Book picks similar to
Marketing Public Health: Strategies to Promote Social Change by Michael Siegel
sb721-social-and-behavioral
economics-business
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medicine-health-safety
Work Energy: Finish What You Start and Fearlessly Take On Any Goal
Jim Harmer - 2019
He had worked hard for his goals, but there was no assurance in sight that he would ever achieve them.During that year, he learned a key truth that changed the way Jim viewed himself. He found the one unique quality inside him- one we all have- that gave him a reason to work. He didn’t know it then, but that secret ingredient was his Work Energy.Now, after creating a digital brand that has attracted over 70 million people and made him financially free, Jim has constructed the framework behind his success. Within this book, you will discover your own Work Energy: the drive behind everything you do and the reason you can take on any goal. Jim Harmer is the founder of Improve Photography and several other successful blogs. His current company, Income School, has helped thousands provide for their families through blogging and YouTubing. Jim lives in Star, Idaho, with his wife, Emily, and their three children.
Discover Peru (Lonely Planet Discover)
Carolina A. Miranda - 2011
Take in the spectacle of Machu Picchu at sunrise, treat your taste buds to Lima's famous ceviche, or try to solve the mystery of the Nazca Lines; all with your trusted travel companion. Discover the best of Peru and begin your journey now!Inside Lonely Planet Discover Peru: Full-color maps and images throughoutHighlights and itineraries show you the simplest way to tailor your trip to your own personal needs and interestsInsider tips save you time and money and help you get around like a local, avoiding crowds and trouble spotsEssential info at your fingertips - including hours of operation, phone numbers, websites, transit tips, and pricesHonest reviews for all budgets - including eating, sleeping, sight-seeing, going out, shopping, and hidden gems that most guidebooks missCultural insights give you a richer and more rewarding travel experience - including customs, history, art, literature, music, landscapes, outdoor activities, wildlife, food, drink, and moreOver 50 color local mapsUseful features - including Walking Tours, Month-by-Month (annual festival calendar), and Travel with KidsCoverage of Iquitos, the Amazon, Huaraz, Trujillo, the North, Cuzco, Machu Picchu, Lima, Lake Titicaca, Nazca, Arequipa, the South, and moreThe Perfect Choice: Lonely Planet Discover Peru, our easy-to-use guide, is perfect for travelers who seek the most popular attractions a destination has to offer. Filled with inspiring and colorful photos, this guide focuses on the best of the best.Looking for a comprehensive guide that recommends a wide range of experiences, both popular and offbeat, and extensively covers all the country has to offer? Check out Lonely Planet's Peru guide. Authors: Written and researched by Lonely Planet, Carolina A Miranda, Carolyn McCarthy, Kevin Raub, Brendan Sainsbury, and Luke Waterson.About Lonely Planet: Started in 1973, Lonely Planet has become the world's leading travel guide publisher with guidebooks to every destination on the planet, as well as an award-winning website, a suite of mobile and digital travel products, and a dedicated traveler community. Lonely Planet's mission is to enable curious travelers to experience the world and to truly get to the heart of the places they find themselves in.TripAdvisor Travelers' Choice Awards 2012 and 2013 winner in Favorite Travel Guide category'Lonely Planet guides are, quite simply, like no other.' - New York Times'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)
Let Them Eat Prozac: The Unhealthy Relationship Between the Pharmaceutical Industry and Depression
David Healy - 2003
Paxil. Zoloft. Turn on your television and you are likely to see a commercial for one of the many selective serotonin reuptake inhibitors (SSRIs) on the market. We hear a lot about them, but do we really understand how these drugs work and what risks are involved for anyone who uses them?Let Them Eat Prozac explores the history of SSRIs from their early development to their latest marketing campaigns and the controversies that surround them. Initially, they seemed like wonder drugs for those with mild to moderate depression patients take just one daily dose, and unlike the tranquilizers that were popular in the 1960s, they supposedly did not lead to addiction. When Prozac was released in the late 1980s, David Healy was among the psychiatrists who prescribed it. But he soon observed that some of these patients became agitated and even attempted suicide. Studies were soon published, citing numerous cases in which patients became anxious and reported increased suicidal thoughts while taking Prozac. Could the new wonder drug actually be making patients worse?Healy draws on his own research and expertise to demonstrate the potential hazards associated with these drugs. He intersperses case histories with insider accounts of the research leading to the development and approval of SSRIs as a treatment for depression. Let Them Eat Prozac clearly demonstrates that the problems go much deeper than a disturbing side-effect of a particular drug. Current FDA regulations encourage drug companies to patent a specific compound and market it effectively to a large population on the basis of minimal effectiveness in a handful of trials.The pharmaceutical industry would like us to believe that SSRIs can safely treat depression, anxiety, and a host of other mental problems. But as Let Them Eat Prozac reveals, this "cure" may be worse than the disease.
SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again
Andy Williams - 2012
Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.
99% True: Almost a National Bestseller
Paul McGowan - 2019
From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.
Sweet Deception: Why Splenda, NutraSweet, and the FDA May Be Hazardous to Your Health
Joseph Mercola - 2000
Big business and the FDA have fostered that dangerous misconception. The truth is Splenda is by no means safe; and the same is true for many of the other artificial sweeteners being marketed today. Dr. Joseph Mercola---supported by extensive studies and research---exposes the fact that Splenda actually contributes to a host of serious diseases. Sweet Deception will lay out how the FDA really works for big food companies and should not be trusted when it comes to your health.
News: The Politics of Illusion
W. Lance Bennett - 1983
It examines how various political actors try to get their messages into the news.
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer
James F. McKenzie - 1992
The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs
How Your Book Sells Itself
Bethany Atazadeh - 2019
It can seem impossible. How do you know if you’re focusing on the right marketing tactics? How do you know which strategy will work for you? What if you’re missing something?We’re here to help! Bethany Atazadeh and Mandi Lynn have each successfully marketed multiple novels and want to help you discover the best marketing tactics for YOU—starting with the book itself.Your book is your MOST powerful marketing tool.In these pages, we’ll walk through the ten fundamental aspects of your book that can make or break sales, and help you get them right! We’ll discuss genre, covers, titles, blurbs, formatting, editors, taglines, keywords, categories, how to develop a marketing mindset, and how to choose the right marketing strategies for you. This book is PACKED with information to help you succeed. Get your copy now!From indie authors Bethany Atazadeh and Mandi Lynn, please enjoy the first book in this new series, Marketing for Authors.
No, No, No, No, No, Yes. Insights From a Creative Journey: Motivation & Self-Improvement (Creative & Innovation series Book 1)
Gideon Amichay - 2014
But rather an essential tool for direction, motivation and innovation.
No, No, No, No, No, Yes is the perfect inspirational Christmas gift for that someone in your life embarking on a great new challenge. Whether they just graduated from college, are changing careers, have set out to achieve something in the arts or the business realm, or just aspire to do something seemingly impossible, No, No, No, No, No, Yes will help them see that the “no’s” they will confront are simply directions on the map to “yes”. No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream. And yet it is also a word that can point in the right direction. It is a word that motivates us to do something differently, try something else, get better, innovate, keep going. No is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told No is so little understood. ˃˃˃ No is a facilitator In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that No is not a barrier to success it s a facilitator. No is not the end, but rather an essential tool for direction, motivation and innovation. Based on Amichay s best-selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author's own lifetime confrontation, negotiation and relationship with No . Walking the reader through critical No s in his own 25 year career pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel s biggest ad agencies, impossible outdoor ad installations -- Amichay reveals the wisdom that No rarely ends with an exclamation point. ˃˃˃ No ends with a comma Rather, Amichay demonstrates that No usually ends with a comma: No comma, we don't have the time. No comma, we don't have the budget. No comma, can we see another option? By discovering which No comma he was confronting, Amichay shows how No s in fact led him to eventual Yes s -- including the waiting, the rejections, and the revisions and demonstrates that No, forces us to reexamine, to explore, to rethink, to change directions, to get better. ˃˃˃ No can be the best answer to get In No, No, No, No, No, Yes Amichay shares the essential revelation that sometimes No can be the best answer to get. Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Gideon Amichay demonstrates unequivocally that No's, whether from colleagues, from clients, from life, or from within have great power, and are simply directions on the map to Yes. Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A Creative Journey. is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of No in order to find the eventual Yes.
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Hostage
Charles Bukowski - 1985
This program of Bukowski's raucous poetry, recorded live in 1980, takes as its theme the poet's intimate relationship with the urban underbelly.
Dead As Doornails
Anthony Cronin - 1980
Anthony Cronin’s account of life in post-war literary Dublin is as funny and colourful as one would expect from an intimate of Brendan Behan, Patrick Kavanagh and Myles na Gopaleen; but it is also a clear-eyed and bracing antidote to the kitsch that passes for literary history and memory in the Dublin of today. Cronin writes with remarkable subtlety of the frustrations and pathologies of this generation: the excess of drink, the shortage of sex, the insecurity and begrudgery, the painful limitations of cultural life, and the bittersweet pull of exile. We read of a comical sojourn in France with Behan, and of Cronin’s years in London as a literary editor and a friend of the writer Julian Maclaren-Ross and the painters Robert MacBryde and Robert Colquhoun. The generation chronicled by Cronin was one of wasted promise. That waste is redressed through the shimmering prose of Dead as Doornails, earning its place in Irish literary history alongside the best works of Behan, Kavanagh and Myles.
Social Media Explained: Untangling the World's Most Misunderstood Business Trend
Mark W. Schaefer - 2014
"Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.
The Little Book of Boards: A Board Member's Handbook for Small (and Very Small) Nonprofits
Erik Hanberg - 2014
So many board members—especially of small nonprofits—want to support a nonprofit and readily accept the invitation to join the board. It’s only then that they discover they are in over their heads, with no idea of their expectations and responsibilities. The Little Book of Boards is here to throw that drowning board member a rope. Told with a conversational style, this book will lead you through the basics of being on a board, how meetings work, and what’s expected between meetings. In addition, at the back of the book are several in-depth resources for understanding Roberts Rules of Order, bylaws, committee structures, board leadership, and much more. Perfect for any new board member—or for an entire board that is feeling lost—this book and its common sense approach will serve you every year you are on the board.