1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    The time is A.D. 1250 and the city is Troyes, capital of the county of Champagne and site of two of the cycle Champagne Fairs—the “Hot Fair” in August and the “Cold Fair” in December. European civilization has emerged from the Dark Ages and is in the midst of a commercial revolution. Merchants and money men from all over Europe gather at Troyes to buy, sell, borrow, and lend, creating a bustling market center typical of the feudal era. As the Gieses take us through the day-to-day life of burghers, we learn the customs and habits of lords and serfs, how financial transactions were conducted, how medieval cities were governed, and what life was really like for a wide range of people.For serious students of the medieval era and anyone wishing to learn more about this fascinating period, Life in a Medieval City remains a timeless work of popular medieval scholarship.

    He wanted to discover for himself whether it had become the circus that everybody described.But when a devastating avalanche swept across the Khumbu Icefall, he got more than he bargained for. Suddenly he found himself witnessing the greatest natural disaster Everest had ever seen.And that was just the start. Everest Sherpas came out in protest, issuing a list of demands to the Government of Nepal. What happened next left his team shocked, bewildered and fearing for their safety.

    Here, from New York Times bestselling historian Vincent Cronin, is the extraordinary story of Italy - from the birth of the Roman Empire to the rise of the city-states through the Renaissance and the making of modern Italy.

    Reporter Joe Kimball, who has covered the case from the beginning, reveals the inside information behind the murder of Elisabeth Congdon, who was smothered in her bed in the 39-room Glensheen Mansion. The night nurse was beaten to death with a candlestick holder on the mansion's grand stairway while trying to protect the partially-paralyzed heiress.Police immediately suspected Congdon's adopted daughter and her new husband. The motive: speeding up the inheritance. The husband was convicted of the crimes, but the daughter -- Marjorie Congdon Caldwell Hagen -- was found not guilty of charges that she helped plan the murders. But that's not the end of the story. Marjorie has been in the news -- and in prison -- in the years since the mansion murders. Bigamy charges, two arson convictions, charges of another murder, and the mysterious death of an elderly man she befriended in Arizona have kept her story alive.Kimball updates the book regularly to bring readers the latest news on this fascinating case.

    probably the smartest most savvy account of Wallace was done by a guy called Fisher. I really liked that book... he tries to fill in the pieces between what is verifiable... I found that he kind of put Wallace's character in there - Mel Gibson William Wallace Has always been one of the legendary figures of Scottish history. Since the film 'Braveheart', his reputation has risen to new heights. Wallace was by no means prepared by birth, education or training for the seminal role he was to play in Scottish history, but when the ambition and ruthlessness of Edward I combined with the wcakness of John Balliol to provoke the Wars of Independence, it was Wallace who rose to the challenge and broke the sequence of English victories, re-energising and inspiring his countrymen in the process. While others, ostensibly his betters, yielded and collaborated, Wallace set an example of constancy and perseverance and became Guardian of Scotland. Even his terrible death can be seen as a victory as it provided an inspiration for the continuance of the struggle. Previous biographies have tended to present Wallace as a one-dimensional figure, ignoring his flaws. In an age of brutality, however, Wa

    Practical Stoicism is a collection of short readings written to help bridge the gap between the essential teachings of the great Stoic philosophers and the things we must do, in the here and now, to achieve the fulfillment they promised. Pick a starting point anywhere within its pages whenever you need a quick reminder of how to move your philosophy out of your head and into your life. Version 2.3.1

    December 4, 1978.In an appalling demonstration of the way in which a charismatic leader can bend the minds of his followers with a devilish blend of professed altruism and psychological tyranny, some 900 members of the California-based Peoples Temple died in a self-imposed ritual of mass suicide and murder.The followers of the Rev. Jim Jones, 47, a once respected Indianaborn humanitarian who degenerated into egomania and paranoia, had first ambushed a party of visiting Americans, killing California Congressman Leo Ryan, 53, three newsmen and one defector from their heavily guarded colony at Jones-town. Then, exhorted by their leader, intimidated by armed guards and lulled with sedatives and painkillers, parents and nurses used syringes to squirt a concoction of potassium cyanide and potassium chloride onto the tongues of babies. The adults and older children picked up paper cups and sipped the same deadly poison sweetened by purple Kool-Aid.This story is part of the TIME Classic Coverage Collection from Time Inc. This is a reproduction of a story that appeared in the December 4, 1978 issue of TIME magazine. Time Inc. is one of the world’s most influential media companies – home to 90 iconic brands like People, Sports Illustrated, Time, InStyle, Real Simple, Food & Wine, and Fortune. The Spotlight Stories in this collection aim to provide you with a quick read on a single subject, highlighting our readers’ most popular stories and featuring great reporting from our Time Inc. journalists.

    Simpson free, Daniel Petrocelli came to pick up the pieces. Outraged by the disastrous miscarriage of justice, the family of murder victim Ronald Goldman sought justice in civil court—their last chance to go after Simpson. To represent them, they hired Petrocelli, a respected attorney who had never before tried a criminal case. In order to win the case, Petrocelli would have to prove that O.J. Simpson was a killer.The physical evidence connecting Simpson to the murders was rock solid, but in the criminal trial, evidence was not enough. To bring the families justice, Petrocelli would have to do something that the District Attorney had not been able to do: confront O.J. Simpson face-to-face.Called “the best book on the subject” by the San Francisco Chronicle, Triumph of Justice is the definitive account of the Simpson murders and their aftermath. In the long, twisted history of the trial of the century, Daniel Petrocelli has the final word.

    The book traces Gable's life from its humble, hard-scrabble beginnings in Ohio, to his hard-work and determined efforts to achieve success on Broadway, to his meteoric rise to stardom in Hollywood, his time spent in the Army Air Force in Europe, and his many loves, including Carole Lombard who was tragically killed in an airplane crash in 1942. The King paints an intimate, contemporary portrait of Clark Gable the man, both on and off camera, and ends with Gable's work on his last film, The Misfits, and his subsequent decline in health and his death on November 16, 1960, at age 59.

    A biography of the Saudi Arabian king who ruled from 1964 until his assassination in 1975 and who became, during his reign, an important world leader through his control of his country's vast oil resources.

    This study guide includes the following sections: Plot Summary, Chapter Summaries & Analysis, Characters, Objects/Places, Themes, Style, Quotes, and Topics for Discussion.

    

    The 1980s were certainly loud, often garish and utterly fabulous - no matter how embarrassing the outfits were.There are so many elements, which made the 80s a truly great decade, but one of the greatest contributions, if not the greatest, is the mass introduction of affordable 8-bit home micro computers.These curious machines of geekdom changed the way we regarded computers and technology. No longer were they the sole perverse of tweed jacket clad scientists sporting unruly beards, micro computers were now forming a staple inventory in millions of homes.Much of the technology that we enjoy today, such as desktop computers, notebooks, tablets, gaming consoles and smart phones, all of which are often taken for granted, can be traced back to this innovative decade.If you were a child of the 80s and remember the joy of receiving your very first home computer or maybe a young adult who fondly remembers the excitement, then you will appreciate this unabashed reminiscence of a simpler time whose adolescent technological was on the cusp of great advancements.This book is intended as celebration and reflection of all the computer technology that made the 80s such a wonderful, pioneering period and follows the journey of a self confessed, teenaged computer geek who experienced and enjoyed every ground breaking moment, including publishing his own software.10 Print “The 80s are fab!”20 Goto 10RunAuthor's Comments:The current edition is dated 31st January 2016 and has been edited based on customer feedback.

    Wecht, M.D., J.D., one of America’s most respected forensic pathologists. Coauthored by crime writer Dawna Kaufmann, Final Exams explores both the technical and the human side of murder. From the heartbreaking case of abducted child, Jessica Lunsford, held captive within shouting distance of her loved ones, to the peculiar story of a murder for hire with a most unlikely victim, Final Exams takes the reader behind the scenes. Secrets about the private lives of both predators and victims are revealed as the authors detail the events that turned rage to tragedy. Fans of CSI will appreciate how Wecht and Kaufmann share the real life process of solving crimes with clues left with the victim.