But that does not even begin to convey what the Berger experience is: What makes these bestselling textbooks so distinctive is the unmistakable presence of KATHLEEN STASSEN BERGER on every page, in writing that continually draws on the author’s teaching and family life to demonstrate a remarkable understanding not just of the field, but of students’ questions, their concerns, and their lives.The distinctive, definitive BERGER touch is evident throughout her new textbook, Invitation to the Life Span. This brief, original, 15-chapter textbook was created from page 1 to address the challenges teachers and students face when covering the entire life span in a semester (or even a quarter!). The hallmark Berger qualities are all here—the relatable presentation of research, the inclusive approach to world cultures, the study help that builds critical thinking and observational skills, the outstanding media and supplements—and all held together with Berger’s skill in bringing students and the science together.

    Now in a new Ninth Edition, this reader-friendly book has been completely revised and improved to ensure that the learning experience is enhanced. It's built on the strength of Irwin's problem-solving methodology, providing readers with a strong foundation as they advance in the field.

    Its unique approach communicates the richness and diversity of CIS in a lucid and accessible format. This fully revised and updated second edition reinforces the view of CIS as a gateway to science and problem solving, sets out the scientific principles that govern its use, and describes the impact of people on its development, design, and success. The second edition of Geographic Information Systems and Science includes:A new five-part structure: Foundations; Principles; Techniques; Analysis; and Management and Policy.All-new personality boxes of current GIS practitioners.New real-world applications of GIS.New or expanded coverage of important current topics:Location-based servicesDistributed computingVirtual and augmented realitiesHomeland securityBusiness GIS and geodemographicsThe emergence of geoportalsGrand challenges of GIScienceA new suite of instructor and student resources http://www.wiley.com/go/longleyThe second edition of Geographic Information Systems and Science is essential reading for undergraduates taking courses in GIS within departments of Geography, Environmental Science, Business (and Public) Administration, Computer Science, Urban Studies, Planning, Information Science, Civil Engineering, and Archaeology. It is also provides a key resource for foundation GIS courses on taught MSc and other higher-degree programs. Professional users of GIS from governmental organizations and industries across the private sector will find this book an invaluable resource with a wealth of relevant applications.

    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

    The book covers habituation, classical conditioning, instrumental conditioning, stimulus control, aversive control, and their applications to the study of cognition and to the alleviation of behavior problems. Biological constraints on learning are integrated throughout the text, as are applications boxes that relate animal research to human learning and behavior. The book closely reflects the field of research it represents in terms of topics covered, theories discussed, and experimental paradigms described.

    All chapters have been thoroughly updated with the latest information as well as new case studies, practice questions, and exercises. This latest edition not only covers the how of clinical testing but also places greater emphasis on the what, why, and when in order to meet the needs of today's clinical laboratorians. A companion Website offers the full text online, objectives, a quiz bank, flashcards, glossary, and appendices for students and improved instructor's resources.

    Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love - practising medicine.

    Significant pedagogical advances have been made while preserving the integrity of Dr. Ganong's work....They have done an excellent job of updating this classic, and the tradition continues. So many students in the future will be able to use this book to enhance their knowledge."--"Doody's Review Service"For more than four decades, "Ganong's Review of Medical Physiology" has been the leader in helping medical students and clinicians understand the fascinating subject of human and mammalian physiology. Concisely covering every important topic without sacrificing depth or readability, "Ganong's" delivers more detailed, clinically-relevant, high-yield information per page than any similar text or review.Thoroughly updated to reflect the latest research and developments in important areas such as the cellular basis of neurophysiology, "Ganong's Review of Medical Physiology" incorporates examples from clinical medicine throughout the chapters to illustrate important physiologic concepts. Whether you're a student who needs an outstanding review for the USMLE or a physician who wants to keep pace with the ever-changing field of medical physiology, there's no better place to turn than "Ganong's Review of Medical Physiology."Here's why this is the best edition of "Ganong's" ever: NEW full-color illustrations -- the authors have worked with an outstanding team of medical illustrators, photographers, educators, and students to give you an unmatched collection of illustrations and tables NEW boxed clinical cases -- featuring examples of diseases that illustrate important physiological principles NEW high-yield end-of-chapter board review questions iPod-compatible review - questions and illustrations from each chapter test your comprehension of the material Companion online learning center includes cases, illustrations, and board review questions (www.LangeTextbooks.com)

    The Fourth Edition of volumes 1 and 2 is concerned with mechanics and E&M/Optics. New features include: expanded coverage of classic physics topics, substantial increases in the number of in-text examples which reinforce text exposition, the latest pedagogical and technical advances in the field, numerical analysis, computer-generated graphics, computer projects and much more.

    The text is aimed at second- and third-year one-semester ethics courses offered in medical schools, health sciences departments, and nursing programs. By taking an applied approach rather than a theoretical approach, this text serves the needs of medical and nursing students, residents, and practicing physicians by sorting through questions of moral principles relevant to the diverse and growing number of healthcare professionals. The many topics covered include truth telling, refusal of treatment, assisted suicide, managing error, and reproductive choice.

    Giving increased attention to issues related to gender, race, and class, the book introduces the Old Testament both as a witness of ancient Israel and as a witness to the church and synagogue through the generations of those who have passed these texts on as Scripture.

    The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

    Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture New information on transportation options, including high-speed rail and river cruises New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion Updates on passport, visa, and governmental policies Expanded treatment of crisis management Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.

    is an American Board of Emergency Medicine certified ED doctor. His journey began in the mid-1970s, when he chose to pursue a career in medicine. In his youthful perspective, he came to regard doctors as the good guys, the ones who healed people and saved lives. He knew he’d be one of those good guys one day. Now, with a career spanning more than thirty years, he works as an emergency-room physician in North Carolina. In A License to Heal: Random Memories of an ER Doctor, Bentley describes the real world of emergency medicine from the viewpoint of a practicing physician. This memoir is filled with real-life stories of the ER, including life and death, triumph and tragedy. Meet a man named Solomon Darby, who spoke to long-dead relatives during his own near-death experience. Bentley also recalls the heartbreaking story of a young widow who desperately needed to understand and cope with the death of her husband. Amid the grief, there are also episodes of great humor and human comedy. In the dynamic world of emergency medicine, there is a great deal of pain, blood, and tragedy, but there is also hope, compassion, and excitement—for both the patients and the staff."

    Bruce Goldstein's SENSATION AND PERCEPTION has helped more than 100,000 students make the connection between perception and physiology. Goldstein has crafted an easier-to-understand, and more student-friendly book, without sacrificing the text's comprehensive examination of sensation and perception. Goldstein takes readers on an intriguing journey through their senses, and chronicles scientists' efforts to understand the fascinating behind the scenes activity that allows us to perceive. With balanced coverage of all senses, this book offers an integrated examination of how the senses work together. Goldstein shows readers how seemingly simple experiences are actually extremely complex mechanisms and examines both the psychophysical and physiological underpinnings of perception. All material is presented in a way students find interesting and easy to follow. The book's visually dynamic presentation includes numerous color plates that are presented as visual topic essays. In addition, more than 50 hands-on demonstrations illustrate perceptual experiences. All are simple enough for students to do and are seamlessly integrated into the flow of the text.