This acclaimed book delivers beautifully illustrated information for learning palpation and the musculoskeletal system. It makes mastering the essential manual therapy skills interesting, memorable and easy. With 440 pages and 1,400 illustrations covering more than 162 muscles, 206 bones, 33 ligaments and 110 bony landmarks, this text provides an invaluable map of the body. A complimentary DVD for practicing palpation is included with the textbook.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might be outdated, or just flat-out wrong. Why is that? Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work. The main reason for the recent changes: to increase relevancy. Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane. SEO 2016 :: Understanding Google's Algorithm Adjustments The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age Trust in Authority Trust in Content Relevancy In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules. And, although there have been many algorithm adjustments over the years, four major ones have shaped and forever changed the search engine landscape: Google Panda Google Penguin Google Hummingbird Google Mobilegeddon We'll discuss the nature of these changes and just how each of these algorithm adjustments have shaped the current landscape in search engine optimization. So what does it take to rank your site today? In order to compete at any level in SEO, you have to earn trust - Google's trust that is. But, what does that take? How can we build trust quickly without jumping through all the hoops? SEO is by no means a small feat. It takes hard work applied consistently overtime. There are no overnight success stories when it comes to SEO. But there are certainly ways to navigate the stormy online waters of Google's highly competitive search. Download SEO 2016 :: Learn Search Engine Optimization Lift the veil on Google's complex search algorithm, and understand just what it takes to rank on Google searches today, not yesterday.

    The consequences of this gathering may be enormous. In this new ebook, experts Patrick J. Michaels and Paul C. Knappenberger assess the issues sure to drive the debate before, during, and after the Paris meeting.

    The authors believe that an effective managerial economics book must go beyond the nuts and bolts of economic analysis to show how these economic analysis techniques are used by practicing managers.

    The product of the partnership of coauthors Krugman and Robin Wells, the book returns in a new edition.The new edition is informed and informative, solidly grounded in economic fundamentals yet focused on the realities of today’s world and the lives of students. It maintains the signature Krugman/Wells story-driven approach while incorporating organizational changes, new content and features, and new media and supplements. Watch a video interview of Paul Krugman here.

    In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will phish us as phools.Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery--and how it can be reduced through greater knowledge, reform, and regulation.

    An untold one that played out in the district of Kozhikode when a young IAS officer took charge as the District Collector in 2015. Over the next two years, he led the district and transformed the very concept of public administration with the use of social media, public consultation, usage of technology, volunteerism and public participation in governance. The two year tenure of 'Collector Bro' in Kozhikode transformed the landscape and narrative of district administration and communication with the citizens forever.Within a couple of months, 'Collector Kozhikode' Facebook page became a trendsetter in Kerala, and the most followed district administration page in India. It still is. With initiatives like Compassionate Kozhikode, Operation Sulaimani, Savari Giri Giri, Kozhipedia, Freedom Café, Yo Appooppa and Tere Mere Beach Mein, IAS officer Prasanth Nair, who was the District Collector of Kozhikode at that time, ushered in a new language of governance that endeavoured to bridge the gap between the district administration and citizens through the optimal employment of social media. The District Collector descended from the colonial ivory towers and mingled as one amongst the common man, totally dismantling the hierarchical stereotypes that the society was used to.This book traces the story of how exactly this happened and how and why the public responded so overwhelmingly to such an initiative. It also chronicles how these experiences transformed the young officer also - from a hesitant public speaker to a crowd-puller, from an introvert to a seemingly extrovert energetic leader. For the first time, the emotional roller-coaster of events that re-shaped the attitude and language of engagement by District administration is narrated with all the inside-stories. Straight from the horse's mouth. The author however takes pains not to take centre-stage in the book and manages that somewhat with wit and self-deprecating humour. This book has got nothing to do with government; but it is all about governance, life and compassion. At one level it is a collection of case-studies, the most readable and engrossing ones, narrated with fun and illustrations. At another level it is a chronicle of a personal journey of a compassionate administrator. This is not a typical arrogant bureaucratic ‘I did this’ book, but an ‘I went through this’ book. Not a high-horsed motivational ‘you can do it’ book, but a book that makes you think and prioritise what you want to do in life.As Dr. Shashi Tharoor says in the foreword, a must read for all civil servants, civil-service aspirants, students of public administration and all citizens who dream for a better tomorrow.

    Well known as the most notorious, bloody, and ruthless band of mercenaries in the world, in 1998 the Legion accepted Tony Sloane at the age of 18, inviting him as an elite member of this secret and mysterious fighting force. The legend and the myths of the Legion captivated Sloane and he quickly learned that life as a legionnaire was not just about physical training, but also about pledging mind and soul to the missions and operations.

    The ability to operate a fraudulent credit and loan system has long been known, and through all the slickness of a snake-oil salesman, the money-lenders - the same types Jesus whipped from the Temple - have persuaded governments that banking is best left to private interests. Many wars, revolutions, depressions, recessions, and other social upheavals, have been directly related to the determination of these money-lenders to retain and extend their power and profits. When any state, individual or idea has threatened their scam they have often responded with wars and revolutions. The cultural and material progress of a civilization will often relate to the degree by which it is free from the influence of debt, and the degradation that results when the money-lenders are permitted to regain power. Hence, Goodson shows that both World Wars, the Napoleonic wars, the American Revolution, the rise and fall of Julius Caesar, the overthrow of Qathafi in Libya and the revolution against Tsar Nicholas, among much else relate to this "Hidden Hand" in history. This is the key to understanding the past, present and future.

    In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden's New York Times Bestseller "Take The Stairs" and learning that "95% of all books that are purchased are never completely read" and "70% of all books ever purchased are never even opened" we wanted to write a book that everyone could read and take action on immediately.This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It's all practical advice - no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it's the half of the formula that an individual sales rep can control (that's why so many sales job descriptions include the phrase "we're looking for a hunter").

    These include many beliefs widely disseminated in the media and by politicians, such as mistaken ideas about urban problems, income differences, male-female economic differences, as well as economics fallacies about academia, about race, and about Third World countries. One of the themes of Economic Facts and Fallacies is that fallacies are not simply crazy ideas but in fact have a certain plausibility that gives them their staying power-and makes careful examination of their flaws both necessary and important, as well as sometimes humorous. Written in the easy-to-follow style of the author's Basic Economics, this latest book is able to go into greater depth, with real world examples, on specific issues.

    The single Euro currency threatens to break apart amid bitter arguments between rich northern creditors and poor southern debtors. Russia is back as an aggressive power, annexing Crimea, supporting rebels in eastern Ukraine, and waging media and cyber warfare against the West. Marine Le Pen’s National Front won a record 34 percent of the French presidential vote despite the election of Emmanuel Macron. Europe struggles to cope with nearly two million refugees who fled conflicts in the Middle East and North Africa. Britain has voted to leave the European Union after forty-three years, the first time a member state has opted to quit the world’s leading commercial bloc. At the same time, President Trump has vowed to pursue America First policies that may curtail U.S. security guarantees and provoke trade conflicts with its allies abroad.These developments and a growing backlash against globalization have contributed to a loss of faith in mainstream ruling parties throughout the West. Voters in the United States and Europe are abandoning traditional ways of governing in favor of authoritarian, populist, and nationalist alternatives, raising a profound threat to the future of our democracies.In Fractured Continent, William Drozdiak, the former foreign editor of The Washington Post, persuasively argues that these events have dramatic consequences for Americans as well as Europeans, changing the nature of our relationships with longtime allies and even threatening global security. By speaking with world leaders from Brussels to Berlin, Rome to Riga, Drozdiak describes the crises. the proposed solutions, and considers where Europe and America go from here. The result is a timely character- and narrative-driven book about this tumultuous phase of contemporary European history.

    Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.

    Recent high-profile bailouts show the walls between government and the private sector are getting thinner each day. Federal control now extends in various ways to education, healthcare, financial markets, real estate, businesses, and religion. And as out-of-control government spending and debt increase accordingly, America is drained of the economic and political strength its people fought and worked so hard to achieve. But it isn’t too late to save the land of the free.Saving Freedom is Senator Jim DeMint’s firsthand account of the unsettling socialist shift—behind-the-scenes actions in Congress that are changing the character of our nation. He illuminates key principles of freedom and how they are being compromised by big government. More important, DeMint lays out a complete action plan to reclaim America’s freedom based on legislation that would reduce debt, fix Social Security, and provide a tax credit for every family to buy health insurance. The plan also emphasizes reversing America’s cultural decline by restoring a strong spirit of God and country.Endorsements:Saving Freedom is a new Declaration of Independence, a call for the American people to reclaim America. Jim DeMint's passion for the cause of individual liberty and person"Saving Freedom is a new Declaration of Independence, a call for the American people to reclaim America. Jim DeMint's passion for the cause of individual liberty and personal responsibility is evident in this manifesto. It needs to be read—and acted upon—by every citizen of this republic."— Newt Gingrich, former Speaker of the U.S. House of Representatives"Jim DeMint has delivered a ‘how to’ plan for avoiding a future that we neither want nor deserve. For those of us who want to keep America the ‘land of the free and the home of the brave,’ Saving Freedom is a must read!"— Oliver North, USMC (Ret.), author of New York Times best seller American Heroes"Once again, as we did in 1776, Americans must choose between freedom and oppression. In Saving Freedom, Jim DeMint describes the clear and present danger posed by big government - and what we must do to preserve individual liberty and personal responsibility. Every American needs to read this book."— Sean Hannity, host of the Sean Hannity Radio Show and Hannity's America on FOX News Channel"It's comforting to know that someone like Jim DeMint is standing in the gap as we see so many of our nation's founding principles eroding. I view Saving Freedom as a blueprint for the effort that all concerned Americans must join to restore and protect the freedoms we depend on."— Steve Forbes, president and chief executive officer of Forbes and editor-in-chief of Forbes magazine