Suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since Mendel's work was rediscovered, we turn it around and imagine that "our" genes build and maintain us in order to make more genes. That simple reversal seems to answer many puzzlers which had stumped scientists for years, and we haven't thought of evolution in the same way since. Drawing fascinating examples from every field of biology, he paved the way for a serious re-evaluation of evolution. He also introduced the concept of self-reproducing ideas, or memes, which (seemingly) use humans exclusively for their propagation. If we are puppets, he says, at least we can try to understand our strings.

    It is the best and most successful guide to reading comprehension for the general reader. And now it has been completely rewritten and updated. You are told about the various levels of reading and how to achieve them – from elementary reading, through systematic skimming and inspectional reading, to speed reading, you learn how to pigeonhole a book, X-ray it, extract the author's message, criticize. You are taught the different reading techniques for reading practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy and social science. Finally, the authors offer a recommended reading list and supply reading tests whereby you can measure your own progress in reading skills, comprehension and speed.This a previously-published edition of ISBN 9780671212094

    It is created without our consent, built on top of our circumstances, the off-handed comments we hear from others, and the moments that scared us most when we were young. But in the busyness of our daily life, we rarely get the chance to think clearly about the questions that matter most. Who am I? Where do I belong? How much of who I am and what I do boils down to avoiding the things that make me feel small? We tuck these questions into the corner of our minds, but they drive our behavior far more than we give them credit for, even after we become adults.Writing with the passion and clarity that made his debut, To Shake the Sleeping Self, a national bestseller, Jenkins makes space to explore the seven topics we must think about in order to live a deeply considered life: ego, family, work, love, nature, death, and the soul. He considers the experiences that shape us into who we are, whether they're as heart-pounding as a rafting trip through the whitewater of the Grand Canyon, or as ordinary as the moment when we look in the mirror each morning. Through it all, Jenkins leads readers on a wide-ranging conversation about finding fulfillment in the people and places around us, and discovering the courage to show our deepest selves to the world.The Seven Subjects is a profound reflection from one of our most original writers, a necessary read for anyone seeking a companion on the road to understanding.

    Psychiatrist and psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives they’ve transformed - people whose mental limitations or brain damage were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak, children with cerebral palsy learning to move with more grace, depression and anxiety disorders successfully treated, and lifelong character traits changed. Using these marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education, Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential.

    It’s what drives us to get a job, fall in love, watch stand-up comedy, go to therapy, have questionable obsessions, and come home at the end of the day. But where does happiness come from, and why do we need it so much? Is lasting, permanent happiness possible—or should it be? And what does any of this have to do with the brain?In this delightful sequel to Idiot Brain, neuroscientist Dean Burnett explores these questions. He combines the latest research and theories about how the brain works with interviews and contributions from relevant individuals, such as relationship experts, psychology professors, comedy writers, celebrities, millionaire gurus, and pretty much anyone else involved in bringing about happiness in others. Distinguished by Burnett’s signature wit and curiosity, Happy Brain elucidates our understanding of what happiness actually is, where it comes from, and what exactly is going on in our brains when we’re in a cheery state. Humorous and enlightening, Happy Brain explores a fascinating aspect of modern neuroscience and, in the process, reveals something about what it means to be human.

    Now in paperback, Dr Jeffrey Schwartz and Sharon Begley's groundbreaking work, The Mind and the Brain, argues exactly the opposite: that the mind has a life of its own.Dr Schwartz, a leading researcher in brain dysfunctions, and Wall Street Journal science columnist Sharon Begley demonstrate that the human mind is an independent entity that can shape and control the functioning of the physical brain. Their work has its basis in our emerging understanding of adult neuroplasticity–the brain's ability to be rewired not just in childhood, but throughout life, a trait only recently established by neuroscientists.Through decades of work treating patients with obsessive–compulsive disorder (OCD), Schwartz made an extraordinary finding: while following the therapy he developed, his patients were effecting significant and lasting changes in their own neural pathways. It was a scientific first: by actively focusing their attention away from negative behaviors and toward more positive ones, Schwartz's patients were using their minds to reshape their brains–and discovering a thrilling new dimension to the concept of neuroplasticity.The Mind and the Brain follows Schwartz as he investigates this newly discovered power, which he calls self–directed neuroplasticity or, more simply, mental force. It describes his work with noted physicist Henry Stapp and connects the concept of 'mental force' with the ancient practice of mindfulness in Buddhist tradition. And it points to potential new applications that could transform the treatment of almost every variety of neurological dysfunction, from dyslexia to stroke–and could lead to new strategies to help us harness our mental powers. Yet as wondrous as these implications are, perhaps even more important is the philosophical dimension of Schwartz's work. For the existence of mental force offers convincing scientific evidence of human free will, and thus of man's inherent capacity for moral choice.

    This textbook provides a lucid and integrative analysis of the central topics in pragmatics - deixis, implicature, presupposition, speech acts, and conversational structure. A central concern of the book is the relation between pragmatics and semantics, and Dr Levinson shows clearly how a pragmatic approach can resolve some of the problems semantics have been confronting and simplifying semantic analyses. The exposition is always clear and supported by helpful exemplification. The detailed analyses of selected topics give the student a clear view of the empirical rigour demanded by the study of linguistic pragmatics, but Dr Levinson never loses sight of the rich diversity of the subject. An introduction and conclusion relate pragmatics to other fields in linguistics and other disciplines concerned with language usage - psychology, philosophy, anthropology and literature.

    Whether you're a beginner, and avid student, or an armchair expert, you'll find plenty to stimulate you within this book.--book jacket

    C. S. Lewis's Studies in Words explores this fascination by taking a series of words and teasing out their connotations using examples from a vast range of English literature, recovering lost meanings and analysing their functions. It doubles as an absorbing and entertaining study of verbal communication, its pleasures and problems. The issues revealed are essential to all who read and communicate thoughtfully, and are handled here by a masterful exponent and analyst of the English language.

    Her story and others like it show that humans are not the only species with the capacity for love, hate, fear, shame, guilt, joy, disgust, and empathy, and open our hearts and minds to the many ways in which humans and other animals are connected. “Through colorful stories and riveting prose, de Waal firmly puts to rest the stubborn notion that humans alone in the animal kingdom experience a broad array of emotions.” — Barbara J. King, NPR“De Waal’s eye- opening observations argue for better treatment and greater appreciation of animals, even as he ensures that you’ll never look at them—or yourself—the same way again.” — People

    Vygotsky analyzes the relationship between words and consciousness, arguing that speech is social in its origins and that only as children develop does it become internalized verbal thought.Now Alex Kozulin has created a new edition of the original MIT Press translation by Eugenia Hanfmann and Gertrude Vakar that restores the work's complete text and adds materials that will help readers better understand Vygotsky's meaning and intentions. Kozulin has also contributed an introductory essay that offers new insight into the author's life, intellectual milieu, and research methods.

    Here is the Creator who nearly destroys his chief creation; the bloodthirsty warrior and the protector of the downtrodden; the lawless law-giver; the scourge and the penitent. Profoundly learned, stylishly written, the resulting work illuminates God and man alike and returns us to the Bible with a sense of discovery and wonder.

    Not since Darwin's The Expression of Emotions in Man and Animals has a book so thoroughly and effectively explored the full range of emotions that exist throughout the animal kingdom.From dancing squirrels to bashful gorillas to spiteful killer whales, Masson and coauthor Susan McCarthy bring forth fascinating anecdotes and illuminating insights that offer powerful proof of the existence of animal emotion. Chapters on love, joy, anger, fear, shame, compassion, and loneliness are framed by a provocative re-evaluation of how we treat animals, from hunting and eating them to scientific experimentation. Forming a complete and compelling picture of the inner lives of animals, When Elephants Weep assures that we will never look at animals in the same way again.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

    Also, the golden rule for conquering worry, keeping your energy & spirits high.The book consists of some True Stories which will help the readers in conquering worry to lead you to success in life.The book is full of similar incidences and narrations which will make our readers to understand the situation in an easy way and lead a happy life. A must read book for everyone.