Basics of Web Design: HTML5 & CSS3


Terry Felke-Morris - 2011
    "Basics of Web Design: HTML5 and CSS3, 2e "covers the basic concepts that web designers need to develop their skills: Introductory Internet and Web concepts Creating web pages with HTML5 Configuring text, color, and page layout with Cascading Style Sheets Configuring images and multimedia on web pages Web design best practices Accessibility, usability, and search engine optimization considerations Obtaining a domain name and web host Publishing to the Web

Affordable Interior Design: High-End Tips for Any Budget


Betsy Helmuth - 2019
     Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a gallery wall, how to use accent tables, entry benches, rugs, and more! Helmuth has shared her affordable design advice and step-by-step approaches with millions through live teaching workshops, guest columns, television appearances, and interviews. Now, she has distilled her expertise into this practical guide. The chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist. It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!

A Field Guide to American Houses


Virginia McAlester - 1984
    17th century to the present. Book was reprinted in 2006

The Heights: Anatomy of a Skyscraper


Kate Ascher - 2011
     The skyscraper is perhaps the most recognizable icon of the modern urban landscape. Providing offices, homes, restaurants, and shopping to thousands of inhabitants, modern skyscrapers function as small cities- with infrastructure not unlike that hidden beneath our streets. Clean water is provided to floors thousands of feet in the sky; elevators move people swiftly and safely throughout the building; and telecom networks allow virtual meetings with people on other continents. How are these services-considered essential, but largely taken for granted- possible in such a complex structure? What does it really take to sustain human life at such enormous heights? Exploring the interconnected systems that make life livable in the sky is the task of Kate Ascher's stunningly illustrated The Heights: Anatomy of a Skyscraper. Ascher examines skyscrapers from around the world to learn how these incredible structures operate. Just how do skyscrapers sway in the wind, and why exactly is that a good idea? How can a modern elevator be as fast as an airplane? Why are skyscrapers in Asia safer than those in the United States? Have new safeguards been designed to protect skyscrapers from terrorism? What happens when the power goes out in a building so tall? Why are all modern skyscrapers seemingly made of glass, and how can that be safe? How do skyscrapers age, and how can they be maintained over decades of habitation? No detail is too small, no difficulty too big to escape Ascher's encyclopedic eye. Along the way, The Heights introduces the reader to every type of person involved in designing, building, and maintaining a skyscraper: the designers who calculate how weight and weather will affect their structures, the workers who dig the foundations and raise the lightning rods, the crews who clean the windows and maintain the air ducts, and the firefighters-whose special equipment allows blazes to be fought at unprecedented heights. More than a technical survey, Ascher's work is a triumphant ode to the most monumental aspect of modern civilization. Saturated with vivid illustrations and unforgettable anecdotes, The Heights is the ultimate guide to the way things work in the skyscraper.

Suburban Nation: The Rise of Sprawl and the Decline of the American Dream


Andrés Duany - 2000
    This movement stems not only from the realization that sprawl is ecologically and economically unsustainable but also from a growing awareness of sprawl's many victims: children, utterly dependent on parental transportation if they wish to escape the cul-de-sac; the elderly, warehoused in institutions once they lose their driver's licenses; the middle class, stuck in traffic for two or more hours each day.Founders of the Congress for the New Urbanism, Andres Duany and Elizabeth Plater-Zyberk are at the forefront of this movement, and in Suburban Nation they assess sprawl's costs to society, be they ecological, economic, aesthetic, or social. It is a lively, thorough, critical lament, and an entertaining lesson on the distinctions between postwar suburbia-characterized by housing clusters, strip shopping centers, office parks, and parking lots-and the traditional neighborhoods that were built as a matter of course until mid-century. It is an indictment of the entire development community, including governments, for the fact that America no longer builds towns. Most important, though, it is that rare book that also offers solutions.

Brutal Simplicity of Thought: How It Changed the World


M&C Saatchi - 2011
    It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

The Printmaking Bible: The Complete Guide to Materials and Techniques


Ann d'Arcy Hughes - 2008
    At over 400 pages and packed with 1,000 full-color photos and illustrations, The Printmaking Bible is the definitive resource to the ins-and-outs of every variety of serious printmaking technique practiced today.In-depth instructions are accompanied by profiles that show how working artists create their prints. Historical information, troubleshooting tips, and an extensive resource section provide more invaluable tools. Perfect for students, artists, print aficionados, and collectors, this is truly the ultimate volume for anyone involved in this creative and influential art form.

Compact Cabins: Simple Living in 1000 Square Feet or Less


Gerald Rowan - 2009
    In cabin getaways of the imagination, the cares of the world recede, time slows down, and the day's pace is set by leisure and quiet activities.Compact Cabins presents 62 design interpretations of the getaway dream, with something to please every taste. Best of all, these small footprint designs are affordable and energy efficient without skimping on comfort and style. The cabins range in size from a cozy 100 square feet to a more spacious but still economical 1,000 square feet, and all include sleeping accommodations, kitchen and bath facilities, and a heat source. Complete chapters on low-maintenance building materials, utilities and appliances, and alternative energy sources supply readers with the options for living efficiently in small spaces.For every design, readers will find floor plans with detailed suggestions for designing the space for optimal use. These plans are flexible; many feature modular elements that can be mixed and matched to accommodate a particular owner's needs or hobbies. Features such as an outdoor fireplace, covered porch, or external storage locker might work nicely in several cabin designs. It's all about enhancing and maximizing small spaces to suit individual needs and preferences.Build small. In this time of uncertain energy costs, global warming, and tighter budgets, building small is a theme that resonates with second-home owners. Gerald Rowan shows readers how to achieve their cabin dreams on a small footprint.

The Bauhaus: 1919-1933: Reform and Avant-Garde


Magdalena Droste - 2006
    Originally headed by Walter Gropius, the Bauhaus counted among its members artists and architects such as Paul Klee, Lyonel Feininger, Wassily Kandinsky, Laszlo Moholy-Nagy, and Marcel Breuer. In 1930, Ludwig Mies van der Rohe took over as the leader, but soon after, in 1933, the Nazi government shut down the school. During its fourteen years of existence, Bauhaus managed to change the faces of art, architecture, and industrial design forever and is still hugely influential today. About the Series: Each book in TASCHEN s Basic Architecture Series features: an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts and plans) "

The Homiletical Plot, Expanded Edition: The Sermon as Narrative Art Form


Eugene L. Lowry - 2000
    Craddock and afterword by the author, Eugene L. Lowry, The Homiletical Plot, Expanded Edition follows in the same solid tradition of its predecessor. Upon its release, The Homiletical Plot quickly became a pivotal work on the art of preaching. Instead of comments on a biblical passage, Lowry suggested that the sermon follow a narrative form that moves from beginning to end, as with the plot of a story. This expanded edition continues to be an excellent teaching resource and learning tool for all preachers from introductory students to seasoned clergy.

Sun, Wind & Light: Architectural Design Strategies


G.Z. Brown - 1985
    It also: * Applies the latest passive energy and lighting design research * Organizes information by architectural elements at three scales: * building groups, individual buildings, and building parts * Brings design strategies to life with examples and practical design tools * Features: * 109 analysis techniques and design strategies * More than 750 illustrations, sizing graphs, and tables * Both inch-pound and metric units

22 Immutable Laws of Branding. Abridged.


Al Ries - 2005
    Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

Lance Armstrong


Dan Coyle - 2005
    This is the remarkable story of a man who triumphed over all the odds -- a behind-the-scenes record of the 2004 professional cycling season and the manner in which Armstrong landed his sixth Tour de France victory. What makes the book particularly inspiring is the fact that Armstrong is no superman -- he talks about the many strikes against him (his age, the dissolving of his team and -- most of all -- his triumph over potentially lethal illness (his struggle against cancer is, of course, well-known).Coyle takes us from the cyclist's turbulent youth in Texas through his many achievements in the cycling field (notably his near loss in the 2003 tour), and his massive struggles against a series of disasters that would have floored most of us: his difficult divorce and subsequent separation from his children and, finally, the terrifying revelation of his cancer. The section on the various solutions that Armstrong tried (including new age healers and radical Italian sports doctors) makes for particularly fascinating reading: as Armstrong realised that his solutions lay elsewhere, there is a genuinely inspirational note here. Equally fascinating are the descriptions of his obsessive fans, the mind games he was forced to play (both with his opponents and corporate heavyweights), and, of course, his much-publicised relationship with rock star Sheryl Crow. The climax, his victory in the 2004 Tour de France, rounds out one of the best sport biographies in years. --Barry Forshaw

Emotional Branding: The New Paradigm for Connecting Brands to People


Marc Gobé - 2001
    The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation.

The Corporate Startup: How established companies can develop successful innovation ecosystems


Tendayi Viki - 2017
    The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology —applying Lean Startup principles and more— for building a culture of innovation. Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA. The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. • The world around us is changing rapidly. There is now more pressure on established companies to innovate. • The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. • The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. • The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models. We have found The Corporate Startup model and the thoughts on the innovation ecosystem very useful in designing our innovation strategy. This book is a must read for all corporate leaders that want to transform their companies to be more innovative. Erik Kongsvik-Ibsen, Vice President of Strategy and Business Development at Egmont. This book is a timely addition to the corporate innovation space. It is a must read for anyone working on innovation in medium-size and large companies. The principles and practices, if well implemented, can save a company from the disruption death march. Tim Deeson, Managing Director at Deeson Group.