Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    Get this Amazing #1 Amazon Top Release - Great Deal! You can read on your PC, Mac, smartphone, tablet or Kindle device. Bitcoin is not just a new word in the Internet age or technological and financial progress, it's a start of a new era on the Earth! Even 10 years ago we even couldn't imagine dreaming about digital money - you can't physically touch them but you can own and spend them. Today this is a reality! Bitcoin revolution covered the whole world like a huge wave, more and more people interested in this "Digital Gold". Over the past few years, Bitcoin has grown from something known only to a select few tech nerds into a revolutionary currency that has rapidly changed the way that we think about the concept of money. You no doubt see Bitcoin payments accepted in all kinds of places now, but, if you can believe it, it used to be a fairly complicated procedure for finding places that let you pay in Bitcoin. Anyway, to run the world you need to know everything. We can't guarantee that you will know EVERYTHING from this book, but we can guarantee you will have the notion of a new currency - Bitcoin. What is it? Where did it come from? How do you use it? Is it really just fake internet money created by drug dealers? That is precisely what we will be answering in this book. We’ll cover everything you need to know in order to get started with Bitcoin: understanding the Blockchain and Bitcoin transactions where to keep your Bitcoin (how to choose a secure wallet) buying Bitcoin investing in Bitcoin how to start accepting and using Bitcoin as a part of your business principles of Bitcoin mining the security of Bitcoin etc. Also, the author will share with you interesting facts about Bitcoin and will give you professional tips on the start of your way in Bitcoin family! Ready to take on the Bitcoin world yet? I hope so. I’d like to be the first to officially welcome you to the world of Bitcoin!

    They don't need absolute assurance, because they realize life doesn't provide any. To get what they want out of life, they set specific goals and put together a formal plan to achieve those goals, one step at a time. Successful people know that the cost of failure is modest compared to that of inaction. Failure means they are smarter the next time. Inaction means there is no next time-there's only a lifetime of regret. In The Pledge: Your Master Plan for an Abundant Life, author Michael Masterson reveals how to become successful-and not just financially, but in every area of life. The bookOffers simple tips to making immediate changes and to establishing long-term goals Details strategies on becoming more productive at the office and defeating depression Explains why simplifying goals into four major ones makes them much easier to achieve The Pledge teaches readers how to start and finish projects they have been dreaming about for years, boost confidence, strengthen skills, build wealth, and enjoy life.

    The environment causes people to have physiological responses as if they’re in a fight-or-flight situation. Healthy people become ill. Colds, flu and stress-related illnesses such as heart attacks are more common. By contrast, in resonant organizations, people take fewer sick days and turnover is low. People smile, make jokes, talk openly and help one another." - Annie McKee (author, consultant)Many employees experience the reality of bullying bosses, poisonous people, and soul-crushing cultures on a daily basis. Rising Above a Toxic Workplace tells authentic stories from today's workers who share how they cope, change, or quit. Candidly they open up about what they learned, what they wish they had done, and how to gain resilience.Insightfully illustrating from these accounts, authors Gary Chapman, Paul White, and Harold Myra blend their combined experiences in ministry and business to deliver hope and practical guidance to those who find themselves in an unhealthy work environment.Includes a Survival Guide and Toolkit full of strategies and realistic insights

     Recent years have witnessed a quiet, almost unnoticeable revolution: all around the world, drip coffee has been replaced by espresso, macchiato, and cappuccino, with a similar quality to those served in the best Italian coffee shops. The technological developments of espresso machines, moka-pot, French-press and other newfangled equipment has allowed the flourishing coffee market to enter the domestic kitchen, turning coffee into an integral part of everyday, modern life. However, despite its huge popularity and expanding markets, coffee remains uncharted terrain, known only to connoisseurs. No more. A Coffee Lover’s Guide is an accessible, comprehensive, easy-to-read and enjoyable guide, written with love and made especially for anyone drinking, making, selling or buying coffee. It is an easy, available, communicative and enjoyable way to learn and understand coffee and the coffee world better. >>>A recommended gift for any coffee lover! A Coffee Lover’s Guide includes a short, accessible and comprehensive synopsis of coffee’s history and origin, it’s types and varieties, different ways of brewing and grinding, coffee machinery, and even popular uses and traditions of coffee, including “coffee reading.” >>>All the answers in one place: the perfect guide for any coffee lover! Enjoy the read, and enjoy your coffee even more! Scroll up to grab your copy of A Coffee Lover’s Guide now!

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews

    They discuss these issues amongst themselves all the time.  What they don’t do is talk to men about it. It’s time to end that disconnect. More people in leadership roles are genuinely trying to transform the way we work together, because there's abundant evidence that companies with more women in senior leadership perform better by virtually every measure. Yet despite good intentions, men often lack the tools they need, leading to fumbles, missteps, frustration and misunderstanding that continue to inflict real and lasting damage on women's careers.That's What She Said solves for that dilemma.  Filled with illuminating anecdotes, data from the most recent studies, and stories from Joanne Lipman’s own journey to the top of a male-dominated industry, it shows how we can win by reaching across the gender divide. What can the Enron scandal teach us about the way men and women communicate professionally? How does brain chemistry help explain men’s fear of women’s emotions at work? Why did Kimberly Clark have an all-male team of executives in charge of their Kotex tampon line? What can we learn from Iceland’s campaign to “feminize” an entire nation? That’s What She Said shows why empowering women as true equals is an essential goal for women and men—and offers a roadmap for getting there. That’s What She Said solves for:·         The respect gap·         Unconscious bias·         Interruptions·         The pay and promotion gap·         Being heard·         The motherhood penalty·         “Bropropriation” and “mansplaining”·         And more….

    When First Presbyterian Church in Altadena, California, was asked to provide a mission study report for its pastor nominating committee, the congregation was afraid they would find themselves engaging in busy work and producing a report that would wind up in a file gathering dust. They then asked professor Mark Lau Branson to consult with them on writing this report. He invited them to join in a process of Appreciative Inquiry--a transformational organization change process--which resulted in a major shift in congregational conversations and a new sense of hope. Memories, Hopes, and Conversations recounts the experience of First Presbyterian and outlines a process that any congregation can utilize to harness the energies of the congregation at all levels of its common life. Branson first leads readers through the foundations of Appreciative Inquiry and bracingly explores biblical texts for understanding the practice in a faith context. He then outlines and illustrates a four-step process--Initiate, Inquire, Imagine, Innovate--that creatively employs constructive conversations and questions to evoke storytelling and spur imaginations. Branson persuasively demonstrates how concentrating on needs and problems can mire a congregation in discouragement and distract it from noticing innate strengths. By focusing on memories of the congregation at its best, members are able to construct "provocative proposals" to help shape the church's future. Grounded in solid theory and real-life practice, Memories, Hopes, and Conversations is a groundbreaking work of narrative leadership and the first book to apply the principles of Appreciative Inquiry to the lives of congregations.

    Unfortunately, most of us were never taught how to think and communicate about money. The Money Code is a modern tale of one person's journey to uncover the five secrets to living his one best financial life. Through his voyage, you will learn how to:- Prevent bad decisions about money- Identify your Money Mind‚ Fear, Happiness, or Commitment and how it affects every financial decision you make- Use a custom checklist to improve your entire financial life- Clearly discuss decisions about money with the ones you love- Finally take control of your financial life

    Get expert advice and take back control over your life and workday by managing all your communications action items and interactions with proven time management and productivity techniques and Microsoft Office Outlook 2007 In this book productivity expert Sally McGhee shows you how to take control and reclaim something you thought you had lost forever your work life balance Now you can benefit from Sally s popular and highly regarded corporate education programs learning simple but powerful techniques for rebalancing your personal and professional commitments by using the latest productivity features in Microsoft Office Outlook 2007 If you re bogged down by unrelenting e mail messages conflicting commitments and endless interruptions it s not too late to reclaim control of your workday and take back your life By applying the same time management and productivity techniques used by leading companies you can better manage all of your communications action items and interactions In this book productivity expert Sally McGhee shows you how to take control and reclaim something you thought you had lost forever your work life balance Now you can benefit from Sally s popular and highly regarded corporate education programs learning simple but powerful techniques for rebalancing your personal and professional commitments by using the latest productivity features in Microsoft Office Outlook 2007 Learn the proven methods that empower you to clear away distractions and loose ends and focus on what s really important to you and your business You will discover what defines and what limits your personal productivity and learn how to create your own management system Examine how you collect and store information process and organize your e mail messages for efficiency and plan and prioritize with the calendar features in Office Outlook 2007 Learn what thousands of people worldwide have discovered about taking control of their everyday productivity and

    Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

    Now, it's your turn! Attack Your Day's five crucial "activity management" skills and 101 productivity strategies can help you achieve unprecedented levels of effectiveness, as you move relentlessly towards achieving your most important goals in life. You'll learn how to dramatically improve the way you choose and prioritize your activities… organize your day so it's inherently more productive… make sure the most important tasks get done… overcome procrastination once and for all… know how and when to "turn on a dime" in response to events, without sacrificing focus or efficiency… learn how and when to say NO to interruptions. You're always doing "something": make sure you're doing the right things at the right times the right way, and you can transform your life!

    The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

    Get Your Content to Work Harder For You. Does any of this sound like you? 1. You NEVER know what to write On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. You're always looking to fill a publishing queue.   2. You chase after content trends You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces. 3. Your content doesn’t have a strong link to the products or services you offer You’re not sure how to create content to promote your products or services. If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate COUNTLESS ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.  Here’s what’s packed in this how-to guide:  Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again.  5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!)  The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No “whishy-washy” ideas. No guessing.  8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them.  The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content.  Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas…You know exactly what to create, when and what results it’ll drive.Your offers (paid and free) become SEDUCTIVE magnets of YES! that readers cannot resist. Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence… That’s the power of a content strategy and the promise behind the ‘One Hour Content Plan.’ Intrigued yet? Then scroll to the top and click or tap "Buy Now". Get your content to work harder for you with the One Hour Content Plan!