The New Existentialism


Colin Wilson - 1966
    

The Thinking Beekeeper: A Guide to Natural Beekeeping in Top Bar Hives


Christy Hemenway - 2012
    But conventional beekeeping requires a significant investment and has a steep learning curve. The alternative? Consider beekeeping outside the box.The Thinking Beekeeper is the definitive do-it-yourself guide to natural beekeeping in top bar hives. Based on the concept of understanding and working with bees' natural systems as opposed to trying to subvert them, the advantages of this approach include:Simplicity, sustainability, and cost-effectivenessIncreased safety due to less heavy lifting and hive manipulationChemical-free colonies and healthy hivesTop bar hives can be located anywhere bees have access to forage, and they make ideal urban hives due to their small footprint.Emphasizing the intimate connection between our food systems, bees, and the well-being of the planet, The Thinking Beekeeper will appeal to the new breed of beekeeper who is less focused on maximizing honey yield, and more on ensuring the viability of the bee population now and in the coming years.Christy Hemenway is the owner and founder of Gold Star Honeybees, a complete resource for all things related to beekeeping in top-bar hives. A passionate bee-vangelist and advocate for natural, chemical-free beekeeping, Christy is a highly sought-after speaker, helping audiences to understand the integral connection between bees, food, human health, and the future of the planet.

Green Living: The E Magazine Handbook for Living Lightly on the Earth


E Magazine - 2005
    As temperatures rise--and icecaps shrink and storms lash our coastal areas into oblivion--being smart about carbon footprints, waste streams and consumer choices becomes increasingly important for all of us.Green Living, from the award-winning editors of E: The Environmental Magazine, offers a thorough, step-by-step plan for every making aspect of your life earth-friendly, from the laundry room to the kitchen: -Maintaining a healthy home-Going organic and avoiding genetically modified food-Finding a planet-friendly car-Making socially responsible investments-Using personal-care products free of damaging chemicalsWith advice on everything from planet-friendly cosmetics to home-based renewable energy, and straight talk on hemp, hybrids and hair dye, Green Living is the ideal reference for both the neophyte and the experienced environmentalist.

Window Seat: Reading the Landscape from the Air


Gregory Dicum - 2004
    Broken down by region, this unusual guide features 70 aerial photographs; a fold-out map of North America showing major flight paths; profiles of each region covering its landforms, waterways, and cities; tips on spotting major sights, such as the Northern Lights, the Grand Canyon, and Disney World; tips on spotting not-so-major sights such as prisons, mines, and Interstates; and straightforward, friendly text on cloud shapes, weather patterns, the continent's history, and more. A terrific book for kids, frequent flyers, and armchair travelers alike, Window Seat is packed with curious facts and colorful illustration, proving that flying doesn't have to be a snooze. When it's possible to "read" the landscape from above, a whole world unfolds at your feet.

100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

Lonely Planet Cape Town & the Garden Route


Simon Richmond - 2012
    Summit Table Mountain for panoramic views, take a boat to Robben Island, or shop and sight-see on the V&A Waterfront; all with your trusted travel companion. Get to the heart of Cape Town & the Garden Route and begin your journey now! Inside Lonely Planet Cape Town & the Garden Route: Full-colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - wildlife, wine, history, arts, architecture Free, convenient pull-out Cape Town map (included in print version), plus over 30 colour maps Covers City Bowl, Foreshore, Bo-Kaap, De Waterkant, Gardens, Green Point, Waterfront, Sea Point, Hourt Bay, Simon's Town, Cape Flat, the Garden Route and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Cape Town & the Garden Route, our most comprehensive guide to Cape Town, is perfect for both exploring top sights and taking roads less travelled. Looking for more extensive coverage? Check out Lonely Planet South Africa, Lesotho & Swaziland for a comprehensive look at all the region has to offer. Authors: Written and researched by Lonely Planet, Simon Richmond & Lucy Corne. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

How Wal-Mart Is Destroying America (And the World): And What You Can Do about It


Bill Quinn - 1998
    With 1.5 million employees operating more than 3, 500 stores, Wal-Mart is now the world'¬?s largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World), intrepid Texas newspaperman Bill Quinn continues the fight. Featuring detailed accounts of Wal-Mart'¬?s questionable business practices and the latest information on Wal-Mart lawsuits, vendor issues, and efforts to stop expansion, Quinn shows why Wal-Mart Stores, Inc., is arguably the most feared and despised corporation in the world. Whether you'¬?re a customer fed up with Wal-Mart'¬?s false claims, a vendor squeezed by strong-arm tactics, a worker pushed to increase the Waltons'¬? bottom line, or a concerned citizen trying to save your hometown, this book will show you how to get Wal-Mart off your back and out of your backyard.BILL QUINN is a World War II veteran, retired newspaperman, and certified anti-Wal-Mart crusader. He lives with his wife, Lennie, in Grand Saline,Texas.

Nawabs, Nudes, Noodles: India through 50 Years of Advertising


Ambi Parameswaran - 2016
    Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

Intercom on Marketing


Des Traynor - 2018
    But which ones matter to startups? Let us show you how to build your brand and sell more products in a non-spammy way with this marketing book for startups.

The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency


Kotaro Sugiyama - 2010
    In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

The Baseball Economist: The Real Game Exposed


J.C. Bradbury - 2007
     Two hot topics team up in The Baseball Economist, and the result is a refreshing, clear- eyed survey of a playing field that has changed radically in recent years. Utilizing the latest economic methods and statistical analysis, writer, economics professor, and popular blogger J. C. Bradbury dissects burning baseball topics with his original Sabernomic perspective, such as: • Did steroids have nothing to do with the recent home run records? Incredibly, Bradbury's research, reviewed by Stanford economists, reveals steroids had little statistical significance. • Is the big-city versus small-city competition really lopsided? Bradbury shows why the Marlins and Indians are likely to dominate big-city franchises in the coming years. • Which players are ridiculously overvalued? Bradbury lists all players by team with their revenue value to the team listed in dollars—including a dishonor role of those players with negative values. • Is major league baseball a monopoly that can't govern itself? Bradbury sets out what rules the owners really need to play by, and what the players' union should be doing. • Does it help to lobby for balls and strikes? How would Babe Ruth perform in today's game? And who killed all the left-handed catchers, anyway? The Baseball Economist knows. Providing far more than a mere collection of numbers, Bradbury shines the light of his economic thinking on baseball, exposing the power of tradeoffs, competition, and incentives. Statistics alone aren't enough anymore. Fans, fantasy buffs, and players, as well as coaches at all levels who want to grasp what is really happening on the field today and in the coming years, will use and enjoy Bradbury's brilliant new understanding of the national pastime.

American Diabetes Association Complete Guide to Diabetes


American Diabetes Association - 1997
    No matter what type of diabetes you have, this extraordinary guide will answer all your questions.Find out how to:• Choose the best health-care team for you • Maintain tight control over blood glucose levels• Buy, use, and store insulin • Recognize warning signs of low blood sugar • Design an effective exercise and weight-loss plan • Save money on supplies • Maximize insurance coverage • Balance family demands and diabetes • And more

Gandhi's Life in His Own Words


Mahatma Gandhi - 1983
    And if every page of these chapters does not proclaim to the reader that the only means for the realization of Truth is ahimsa, I shall deem all my labour in writing these chapters to have been in vain. And, even though my efforts in this behalf may prove fruitless, let the readers know that the vehicle, not the great principle, is at fault.- M. K. Gandhi

Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back


Michele Simon - 2006
    People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."

Confessions of a Knife


Richard Selzer - 1979
    This collection, first published in 1979, utilizes the physical body as a means to explore the human mind and soul. Never hesitant to admit his own frailties, Selzer draws on his experiences as a surgeon with integrity and wit, allowing readers a first-hand glimpse into the medical world.