Book picks similar to
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Demand: Creating What People Love Before They Know They Want It
Adrian J. Slywotzky - 2011
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).From the Hardcover edition.
20 Things I've Learned as an Entrepreneur
Alicia Morga - 2012
If you’re an entrepreneur or if you’ve only dreamed about starting your own business, this quick important read is for you.The author, Alicia Morga, is a venture-backed Silicon Valley entrepreneur. She’s been featured in Inc. Magazine, the Financial Times, and Fast Company named her one of the Most Influential Women in Technology. She believes that entrepreneurship is not just about starting a business. It’s about leading a life. For further information see www.AliciaMorga.com.
Second Chance: for Your Money, Your Life and Our World
Robert T. Kiyosaki - 2015
And there are two sides to every crisis, be it a leadership crisis, an economic crisis, an education crisis or a moral crisis. The two side to crisis are danger and opportunity.Robert Kiyosaki’s new book, Second Chance…for Your Money and Your Life, uses the lessons from the past and a brutal assessment of the present to prepare readers to see—–and seize–—the future.If readers can train their minds to see what their eyes cannot, in a world that is becoming increasingly more ‘invisible’ and moving at a high rate of speed, they can have a second chance at creating the life they’ve always wanted.The global problems we face cannot be solved by the same minds and people who created them and today’s world demands the ability to see the future and prepare for what lies ahead…prepare for the opportunities as well as the challenges.Like it or not, we are all involved in the greatest evolutionary event in human history. The Industrial Age is over and the Information Age continues to accelerate. The visible agents of change have become invisible…and harder to see. And the future belongs to those who can train their minds, use the past to see the future, and take the steps to create the positive change they want to see in their lives.Second Chance is a guide to understanding how the past will shape the future and how you can use Information Age tools and insights to create a fresh start. This book is a guide to facing head-on the dangers of the crises around us—and steps and tips for seizing the opportunities they present.
The Art of Money Getting: Golden Rules for Making Money
P.T. Barnum - 1880
T. Barnum, who is widely known as an important historical entrepreneur as founder of the famous traveling circus, but in this publication Barnum shares his knowledge of business and teaches readers how to be successful in making money. This is an excellent book for individuals who are interested in learning from an important historical business leaders own personal success and also serves as an excellent motivational writing intended for those looking to be successful and make lots of money.
The Mousedriver Chronicles: The True- Life Adventures Of Two First-time Entrepreneurs
John Lusk - 2002
To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."
Free: The Future of a Radical Price
Chris Anderson - 2009
Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway - 2017
Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Wealth Beyond Reason: [Handbook] Mastering The Law Of Attraction
Bob Doyle - 2003
By taking a scientific approach to explaining the sometimes metaphysically-categorized "Law of Attraction", anyone of any background can claim the life they truly want to live, without limitations of any kind. Written with skeptics in mind, this book gives you a full understanding of nature's most prevalent physical law, and shows you precisely how to purposefully utilize it in the you were intended: To create 100% of your life experience, exactly as you most passionately desire!
Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services
Brett King - 2010
How advances in technology is affecting banking
Economics of Criminal Law
Steven D. Levitt - 2008
Together the chapters illustrate how economic theory and rigorous empirical analysis can shed light on some of the most important issues in social science and public policy namely, under what circumstances individuals break the law and how sanctions can be structured to most effectively prevent such behavior. This book will be an excellent resource for graduate students and researchers not only in economics, but in other social sciences as well. Brian A. Jacob, Harvard University, US This is a superb collection of one of the most important literatures in law and economics. The editors, two of the most productive and gifted scholars in this area, not only show the important historical evolution of the theoretical issues stemming from the seminal article by Gary Becker, but they also give a survey of the leading empirical works on the most salient issues in criminal justice. The editors introduction is a deft summary of one of the most significant contributions that economic analysis has made to the study of law. Thomas S. Ulen, University of Illinois, Urbana-Champaign, US The volume presents the seminal articles in the economic analysis of the criminal law. The articles include the path-breaking theoretical economic analyses of criminal behavior and the leading empirical tests of these theories. The volume also contains the most prominent economic analyses of the substantive doctrines of criminal law and criminal procedure. Other articles present influential applications of economic concepts and evidence to perennial issues in criminal law and criminal justice, such as gun control, drug prohibition, and sentencing policy. An introduction by the volume editors provides a comprehensive overview of the works included. Economics of Criminal Law will be an essential source of reference for scholars, graduate students in both law and in economics, and practitioners.