It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

     Stories have the power to captivate listeners and to ignite their imaginations. Our brains crave stories - it's how history was recorded before people learned how to write - but what makes a great story? How can you create and deliver stories which keep your listeners transfixed? Based on Intensive Research on Brain Science, Storytelling, Screenwriting and Public Speaking I spent the last four years studying and evaluating thousands of speakers - some great ones, and others who (to put it mildly) needed a lot of help. I read over two hundred books on the art of public speaking, storytelling and screenwriting, attended countless seminars on the subject and devoured every piece of information I could get on the art of presenting. This book is the result of my intensive research. In it, you will find powerful storytelling and speaking techniques that are used by some of the world’s best speakers to help win audiences over to their way of thinking. If you want to master the art of public speaking, you must master the art of storytelling. In this book, you will discover the public speaking and storytelling techniques used by some of the best public speakers in the world. More specifically, you will learn how to: •Create an opening that instantly hooks your audience into your speech •Keep your audience on the edge of their seats with a spellbinding story •Use the suspended story to keep your audience intrigued •Bring your characters to life •Turn your stories into mental movies for your audience •Create and deliver a speech your audience will remember and talk about for years •Keep ratcheting up the suspense by increasing the intensity of your conflicts •Customize your speech (and your story) for your audience •Add organic humor to your speeches and stories without resorting to jokes •Use anchors to make your points memorable •Use tough-watch logic to inspire your audience •Create smooth transitions to ensure your speech flows logically •Create analogies and metaphors to make your message memorable •Give your audience dialogue to build rapport with them •Add a you-focused check-in to relate with your audience •Use vocal variety to spice up your speech •Create a memorable and repeatable catch-phrase using “the rule of opposites” •Add credibility to your speeches and stories •Take an element out of your story and put it into your audience’s lives •Creatively summarize your main points •Tell a story and deliver a speech that your audience will remember and talk about for years What Makes This Book Different? This book is unlike most books on the subjects of public speaking and storytelling.

    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

    Written in typical no-nonsense style, it lays out the basis of Mike's “minimalist” maintenance philosophy for owner-flown general aviation aircraft. An owner who follows the book's guidance can save a small fortune on maintenance costs and end up with a safer, more reliable aircraft.Owners are advised to perform the absolute least amount of maintenance required to make their aircraft safe, reliable and legal… and nothing more. The book explains in detail why engine and propeller TBOs and most other manufacturer-prescribed maintenance intervals should be disregarded. And “Manifesto” explains exactly how to do it.About the Author:Mike Busch is arguably the best-known A&P/IA in general aviation. In 2008, he was honored by the FAA as “National Aviation Maintenance Technician of the Year.” Mike has been a prolific aviation writer for more than four decades. His “Savvy Aviator” columns have appeared in numerous publications including EAA Sport Aviation, AOPA’s Opinion Leader’s Blog, AVweb, and magazines for the three largest GA type clubs (ABS, CPA, and COPA). He is renowned for his free monthly maintenance webinars and his standing-room-only forums at EAA AirVenture Oshkosh. Mike has been a pilot and aircraft owner for 45 years with 7,500+ hours logged, and he is a CFIA/I/ME. He’s founder and CEO of Savvy Aircraft Maintenance Management, Inc., the world’s largest firm providing maintenance-management services for owner-flown aircraft.

    Such background knowledge will help you understand why couponing works for not only couponers but also the stores that accept them. You'll feel confident going into the store for your first real deal because of the well-rounded knowledge, couponing advice as well as the online coupon tips you will receive from Couponing for the Beginner: A Guide to Couponing for the Uninitiated. The sensible approach in Couponing for the Beginner: A Guide to Couponing for the Uninitiated will help you shop for free for some of your favorite items at some of your favorite stores like CVS, Rite Aid, Target, and Walgreens. You'll also learn how to find the best savings on items you use every day in your home - learn how to combine them with store sales and promotions, store rewards/loyalty programs, rebates and more.All you have to do is follow Dean's step-by-step guide that teaches you how to get stuff for free and you'll be shopping for free in no time. In fact, you'll be wondering why you didn't shop like this sooner!

    An all-encompassing manual that addresses safety, equipment, tactics, and the best practices for all shooters, here is an all-encompassing book of use to every gun owner.A result of twelve years of research, The Modern Day Gunslinger was written to meet the needs of the gun owner, the experienced shooter, those who own a weapon strictly for home and self-defense, and for the military member who wants to become a better shooter in defense of our country.It’s also for the law enforcement officer who risks his or her life going against the thugs of our society and for anyone interested in learning the defensive and tactical training techniques from some of the best and most experienced shooters in the world.This comprehensive training manual includes chapters on:Weapons and Range SafetyDry FireUse of ForceLiving in a BattlefieldCombat MindsetShooting CompetenceHandgunsDefensive Handgun AmmunitionMarksmanshipStanceBasic Kneeling PositionsReady PositionsThe Draw StrokesGrip and Trigger ControlVisual Techniques and Sight AlignmentMultiple ShotsFollow-Through and ScanLoading, Reloading, and UnloadingMalfunctionsLow- and No-Light ShootingConcealed Carry and HolstersLearning StylesTraining FundamentalsShooting DrillsThe shooting skills taught in this book carry broad application in civilian, law enforcement, and military contexts. Common criminals, terrorists, assailants—the enemy and threat—all will find themselves outgunned in the face of a properly armed and trained gunslinger. Members of the armed services, government and law enforcement agencies, as well as civilians, will find that the close-range shooting methods addressed in this book can provide a decisive advantage.

    There are treatments available that can halt, and in some cases, even reverse the aging process.But how do you know what treatments are best for you? Which of the hippest, hottest, and newest are fabulously effective and which are nothing more than new-age snake oil? Let us be your guides. Dr. and Mrs. Guinea Pig Present The Only Guide You'll Ever Need to the Best Anti-Aging Treatments will outline all the best techniques and treatments, from the so-new-you-haven t-heard-of-them-yet to the tried-and-true; from the perfectly legal to the are-you-trying-to-get-me-arrested; from the simple to the outrageous; and from the cheapest drugstore creams to the most complicated surgeries. We will provide you with the information and research you need to create your own, unique anti-aging plan to look and feel your best forever!"

    Author Mick Minas goes behind the scenes-- interviewing players, coaches, and front office personnel--to create the first in-depth look at the history of the Clippers.The Curse is filled with drama: the unauthorized relocation of the franchise that led to the NBA filing a multi-million dollar lawsuit against the Clippers, the disruption of the team's first playoff appearance by the Los Angeles riots, the bold but unsuccessful attempt to sign Kobe Bryant at the peak of his career, and the scandal that ultimately resulted in owner Donald Sterling being banned from the NBA for life. Featuring some of basketball's biggest names, including World B. Free, Elgin Baylor, Danny Manning, Doc Rivers, Larry Brown, Dominique Wilkins, Elton Brand, Baron Davis, Blake Griffin, and Chris Paul, The Curse delves into the disasters of the past and the complications of the present. This is the definitive history of the NBA's most dysfunctional franchise.

    Benefit from someone with more than 20 years experience Steve has done the research so you don't have to. Each of these fourteen principles are part of what has made him successful for more than two decades. Avoid stress and make money These principles will help you build a strong trading foundation and keep you from succumbing to stressful situations that will cost you money. Principles to help you overcome stressful situations This book is not just about principles. It provides actionable exercises that will change the way you live and trade. In this book you will learn: To identify stressful situations that may be costing you money How to deal with these situations in a productive way To profit more and stress less Become a calm trader Don't run the risk of ruin by ignoring these important stock market principles. Learn to win in the stock market and save your sanity!

    Coverage explores the on-board effects, low-light settings, and automatic HDR shooting. Clear explanations detail the ways in which you can use the new features of the Nikon D5100 to add unique shots to your portfolio while an explanation of photography terms gets you confident and savvy with this fun DSLR camera.Covers basic camera controls and functions, shooting in auto mode, setting photo quality, and navigating menus and the view screen Introduces the basics of photography, including the settings that control lighting, exposure, focus, and color Addresses the new low-light and HDR settings Encourages you to use the new onboard effects features and shares tips for improving images with editing software Get a grasp on the fun Nikon D5100 with this fun and friendly guide!

    Runners lose weight, boost energy, get leaner, develop discipline, and cultivate healthy relationships.Newon knows that running for beginners can be intimidating. Running For Women will help you ditch the excuses and commit to a healthy running practice, at any age, any level.This info-packed runner's resource features useful lifestyle tips, targeted running schedules, and valuable injury prevention strategies to get you started.Stay prepped at every step, with: Expert stories and valuable tips from master marathoners  Running gear and gadget must-haves for a smooth run  Fuel-friendly recipes that cover pre-run to post-run  Tips for running while pregnant and running with baby  Running For Women is the book you need to read before you hit the trails or the treadmill.

    Rajesh Soin is the epitome of Indian-American success. He is an inspiring figure, much honored and much-touted when it comes to entrepreneurial vision and success. He is well-known as the founder of Modern Technologies Corporation (MTC), a billion-dollar company, which he started with a capital of $1700.He grew up in straitened circumstances. In his childhood, he faced a devastating tragedy. He arrived in America with only 75 cents in his pocket and no place to stay. When he started college, he had to subsist on $30 for a whole month, and in grad school, he got robbed at gunpoint.When he started his company, there was a time when all his credit cards were maxed out to make payroll, and his finances were in dire straits. At a point in his professional life, he was so down that he felt like he was done for.But Dr. Soin fought all this and emerged a winner in life. Today, he has multiple companies in his portfolio, an enviable net worth, and investments all around the globe. He is a brand in himself, having many schools, colleges, and hospitals named after him, and being the recipient of so many business and philanthropic awards. But every success has its price. Everybody tends to see the shining part, overlooking the darker side, which has so much sweat, blood, hard work, perseverance, insecurities, and failures. In this book, we have covered Dr. Soin’s journey from ordinariness to extraordinariness. How does he see the world? What is his vision? What are his aspirations? You will get all the answers in this book, and in this process, you may find a new perspective on life too.

    Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".

    Now, James Scurlock engages, educates, and entertains readers with the captivating story of DHL co-founder and billionaire Larry Hillblom.King Larry begins with an early biography of Larry Lee Hillblom, a mercurial young man who grew up on a peach farm outside of Fresno, California. Hillblom co-founded DHL in 1969 (three years before FedEx), and it became the fastest-growing corporation in history. Hillblom’s expatriate life began in 1981, when he retreated to a small tax haven in the Western Pacific. There he led the resistance to American meddling in the Marianas Islands. Hillblom’s voracious appetite for underage prostitutes is another facet of his unusual story. In 1995, Hillblom’s amoral, thrill-seeking nature caught up to him when his seaplane disappeared off the coast of Anatahan, leaving behind an estate worth billions. Weeks later, five impoverished women and their attorneys came forward to challenge Hillblom’s will in a legal battle for his fortunes that continues to this day. Meticulously researched and thoroughly engaging, King Larry will satisfy fans of such bestsellers as Confessions of an Economic Hit Man and The Accidental Billionaires .

    Also a FREE bonus challenge within. Psychic Empath development to increase your Empath abilities. Are you interested in how you can increase the joy and happiness in your life? Are you currently looking for a way to change your life from within? Are you wondering why you mind continues to change as you meet new people. In this book, it will provide all that and more…Psychic awareness and the understanding of what an Empath is. Learn how to enhance your life, develop your psychic abilities and your intuition as an Empath.Aim to discover your hidden potential within that you have at all times. These abilities are hidden and with this book, you will learn and be able to move forward to strengthen these abilities to achieve an amazing life.Here is what you will get with this book. Common traits of an Empath Surviving emotional vampires. Understanding a Psychic Empath. Shielding and clearing your energy. Empaths have rare and special gift. They are unique, intuitive, creative and most of all, they have the ability to feel what others feel. They are also highly psychic. They can communicate with nature and animals, and receive information from various objects. Many of them can sense the past, present and future states of the environment and the people in it. However, in exchange for these remarkable traits, many empaths suffer from too much negativity and find it difficult to cope with their empathic abilities. Plus a FREE bonus challenge Why should you be interested in this book? This guide also coincides with a consistent meditation practice that combined can greatly benefit the practitioner.Experience a new and higher way to live life to it's fullest daily.This book isn't teaching dogma or telling you something is good or bad for that matter, but it is a practical guide to help use the forces that you cant see to improve your life.Read this book for FREE on Kindle Unlimited - Download Now!