In this comprehensive anthology, authors selected for their distinction in their chosen careers offer their professional - and personal - perspectives on 19 different graduate-level careers in psychology. Few fields of study offer more career opportunities than does psychology, and readers will find thoughtful discussions, leavened with tips and insights gained from personal experience, on the full range, including (to name only a few) academia, clinical psychology, health and school psychology, clinical neuropsychology, and government service. Each chapter discusses the nature of the career, its advantages and disadvantages, how to prepare for it, typical activities, ranges of financial compensation, opportunities for employment, and the personal attributes needed for success in the career. realities, challenges, and rewards of each career that the lab or lecture hall rarely provides. Reprinted eight times since the publication of the first edition in 1997, Career Paths in Psychology is recognized as the go-to sourcebook for anyone seeking a candid portrait of different careers in this ever-changing field. The second edition has been expanded (discussions of five new careers added) and updated to reflect current trends and changes in the field.

    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

    Author Charles H. Roth, Jr. carefully presents the theory that is necessary for understanding the fundamental concepts of logic design while not overwhelming students with the mathematics of switching theory. Divided into 20 easy-to-grasp study units, the book covers such fundamental concepts as Boolean algebra, logic gates design, flip-flops, and state machines. By combining flip-flops with networks of logic gates, students will learn to design counters, adders, sequence detectors, and simple digital systems. After covering the basics, this text presents modern design techniques using programmable logic devices and the VHDL hardware description language.

    As author Jeffrey Needham points out in this eye-opening book, big data can provide unprecedented insight into user habits, giving enterprises a huge market advantage. It will also inspire organizations to change the way they function."Disruptive Possibilities: How Big Data Changes Everything" takes you on a journey of discovery into the emerging world of big data, from its relatively simple technology to the ways it differs from cloud computing. But the big story of big data is the disruption of enterprise status quo, especially vendor-driven technology silos and budget-driven departmental silos. In the highly collaborative environment needed to make big data work, silos simply don't fit.Internet-scale computing offers incredible opportunity and a tremendous challenge--and it will soon become standard operating procedure in the enterprise. This book shows you what to expect.

    But how can you get started working in a wide-ranging, interdisciplinary field that’s so clouded in hype? This insightful book, based on Columbia University’s Introduction to Data Science class, tells you what you need to know.In many of these chapter-long lectures, data scientists from companies such as Google, Microsoft, and eBay share new algorithms, methods, and models by presenting case studies and the code they use. If you’re familiar with linear algebra, probability, and statistics, and have programming experience, this book is an ideal introduction to data science.Topics include:Statistical inference, exploratory data analysis, and the data science processAlgorithmsSpam filters, Naive Bayes, and data wranglingLogistic regressionFinancial modelingRecommendation engines and causalityData visualizationSocial networks and data journalismData engineering, MapReduce, Pregel, and HadoopDoing Data Science is collaboration between course instructor Rachel Schutt, Senior VP of Data Science at News Corp, and data science consultant Cathy O’Neil, a senior data scientist at Johnson Research Labs, who attended and blogged about the course.

    These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of Web intelligence, as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected.Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.

    Describes the five-year, 150 million dollar project Microsoft undertook to develop an advanced PC operating system.

    The title says it is the hard way to learn to writecode but it’s actually not. It’s the “hard” way only in that it’s the way people used to teach things. In this book youwill do something incredibly simple that all programmers actually do to learn a language: 1. Go through each exercise. 2. Type in each sample exactly. 3. Make it run.That’s it. This will be very difficult at first, but stick with it. If you go through this book, and do each exercise for1-2 hours a night, then you’ll have a good foundation for moving on to another book. You might not really learn“programming” from this book, but you will learn the foundation skills you need to start learning the language.This book’s job is to teach you the three most basic essential skills that a beginning programmer needs to know:Reading And Writing, Attention To Detail, Spotting Differences.

    Cryptography is vital to keeping information safe, in an era when the formula to do so becomes more and more challenging. Written by a team of world-renowned cryptography experts, this essential guide is the definitive introduction to all major areas of cryptography: message security, key negotiation, and key management. You'll learn how to think like a cryptographer. You'll discover techniques for building cryptography into products from the start and you'll examine the many technical changes in the field.After a basic overview of cryptography and what it means today, this indispensable resource covers such topics as block ciphers, block modes, hash functions, encryption modes, message authentication codes, implementation issues, negotiation protocols, and more. Helpful examples and hands-on exercises enhance your understanding of the multi-faceted field of cryptography.An author team of internationally recognized cryptography experts updates you on vital topics in the field of cryptography Shows you how to build cryptography into products from the start Examines updates and changes to cryptography Includes coverage on key servers, message security, authentication codes, new standards, block ciphers, message authentication codes, and more Cryptography Engineering gets you up to speed in the ever-evolving field of cryptography.

    They built a fleet of turbine cars--automobiles with jet engines--and loaned them out to members of the public. The fleet logged over a million miles; the exercise was a raging success.            These turbine engines would run on any flammable liquid--tequila, heating oil, Chanel #5, diesel, alcohol, kerosene. If the cars had been mass produced, we might have cars today that do not require petroleum-derived fuels. The engine was also much simpler than the piston engine--it contained one-fifth the number of moving parts and required much less maintenance. The cars had no radiators or fan belts and never needed oil changes.             Yet Chrysler crushed and burned most of the cars two years later; the jet car's brief glory was over. Where did it all go wrong? Controversy still follows the program, and questions about how and why it was killed have never been satisfactorily answered.            Steve Lehto has interviewed all the surviving members of the turbine car program--from the metallurgist who created the exotic metals for the interior of the engine to the test driver who drove it at Chrysler’s proving grounds for days on end. Lehto takes these first-hand accounts and weaves them into a great story about the coolest car Detroit ever produced.

    This new edition has been rewritten and expanded to stay current with database system trends.

    The Fourth Edition of volumes 1 and 2 is concerned with mechanics and E&M/Optics. New features include: expanded coverage of classic physics topics, substantial increases in the number of in-text examples which reinforce text exposition, the latest pedagogical and technical advances in the field, numerical analysis, computer-generated graphics, computer projects and much more.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    Problem-sets build both foundational and advanced skills. Includes online access to simulated practice exams and bonus bank of Sentence Correction questions. Includes most up-to-date test information.

    Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.