes to win. These first-person accounts of trial and triumph highlight the importance and the inherent truth of the Army's most fundamental leadership principles: seeking and taking responsibility for your actions, and knowing yourself and seeking self-improvement. Adhering to those principles--and putting them at the core of your organization--will push you and your company to do more and do it better.

    Authors Katherine Daniels and Jennifer Davis provide with actionable strategies you can use to engineer sustainable changes in your environment regardless of your level within your organization.

    You'll learn how to:Read and write files efficiently Use signals, clocks, and timers Create processes and execute programs Write secure programs Write multithreaded programs using POSIX threads Build and use shared libraries Perform interprocess communication using pipes, message queues, shared memory, and semaphores Write network applications with the sockets API While The Linux Programming Interface covers a wealth of Linux-specific features, including epoll, inotify, and the /proc file system, its emphasis on UNIX standards (POSIX.1-2001/SUSv3 and POSIX.1-2008/SUSv4) makes it equally valuable to programmers working on other UNIX platforms.The Linux Programming Interface is the most comprehensive single-volume work on the Linux and UNIX programming interface, and a book that's destined to become a new classic.Praise for The Linux Programming Interface "If I had to choose a single book to sit next to my machine when writing software for Linux, this would be it." —Martin Landers, Software Engineer, Google "This book, with its detailed descriptions and examples, contains everything you need to understand the details and nuances of the low-level programming APIs in Linux . . . no matter what the level of reader, there will be something to be learnt from this book." —Mel Gorman, Author of Understanding the Linux Virtual Memory Manager "Michael Kerrisk has not only written a great book about Linux programming and how it relates to various standards, but has also taken care that bugs he noticed got fixed and the man pages were (greatly) improved. In all three ways, he has made Linux programming easier. The in-depth treatment of topics in The Linux Programming Interface . . . makes it a must-have reference for both new and experienced Linux programmers." —Andreas Jaeger, Program Manager, openSUSE, Novell "Michael's inexhaustible determination to get his information right, and to express it clearly and concisely, has resulted in a strong reference source for programmers. While this work is targeted at Linux programmers, it will be of value to any programmer working in the UNIX/POSIX ecosystem." —David Butenhof, Author of Programming with POSIX Threads and Contributor to the POSIX and UNIX Standards ". . . a very thorough—yet easy to read—explanation of UNIX system and network programming, with an emphasis on Linux systems. It's certainly a book I'd recommend to anybody wanting to get into UNIX programming (in general) or to experienced UNIX programmers wanting to know 'what's new' in the popular GNU/Linux system." —Fernando Gont, Network Security Researcher, IETF Participant, and RFC Author ". . . encyclopedic in the breadth and depth of its coverage, and textbook-like in its wealth of worked examples and exercises. Each topic is clearly and comprehensively covered, from theory to hands-on working code. Professionals, students, educators, this is the Linux/UNIX reference that you have been waiting for." —Anthony Robins, Associate Professor of Computer Science, The University of Otago "I've been very impressed by the precision, the quality and the level of detail Michael Kerrisk put in his book. He is a great expert of Linux system calls and lets us share his knowledge and understanding of the Linux APIs." —Christophe Blaess, Author of Programmation systeme en C sous Linux ". . . an essential resource for the serious or professional Linux and UNIX systems programmer. Michael Kerrisk covers the use of all the key APIs across both the Linux and UNIX system interfaces with clear descriptions and tutorial examples and stresses the importance and benefits of following standards such as the Single UNIX Specification and POSIX 1003.1." —Andrew Josey, Director, Standards, The Open Group, and Chair of the POSIX 1003.1 Working Group "What could be better than an encyclopedic reference to the Linux system, from the standpoint of the system programmer, written by none other than the maintainer of the man pages himself? The Linux Programming Interface is comprehensive and detailed. I firmly expect it to become an indispensable addition to my programming bookshelf." —Bill Gallmeister, Author of POSIX.4 Programmer's Guide: Programming for the Real World ". . . the most complete and up-to-date book about Linux and UNIX system programming. If you're new to Linux system programming, if you're a UNIX veteran focused on portability while interested in learning the Linux way, or if you're simply looking for an excellent reference about the Linux programming interface, then Michael Kerrisk's book is definitely the companion you want on your bookshelf." —Loic Domaigne, Chief Software Architect (Embedded), Corpuls.com

    With this practical book, you’ll learn how to design and implement a graph database that brings the power of graphs to bear on a broad range of problem domains. Whether you want to speed up your response to user queries or build a database that can adapt as your business evolves, this book shows you how to apply the schema-free graph model to real-world problems.Learn how different organizations are using graph databases to outperform their competitors. With this book’s data modeling, query, and code examples, you’ll quickly be able to implement your own solution.Model data with the Cypher query language and property graph modelLearn best practices and common pitfalls when modeling with graphsPlan and implement a graph database solution in test-driven fashionExplore real-world examples to learn how and why organizations use a graph databaseUnderstand common patterns and components of graph database architectureUse analytical techniques and algorithms to mine graph database information

    The data compiled and portraits created are incredibly detailed, to the point of being invasive. But who connects the dots about what firms are doing with this information? The Black Box Society argues that we all need to be able to do so--and to set limits on how big data affects our lives.Hidden algorithms can make (or ruin) reputations, decide the destiny of entrepreneurs, or even devastate an entire economy. Shrouded in secrecy and complexity, decisions at major Silicon Valley and Wall Street firms were long assumed to be neutral and technical. But leaks, whistleblowers, and legal disputes have shed new light on automated judgment. Self-serving and reckless behavior is surprisingly common, and easy to hide in code protected by legal and real secrecy. Even after billions of dollars of fines have been levied, underfunded regulators may have only scratched the surface of this troubling behavior.Frank Pasquale exposes how powerful interests abuse secrecy for profit and explains ways to rein them in. Demanding transparency is only the first step. An intelligible society would assure that key decisions of its most important firms are fair, nondiscriminatory, and open to criticism. Silicon Valley and Wall Street need to accept as much accountability as they impose on others.

    Ideal for processing large datasets, the Apache Hadoop framework is an open source implementation of the MapReduce algorithm on which Google built its empire. This comprehensive resource demonstrates how to use Hadoop to build reliable, scalable, distributed systems: programmers will find details for analyzing large datasets, and administrators will learn how to set up and run Hadoop clusters. Complete with case studies that illustrate how Hadoop solves specific problems, this book helps you:Use the Hadoop Distributed File System (HDFS) for storing large datasets, and run distributed computations over those datasets using MapReduce Become familiar with Hadoop's data and I/O building blocks for compression, data integrity, serialization, and persistence Discover common pitfalls and advanced features for writing real-world MapReduce programs Design, build, and administer a dedicated Hadoop cluster, or run Hadoop in the cloud Use Pig, a high-level query language for large-scale data processing Take advantage of HBase, Hadoop's database for structured and semi-structured data Learn ZooKeeper, a toolkit of coordination primitives for building distributed systems If you have lots of data -- whether it's gigabytes or petabytes -- Hadoop is the perfect solution. Hadoop: The Definitive Guide is the most thorough book available on the subject. "Now you have the opportunity to learn about Hadoop from a master-not only of the technology, but also of common sense and plain talk." -- Doug Cutting, Hadoop Founder, Yahoo!