We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    After his death, the contents of his studio, including thousands of glass negatives, were sold off for five dollars. For years the fragile negatives sat forgotten and deteriorating in cardboard boxes in an open carport. How did it happen, then, that the most implausible of events took place? That Disfarmer’s haunting portraits were retrieved from oblivion, that today they sell for upwards of $12,000 each at posh New York art galleries; his photographs proclaimed works of art by prestigious critics and journals and exhibited around the world? The story of Disfarmer’s rise to fame is a colorful, improbable, and ultimately fascinating one that involves an unlikely assortment of individuals. Would any of this have happened if a young New York photographer hadn't been so in love with a pretty model that he was willing to give up his career for her; if a preacher’s son from Arkansas hadn't spent 30 years in the Army Corps of Engineers mapping the U.S. from an airplane; if a magazine editor hadn't felt a strange and powerful connection to the work? The cast of characters includes these, plus a restless and wealthy young Chicago aristocrat and even a grandson of FDR. It’s a compelling story which reveals how these diverse people were part of a chain of events whose far-reaching consequences none of them could have foreseen, least of all the strange and reclusive genius of Heber Springs. Until now, the whole story has not been told.

    It gives clear descriptions of linear systems and uses mathematics not only to prove axiomatic theory, but also to enhance physical and intuitive understanding.

    Gödel received public recognition of his work in 1951 when he was awarded the first Albert Einstein Award for achievement in the natural sciences--perhaps the highest award of its kind in the United States. The award committee described his work in mathematical logic as "one of the greatest contributions to the sciences in recent times."However, few mathematicians of the time were equipped to understand the young scholar's complex proof. Ernest Nagel and James Newman provide a readable and accessible explanation to both scholars and non-specialists of the main ideas and broad implications of Gödel's discovery. It offers every educated person with a taste for logic and philosophy the chance to understand a previously difficult and inaccessible subject.New York University Press is proud to publish this special edition of one of its bestselling books. With a new introduction by Douglas R. Hofstadter, this book will appeal students, scholars, and professionals in the fields of mathematics, computer science, logic and philosophy, and science.

    Your very belief is tested in combat, you must kill your enemy, or your enemy will kill you – that is the simple, hard cold fact. Because in my humble opinion, War is hell on Earth. Evil roams freely in War, and it will kill you, one way or another, with its evil intent. Nightmares are common and, in their fantasy, never reflect the real horror and the reality that War can bring to your mind. No matter what your personal spiritual beliefs are, you will be tested. The conduct of your intent will be your judge for life. It is your second guessing that can be dangerous to you. A wise Philosopher once said in Greece, “If you want real peace, you must always prepare for War.” This book is about war. It tells my experiences of the paths I took as a United States Marine in Vietnam. The mouths of many soldiers will say the same – the same soldiers who had shared my paths with the experiences of my many paths in life. I have not shared these words or reflections with anyone, except in bits and pieces, and that too, with other veterans in the form of bunker talk.

    It presents the important traditional content of mineralogy including crystallography, chemical bonding, controls on mineral structure, mineral stability, and crystal growth to provide a foundation that enables students to understand the nature and occurrence of minerals. Physical, optical, and X-ray powder diffraction techniques of mineral study are described in detail, and common chemical analytical methods are outlined as well. Detailed descriptions of over 100 common minerals are provided, and the geologic context within which these minerals occur is emphasized. Appendices provide tables and diagrams to help students with mineral identification, using both physical and optical properties. Numerous line drawings, photographs, and photomicrographs help make complex concepts understandable. Introduction to Mineralogy not only provides specific knowledge about minerals but also helps students develop the intellectual tools essential for a solid, scientific education. This comprehensive text is useful for undergraduate students in a wide range of mineralogy courses.

    The book follows individual operations where special forces, aircraft, and the latest surveillance technology are fused together - in order to capture key figures or simply take out an enemy stronghold.The books account is both gritty and graphical as it follows the SAS, battling at times against overwhelming odds in a hostile country. Fighting a war hardened enemy with years of experience fighting occupying forces. Even these elite soldiers with advanced weaponry and immense fire support at their disposal are put to the ultimate test of skill and courage fighting in the 'Stan.'

    Kim Il Sung wasted little time before plunging the country into a futile war which cost more than two million people their lives. His son, Kim Jong Il, would wallow in obscene luxury as North Korea suffered one of the Twentieth Century’s most terrible famines. Kim Jong Un has only recently ascended to power. However, he has already ordered his own uncle’s execution by antiaircraft gun. The North Korean people are told that they are the most fortunate in the world. In reality they are the most oppressed. North Korea is a country where criticising the government, or even watching a foreign film, can lead to imprisonment and death.North Korea: A Bare Bones History tells the story of one of the world’s most enigmatic nations. It’s an extraordinary history of war, assassination, kidnapping, terrorism, and an attempt to decapitate a rival head of state.

    This 399-page put together by the late Edwin Sabin gives a thorough yet readable account of the awesome feats and bravery of the great warrior leaders of these ancient peoples that occupied and cultivated this continent thousands of years before the white man stumbled upon it by mistake.Chet DembeckPublisher of One

    It doesn't matter how small the tunnel is you never know what's around the bend ... You don't know if it's abandoned, you don't know if it's booby trapped and you don't know why the tunnel is there in the first place."They were young, they were Australian, they were Army engineers and they were the first allied soldiers to risk their lives in the darkness of the Vietcong tunnels of South Vietnam. Staring death squarely in the face every day, not only did they follow their enemy down into these unknown underground labyrinths, but matched the Vietcong's jungle warfare skills and defused thousands of their clever booby traps.Off duty, it was a different story. The bad boys of 3 Field Troop were a boozing, brawling, bonking bunch of larrikins, who cut a swathe through the bars and brothels of Saigon, fought American Military Police to a standstill, built a secret casino and booby-trapped their own HQ to teach their officers a lesson.Thrilling, inspiring and action packed, this is the true story of the unsung heroes of Australia's war in Vietnam. Living up to their motto of 'We Make and We Break', they created the legend of the Tunnel Rats.

    It is difficult to imagine a world without instant access and 24/7 connectivity. We have reengineered our business, governance, and social relations around a planetary network unlike any that has come before. And, as with any social transformation, there have been unintended consequences.     In Black Code, Ron Deibert examines the profound effect that cyberspace is having on the relationship between citizens and states, on the private and public spheres, and on domestic and international affairs. Cyberspace has brought us a world of do-it-yourself signals intelligence, he argues, and WikiLeaks is only a symptom of a much larger phenomenon to which governments, businesses, and individuals will have to get accustomed. Our lives have been turned inside out by a digital world of our own spinning.     Fast-paced, revealing, and sometimes terrifying, Black Code takes readers into the shadowy realm of cybersecurity, offering insight into the very future of cyberspace and revealing what new rules and norms we will need to adopt in order to survive in this new environment.

    WikiLeaks brought to light a new form of whistleblowing, using powerful cryptographic code to hide leakers’ identities while they spill the private data of government agencies and corporations. But that technology has been evolving for decades in the hands of hackers and radical activists, from the libertarian enclaves of Northern California to Berlin to the Balkans. And the secret-killing machine continues to evolve beyond WikiLeaks, as a movement of hacktivists aims to obliterate the world’s institutional secrecy.This is the story of the code and the characters—idealists, anarchists, extremists—who are transforming the next generation’s notion of what activism can be.With unrivaled access to such major players as Julian Assange, Daniel Domscheit-Berg, and WikiLeaks’ shadowy engineer known as the Architect, never before interviewed, reporter Andy Greenberg unveils the world of politically-motivated hackers—who they are and how they operate.

    With a chapter organization mirroring that of The Search for Modern China, this collection is the perfect supplement, providing a first-hand look at the modern Chinese society.

    Names like Bundy, Gacy, and Gein come to mind, alongside the many other murderous people out there who've gained notoriety because of their evil. When you're envisioning the unthinkable and heinous acts that are carried out in this world, it's unlikely you imagine a youngster as being a perpetrator of evil.Killer children, although rare, do exist. The thought alone is terrifying; we see children as being vulnerable and pure, which makes it harder to comprehend them wanting to inflict pain and suffering on another being. The correlation of a child and unthinkable acts of murder is undeniably tricky to compute.The children in this book carried out acts of savage murder - even just typing that sentence feels wrong. Some of these murders are sexually motivated; some are carried out for revenge; others are part of an occult ritual. Regardless of the motivation for these children to commit unspeakable acts of cruelty, they are all disturbing.This book was written to give you some food for thought, to allow you to digest some of the heinous crimes committed by youngsters and consider why they'd carry out such horrific acts. This book will open up a world of questions, many of which I've likely pondered upon myself. While I do offer up my own opinion throughout this book, I do need to (as much as possible) stick to the facts to let you make your own mind up.With that in mind, let's delve into some of the despicably horrific murders that were carried out by children.

    In 1942 Elizabeth Bynam Sanders was a young woman who left home under false pretenses and travelled to Our Lady of Victory, a home for unwed mothers in upstate New York. Shortly after surrendering her daughter for adoption, she returned to her life in Johnston County, North Carolina. She never married and never had another child of her own. This powerful and moving memoir speaks of the profound need for connection. It is a story about identity, the hunger we feel for a sense of belonging and the ineffable significance of blood.