. . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    Over the past seven years, I have created 19 award-winning romance novels for two international publishers and over 1.2 million copies have been sold in 28 countries around the world in 23 languages. The good news is that romance fiction is as popular as it has ever been. Just look at the Amazon Bestsellers top 100 paid list. It is dominated by romance titles. Writing short romance Kindle books is an ideal home-based business, with minimal start-up costs. You work where and when you choose, writing the kind of romance stories that you love to read –and then publish them for free! What’s more, short fiction is fast to both read and to write. No more procrastination! You can create passive income from day one with short romance stories that only took you a few hours to write. This eBook guides you through an intense Masterclass on the key techniques that you need to start writing short romance fiction, which you can then publish on the Amazon Kindle platform. As a professional romance author, I have broken down the process of writing romance fiction into: A complete nine-step plan packed with the essential information you need to write your own short romance fiction, from understanding the different types of romance categories through to advanced story structure. A proven six-layer character development technique to help you to create compelling three-dimensional characters readers will love! As a bonus, I have included a section with practical advice on how to transform your manuscript into an eBook. This detailed Fast-Track guide has been designed to be around 40 minutes long, which means that there is no filler, just quality information from the start. Your complete starter plan is written in straightforward language and each step has been tried and tested. I know that it works because this is the system that I use to create my own award-winning romance fiction! Take a risk and learn How to Write Short Romance Kindle Books today – it could be the key to a new career and a brilliant entrepreneurial small business. It is much easier than you think. Just take that first step! NEW SPECIAL OFFER! This eBook is part of the ROMANCE SELF-PUBLISHING BOOK BUNDLE (Books One to Three): All the Information you need to Write, Publish and Promote your Romance Kindle Book. Available now at a great sale price. http://amzn.to/1NpEGx2

    For as long as students have been studying her fiction as literature, writers have been looking to her to answer the profound questions of what makes a story good, a novel successful, a writer an artist. On Writing presents the answers in seven concise chapters discussing the subjects most important to the narrative craft, and which every fiction writer should know, such as place, voice, memory, and language. But even more important is what Welty calls “the mystery” of fiction writing—how the writer assembles language and ideas to create a work of art.Originally part of her larger work The Eye of the Story but never before published in a stand-alone volume, On Writing is a handbook every fiction writer, whether novice or master, should keep within arm's reach. Like The Elements of Style, On Writing is concise and fundamental, authoritative and timeless—as was Eudora Welty herself.

    The official companion to the documentary Showrunners, this highly informative book features exclusive interviews with such acclaimed and popular showrunners as Joss Whedon, Damon Lindelof, Ronald D.Moore, Terence Winter, Bill Prady, Shawn Ryan, David Shore, and Jane Espenson.

    Rodenburg calls this "a simple manual to start the journey into the heart of Shakespeare," and that is what she gives us. With the same insight she displayed in The Actor Speaks, Rodenburg tackles the playing of all Shakespeare's characters. She uses dramatic resonance, breathing, and placement to show how an actor can bring Hamlet, Rosalind, Puck and other characters to life. This is one book every working actor must have.

    Any writer should read it' Bee Wilson'Thoughtful, engaging, and lively ... when you've read it, you realise you've changed your attitude to writing (and reading)' John Simpson, formerly Chief Editor of the OED and author of The Word DetectiveThe sentence is the common ground where every writer walks. A poet writes in sentences, but so does the unsung author who came up with Items trapped in doors cause delays. A good sentence can be written (and read) by anyone if we simply give it the gift of our time, and it is as close as most of us will get to making something truly beautiful.Enter acclaimed author Professor Joe Moran. Using minimal technical terms, First You Write a Sentence is his unpedantic but authoritative explanation of how the most ordinary words can be turned into verbal constellations of extraordinary grace. Using sources ranging from the Bible and Shakespeare to George Orwell and Maggie Nelson, and scientific studies of what can best fire the reader's mind, he shows how we can all write in a way that is clear, compelling and alive.Whether dealing with finding the ideal word, building a sentence or constructing a paragraph, First You Write a Sentence informs by light example: much richer than a style guide, it can be read not just for instruction but for pleasure and delight. And along the way it shows how good writing can help us notice the world, make ourselves known to others and live more meaningful lives. It's an elegant gem in praise of the English sentence.'Moran is a past master at producing fine, accessible non-fiction' Helen Davies, Sunday Times'Joe Moran has a genius for turning the prosaic poetic' Peter Hennessy

    She received a World Fantasy Award for Lifetime Achievement in 2007, as well as two Mythopoeic Awards and the Guardian Fiction Award for Charmed Life. But she was also a witty, entertaining speaker, a popular guest at science fiction and fantasy conventions and an engaged, scholarly critic of writing that interested her.This collection of more than twenty-five papers, chosen by Diana herself, includes fascinating literary criticism (such as a study of narrative structure in The Lord of the Rings and a ringing endorsement of the value of learning Anglo Saxon) alongside autobiographical anecdotes about reading tours (including an account of her famous travel jinx), revelations about the origins of her books, and thoughts in general about the life of an author and the value of writing. The longest autobiographical piece, 'Something About the Author', details Diana's extraordinary childhood and is illustrated with family photographs. Reflections is essential reading for anyone interested in Diana's works, fantasy or creative writing.The collection features a foreword by Neil Gaiman and an introduction and interview by Charlie Butler, a respected expert on fantasy writing.

    Murray takes a lively and inspiring approach to writing and revision that does not condescend but invites students into the writer's studio.

    More than a mere set of guidelines, Thinking Like a Director details a technique that covers every facet of theatrical production, from first reading through final rehearsals. The key to directorial thinking, Bloom asserts, is a dual perspective--an ability to focus on both the internal lives of the play's characters and the external elements of the play's structure. In this illuminating, engaging, and accessible handbook, the art of dramatic interpretation and the craft of working with actors are integrated into a single, unified method.

    This new handbook is an indispensable and affordable tool for all students who write.

    In this text, two well respected poets bring their love of the craft of poetry into a book that teaches as well as inspires. The text also includes exercises, chapter summaries, games, diagrams, illustrations, and 4-color reproductions of great works of art.

    It’s a fun way to keep your child entertained and engaged while not in the classroom.Writers are just like everyone else—except for one big difference. Most people go through life experiencing daily thoughts and feelings, noticing and observing the world around them. But writers record these thoughts and observations. They react. And they need a special place to record those reactions.  Perfect for classrooms, A Writer’s Notebook gives budding writers a place to keep track of all the little things they notice every day. Young writers will love these useful tips for how to use notes and jottings to create stories and poems of their own.

    Now this critically acclaimed author and writing instructor offers an inspiring, practical handbook on the joys, challenges, and creative possibilities inherent in the writing life.Both autobiography and primer, Escaping into the Open interweaves Elizabeth Berg's story of her own journey from working mother to published novelist with encouraging advice on how to create stories that spring from deep within the heart.With wit and honesty, Elizabeth Berg provides numerous exercises that will unleash individual creativity and access and utilize all of the senses. Most important, she tells how to fire passion -- emotion -- into writing itself; to break through personal barriers and reach one's own outer limits and beyond.

    Shimmering Images teaches the aspiring memoirist how to locate key memories using Lisa's technique for finding, linking, and fleshing out those vibrant recollections of important moments and situations.Shimmering Images will address:*the difference between memoir and autobiography*how to claim your voice*the art of storytelling*honesty, truth, and compassion in writing*authentic dialogue and the need for specificityReaders will learn how to craft a short piece of narrative nonfiction grounded in their core memories and master a technique they can use over and over again for writing other narratives.A must-have book for anyone who has treasured Bird by Bird by Anne Lamott or Writing Down the Bones by Natalie Goldberg.

    You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you."DIY MFA" is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: Set customized goals for writing and learning.Generate ideas on demand.Outline your book from beginning to end.Breathe life into your characters.Master point of view, voice, dialogue, and more.Read with a "writer's eye" to emulate the techniques of others.Network like a pro, get the most out of writing workshops, and submit your work successfully.Writing belongs to everyone--not only those who earn a degree. With "DIY MFA," you can take charge of your writing, produce high-quality work, get published, and build a writing career.