Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

    Coming Back Stronger is the ultimate comeback story, not only of one of the NFL’s top quarterbacks, but also of a city and a team that many had all but given up on. Brees’s inspiring message of hope and encouragement proves that with enough faith, determination, and heart, you can overcome any obstacle life throws your way and not only come back, but come back stronger.

    In 1947, Jackie Robinson broke that barrier, striking a crucial blow for racial equality and changing the world of sports forever. I Never Had It Made is Robinson's own candid, hard-hitting account of what it took to become the first black man in history to play in the major leagues.I Never Had It Made recalls Robinson's early years and influences: his time at UCLA, where he became the school's first four-letter athlete; his army stint during World War II, when he challenged Jim Crow laws and narrowly escaped court martial; his years of frustration, on and off the field, with the Negro Leagues; and finally that fateful day when Branch Rickey of the Brooklyn Dodgers proposed what became known as the "Noble Experiment"—Robinson would step up to bat to integrate and revolutionize baseball.More than a baseball story, I Never Had It Made also reveals the highs and lows of Robinson's life after baseball. He recounts his political aspirations and civil rights activism; his friendships with Martin Luther King, Jr., Malcolm X, William Buckley, Jr., and Nelson Rockefeller; and his troubled relationship with his son, Jackie, Jr.Originally published the year Robinson died, I Never Had It Made endures as an inspiring story of a man whose heroism extended well beyond the playing field.

    Written with Nathan Whitaker, the New York Times bestselling coauthor of Quiet Strength, with Tony Dungy, Through My Eyes gives fans a first look into the heart of an athlete whose talent and devotion have made him one of the most provocative figures in football.

    In Daniel "Rudy" Ruettiger's only autobiography, go behind the scenes to experience the heartache, triumph, and glory through Rudy's own eyes, and learn details of the ten years it took to get the movie made. For the first time, the real Rudy shares his story of floundering through school with undiagnosed dyslexia and finding himself mixed up with a rough and rowdy crowd. "Football was my salvation in high school," Rudy believes, and while he dreamed of playing for Notre Dame, he never believed he was smart enough to make it to the elite group of higher education. A poignant and high-energy storyteller, Rudy details failures and pitfalls along the way. He explain""s the persistence and determination it took to get accepted to Notre Dame, to suit up and play for twenty-seven glorious seconds, and to see the dream of his movie become a reality. Rudy is truly a real-life testament to the old adage that it is not how many times you get knocked down, but how many times you get up again. He will motivate you to discover your own dreams and to them with unrelenting faith that anything is possible. ""

    Even more important, he succeeded in never wavering from coaching his way, from a place of deep values. Jackson was tagged as the “Zen master” half in jest by sportswriters, but the nickname speaks to an important truth: this is a coach who inspired, not goaded; who led by awakening and challenging the better angels of his players’ nature, not their egos, fear, or greed.This is the story of a preacher’s kid from North Dakota who grew up to be one of the most innovative leaders of our time. In his quest to reinvent himself, Jackson explored everything from humanistic psychology and Native American philosophy to Zen meditation. In the process, he developed a new approach to leadership based on freedom, authenticity, and selfless teamwork that turned the hypercompetitive world of professional sports on its head. In Eleven Rings, Jackson candidly describes how he:Learned the secrets of mindfulness and team chemistry while playing for the champion New York Knicks in the 1970sManaged Michael Jordan, the greatest player in the world, and got him to embrace selflessness, even if it meant losing a scoring titleForged successful teams out of players of varying abilities by getting them to trust one another and perform in syncInspired Dennis Rodman and other “uncoachable” personalities to devote themselves to something larger than themselvesTransformed Kobe Bryant from a rebellious teenager into a mature leader of a championship team.Eleven times, Jackson led his teams to the ultimate goal: the NBA championship—six times with the Chicago Bulls and five times with the Los Angeles Lakers. We all know the legendary stars on those teams, or think we do. What Eleven Rings shows us, however, is that when it comes to the most important lessons, we don’t know very much at all. This book is full of revelations: about fascinating personalities and their drive to win; about the wellsprings of motivation and competition at the highest levels; and about what it takes to bring out the best in ourselves and others.

    Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They’ll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.Bryant’s detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant’s very first NBA photo in 1996 and his last in 2016—and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.

    How is it possible for a coach--especially a football coach--to win the respect of his players and lead them to the Super Bowl without the screaming histrionics, the profanities, the demand that the sport come before anything else? How is it possible for anyone to be successful without compromising faith and family? In this inspiring and reflective memoir, Coach Dungy tells the story of a life lived for God and family--and challenges us all to redefine our ideas of what it means to succeed. Includes a foreword by Denzel Washington and a 16-page color photo insert.

    The Shot. The Flu Game. Michael Jordan is responsible for sublime moments so ingrained in sports history that they have their own names. When most people think of him, they think of his beautiful shots with the game on the line, his body totally in sync with the ball -- hitting nothing but net. But for all his greatness, this scion of a complex family from North Carolina's Coastal Plain has a darker side: he's a ruthless competitor and a lover of high stakes. There's never been a biography that encompassed the dual nature of his character and looked so deeply at Jordan on and off the court -- until now.Basketball journalist Roland Lazenby spent almost thirty years covering Michael Jordan's career in college and the pros. He witnessed Jordan's growth from a skinny rookie to the instantly recognizable global ambassador for basketball whose business savvy and success have millions of kids still wanting to be just like Mike. Yet Lazenby also witnessed the Michael Jordan whose drive and appetite are more fearsome and more insatiable than any of his fans could begin to know. Michael Jordan: The Life explores both sides of his personality to reveal the fullest, most compelling story of the man who is Michael Jordan.Lazenby draws on his personal relationships with Jordan's coaches; countless interviews with Jordan's friends, teammates, and family members; and interviews with Jordan himself to provide the first truly definitive study of Michael Jordan: the player, the icon, and the man.

    Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy

    Within ten years, he was a millionaire businessman. After twenty years, he was the world’s biggest movie star. In 2003, he was elected governor of California and a household name around the world.Chronicling his embodiment of the American Dream, Total Recall covers Schwarzenegger’s high-stakes journey to the United States, from creating the international bodybuilding industry out of the sands of Venice Beach, to breathing life into cinema’s most iconic characters, and becoming one of the leading political figures of our time. Proud of his accomplishments and honest about his regrets, Schwarzenegger spares nothing in sharing his amazing story.

    But long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge, even if it didn’t quite work out as planned. Whether it was buying a neighborhood laundromat or talking a bank into a loan for some equipment to start a lawn-mowing service, Chip always knew that the most important thing was to take that first step.In Capital Gaines, we walk alongside him as he relives some of his craziest antics and the lessons learned along the way. His mentors taught him to never give up and his family showed him what it meant to always have a positive attitude despite your circumstances. Throw in a natural daredevil personality and a willingness to do (or eat!) just about anything, and you have the life and daily activity of Chip Gaines.Capital Gaines is the perfect book for anyone looking to succeed not only in business but more importantly in life.

    The son of an Italian immigrant butcher, Lombardi toiled for twenty frustrating years as a high school coach and then as an assistant at Fordham, West Point, and the New York Giants before his big break came at age forty-six with the chance to coach a struggling team in snowbound Wisconsin. His leadership of the Green Bay Packers to five world championships in nine seasons is the most storied period in NFL history. Lombardi became a living legend, a symbol to many of leadership, discipline, perseverance, and teamwork, and to others of an obsession with winning. In When Pride Still Mattered, Pulitzer Prize-winning author David Maraniss captures the myth and the man, football, God, and country in a thrilling biography destined to become an American classic.

    Richards had an extraordinary girlhood in ultra-conservative Texas, where her hell-raising parents—her civil rights attorney father and political activist mother—taught their kids to be troublemakers. In the Richards household, the “dinner table was never for eating—it was for sorting precinct lists.”She watched her mother, Ann, transform herself from a housewife to a force in American politics who made a name for herself as the straight-talking, truth-telling governor of Texas. But Richards also witnessed the pitfalls of public life that are unique to women, and the constant struggle to protect and expand equal rights—both exemplified by her marathon congressional testimony, where she held her own against hostile questions for five hours.As a young woman, Richards worked as a labor organizer alongside women earning a minimum wage, and learned that those in power don’t give it up without a fight. Now, after years of advocacy, resistance, and progressive leadership, she shares her story for the first time—from the joy and heartbreak of activism to the challenges of raising kids, having a life, and making change, all at the same time. She shines a light on the people and lessons that have gotten her through good times and bad, and encourages readers to take risks, make mistakes, and make trouble along the way. Richards has dedicated her life to taking on injustice, and her memoir will inspire readers to hope and action.

    The commissioner, executives, and players were shocked. Sportswriters called author Jim Bouton a traitor and "social leper." Baseball commissioner Bowie Kuhn tried to force him to declare the book untrue. Fans, however, loved the book. And serious critics called it an important social document. Today, Jim Bouton is still not invited to Oldtimer's Days at Yankee Stadium. But his landmark book is still being read by people who don't ordinarily follow baseball.