As a Special Agent for the FBI’s National Security Division’s Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), “spot the lie” both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship. Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.

    And the writers we revere—from Homer, Shakespeare, Austen, and others—each made a unique technical breakthrough that can be viewed as both a narrative and neuroscientific advancement. Literature’s great invention was to address problems we could not solve: not how to start a fire or build a boat, but how to live and love; how to maintain courage in the face of death; how to account for the fact that we exist at all. Wonderworks reviews the blueprints for twenty-five of the most significant developments in the history of literature. These inventions can be scientifically shown to alleviate grief, trauma, loneliness, anxiety, numbness, depression, pessimism, and ennui, while sparking creativity, courage, love, empathy, hope, joy, and positive change. They can be found throughout literature—from ancient Chinese lyrics to Shakespeare’s plays, poetry to nursery rhymes and fairy tales, and crime novels to slave narratives. A “refreshing and remarkable” (Jay Parini, author of Borges and Me: An Encounter) exploration of the new literary field of story science, Wonderworks teaches you everything you wish you learned in your English class, and “contains many instances of critical insight....What’s most interesting about this compendium is its understanding of imaginative representation as a technology” (The New York Times).

    This delightful anthology demonstrates just how rewarding the aphorism can be and how brilliantly the aphorist can illuminate a hidden truth or reveal the ironies of life. Whatever the situation, whatever the mood, the reader will find in this international array of aphorisms just the right words to give his or her feeling pungent expression. The classic aphorists--La Bruy�re, Nietzsche, both Samuel Butlers, La Rochefoucault, Emerson--are here in abundance, as are the philosophers from the Greeks of Paul Val�ry, the social commentators from Edmund Burke to Walter Benjamin. Statesmen and scientists, Olympians and gadflies, mystics and boulevardiers--this collection brings together the most diverse figures, drawing freely on ancients and moderns, on the widsom of East and West, juxtaposing viewpoints as different as those of Jean Cocteau and George Orwell, Ambrose Bierce and Marcus Aurelius, Lord Chesterfield and Elias Canetti. Profound, provocative, and vastly entertaining, The Oxford Book of Aphorisms will lure the reader back to its pages time and again. The book is fully indexed, and wherever possible, sources, dates, and complete names are supplied.

    H. Hardy was one of this century's finest mathematical thinkers, renowned among his contemporaries as a 'real mathematician ... the purest of the pure'. He was also, as C. P. Snow recounts in his Foreword, 'unorthodox, eccentric, radical, ready to talk about anything'. This 'apology', written in 1940 as his mathematical powers were declining, offers a brilliant and engaging account of mathematics as very much more than a science; when it was first published, Graham Greene hailed it alongside Henry James's notebooks as 'the best account of what it was like to be a creative artist'. C. P. Snow's Foreword gives sympathetic and witty insights into Hardy's life, with its rich store of anecdotes concerning his collaboration with the brilliant Indian mathematician Ramanujan, his aphorisms and idiosyncrasies, and his passion for cricket. This is a unique account of the fascination of mathematics and of one of its most compelling exponents in modern times.

    This easy-to-use guide is updated and expanded to include new computer and technology signs and offers a fast and simple approach to learning. Includes:- Vocabulary reviews- Fingerspelling exercises- Sign matching and memory aids- A complete glossary and a comprehensive index- Clear instructive drawings

    The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

    From Machiavelli's The Prince to Alfred Kinsey’s Sexual Behavior in the Human Male, from Karl Marx's Communist Manifesto to Margaret Mead’s Coming of Age in Samoa, these "influential" books have led to war, genocide, totalitarian oppression, the breakdown of the family, and disastrous social experiments. And yet the toxic ideas peddled in these books are more popular and pervasive than ever. In fact, they might influence your own thinking without your realizing it. Fortunately, Professor Benjamin Wiker is ready with an antidote, exposing the beguiling errors in each of these evil books. Witty, learned, and provocative, 10 Books That Screwed Up the World provides a quick education in the worst ideas in human history and explains how we can avoid them in the future.

    Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a classic brought up-to-date for a whole new generation.

    We see, hear, and feel Umberto Eco, the passionate reader who has gotten lost over and over again in the woods, loved it, and come back to tell the tale, The Tale of Tales. Eco tells us how fiction works, and he also tells us why we love fiction so much. This is no deconstructionist ripping the veil off the Wizard of Oz to reveal his paltry tricks, but the Wizard of Art himself inviting us to join him up at his level, the Sorcerer inviting us to become his apprentice.

    You can use it to talk about all sorts of things -- from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer's backhand to things that don't exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn't mention -- the curliness of the dog's fur or the vast statuary on the grounds of the French palace. What's the trick behind this magic? How does meaning work?In Louder than Words, cognitive scientist Benjamin Bergen draws together a decade’s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we're driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, Louder than Words will profoundly change how you read, speak, and listen.

    Or read this book and find out how you have all the tools you need, but must make the one change to become the writer you have always wanted to be.

    Now, with over 10,000 entries, this edition features the latest in expletives, sexual obscenities and lavatorial euphemisms.

    But in the wake of the election of 2016, words felt useless, even indulgent. Action was the only reasonable response. He took to the streets in protest, and the sense of community and collective conviction felt right. But the assaults continued—on citizens’ rights and long-held compacts, on the core principles of our culture and civilization, and on our language itself. Words seemed to be losing the meanings they once had and Freeman was compelled to return to their defense. The result is his Dictionary of the Undoing.From A to Z, “Agitate” to “Zygote,” Freeman assembled the words that felt most essential, most potent, and began to build a case for their renewed power and authority, each word building on the last. The message that emerged was not to retreat behind books, but to emphatically engage in the public sphere, to redefine what it means to be a literary citizen.With an afterword by Valeria Luiselli, Dictionary of the Undoing is a necessary, resounding cri de coeur in defense of language, meaning, and our ability to imagine, describe, and build a better world.

    What is a Thunk? A Thunk is a beguiling question about everyday things that stops you in your tracks but helps you start to look at the world in a whole new light. The Thunks in this book cover a broad range of topics including truth, justice, reality, beliefs, the natural world, the human condition, art, beauty, existence, difference between right and wrong, good and bad, life and death, war, religion, love, friendship and a whole lot more. The book contains a comprehensive introduction by the author who guides you through the origins and uses of Thunks and how best to use them. Not only are they a fun way to develop thinking skills but they also hit all the right buttons to encourage children .

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.