The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick - 2013
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
The Three Marriages: Reimagining Work, Self and Relationship
David Whyte - 2009
David Whyte knows there are three crucial relationships, or marriages, in our lives: the marriage or partnership with a significant other, the commitment we have to our work, and the vows, spoken or unspoken, we make to an inner, constantly developing self. In The Three Marriages, the bestselling author, poet, and speaker argues that it is not possible to sacrifice one relationship for the others without causing deep psychological damage. Too often, he says, we fracture our lives and split our energies foolishly, so that one or more of these marriages is sacrificed and may wither and die, in the process impoverishing them all. Whyte looks to a different way of seeing and connecting these relationships and prompts us to examine each marriage with a fierce but affectionate eye as he shows us the importance of cherishing all three equally. Drawing from his own struggles to achieve this goal as well as exploring the lives of some of the world's great writers and activists—from Dante to Joan of Arc, from Austen to Dickinson—Whyte reveals that our core commitments are irrevocably connected. Only by understanding the simultaneously robust and delicate nature of the three marriages and the stages of their maturation, he maintains, can we create a real portrait of what makes us tick and a real sense of finding a place in the world. In prose that's at once lyrical and inviting, Whyte investigates captivating ideas for bringing a deeper satisfaction to our lives, one that goes beyond our previously held ideas of balance.
The Adversity Advantage: Turning Everyday Struggles Into Everyday Greatness
Paul G. Stoltz - 2007
What if you could convert everyday struggles, big and small, into the kind of fuel that spurs you past everyday normality to everyday greatness? This book is built upon a simple but powerful promise: anyone can use the ingredients of adversity to elevate one's business and life. Dr. Paul G. Stoltz is the world's leading expert on adversity-related research, theory, and applications. Erik Weihenmayer—a world-class mountain climber who happens to be blind—is Stoltz's Adversity Advantage personified. Their dream-team combination of wisdom and experience adds up to an application-packed program that shows listeners how to: —Rewire core response mechanisms to respond optimally to anything that happens the moment it strikes. —Move past coping with and managing adversity to harnessing adversity. —Pinpoint and grow Adversity Strengths—bring out the best under pressure.The Adversity Advantage blends proven leadership techniques with real-world anecdotes for a seven-step path to success.
Juggling Elephants: An Easier Way to Get Your Big, Most Important Things Done--Now!
Jones Loflin - 2007
Mark has too much to do, too many priorities, too much stress, and too little time.As he struggles to balance his many responsibilities without cracking under the pressure, Mark takes a break to attend the circus with his family. There he has a surprising conversation with a wise ringmaster. He leaves with a simple but powerful lesson: Trying to get everything done is like juggling elephants -- impossible.So Mark begins to think about his work, family, and personal life the way a ringmaster thinks about the many acts in a three-ring circus. He discovers that managing his various acts can be fun and easy once he changes his attitude and follows his new friend's ongoing guidance. Mark soon realizes:- If you keep trying to juggle elephants, no one, including you, will be thrilled with your performance. - A ringmaster cannot be in all three rings at once. - The key to the success of a circus is having quality acts in all three rings. - Intermission is an essential part of any good circus.Juggling Elephants is a wonderfully lighthearted guide for everyone who feels like they're about to be squashed. It will help you better focus your time and energy, so you'll be able to enjoy more of the things that are important to you. Above all, it will teach you how to run your circus, instead of letting the circus run you.
Transitions: Making Sense of Life's Changes
William Bridges - 2004
Since Transitions was first published, this supportive guide has helped hundreds of thousands of readers cope with these issues by providing an elegantly simple yet profoundly insightful roadmap of the transition process. With the understanding born of both personal and professional experience, William Bridges takes readers step by step through the three stages of any transition: The Ending, The Neutral Zone, and, eventually, The New Beginning. Bridges explains how each stage can be understood and embraced, leading to meaningful and productive movement into a hopeful future. With a new introduction highlighting how the advice in the book continues to apply and is perhaps even more relevant today, and a new chapter devoted to change in the workplace, Transitions will remain the essential guide for coping with the one constant in life: change.
Nonviolent Communication Companion Workbook: A Practical Guide for Individual, Group, or Classroom Study
Lucy Leu - 2003
The NVC Companion Workbook helps you put these powerful, effective skills into practice with chapter-by-chapter study of Rosenberg's cornerstone text, NVC: A Language of Life. Create a safe, supportive group learning or practice environment that nurtures the needs of each participant. Find a wealth of activities, exercises and facilitator suggestions to refine and practice this powerful communication process. Whether you're learning on your own, in a group or in a classroom, this workbook will serve as an exceptional resource. An exceptional resource for:- Individuals: Includes useful activities and ideas for employing the liberating principles of NVC every day.- Group Practice: Find guidance for getting started, group process, and activities.- Teachers: Provides the basis for developing your own courses, or augmenting an existing curriculum.