Book picks similar to
Advertising the American Dream: Making Way for Modernity, 1920-1940 by Roland Marchand
history
nonfiction
non-fiction
academic
Everything but the Coffee: Learning about America from Starbucks
Bryant Simon - 2009
Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
Fin-de-Siècle Vienna: Politics and Culture
Carl E. Schorske - 1980
A landmark book from one of the original scholars of our time: a magnificent revelation of turn-of-the-century Vienna where out of a crisis of political & social disintegration so much of modern art & thought was born.This edition contains:IllustrationsAcknowledgmentsIntroductionPolitics & the psyche: Schnitzler & HoffmannsthalThe Ringstrasse, its critics & the birth of urban modernismPolitics in a new key: an Austrian trioPolitics & patricide in Freud's Interpretation of dreamsGustav Klimt: painting & the crisis of the liberal egoThe transformation of the garden Explosion in the garden: Kokoschka & SchoenbergIndex
Freedom From Fear: Part 1: The American People in the Great Depression: American People in the Great Depression Pt.1 (Oxford History of the United States)
David M. Kennedy - 1973
In this first installment of his Pulitzer Prize-winning Freedom from Fear, Kennedy tells how America endured, and eventually prevailed, in the face of that unprecedented calamity. Kennedy vividly demonstrates that the economic crisis of the 1930s was more than a reaction to the excesses of the 1920s. For more than a century before the Crash, America's unbridled industrial revolution had gyrated through repeated boom and bust cycles, consuming capital and inflicting misery on city and countryside alike. Nor was the alleged prosperity of the 1920s as uniformly shared as legend portrays. Countless Americans eked out threadbare lives on the margins of national life. Roosevelt's New Deal wrenched opportunity from the trauma of the 1930s and created a lasting legacy of economic and social reform, but it was afflicted with shortcomings and contradictions as well. With an even hand Kennedy details the New Deal's problems and defeats, as well as its achievements. He also sheds fresh light on its incandescent but enigmatic author, Franklin D. Roosevelt. Marshalling unforgettable narratives that feature prominent leaders as well as lesser-known citizens, The American People in the Great Depression tells the story of a resilient nation finding courage in an unrelenting storm.
Wedding of the Waters: The Erie Canal and the Making of a Great Nation
Peter L. Bernstein - 2005
Best-selling author Peter Bernstein presents the story of the canal's construction against the larger tableau of America in the first quarter-century of the 1800s. Examining the social, political, and economic ramifications of this mammoth project, Bernstein demonstrates how the canal's creation helped prevent the dismemberment of the American empire and knit the sinews of the American industrial revolution. Featuring a rich cast of characters, including not only political visionaries like Washington, Jefferson, van Buren, and the architect's most powerful champion, Governor DeWitt Clinton, but also a huge platoon of Irish diggers as well as the canal's first travelers, Wedding of the Waters reveals that the twenty-first-century themes of urbanization, economic growth, and globalization can all be traced to the first great macroengineering venture of American history.
Ladies of Labor, Girls of Adventure: Working Women, Popular Culture, and Labor Politics at the Turn of the Twentieth Century
Nan Enstad - 1999
While consumerism did not make women into radicals, it helped shape their culture and their identities as both workers and political actors.
The Real American Dream: A Meditation on Hope
Andrew Delbanco - 1999
A spiritual history ranging from the first English settlements to the present day, the book is also a lively, deeply learned meditation on hope.Andrew Delbanco tells of the stringent God of Protestant Christianity, who exerted immense force over the language, institutions, and customs of the culture for nearly 200 years. He describes the falling away of this God and the rise of the idea of a sacred nation-state. And, finally, he speaks of our own moment, when symbols of nationalism are in decline, leaving us with nothing to satisfy the longing for transcendence once sustained by God and nation.From the Christian story that expressed the earliest Puritan yearnings to New Age spirituality, apocalyptic environmentalism, and the multicultural search for ancestral roots that divert our own, The Real American Dream evokes the tidal rhythm of American history. It shows how Americans have organized their days and ordered their lives--and ultimately created a culture--to make sense of the pain, desire, pleasure, and fear that are the stuff of human experience. In a time of cultural crisis, when the old stories seem to be faltering, this book offers a lesson in the painstaking remaking of the American dream.
The Power of Myth
Joseph Campbell - 1988
A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people. To him, mythology was the "song of the universe, the music of the spheres." With Bill Moyers, one of America's most prominent journalists, as his thoughtful and engaging interviewer, The Power Of Myth touches on subjects from modern marriage to virgin births, from Jesus to John Lennon, offering a brilliant combination of intelligence and wit.
The Culture of Fear: Why Americans Are Afraid of the Wrong Things
Barry Glassner - 1999
He exposes the people and organizations that manipulate our perceptions and profit from our anxieties: politicians who win elections by heightening concerns about crime and drug use even as both are declining; advocacy groups that raise money by exaggerating the prevalence of particular diseases; TV news-magazines that monger a new scare every week to garner ratings.
The Ethnic Myth: Race, Ethnicity, and Class in America
Stephen Steinberg - 1981
Because it rejects as it clarifies most of the current wisdom on race, ethnicity, and immigration in the United States, The Ethnic Myth has the force of a scholarly bomb. --from the Introduction by Eric William LottIn this classic work, sociologist Stephen Steinberg rejects the prevailing view that cultural values and ethnic traits are the primary determinants of the economic destiny of racial and ethnic groups in America. He argues that locality, class conflict, selective migration, and other historical and economic factors play a far larger role not only in producing inequalities but in maintaining them as well, thus providing an insightful explanation into why some groups are successful in their pursuit of the American dream and others are not.
The Gift
Lewis Hyde - 1979
. . . A masterpiece.” —Margaret Atwood“No one who is invested in any kind of art . . . can read The Gift and remain unchanged.” —David Foster WallaceBy now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. This book is even more necessary today than when it first appeared.An illuminating and transformative book, and completely original in its view of the world, The Gift is cherished by artists, writers, musicians, and thinkers. It is in itself a gift to all who discover the classic wisdom found in its pages.
As Seen on TV: The Visual Culture of Everyday Life in the 1950s
Karal Ann Marling - 1994
It was America in the 1950s, and the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a decade of design, a time when how things looked - and how we looked - mattered. This text portrays a visual culture reflecting and reflected in the powerful new medium of television. Looking closely at a number of celebrated instances in which the principles of design dominated the public arena and captivated the popular imagination, Karal Ann Marling gives us an in-depth picture of the taste and sensibility of the postwar era.
Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Neil Postman - 1985
In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.
The New Negro
Alain LeRoy LockeEric Walrond - 1925
DuBois, Locke has constructed a vivid look at the new negro, the changing African American finding his place in the ever shifting sociocultural landscape that was 1920s America. With poetry, prose, and nonfiction essays, this collection is widely praised for its literary strength as well as its historical coverage of a monumental and fascinating time in the history of America.
Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century
Harry Braverman - 1974
Written in a direct, inviting way by Harry Braverman, whose years as an industrial worker gave him rich personal insight into work, Labor and Monopoly Capital overturned the reigning ideologies of academic sociology.This new edition features an introduction by John Bellamy Foster that sets the work in historical and theoretical context, as well as two rare articles by Braverman, The Degradation of Work in the Twentieth Century (1975) and Two Comments (1976), that add much to our understanding of the book.
Revolutionary Characters: What Made the Founders Different
Gordon S. Wood - 2006
The life of each; Washington, Adams, Jefferson, Franklin, Hamilton, Madison, Paine is presented individually as well as collectively, but the thread that binds these portraits together is the idea of character as a lived reality. They were members of the first generation in history that was self-consciously self-made men who understood that the arc of lives, as of nations, is one of moral progress.