The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

     In Elevate, Robert Glazer reveals four life-changing principles — or capacities — that will allow you to overcome self-limiting beliefs, establish positive habits, and find your "why." The key is elevating yourself beyond the edge of your current abilities. Challenge yourself, and the result will inspire others to rise along with you.

    But sometimes what can make or break your learning community are the intangibles--the relationships, identity, and connections that make up its culture. Authors Fisher, Frey, and Pumpian believe that no school improvement effort will be effective unless school culture is addressed. They identify five pillars that are critical to building a culture of achievement:1. Welcome: Imagine if all staff members in your school considered it their job to make every student, parent, and visitor feel noticed, welcomed, and valued.2. Do no harm: Your school rules should be tools for teaching students to become the moral and ethical citizens you expect them to be.3. Choice words: When the language students hear helps them tell a story about themselves that is one of possibility and potential, students perform in ways that are consistent with that belief.4. It's never too late to learn: Can you push students to go beyond the minimum needed to get by, to discover what they are capable of achieving?5. Best school in the universe: Is your school the best place to teach and learn? The best place to work?Drawing on their years of experience in the classroom, the authors explain how these pillars support good teaching and learning. In addition, they provide 19 action research tools that will help you create a culture of achievement, so that your school or classroom is the best it can be. After reading this book, you'll see why culture makes the difference between a school that enables success for all students and a school that merely houses those students during the school day.

    In countering asymmetric threats and non-state adversaries, the model is simply outmoded. A flatter, horizontal, networked solution has proven much more effective in today's world. In his second edition, Robert Clark--former CIA analyst and executive in the Intelligence Directorate--explains how a collaborative, target-centric process both attends to the needs of the customer and promotes more effective collection. Based on feedback from users, early chapters introduce the concept of model synthesis more gradually. Recent intelligence events--with the Iraqi WMD Commission Report at center stage--illustrate the importance of target-centric analysis. This revision also includes broader treatment of collection strategies, systems analysis, and analyst-customer interaction as well as more attention to denial and deception, and to both counterterrorism and counterintelligence analysis. This new edition contains updates of the practical information and day-to-day details from the previous book told as only an experienced intelligence hand could. Extensive descriptions of the art of target modeling and organizational analysis, as well as thoroughly detailed overviews of the quantitative and predictive techniques used in intelligence analysis make this book an essential tool for illuminating an often shadowy world.

    In fact, as @WAR shows, U.S. hackers were crucial to our victory in Iraq. Shane Harris delves into the frontlines of America’s new cyber war. As recent revelations have shown, government agencies are joining with tech giants like Google and Facebook to collect vast amounts of information. The military has also formed a new alliance with tech and finance companies to patrol cyberspace, and Harris offers a deeper glimpse into this partnership than we have ever seen before. Finally, Harris explains what the new cybersecurity regime means for all of us, who spend our daily lives bound to the Internet — and are vulnerable to its dangers.

    Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when• coworkers push their work on you—then take credit for it• you accidentally trash-talk someone in an email then hit “reply all”• you’re being micromanaged—or not being managed at all• you catch a colleague in a lie• your boss seems unhappy with your work• your cubemate’s loud speakerphone is making you homicidal• you got drunk at the holiday party

    The concept is as old as the Devil's Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red teams are used widely in both the public and the private sector by those seeking to better understand the interests, intentions, and capabilities of institutional rivals. In the right circumstances, red teams can yield impressive results, giving businesses an edge over their competition, poking holes in vital intelligence estimates, and troubleshooting dangerous military missions long before boots are on the ground. But not all red teams are created equal; indeed, some cause more damage than they prevent. Drawing on a fascinating range of case studies, Red Team shows not only how to create and empower red teams, but also what to do with the information they produce. In this vivid, deeply-informed account, national security expert Micah Zenko provides the definitive book on this important strategy -- full of vital insights for decision makers of all kinds.

    Ever since Oprah Winfrey told the 2007 graduating class of Howard University, “Don’t be afraid,” Michael Arceneaux has been scared to death. You should never do the opposite of what Oprah instructs you to do, but when you don’t have her pocket change, how can you not be terrified of the consequences of pursuing your dreams? Arceneaux has never shied away from discussing his struggles with debt, but in I Don’t Want to Die Poor, he reveals the extent to which it has an impact on every facet of his life—how he dates; how he seeks medical care (or in some cases, is unable to); how he wrestles with the question of whether or not he should have chosen a more financially secure path; and finally, how he has dealt with his “dream” turning into an ongoing nightmare as he realizes one bad decision could unravel all that he’s earned. You know, actual “economic anxiety.” I Don’t Want to Die Poor is an unforgettable and relatable examination about what it’s like leading a life that often feels out of your control.

    Whether you're online, in a classroom, an office, a town hall—or just hoping to get through a family dinner with a stubborn relative—dialogue shuts down when perspectives clash. Heated debates often lead to insults and shaming, blocking any possibility of productive discourse. Everyone seems to be on a hair trigger.In How to Have Impossible Conversations, Peter Boghossian and James Lindsay guide you through the straightforward, practical, conversational techniques necessary for every successful conversation—whether the issue is climate change, religious faith, gender identity, race, poverty, immigration, or gun control. Boghossian and Lindsay teach the subtle art of instilling doubts and opening minds. They cover everything from learning the fundamentals for good conversations to achieving expert-level techniques to deal with hardliners and extremists. This book is the manual everyone needs to foster a climate of civility, connection, and empathy."This is a self-help book on how to argue effectively, conciliate, and gently persuade. The authors admit to getting it wrong in their own past conversations. One by one, I recognize the same mistakes in me. The world would be a better place if everyone read this book."  —Richard Dawkins, author of Science in the Soul and Outgrowing God

    Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

    Convincing others—and yourself—that you are capable of taking charge and achieving more requires insight and courage. Lead from the Outside is the handbook for outsiders, written with an eye toward the challenges that hinder women, people of color, members of the LGBTQ community, and millennials ready to make change. Stacey uses her hard-won insights to break down how ambition, fear, money, and failure function in leadership, and she includes practical exercises to help you realize your own ambition and hone your skills. Lead from the Outside discusses candidly what Stacey has learned over the course of her impressive career in politics, business and the nonprofit world: that differences in race, gender, and class provide vital strength, which we can employ to rise to the top and create real and lasting change.

    Accomplished pentester and author Phillip L. Wylie and cybersecurity researcher Kim Crawley walk you through the basic and advanced topics necessary to understand how to make a career out of finding vulnerabilities in systems, networks, and applications.You'll learn about the role of a penetration tester, what a pentest involves, and the prerequisite knowledge you'll need to start the educational journey of becoming a pentester. Discover how to develop a plan by assessing your current skillset and finding a starting place to begin growing your knowledge and skills. Finally, find out how to become employed as a pentester by using social media, networking strategies, and community involvement.Perfect for IT workers and entry-level information security professionals, The Pentester BluePrint also belongs on the bookshelves of anyone seeking to transition to the exciting and in-demand field of penetration testing.Written in a highly approachable and accessible style, The Pentester BluePrint avoids unnecessarily technical lingo in favor of concrete advice and practical strategies to help you get your start in pentesting. This book will teach you:The foundations of pentesting, including basic IT skills like operating systems, networking, and security systems The development of hacking skills and a hacker mindset Where to find educational options, including college and university classes, security training providers, volunteer work, and self-study Which certifications and degrees are most useful for gaining employment as a pentester How to get experience in the pentesting field, including labs, CTFs, and bug bounties

    Today millions of students, parents, and teachers use the Khan Academy's free videos and software, which have expanded to encompass nearly every conceivable subject; and Academy techniques are being employed with exciting results in a growing number of classrooms around the globe.Like many innovators, Khan rethinks existing assumptions and imagines what education could be if freed from them. And his core idea-liberating teachers from lecturing and state-mandated calendars and opening up class time for truly human interaction-has become his life's passion. Schools seek his advice about connecting to students in a digital age, and people of all ages and backgrounds flock to the site to utilize this fresh approach to learning.In THE ONE WORLD SCHOOLHOUSE, Khan presents his radical vision for the future of education, as well as his own remarkable story, for the first time. In these pages, you will discover, among other things:* How both students and teachers are being bound by a broken top-down model invented in Prussia two centuries ago* Why technology will make classrooms more human and teachers more important* How and why we can afford to pay educators the same as other professionals* How we can bring creativity and true human interactivity back to learning* Why we should be very optimistic about the future of learning.Parents and politicians routinely bemoan the state of our education system. Statistics suggest we've fallen behind the rest of the world in literacy, math, and sciences. With a shrewd reading of history, Khan explains how this crisis presented itself, and why a return to "mastery learning," abandoned in the twentieth century and ingeniously revived by tools like the Khan Academy, could offer the best opportunity to level the playing field, and to give all of our children a world-class education now.More than just a solution, THE ONE WORLD SCHOOLHOUSE serves as a call for free, universal, global education, and an explanation of how Khan's simple yet revolutionary thinking can help achieve this inspiring goal.

    And yet, as daily events underscore, we are ever more vulnerable to cyber-attack.In this bracing book, Michael Chertoff makes clear that our laws and policies surrounding the protection of personal information, written for an earlier time, need to be completely overhauled in the Internet era. On the one hand, the collection of data--more widespread by business than by government, and impossible to stop--should be facilitated as an ultimate protection for society. On the other, standards under which information can be inspected, analyzed, or used must be significantly tightened. In offering his compelling call for action, Chertoff argues that what is at stake is not so much the simple loss of privacy, which is almost impossible to protect, but of individual autonomy--the ability to make personal choices free of manipulation or coercion. Offering colorful stories over many decades that illuminate the three periods of data gathering we have experienced, Chertoff explains the complex legalities surrounding issues of data collection and dissemination today, and charts a path that balances the needs of government, business, and individuals alike.

    But how do you interpret those packets once you've captured them? And how can those packets help you to better understand what's going on under the hood of your network? Practical Packet Analysis shows how to use Wireshark to capture and then analyze packets as you take an indepth look at real-world packet analysis and network troubleshooting. The way the pros do it.Wireshark (derived from the Ethereal project), has become the world's most popular network sniffing application. But while Wireshark comes with documentation, there's not a whole lot of information to show you how to use it in real-world scenarios. Practical Packet Analysis shows you how to:Use packet analysis to tackle common network problems, such as loss of connectivity, slow networks, malware infections, and more Build customized capture and display filters Tap into live network communication Graph traffic patterns to visualize the data flowing across your network Use advanced Wireshark features to understand confusing packets Build statistics and reports to help you better explain technical network information to non-technical usersBecause net-centric computing requires a deep understanding of network communication at the packet level, Practical Packet Analysis is a must have for any network technician, administrator, or engineer troubleshooting network problems of any kind.