McCann asks his readers to constantly push the boundaries of experience, to see empathy and wonder in the stories we craft and hear.A paean to the power of language, both by argument and by example, Letters to a Young Writer is fierce and honest in its testament to the bruises delivered by writing as both a profession and a calling. It charges aspiring writers to learn the rules and even break them.These fifty-two essays are ultimately a profound challenge to a new generation to bring truth and light to a dark world through their art.

    The land mine is me. After the explosion, I spend the rest of the day putting the pieces back together. Now, it's your turn. Jump!"Zest. Gusto. Curiosity. These are the qualities every writer must have, as well as a spirit of adventure. In this exuberant book, the incomparable Ray Bradbury shares the wisdom, experience, and excitement of a lifetime of writing. Here are practical tips on the art of writing from a master of the craft—everything from finding original ideas to developing your own voice and style—as well as the inside story of Bradbury's own remarkable career as a prolific author of novels, stories, poems, films, and plays.Zen in the Art of Writing is more than just a how-to manual for the would-be writer: it is a celebration of the act of writing itself that will delight, impassion, and inspire the writer in you. Bradbury encourages us to follow the unique path of our instincts and enthusiasms to the place where our inner genius dwells, and he shows that success as a writer depends on how well you know one subject: your own life.

    and for the earnest souls who wonder if it's "Woe is Me", or "Woe is I," or even "Woe am I." Martha Brockenbrough's Things That Make Us (Sic) is a laugh-out-loud guide to grammar and language, a snarkier American answer to Lynn Truss' runaway success, Eats, Shoots & Leaves. Brockenbrough is the founder of National Grammar Day and SPOGG -- the Society for the Promotion of Good Grammar -- and as serious as she is about proper usage, her voice is funny, irreverent, and never condescending. Things That Make Us (Sic) addresses common language stumbling stones such as evil twins, clichés, jargon, and flab, and offers all the spelling tips, hints, and rules that are fit to print. It's also hugely entertaining, with letters to high-profile language abusers, including David Hasselhoff, George W. Bush, and Canada's Maple Leafs [sic], as well as a letter to --and a reply from -- Her Majesty, the Queen of England. Brockenbrough has written a unique compendium combining letters, pop culture references, handy cheat sheets, rants, and historical references that is as helpful as it is hilarious.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you.That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers. Topics covered include: emotional modes of writing beyond showing versus telling your story's emotional world moral stakes connecting the inner and outer journeys plot as emotional opportunities invoking higher emotions, symbols, and emotional language cascading change story as emotional mirror positive spirit and magnanimous writing the hidden current that makes stories move Readers can simply read a novel...or they can experience it. The Emotional Craft of Fiction shows you how to make that happen.

    She'll help you understand what show, don't tell means, teach you how to spot told prose in your writing, and reveal why common advice on how to fix it doesn't always work. With in-depth analysis, Understanding Show, Don't Tell (And Really Getting It) looks at what affects told prose and when telling is the right thing to do. It also explores aspects of writing that aren’t technically telling, but are connected to told prose and can make prose feel told, such as infodumps, description, and backstory. Her easy-to-understand examples will show you clear before and after text and demonstrate how telling words change the prose. You'll learn how to find the right balance between description, narrative, and internalization for the strongest impact. These examples will also demonstrate why showing the wrong details can sound just as dull as telling. This book will help you: Understand when to tell and when to show Spot common red flag words often found in told prose Learn why one single rule doesn't apply to all books Determine how much telling is acceptable in your writing Fix stale or flat prose holding your writing back Understanding Show, Don't Tell (And Really Getting It) is more than just advice on what to do and what not to do—it’s a down and dirty examination and analysis of how show, don’t tell works, so you can adapt the “rules” to whatever style or genre you’re writing. By the end of this book, you’ll have a solid understanding of show, don’t tell and the ability to use it without fear or frustration.

    Did Laura Ingalls cross paths with a band of mass murderers? Why was a Garth Williams bunny tale dubbed "integrationist propaganda"? For adults who are curious about children’s books and their creators, here are the little-known stories behind the stories. A treasure trove of information for a student, librarian, new parent, or anyone wondering about the post–Harry Potter book biz, Wild Things! draws on the combined knowledge and research of three respected and popular librarian-bloggers. Told in affectionate and lively prose, with numerous never-before-collected anecdotes, this book chronicles some of the feuds and fights, errors and secret messages found in children’s books and brings contemporary illumination to the warm-and-fuzzy bunny world we think we know.

    If its purpose is to entertain or to provoke thought, it makes readers want to come back for more.Revised and updated, this guide covers four essential aspects of good writing:Individual words - spelling variations, hyphenation, frequently confused homonyms, frequently misused words and phrases, irregular plurals and negatives, and uses of capitalization and type style to add special meaningsPunctuation - the role of each mark in achieving clarity and affecting tone, and demonstration of how misuses can lead to ambiguitySyntax and structure - agreement of subject and verb, parallel construction, modifiers, tenses, pronouns, active versus passive voice, and moreStyle - advice on the less hard-and-fast areas of clarity and tone, including sentence length and order, conciseness, simplification, reading level, jargon and cliches, and subtletyFilled with self-test exercises and whimsical literary quotations, "Grammatically Correct" steers clear of academic stuffiness, focusing instead on practical strategies and intuitive explanations.Discussions are designed to get to the heart of a concept and provide a sufficient sense of when and how to use it, along with examples that show what ambiguities or misinterpretations might result if the rules are not followed. In cases where there is more than one acceptable way to do something, the approach is not to prescribe one over another but simply to describe the options.Readers of this book will never break the rules of language again - unintentionally."

    That essay which eventually became the foundation of D’Agata’s critically acclaimed About a Mountain was accepted by another magazine, the Believer, but not before they handed it to their own fact-checker, Jim Fingal. What resulted from that assignment, and beyond the essay’s eventual publication in the magazine, was seven years of arguments, negotiations, and revisions as D’Agata and Fingal struggled to navigate the boundaries of literary nonfiction.This book includes an early draft of D’Agata’s essay, along with D’Agata and Fingal’s extensive discussion around the text. What emerges is a brilliant and eye-opening meditation on the relationship between “truth” and “accuracy” and a penetrating conversation about whether it is appropriate for a writer to substitute one for the other.

    Learn terms for the sunlight that filters through the leaves of trees, for dancing awkwardly but with relish, and for the look shared by two people who each wish the other would speak first. Other-Wordly is an irresistible gift for lovers of words and those lost for words alike.

     In my case, Italian possesses me.  With Italian racing like blood through my veins, I do indeed see with different eyes, hear with different ears, and drink in the world with all my senses…”A celebration of the language and culture of Italy, La Bella Lingua is the story of how a language shaped a nation, told against the backdrop of one woman’s personal quest to speak fluent Italian.For anyone who has been to Italy, the fantasy of living the Italian life is powerfully seductive. But to truly become Italian, one must learn the language. This is how Dianne Hales began her journey. In La Bella Lingua, she brings the story of her decades-long experience with the “the world’s most loved and lovable language” together with explorations of Italy’s history, literature, art, music, movies, lifestyle and food in a true opera amorosa — a labor of her love of Italy.Throughout  her first excursion in Italy -- with  “non parlo Italiano” as her only Italian phrase -- Dianne delighted in the beauty of what she saw but craved comprehension of what she heard.  And so she chose to inhabit the language.  Over more than twenty-five years she has studied Italian in every way possible through Berlitz,  books, CDs, podcasts, private tutorials and conversation groups, and, most importantly, large blocks of time in Italy.   In the process she found that Italian became not just a passion and a pleasure, but a passport into Italy’s storia and its very soul.  She offers charming insights into what it is that makes Italian the most emotionally expressive of languages, from how the “pronto” (“Ready!”) Italians say when they answer the telephone conveys a sense of something coming alive, to how even ordinary things such as a towel (asciugamano) or handkerchief (fazzoletto) sound better in Italian.  She invites readers to join her as she traces the evolution of Italian in the zesty graffiti on the walls of Pompeii, in Dante’s incandescent cantos and in Boccaccio’s bawdy Decameron.  She portrays how social graces remain woven into the fabric of Italian:  even the chipper “ciao,” which does double duty as “hi” and “bye,” reflects centuries of bella figura.  And she exalts the glories of Italy’s food and its rich and often uproarious gastronomic language:  Italians deftly describe someone uptight as a baccala (dried cod), a busybody who noses into everything as a prezzemolo (parsley), a worthless or banal movie as a polpettone (large meatball). Like Dianne, readers of La Bella Lingua will find themselves innamorata, enchanted, by Italian, fascinated by its saga, tantalized by its adventures, addicted to its sound, and ever eager to spend more time in its company.  Dianne Hales is a widely published journalist and health writer.   She lives with her family in Marin County, California. You can find out more about Dianne at her website (www.becomingitalian.com or labellalingua.org) and on Facebook.

    Structured around a plane journey that sees encounters with substances from water and glue to coffee and wine, Liquid Rules shows how these liquids can bring death and destruction as well as wonder and fascination.From László Bíró's revolutionary pen and Abraham Gesner's kerosene to cutting-edge research on self-repairing roads and liquid computers, Miodownik uses his winning formula of scientific storytelling to bring the everyday to life. He reveals why liquids can flow up a tree but down a hill, why oil is sticky, how waves can travel so far, and how to make the perfect cup of tea. Here are the secret lives of substances.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. In the beginning, almost every name and address was listed in a phone book, and everyone answered their landlines because you didn't know who it was. By the end, exposing someone's address was an act of emotional violence, and nobody picked up their new cell phone if they didn't know who it was. The '90s brought about a revolution in the human condition we're still groping to understand. Happily, Chuck Klosterman is more than up to the job. Beyond epiphenomena like Cop Killer and Titanic and Zima, there were wholesale shifts in how society was perceived: the rise of the internet, pre-9/11 politics, and the paradoxical belief that nothing was more humiliating than trying too hard. Pop culture accelerated without the aid of a machine that remembered everything, generating an odd comfort in never being certain about anything. On a '90s Thursday night, more people watched any random episode of Seinfeld than the finale of Game of Thrones. But nobody thought that was important; if you missed it, you simply missed it. It was the last era that held to the idea of a true, hegemonic mainstream before it all began to fracture, whether you found a home in it or defined yourself against it. In The Nineties, Chuck Klosterman makes a home in all of it: the film, the music, the sports, the TV, the politics, the changes regarding race and class and sexuality, the yin/yang of Oprah and Alan Greenspan. In perhaps no other book ever written would a sentence like, "The video for 'Smells Like Teen Spirit' was not more consequential than the reunification of Germany" make complete sense. Chuck Klosterman has written a multi-dimensional masterpiece, a work of synthesis so smart and delightful that future historians might well refer to this entire period as Klostermanian.

    You should never quit your day job, but your ultimate goal should be to quit your day job. It's an endless, confusing, and often controversial conversation that, despite our bare-it-all culture, still remains taboo. In Scratch, Manjula Martin has gathered interviews and essays from established and rising authors to confront the age-old question: how do creative people make money? As contributors including Jonathan Franzen, Cheryl Strayed, Roxane Gay, Nick Hornby, Susan Orlean, Alexander Chee, Daniel Jose Older, Jennifer Weiner, and Yiyun Li candidly and emotionally discuss money, MFA programs, teaching fellowships, finally getting published, and what success really means to them, Scratch honestly addresses the tensions between writing and money, work and life, literature and commerce. The result is an entertaining and inspiring book that helps readers and writers understand what it's really like to make art in a world that runs on money-and why it matters.