One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.*Philo-semites: A growing number of people want to date Jewish men and women.*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

    Even as the country divides itself at every turn, the meritocratic ideal - that social and economic rewards should follow achievement rather than breeding - reigns supreme. Both Democrats and Republicans insistently repeat meritocratic notions. Meritocracy cuts to the heart of who we are. It sustains the American dream.But what if, both up and down the social ladder, meritocracy is a sham? Today, meritocracy has become exactly what it was conceived to resist: a mechanism for the concentration and dynastic transmission of wealth and privilege across generations. Upward mobility has become a fantasy, and the embattled middle classes are now more likely to sink into the working poor than to rise into the professional elite. At the same time, meritocracy now ensnares even those who manage to claw their way to the top, requiring rich adults to work with crushing intensity, exploiting their expensive educations in order to extract a return. All this is not the result of deviations or retreats from meritocracy but rather stems directly from meritocracy's successes.This is the radical argument that Daniel Markovits prosecutes with rare force. Markovits is well placed to expose the sham of meritocracy. Having spent his life at elite universities, he knows from the inside the corrosive system we are trapped within. Markovits also knows that, if we understand that meritocratic inequality produces near-universal harm, we can cure it. When The Meritocracy Trap reveals the inner workings of the meritocratic machine, it also illuminates the first steps outward, towards a new world that might once again afford dignity and prosperity to the American people.

    After reading Primetime Propaganda, you’ll never watch TV the same way again.”—Mark LevinMovie critic Michael Medved calls Ben Shapiro, “One of our most refreshing and insightful voices on the popular culture, as well as a conscience for his much-maligned generation.” With Primetime Propaganda, the syndicated columnist and bestselling author of Brainwashed, Porn Generation, and Project President tells the shocking true story of how the most powerful medium of mass communication in human history became a vehicle for spreading the radical agenda of the left side of the political spectrum. Similar to what Bernard Goldberg’s Bias and A Slobbering Love Affair did for the liberal news machine, Shapiro’s Primetime Propaganda is an essential exposé of corrupting media bias, pulling back the curtain on widespread and unrepentant abuses of the Hollywood entertainment industry.

    According to even the most conservative estimates, China will overtake the United States as the world's largest economy by 2027 and will ascend to the position of world economic leader by 2050. But the full repercussions of China's ascendancy-for itself and the rest of the globe-have been surprisingly little explained or understood. In this far-reaching and original investigation, Martin Jacques offers provocative answers to some of the most pressing questions about China's growing place on the world stage. Martin Jacques reveals, by elaborating on three historical truths, how China will seek to shape the world in its own image. The Chinese have a rich and long history as a civilization-state. Under the tributary system, outlying states paid tribute to the Middle Kingdom. Ninety-four percent of the population still believes they are one race-"Han Chinese." The strong sense of superiority rooted in China's history promises to resurface in twenty-first century China and in the process strengthen and further unify the country. A culturally self-confident Asian giant with a billion-plus population, China will likely resist globalization as we know it. This exceptionalism will have powerful ramifications for the rest of the world and the United States in particular. As China is already emerging as the new center of the East Asian economy, the mantle of economic and, therefore, cultural relevance will in our lifetimes begin to pass from Manhattan and Paris to cities like Beijing and Shanghai. It is the American relationship with and attitude toward China, Jacques argues, that will determine whether the twenty-first century will be relatively peaceful or fraught with tension, instability, and danger. When China Rules the World is the first book to fully conceive of and explain the upheaval that China's ascendance will cause and the realigned global power structure it will create.

    Tracing the global history of inequality from the Stone Age to today, Walter Scheidel shows that inequality never dies peacefully. Inequality declines when carnage and disaster strike and increases when peace and stability return. The Great Leveler is the first book to chart the crucial role of violent shocks in reducing inequality over the full sweep of human history around the world.Ever since humans began to farm, herd livestock, and pass on their assets to future generations, economic inequality has been a defining feature of civilization. Over thousands of years, only violent events have significantly lessened inequality. The "Four Horsemen" of leveling—mass-mobilization warfare, transformative revolutions, state collapse, and catastrophic plagues—have repeatedly destroyed the fortunes of the rich. Scheidel identifies and examines these processes, from the crises of the earliest civilizations to the cataclysmic world wars and communist revolutions of the twentieth century. Today, the violence that reduced inequality in the past seems to have diminished, and that is a good thing. But it casts serious doubt on the prospects for a more equal future.An essential contribution to the debate about inequality, The Great Leveler provides important new insights about why inequality is so persistent—and why it is unlikely to decline anytime soon.

    Content is the first collection of Doctorow’s infamous articles, essays, and polemics.Here’s why Microsoft should stop treating its customers as criminals (through relentless digital-rights management); how America chose copyright and Happy Meal toys over jobs; why Facebook is taking a faceplant; how Wikipedia is a poor cousin of The Hitchhiker’s Guide to the Galaxy; and, of course, why free e-books kick ass.Accessible to geeks and noobs (if you’re not sure what that means, it’s you) alike, Content is a must-have compilation from Cory Doctorow, who will be glad to take you along for the ride as he effortlessly surfs the zeitgeist.

    involvement with Afghanistan, media control, and the long-term implications of America's military attacks abroad. Informed by his deep understanding of the gravity of these issues and the global stakes, 9-11 demonstrates Chomsky's impeccable knowledge of U.S. foreign policy in the Middle East and South Asia, and sheds light on the rapidly shifting balance of world power. Speaking out against escalating violence, Chomsky critically examines the United States' own foreign policy record and considers what international institutions might be employed against underground networks and national states accused of terrorism. 9-11's analysis still stands as a measure of how well the media is able to serve its role of informing the citizenry, so crucial to our democracy in times of war.

    Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior--what he calls narrative economics--has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.Spread through the public in the form of popular stories, ideas can go viral and move markets--whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these--transmitted by word of mouth, by the news media, and increasingly by social media--drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.The stories people tell--about economic confidence or panic, housing booms, the American dream, or Bitcoin--affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date.

    Unique among nations, America is deeply religious, religiously diverse, and remarkably tolerant. But in recent decades the nation's religious landscape has been reshaped. America has experienced three seismic shocks, say Robert Putnam and David Campbell. In the 1960s, religious observance plummeted. Then in the 1970s and 1980s, a conservative reaction produced the rise of evangelicalism and the Religious Right. Since the 1990s, however, young people, turned off by that linkage between faith and conservative politics, have abandoned organized religion. The result has been a growing polarization—the ranks of religious conservatives and secular liberals have swelled, leaving a dwindling group of religious moderates in between. At the same time, personal interfaith ties are strengthening. Interfaith marriage has increased while religious identities have become more fluid. Putnam and Campbell show how this denser web of personal ties brings surprising interfaith tolerance, notwithstanding the so-called culture wars. American Grace is based on two of the most comprehensive surveys ever conducted on religion and public life in America. It includes a dozen in-depth profiles of diverse congregations across the country, which illuminate how the trends described by Putnam and Campbell affect the lives of real Americans. Nearly every chapter of American Grace contains a surprise about American religious life. Among them:● Between one-third and one-half of all American marriages are interfaith; ● Roughly one-third of Americans have switched religions at some point in their lives; ● Young people are more opposed to abortion than their parents but more accepting of gay marriage; ● Even fervently religious Americans believe that people of other faiths can go to heaven; ● Religious Americans are better neighbors than secular Americans—more generous with their time and treasure even for secular causes—but the explanation has less to do with faith than with their communities of faith; ● Jews are the most broadly popular religious group in America today. American Grace promises to be the most important book in decades about American religious life and an essential book for understanding the United States today.

    Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here you'll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.

    In the insightful How Music Works, Byrne offers his unique perspective on music - including how music is shaped by time, how recording technologies transform the listening experience, the evolution of the industry, and much more.

    The book questions, in the broadest sense, what happens to human beings when their brains are constantly assaulted by advertising and corporate messages. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but Ad Nauseam shows that consumer pop culture does take its toll.In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, The Onion's Joe Garden, The New York Times's Julie Scelfo, and others) discuss everything from why the TV program CSI affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.

    Thanks to people like Tom Friedman, we take it as an article of faith that the earth is hot, flat, and crowded—that we are on the verge of a population “explosion.”It’s all nonsense. In fact, the reverse is true. We are on the brink of a demographic implosion. For the first time in centuries, the world faces population decline. And this time, it’s not because of wars, famines, or plagues. It’s because people have simply stopped having babies.In demographics, the replacement rate is the golden number: 2.1. When women average fewer than 2.1 children, Very Bad Things happen. And American women have not hit the replacement rate in two generations. Today, middle-class, college-educated women in America have about the same number of children as do Chinese women. China’s government bullies, taxes, and punishes their people with a “One-Child Policy.” In America, we do one-child by choice.The fertility decline already shapes the way we live. From Social Security shortfalls to Iran’s attempts to build nuclear weapons, fertility is the key to understanding the world around us. Fertility undergirds our politics and our laws; our culture and our economy. If you’re under 40, fertility declines will dictate how you navigate old age. If you’re under 10, fertility declines will influence your entire adult life. If we don’t reverse this trend, economic systems will suffer, international affairs will be reordered, and innovation will slow in every sector—except, of course, for healthcare.What to Expect When No One's Expecting explores how our fertility collapse happened, what the world it’s creating will look like, and what can be done to stop it.

    On election night, after Obama was announced the winner, a distressed Bill O’Reilly lamented that he didn’t live in "a traditional America anymore.” He was joined by others who bellowed their grief on the talk radio airwaves, the traditional redoubt of angry white men. Why were they so angry? Sociologist Michael Kimmel, one of the leading writers on men and masculinity in the world today, has spent hundreds of hours in the company of America’s angry white men from white supremacists to men's rights activists to young students in pursuit of an answer. Angry White Men presents a comprehensive diagnosis of their fears, anxieties, and rage.Kimmel locates this increase in anger in the seismic economic, social and political shifts that have so transformed the American landscape. Downward mobility, increased racial and gender equality, and a tenacious clinging to an anachronistic ideology of masculinity has left many men feeling betrayed and bewildered. Raised to expect unparalleled social and economic privilege, white men are suffering today from what Kimmel calls "aggrieved entitlement": a sense that those benefits that white men believed were their due have been snatched away from them.Angry White Men discusses, among others, the sons of small town America, scarred by underemployment and wage stagnation. When America’s white men feel they’ve lived their lives the 'right' way, worked hard and stayed out of trouble, and still do not get economic rewards, then they have to blame somebody else. Even more terrifying is the phenomenon of angry young boys. School shootings in the United States are not just the work of "misguided youth" or "troubled teens"—they’re all committed by boys. These alienated young men are transformed into mass murderers by a sense that using violence against others is their right.The future of America is more inclusive and diverse. The choice for angry white men is not whether or not they can stem the tide of history: they cannot. Their choice is whether or not they will be dragged kicking and screaming into that inevitable future, or whether they will walk openly and honorably—far happier and healthier, incidentally—alongside those they’ve spent so long trying to exclude.

    It happens frequently in everyday life, such as when we tell the host of a dinner party that we are enjoying the food when we actually find it bland. In Private Truths, Public Lies Kuran argues convincingly that the phenomenon not only is ubiquitous but has huge social and political consequences. Drawing on diverse intellectual traditions, including those rooted in economics, psychology, sociology, and political science, Kuran provides a unified theory of how preference falsification shapes collective decisions, orients structural change, sustains social stability, distorts human knowledge, and conceals political possibilities.A common effect of preference falsification is the preservation of widely disliked structures. Another is the conferment of an aura of stability on structures vulnerable to sudden collapse. When the support of a policy, tradition, or regime is largely contrived, a minor event may activate a bandwagon that generates massive yet unanticipated change.In distorting public opinion, preference falsification also corrupts public discourse and, hence, human knowledge. So structures held in place by preference falsification may, if the condition lasts long enough, achieve increasingly genuine acceptance. The book demonstrates how human knowledge and social structures co-evolve in complex and imperfectly predictable ways, without any guarantee of social efficiency.Private Truths, Public Lies uses its theoretical argument to illuminate an array of puzzling social phenomena. They include the unexpected fall of communism, the paucity, until recently, of open opposition to affirmative action in the United States, and the durability of the beliefs that have sustained India's caste system.