Gamestorming: A Playbook for Innovators, Rule-breakers, and Changemakers


Dave Gray - 2010
    But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming.Overcome conflict and increase engagement with team-oriented gamesImprove collaboration and communication in cross-disciplinary teams with visual-thinking techniquesImprove understanding by role-playing customer and user experiencesGenerate better ideas and more of them, faster than ever beforeShorten meetings and make them more productiveSimulate and explore complex systems, interactions, and dynamicsIdentify a problem's root cause, and find the paths that point toward a solution

Scientific Advertising


Claude C. Hopkins - 1923
    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

Python for Data Analysis


Wes McKinney - 2011
    It is also a practical, modern introduction to scientific computing in Python, tailored for data-intensive applications. This is a book about the parts of the Python language and libraries you'll need to effectively solve a broad set of data analysis problems. This book is not an exposition on analytical methods using Python as the implementation language.Written by Wes McKinney, the main author of the pandas library, this hands-on book is packed with practical cases studies. It's ideal for analysts new to Python and for Python programmers new to scientific computing.Use the IPython interactive shell as your primary development environmentLearn basic and advanced NumPy (Numerical Python) featuresGet started with data analysis tools in the pandas libraryUse high-performance tools to load, clean, transform, merge, and reshape dataCreate scatter plots and static or interactive visualizations with matplotlibApply the pandas groupby facility to slice, dice, and summarize datasetsMeasure data by points in time, whether it's specific instances, fixed periods, or intervalsLearn how to solve problems in web analytics, social sciences, finance, and economics, through detailed examples

Finish Your Dissertation Once and for All!: How to Overcome Psychological Barriers, Get Results, and Move on with Your Life


Alison B. Miller - 2008
    Combining psychological support with a project management approach that breaks tasks into small, manageable chunks, experienced dissertation coach Alison Miller shows you how to overcome negativity and succeed in completing your dissertation beyond your own expectations.

Different: Escaping the Competitive Herd


Youngme Moon - 2010
    Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.  If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.  Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”  These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule.

It Doesn't Have to Be Crazy at Work


Jason Fried - 2018
    Now, they build on their message with a bold, iconoclastic strategy for creating the ideal company culture—what they call "the calm company." Their approach directly attack the chaos, anxiety, and stress that plagues millions of workplaces and hampers billions of workers every day.Long hours, an excessive workload, and a lack of sleep have become a badge of honor for modern professionals. But it should be a mark of stupidity, the authors argue. Sadly, this isn’t just a problem for large organizations—individuals, contractors, and solopreneurs are burning themselves out the same way. The answer to better productivity isn’t more hours—it’s less waste and fewer things that induce distraction and persistent stress.It’s time to stop celebrating Crazy, and start celebrating Calm, Fried and Hansson assert.Fried and Hansson have the proof to back up their argument. "Calm" has been the cornerstone of their company’s culture since Basecamp began twenty years ago. Destined to become the management guide for the next generation, It Doesn't Have to Be Crazy at Work is a practical and inspiring distillation of their insights and experiences. It isn’t a book telling you what to do. It’s a book showing you what they’ve done—and how any manager or executive no matter the industry or size of the company, can do it too.

Storytelling with Data: A Data Visualization Guide for Business Professionals


Cole Nussbaumer Knaflic - 2015
    You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!

Getting Results the Agile Way: A Personal Results System for Work and Life


J.D. Meier - 2010
    Meier introduces Agile Results(R)-a simple system for meaningful results! It's a systematic way to achieve both short- and long-term results in all aspects of your life-from work to fun. It offers just enough planning to get you going, but makes it easy to change your course as needed. It also provides fresh starts for your day, week, month, and year. Even if you already use another time management system, Agile Results can supplement it to increase your impact and sense of fulfillment. In today's world, change happens quickly; learn how to be flexible and responsive to new opportunities. Don't just check off tons of stuff from your to-do list; do the things that make a difference. Stop trudging your way through life; bolster your energy with habits that will carry you forward each day. Quit sacrificing your personal life for your work life (or vice versa); give each facet of your life its due and find balance. In other words, learn the skills to go the distance in an ever-changing world. The beauty of Agile Results is that you don't have to adopt the entire system to see the benefits; just start with the following three basic tenets. First, adopt The Rule of 3 and you avoid being overwhelmed and become mindful of your results. Second, adopt the Monday Vision, Daily Outcomes, Friday Refection pattern and you set the wheels in motion for weekly results while giving yourself a fresh start each day and each week. Third, set up boundaries for your Hot Spots and begin to experience work-life balance. When you're ready for more, flip through the chapters to learn how to use stories to design your day, week, month, and year; how to find your motivation; how to improve your productivity; and many more. Agile Results is a time-tested system that J.D. Meier has honed through his years at Microsoft: learning from some of the best minds, leading virtual teams, and mentoring people around the world. It is a system he can bet on time and again. This guide is the playbook for getting results that he wishes somebody had given to him so many years ago. Now, he's sharing it with you.

IPv6 Essentials


Silvia Hagen - 2002
    It guides you through everything you need to know to get started, including how to configure IPv6 on hosts and routers and which applications currently support IPv6. The new IPv6 protocols offers extended address space, scalability, improved support for security, real-time traffic support, and auto-configuration so that even a novice user can connect a machine to the Internet. Aimed at system and network administrators, engineers, network designers, and IT managers, this book will help you understand, plan for, design, and integrate IPv6 into your current IPv4 infrastructure.Beginning with a short history of IPv6, author Silvia Hagen provides an overview of new functionality and discusses why we need IPv6. Hagen also shares exhaustive discussions of the new IPv6 header format and Extension Headers, IPv6 address and ICMPv6 message format, Security, QoS, Mobility and, last but not least, offers a Quick Start Guide for different operating systems. IPv6 Essentials, Second Edition also covers:In-depth technical guide to IPv6 Mechanisms and Case Studies that show how to integrate IPv6 into your network without interruption of IPv4 services Routing protocols and upper layer protocols Security in IPv6: concepts and requirements. Includes the IPSEC framework and security elements available for authentication and encryption Quality of Service: covers the elements available for QoS in IPv6 and how they can be implemented Detailed discussion of DHCPv6 and Mobile IPv6 Discussion of migration cost and business case Getting started on different operating systems: Sun Solaris, Linux, BSD, Windows XP, and Cisco routersWhether you're ready to start implementing IPv6 today or are planning your strategy for the future, IPv6 Essentials, Second Edition will provide the solid foundation you need to get started."Silvia's look at IPv6 is always refreshing as she translates complex technology features into business drivers and genuine end-user benefits to enable building new business concepts based on end to end models." Latif Ladid, President IPv6 Forum, Chair EU IPv6 Task Force

Designing for the Digital Age: How to Create Human-Centered Products and Services


Kim Goodwin - 2009
    Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams


James Kalbach - 2015
    But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you're armed with this data, you can provide users with real value.Mapping Experiences is divided into three parts:Understand the underlying principles of diagramming, and discover how these diagrams can inform strategyLearn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experimentsSee key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

The Non-Designer's Design Book


Robin P. Williams - 2003
    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers


Sönke Ahrens - 2017
    This book helps students, academics and nonfiction writers to get more done, write intelligent texts and learn for the long run. It teaches you how to take smart notes and ensure they bring you and your projects forward. The Take Smart Notes principle is based on established psychological insight and draws from a tried and tested note-taking-technique. This is the first comprehensive guide and description of this system in English, and not only does it explain how it works, but also why. It suits students and academics in the social sciences and humanities, nonfiction writers and others who are in the business of reading, thinking and writing. Instead of wasting your time searching for notes, quotes or references, you can focus on what really counts: thinking, understanding and developing new ideas in writing. It does not matter if you prefer taking notes with pen and paper or on a computer, be it Windows, Mac or Linux. And you can start right away.

Scrum and XP from the Trenches


Henrik Kniberg - 2007
    Under the leadership of Henrik Kniberg they experimented with different team sizes, different sprint lengths, different ways of defining "done", different formats for product backlogs and sprint backlogs, different testing strategies, different ways of doing demos, different ways of synchronizing multiple Scrum teams, etc. They also experimented with XP practices - different ways of doing continuous build, pair programming, test driven development, etc, and how to combine this with Scrum.

The Escape Manifesto: Quit Your Corporate Job. Do Something Different!


Escape the City - 2013
    BE BRAVE AND START SOMETHING YOU LOVE.Does this sound familiar... You tick all the right boxes; school, university, corporate career. You have a sensible profession, a fancy job title, proud parents, decent salary, pricey holidays…but there’s a nagging feeling that something isn’t quite right? A realisation that you’re not completely fulfilled? Surely you should be as happy as Larry – are you being ungrateful? HELL NO. You want a different life – no spreadsheets, no commute, no late nights at the office. But if not that…then what? That is exactly what Escape The City are here to do – show you what other options are open to you.Escape The City is a community based website built around a simple concept: there is more to life than doing unfulfilling work in big corporate companies. The online platform is designed to help corporate professionals find exciting jobs, start their own businesses, and go on big adventures. The Escape Manifesto is here to support, inspire and encourage us all to make big and brave transitions in our lives.• Examines the reasons why so many people are unsatisfied with the corporate world• Explores the alternatives and the common barriers to achieving your dreams• Advice and support for making the transition to something new and developing a strategy for work and life• Contains tons of real-life examples of people who have made the leap