A Framework for Marketing Management


Philip Kotler - 2004
    This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

Physics, Volume 1


Robert Resnick - 1966
    The Fourth Edition of volumes 1 and 2 is concerned with mechanics and E&M/Optics. New features include: expanded coverage of classic physics topics, substantial increases in the number of in-text examples which reinforce text exposition, the latest pedagogical and technical advances in the field, numerical analysis, computer-generated graphics, computer projects and much more.

Chemistry: An Introduction to General, Organic, and Biological Chemistry


Karen C. Timberlake - 1976
    Now in it's tenth edition, this text makes chemistry exciting to students by showing them why important concepts are relevant to their lives and future careers.

Research Methods for the Behavioral Sciences


Frederick J. Gravetter - 2002
    Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.

Gray's Anatomy


Henry Gray - 1858
    About The Author: Henry Gray, F.R.S., Fellow of the royal college of Surgeons: Lecturer on anatomy at St. George?s Hospital Medical School. Table Of Contents: Descriptive and Surgical Anatomy The Articulations Muscles and Fasclae The Blood-vascular system The Lymphatics The Nervous system The Organs of special sense The Organs of Digestion The Organs of voice and respiration The urinary organs The Male Organs of Generation The Female Organs of Generation The Surgical Anatomy of Hernia Surgical Anatomy of the Perinaeum General Anatomy or Histology Embryology

Calculus: Early Transcendental Functions


Ron Larson - 1900
    Two primary objectives guided the authors in the revision of this book: to develop precise, readable materials for students that clearly define and demonstrate concepts and rules of calculus; and to design comprehensive teaching resources for instructors that employ proven pedagogical techniques and save time. The Larson/Hostetler/Edwards Calculus program offers a solution to address the needs of any calculus course and any level of calculus student. Every edition from the first to the fourth of Calculus: Early Transcendental Functions, 4/e has made the mastery of traditional calculus skills a priority, while embracing the best features of new technology and, when appropriate, calculus reform ideas. Now, the Fourth Edition is part of the first calculus program to offer algorithmic homework and testing created in Maple so that answers can be evaluated with complete mathematical accuracy.

Medical Terminology For Health Professions


Ann Ehrlich - 1988
    The See and Say pronunciation system makes pronouncing unfamiliar terms easy. Because word parts are integral to learning medical terminology, mastery of these "building blocks" is emphasized in every chapter. Organized by body system, chapters begin with an overview of the structures and functions of that system so you can relate these to the specialists, pathology, diagnostic, and treatment procedures that follow. Learning Exercises in each chapter offer a variety of formats that require written answers. Writing terms reinforces learning and provides practice to help master spelling and enhance comprehension.

Prehospital Emergency Care


Joseph J. Mistovich - 1996
    This best-selling, student-friendly book contains clear, step-by-step explanations with comprehensive, stimulating, and challenging material that prepares users for real on-the-job situations. Featuring case studies, state-of-the-art scans, algorithms, protocols, and the inclusion of areas above and beyond the DOT protocols, the tenth edition effectively prepares students for success. The assessment and emergency care sections provide the most up-to-date strategies for providing competent care; and the enrichment sections further enhance students ability to assess and manage ill and injured patients in prehospital environments. The text s table of contents is organized to follow the National EMS Educational Standards."

Understanding Health Policy: A Clinical Approach


Thomas Bodenheimer - 2012
    "Understanding Health Policy, 6e" makes otherwise difficult concepts easy to understand so you can make better decisions, improve outcomes, and enact positive change on a daily basis.Features:Coverage of structure, organization, and financing of the health care systemKey principles, descriptions, and concrete examples are skillfully interwoven in each chapter to make important issues interesting and understandableClinical vignettes clarify difficult concepts and demonstrate how they apply to real-world situationsComprehensive list of review questions reinforce what you have learnedUnderstanding Health Policy, 6e will help you develop a clearer, more systematic way of thinking about health care in the United States, its problems, and the alternatives for managing and solving these problems."

Molecular Biology of the Cell


Bruce Alberts - 1983
    By extracting the fundamental concepts from this enormous and ever-growing field, the authors tell the story of cell biology, and create a coherent framework through which non-expert readers may approach the subject. Written in clear and concise language, and beautifully illustrated, the book is enjoyable to read, and it provides a clear sense of the excitement of modern biology. Molecular Biology of the Cell sets forth the current understanding of cell biology (completely updated as of Autumn 2001), and it explores the intriguing implications and possibilities of the great deal that remains unknown. The hallmark features of previous editions continue in the Fourth Edition. The book is designed with a clean and open, single-column layout. The art program maintains a completely consistent format and style, and includes over 1,600 photographs, electron micrographs, and original drawings by the authors. Clear and concise concept headings introduce each section. Every chapter contains extensive references. Most important, every chapter has been subjected to a rigorous, collaborative revision process where, in addition to incorporating comments from expert reviewers, each co-author reads and reviews the other authors' prose. The result is a truly integrated work with a single authorial voice. Features : - Places the latest hot topics sensibly in context - including genomics, protein structure, array technology, stem cells and genetics diseases. - Incorporates and emphasises new genomic data. - All of molecular biology is brought together into one section (chapters 4-7) covering classically defined molecular biology and molecular genetics. - Two chapters deal exclusively with methods and contain information on the latest tools and techniques. - New chapters on "Pathogens, Infection, and Innate Immunity". - Cell Biology Interactive CD-ROM is packaged with every copy of the book. - Contains over 1,600 illustrations, electron micrographs and photographs, of which over 1,000 are originally conceived by the authors.

Pathophysiology: The Biologic Basis for Disease in Adults And Children


Kathryn L. McCance - 1990
    Part One presents the general principles of pathophysiology and discusses the influence of the environment and the role of genetics in the development of disease. Part Two, organized by body system, examines normal anatomy and physiology, alterations of function in adults, and alterations of function in children.

Getting In: A Step-By-Step Plan for Gaining Admission to Graduate School in Psychology


American Psychological Association - 1993
    This title shows what criteria admissions committees use to evaluate applicants, their qualifications, and how to showcase their talents in personal essays, letters of recommendations, and preselection interviews.

Concepts of Chemical Dependency


Harold E. Doweiko - 1990
    Topics include: the abuse of and addiction to alcohol; how the active agent in marijuana, THC, affects neural growth and development; the emerging body of evidence suggesting a relationship between marijuana abuse and psychotic disorders; the emerging body of evidence suggesting that marijuana is not as benign as it was thought to be even a few years ago; and updated information on the abuse of cough syrups, a trend that has evolved in adolescent substance abusers in the past decade. Adding to the book's usefulness and relevance, Doweiko also covers topics not usually discussed in other substance abuse texts, including: abuse of anabolic steroids; inhalants; many of the forms of infectious disease associated with substance abuse; how the "war on drugs" has actually contributed to the problem of substance abuse/addiction in this country; the relationship between substance abuse and many infectious diseases; and the latest information on the "medical marijuana" debate. Providing a comprehensive overview of the problems of substance abuse and addiction, students report that they appreciate the author's balanced approach in contrast to a tendency to "preach" to the reader that "drugs are bad for you." Student feedback indicates that they value the clear and detailed information provided, allowing the student to form their own opinion about the compound(s) being discussed in each chapter.

Robbins & Cotran Pathologic Basis of Disease


Vinay Kumar - 1974
    No other resource has been able to match its outstanding coverage of pathophysiology and disease. Now renamed Robbins and Cotran Pathologic Basis of Disease, the new, 7th Edition of this classic text delivers a host of improvements that make it an even clearer choice for students and practitioners!

Nursing Research: Generating and Assessing Evidence for Nursing Practice


Denise F. Polit - 2007
    New chapters offer guidance on developing self-report scales, conducting systematic reviews, and enhancing the integrity of qualitative studies. The ancillary Resource Manual includes application exercises, models of comprehensive research critiques, a full NINR grant application, and a "must-have" Toolkit on a CD-ROM, containing a treasure-trove of exemplary research tools (e.g., consent forms, a demographic questionnaire, statistical table templates)--all in easily-adapted Word documents to meet individual research needs. A watershed edition!Student Resource Manual with Toolkit, ISBN: 978-0-7817-7052-1.