The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

The Genius of the Beast: A Radical Re-Vision of Capitalism


Howard Bloom - 2009
    This book presents a radically new answer, insisting that global society has only begun to realize its full potential. Author Howard Bloom argues that there’s a hidden mandate beneath the surface of capitalism: "It’s struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings." Bloom sees crisis as opportunity, opportunity for the whole human race.In more than eighty short, fast chapters, insights appear suddenly, like the quick bursts of flashbulbs, taking the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call "Western Civilization." Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we've produced material miracles based on immaterial things—passion, persistence, and fantasy. He shows that what many regard as the end is just the beginning. The beginning of something you've never before imagined. The author explains why the secret to capitalism’s next great leap does not lie in new financial tricks, but in tapping things right under our noses in radically new ways—that is, tapping our imagination, our desire to feel useful, our desire to help others, and our desire to be recognized for contributing to the welfare of humanity. The key to next-generation capitalism lies in a big-picture view that's utterly unlike anything you've previously perceived. A big-picture view that will startle you. A big-picture view with which you can ignite the world, get a new handle on your life, and help transform society. This brilliant, inspirational work of daring ideas and breathtaking research offers more than hope. It offers unseen levels of understanding. Understanding that can literally redefine what it means to be a human being.From the Trade Paperback edition.

Bubble Of American Supremacy


George Soros - 2003
    Bush administration. In The Bubble of American Supremacy, Soros warns that American efforts to be the ultimate global superpower will not only be unsuccessful but will make America and the world infinitely more unstable. Bush and company, he says, have callously used the events of September 11th for their own political gain and misled the world about the threat posed by Iraq. In previous American presidential elections, billionaires Steve Forbes and Ross Perot have tried to run for president themselves to address the country's problems, but Soros--while no less zealous about his convictions--sees his role a little differently. "I have made it my primary objective to persuade the American public to reject President Bush in the upcoming elections," he writes, "We have been deceived." The arguments he makes and the evidence he presents are interesting enough, although there really isn't anything here that hasn't been written in scores of other anti-Bush books released around the same time. What sets Soros's book apart from all the others is the recurring presence of Soros himself, frequently citing previous books he's written, speeches he's made, and highlights of his career. The pronoun "I" is never far away. Granted, it's been an interesting career; his financial success coupled with his passionate political convictions would make for a terrific memoir, but at times in this book Soros's ego gets almost comically in the way. Referring to his long-held support for open societies, he says this philosophy "could almost be called the Soros doctrine" only to renounce propriety over it a page later. Soros is a capable writer and a clear thinker, and he ably articulates his views. Readers interested in criticisms of Bush and company have several options but readers interested in George Soros will find plenty to satisfy them here. --John Moe

The E-Myth Physician: Why Most Medical Practices Don't Work and What to Do About It


Michael E. Gerber - 2003
    Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love - practising medicine.

The No-Nonsense Guide to Globalization


Wayne Ellwood - 2001
    From the richest country to the poorest, every aspect of life is affected by global economics and communications. We all benefit...or do we?This No-Nonsense Guide to Globalization distills the arguments into a clear, concise commentary. It examines the debt trap, the acceleration of neo-liberalism and the “free trade” model, competition for energy resources, and the links between the war on terror, the arms trade, and privatization. It looks at civil society alternatives to corporate globalization and the latest trade justice initiatives.

Liberty and Tyranny: A Conservative Manifesto


Mark R. Levin - 2004
    Levin now delivers the book that characterizes both his devotion to his more than 5 million listeners and his love of our country and the legacy of our Founding Fathers: Liberty and Tyranny is Mark R. Levin's clarion call to conservative America, a new manifesto for the conservative movement for the 21st century.In the face of the modern liberal assault on Constitution-based values, an attack that has steadily snowballed since President Roosevelt's New Deal of the 1930s and resulted in a federal government that is a massive, unaccountable conglomerate, the time for re-enforcing the intellectual and practical case for conservatism is now. Conservative beliefs in individual freedoms do in the end stand for liberty for all Americans, while liberal dictates lead to the breakdown of civilized society -- in short, tyranny. Looking back to look to the future, Levin writes "conservatism is the antidote to tyranny precisely because its principles are our founding principles." And in a series of powerful essays, Levin lays out how conservatives can counter the liberal corrosion that has filtered into every timely issue affecting our daily lives, from the economy to health care, global warming, immigration, and more -- and illustrates how change, as seen through the conservative lens, is always prudent, and always an enhancement to individual freedom.As provocative, well-reasoned, robust, and informed as his on-air commentary, Levin's narrative will galvanize readers to begin a new era in conservative thinking and action. Liberty and Tyranny provides a philosophical, historical, and practical framework for revitalizing the conservative vision and ensuring the preservation of American society.

Los Angeles in the 1970s: Weird Scenes inside the Gold Mine


David KukoffLynne Friedman - 2016
    Marked by the Manson murders, rampant inflation, and recession, the decade seemed to usher in a gritty and unsightly reality. The city of glitz and glamour overnight became the city of smog and traffic, a cultural and environmental wasteland.Los Angeles in the 1970s was a complex and complicated city with local cultural touchstones that rarely made it near the silver screen. In Los Angeles in the 1970s, LA natives, transplants, and escapees talk about their personal lives intersecting with the city during a decade of struggle. From The Doors’ John Densmore seeing the titular L.A. Woman on a billboard on Sunset, to Deanne Stillman’s twisting path from Ohioan to New Yorker to finally finding her true home as an Angeleno, to Chip Jacobs’ thrilling retelling of the “snake in the mailbox” attempted murder, to Anthony Davis recounting his time as “Notre Dame Killer” and USC football hero, these are stories of the real Los Angeles—families trying to survive the closing of factories, teens cruising Van Nuys Boulevard, the Chicano Moratorium that killed three protestors, the making of a porn legend.Los Angeles in the 1970s is a love letter to the sprawling and complicatedfabric of a Los Angeles often forgotten and mostly overlooked. Welcome to the Gold Mine.

Planet Ponzi


Mitch Feierstein - 2012
    Mitch Feierstein reveals the true debts of Britain, the US government and the eurozone - the full picture, not the figures the politicians would have us believe.In Planet Ponzi, Feierstein explains clearly the background to the world's worst financial crisis for seventy years, predicts the next steps in this infinitely dangerous game and offers practical advice on measures which you personally can take to protect yourself and your family.

The Ponzi Factor: The Simple Truth About Investment Profits


Tan Liu - 2018
    First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident." --Arthur SchopenhauerThe Ponzi Factor is the most comprehensive research ever compiled on the negative-sum nature of capital gains (non-dividend stocks). The book shows why, as a whole, ALL investors will lose money from buying and selling stocks.Most people don’t realize that profits from buying and selling stocks come from other investors who are also buying and selling stocks. When one investor buys low and sells high, another investor is also buying high and needs to sell for even higher. Companies like Google, Telsa, Facebook never pay their investors. Their investors’ profits are dependent on the inflow of money from new investors, which by definition, is how a Ponzi scheme works.This book is not for everyone. If you are a finance junkie who wants to rationalize why companies don’t have to pay their investors and believe a system that shuffles money between investor can magically create more money than people contribute, then this book is not for you. On the other hand, if you understand why we can’t create money by shuffling it with imaginary paper, and that investors invest because they want money, not value, then you will learn something you will never forget: The mechanics of how the stock market works and what really makes a stock price move.A stock without dividends is a Ponzi asset. It’s not how equity instruments were designed to work historically and not how ownership instruments are supposed to work logically. The Ponzi Factor is not a perspective or an opinion. It is a proof that is based on definition, logic, and it is supported by observable facts and history. This is not a story that will disappear after another market crash. It is an idea that will remain relevant for as long as the stock market exists.Lastly, to critics, the naysayer, and the finance junkies who think the imaginary value = cash. The author will award $20,000 to anyone who can show why non-dividend stocks DO NOT meet the definition of a Ponzi scheme. That’s $20,000 in cash, not value. (Details on this book's website. The Ponzi Factor. Proof by Definition.)

The New Lombard Street: How the Fed Became the Dealer of Last Resort


Perry G. Mehrling - 2010
    Bagehot's book set down the principles that helped define the role of modern central banks, particularly in times of crisis--but the recent global financial meltdown has posed unforeseen challenges. The New Lombard Street lays out the innovative principles needed to address the instability of today's markets and to rebuild our financial system.Revealing how we arrived at the current crisis, Perry Mehrling traces the evolution of ideas and institutions in the American banking system since the establishment of the Federal Reserve in 1913. He explains how the Fed took classic central banking wisdom from Britain and Europe and adapted it to America's unique and considerably more volatile financial conditions. Mehrling demonstrates how the Fed increasingly found itself serving as the dealer of last resort to ensure the liquidity of securities markets--most dramatically amid the recent financial crisis. Now, as fallout from the crisis forces the Fed to adapt in unprecedented ways, new principles are needed to guide it. In The New Lombard Street, Mehrling persuasively argues for a return to the classic central bankers' "money view," which looks to the money market to assess risk and restore faith in our financial system.

Saving Capitalism From The Capitalists: How Open Financial Markets Challenge the Establishment and Spread Prosperity to Rich and Poor Alike


Raghuram G. Rajan - 2003
    Financial markets are the least understood and most highly criticized part of the capitalist system. The greed of participants involved in scandals like Enron adds fuel to the fire that these markets are a tool of the rich. Powerful interest groups oppose markets, especially financial markets, because markets undermine their power. Winners in the market want to entrench their position and prevent others from breaking through by suppressing markets. Losers would also like to suppress the market because they cannot compete. Saving Capitalism From the Capitalists explores how financial markets free human ingenuity, make nations competitive and are the basis for broadening prosperity.

The Big Drop: How To Grow Your Wealth During the Coming Collapse


James Rickards
    NEW.

Viking Economics: How the Scandinavians Got It Right-and How We Can, Too


George Lakey - 2016
    But the left and right can usually agree on one thing: that the Nordic system is impossible to replicate here at home. The US is too big, or too individualistic, or too puritan, or too . . . something. Whatever the reason, it's impossible, and we shouldn't bother to try.Enter George Lakey. A longtime activist and academic, Lakey has spent decades studying the economies of Denmark, Sweden, Norway, Finland, and Iceland, and in Viking Economics, he reveals that Scandinavia's deep commitment to the welfare state is much more recent than we think. Not long ago, Scandinavia was a far more unequal place, with a much weaker commitment to the social welfare of its citizens. There's nothing inherently Scandinavian about greater equality . . . so why not try it here?Viking Economics is more fun and entertaining than any economics book you've ever read. And, very possibly, more convincing! As he ranges from twentieth-century Norwegian history to the details of Swedish childcare policies, Lakey never loses his sense of humor or his expansive, generous vision of a better, more equal future. By explaining that even Scandinavia's grandest experiments in social equality are rooted in recent political struggles, Lakey explains shows how we can do it, too—conventional wisdom be damned.From the Hardcover edition.

Ethereum: The Ultimate Guide to the World of Ethereum, Ethereum Mining, Ethereum Investing, Smart Contracts, Dapps and DAOs, Ether, Blockchain Technology


Ikuya Takashima - 2017
    This book is going to provide you with everything you need to know about Ethereum and whether it is worth investing in now. Like many people, I became interested in Bitcoin years ago, when Bitcoin was still relatively new, but hinting at a huge profit margin for those who took the risk and invested. It was after a couple of years playing around on the Bitcoin market that I heard about a new type of blockchain technology, one that wasn’t just a digital form of payment, but one that could support potentially endless different types of applications. Not only that, but it comes with its own currency. This, to me, sounded like a potentially profitable situation, so I decided to dig a little deeper. Unlike Bitcoin, Ethereum is still largely unknown to those who don’t keep up with the cryptocurrency world, so the amount of information available is limited or highly technical. Still, it was fascinating and the more I read about Ethereum, the more I began to see its huge potential. And I’m not alone. More and more Fortune 500 companies are investing in Ethereum technology as it becomes increasingly lucrative and poises to change business processes as we know them. I decided to condense my research and share my knowledge on Ethereum by writing this book. The book is designed for those who are new to cryptocurrency, but want to invest in it or learn more about it, as well as for more experienced traders looking to expand their portfolios. With a 5,000% increase in value in the first few months of 2017, Ethereum is proving to be a profitable currency. Still, as it is so new – it was only launched in 2015 – it comes with many infancy-related risks. It’s partly this that makes it so exciting. This book will help you make your own investment decisions and decide if Ethereum is the right coin for you after weighing up the pros and cons that are presented here. So far, Ethereum has made me good money and I was lucky to make the investment when I did. However, now is not too late to invest, not by a long shot. In fact, now is the perfect moment to make the most of Ethereum’s infancy and gain potential first-mover advantages. Ethereum’s technology is only at the beginning of its potential growth stages, possibly reaching to dozens of industries and thousands of services. If its technology is adopted the way it is expected to be, Ethereum will enjoy a long and lucrative spot at the top. The profits are ripe for the taking. Here Is A Preview Of What’s Included… What Is Ethereum? Smart Contracts, Dapps, And DAOs The Technology Behind Ethereum What Is Ethereum Mining? Uses Of Ethereum What Is Ether? The Financial History Of Ether How to Buy, Sell, And Store Ether The Mining Process Of Ether Should I Invest In Ether? The Future Of Ethereum Much, Much More! Get your copy today!

Healing Our World: In an Age of Aggression


Mary J. Ruwart - 2003
    Through its win-win approach, Healing Our World illustrates how the rules of social interaction which we learned as children hold the secret to universal harmony and abundance.