We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

    Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

    Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted. Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy.

    Flip Your Future is for anyone wanting to break free from the nine to five and live the life of their dreams. Whether you're new or experienced in real estate investing, Flip Your Future will teach you everything you need to know about flipping houses to ensure maximum profitability—and security for your future.

    That’s all it took. I was writing a letter home to my mom when the call rang out across the American compound: 'Get it on!' And just like that, the course of my life changed forever." Decorated U.S. military veteran-turned-country musician Keni Thomas gives a personal account of his heart-wrenching experiences in the chaotic 1993 Battle of Mogadishu to express a unique set of leadership lessons and inspired view of our greater purpose. Get It On! reminds readers "that we, as individuals, do indeed matter, that we are anything but ordinary, fully capable of carrying out life-changing assignments at any level and in any situation. We can make a difference in this world."Carrying a guitar now rather than a rifle, Keni also shares stories from the stage of the Grand Ole Opry to overseas concerts for active soldiers, always passionate about the battle that "still shapes my thoughts on a daily basis" and eager to encourage the absolute best in those who are willing to answer whatever call God places on their lives.Reviews:"Keni Thomas is a great storyteller. (This) is a book for everyone."-- War on Terror News

    What if communication was your superpower? What if every member of your team had perfect clarity about your intentions and expectations? And what if you had perfect insight into theirs? What if you and your team said yes only to things that moved your business forward and were skilled at saying no to everything else? What if every meeting, every email, and every project plan left no doubt about about the intended outcome? What if you and your team could communicate as effectively when working remotely as you do in person?How would that change the culture of your business? What would it do for the morale of your team?That's a picture of clarity that will transform your workplace, and No-Fail Communication can make that a reality for you and your team.

    Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

    Written by a Ph.D. cell biologist, dedicated to the most special kind of cells: your eggs. The book is full of real-life examples and gives you a toolbox necessary to improve your egg quality in easy-to-follow steps and within a realistic time frame of three to six months.Do you hear your biological clock ticking? If you care about your fertility or are waiting impatiently to get pregnant, How to Improve Egg Quality: The Smart Way to Get Pregnant contains the information you need to be aware of. If you are over 30 OR undergoing fertility treatments, it might be the best investment you will ever make in your future family. The author of the blog http://www.paleo-mama.com on improving fertility for women over 35 and a scientist specializing in vitamins and hormones, Darja Wagner Ph.D. presents to you a book packed with tons of cutting-edge research from recent years, but written in simple English and in an easy to read format. Did you know that the quality of a woman’s eggs is the single largest factor contributing to delays in getting pregnant as women become older? Missing facts on how to slow down your biological clock and improve your chances to get pregnant can destroy your dreams. Which foods are scientifically proven to be the best for increasing fertility? How exactly can you employ CoQ10, vitamin D, and DHEA to improve egg quality? How do you find out how many eggs you have left? How to deal with emotional and communication issues while you are waiting to get pregnant? Which lifestyle interventions are most likely to improve your chances of conceiving? What are the important things you must know about conception, implantation, and the aging of your ovaries, which only a scientist can help you understand? What is it that women don’t know and doctors don’t tell? Reading How to Improve Egg Quality: The Smart Way to Get Pregnant is likely to save you a lot of time. The author combines her personal experience with research from various scattered sources: scientific journals, the Internet, fertility forums and books, to give you the essence and essential facts in a way which is easy to understand and to act upon. This book is written for women who don’t have much time to waste. It gets straight to the point, putting scientific vocabulary in plain language. Even those who are familiar or dealing professionally with this topic are sure to learn new specific facts and get advice on how the reproductive potential of aging women can be developed to its full potential. Instantly available to read on your Kindle or PC. Biography: Darja Wagner, Ph.D. is a scientist specializing in vitamins and hormones. She is the author of the blog http://www.paleo-mama.com, where she addresses fertility and getting pregnant for women of advanced reproductive age.

    Elite organizations such as army special forces, SWAT teams , the marines and more, all require a minimum amount of pull-ups as a prerequisite for anyone to join their training programs.But, although pull-ups target first of all the back, you usually end up feeling them only on your arms, right? Heck, your neck feels tense every time you perform them and you wonder what you are doing wrong.The truth is that there is more to pull ups than just lifting yourself up and down from a bar. It's quite common for people to be doing a ton of reps without any impressive results. This book will first of all teach you that you have to bring your reps down while polishing your technique. "Huh? Lower my reps? Isn't that bad for building muscle?"When it comes to pull-ups, no it's not. Pull-ups are a completely different animal than most of the exercises out there. Eight good reps are better than fifteen crappy ones as you will learn.Doing your reps the wrong way can have you wondering why your back doesn't grow. Learn to do them the right way and people will go "Damn!" when they see you topless. How to Carve a Gymnast's Back with Pull Ups gives you all the tools you will ever need in order to turn this exercise into the muscle building monster it really is. There are 6 techniques in the book to help you maximize the muscle growth of your back during pull ups:1.Learn how to activate your lats. First you got to feel your lats before even starting to do a single rep. That way you make every rep count and you also release tension from your neck and shoulders.2.Switch your back muscles on before you pull. This is a middle step between hanging and pulling and many people neglect it along with the extra back activation it provides. 3.Lift yourself up without excessively using your arms. Ever felt your biceps and forearms pumped up from pull ups but not your back? By having your elbows close to your ribs as you pull, you can say hello to your new, pumped back!4.Bring your chest to the bar for maximum contraction of the lats. Ninety-nine out of a hundred people can't do this and their back growth clearly indicates it. This is the technique that takes your back from "meh, OK" to "WOW!".5.Control your body on the way down. An uncontrollable rep is a rep wasted. You damage your joints and even miss on extra back growth.6.Visualize your lats contracting. This is the cherry on top of the cake and you get to eat it too. Internal cues like visualizing have helped many people increase exercise performance and you can now do the same with your pull ups.You can start performing these techniques immediately, wherever you are and begin witnessing your back become as powerful and muscular as an Olympic Gymnast's. Don’t hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page! P.S. Don't blame me when people start complaining that you're blocking their sun once you master these techniques.. You've been warned.

    Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions.As a leader, entrepreneur, potential investor, student, or whatever your calling may be, you stand to learn from the many life lessons of one of the most successful investors of all time, and one who is still very active and at the top of his game. The wisdom in this book can literally change your life.43 of his most valuable and inspiring life lessons relating to investment, human relationships and overall betterment have been de-constructed and explained including actionable information as to how you can implement the lessons into your day-to-day life.The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. Don't wait - grab your copy today!

    A key component of the facilitator-lead Five Dysfunctions of a Team Workshop, the Team Assessment delivers what the name implies "a team assessment" rather than an individual self-assessment. It provides participants with an opportunity to begin exploring the pitfalls that are side-tracking their team. Easy to use, the Assessment is ideal for team off-sites, retreats, or a series of team development meetings. It will help teams of all types increase their cohesiveness and productivity.

    Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.

    Challenged in school and growing up in a struggling family, Halle looked like every other kid who would leave high school in the 1940s and disappear into a factory.Instead, Halle created one of America’s most respected companies, rose to join the Forbes magazine list of the four hundred richest Americans and serve as the role model for the ordinary Joes who seek out success at Discount Tire Company.Six Tires, No Plan maps Halle’s journey out of poverty and failure and reveals the deceptively simple values that drive success for him, his company and thousands of employees. Key among those principles is Halle’s commitment to passing on his good fortune to the thousands of employees who serve his customers every day. This is Halle’s true passion, and paying it forward to the ordinary guy is a cornerstone of Discount Tire’s ongoing success.Avoiding the spotlight, crediting his employees for the success of the company, Halle demonstrates the incredible power of perseverance and fundamental values to create long-term success. His journey offers a roadmap worth following in both career and life.

    Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are:- Overhaul the governance model and committee operations (and get the right people focused on the right things). - Empower the CEO and leverage staff expertise. - Zero in on your member market. - Rationalize programs and services--and focus where you can have an effect. - Get the supporting technology framework right.The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.