No longer can we interrupt our customers with mediocre content and sales messages they don't care about.Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.Once we hook customers with epic content, they reward us by sending our sales through the roof.Epic Content Marketing provides everything you need to:Determine what your content niche should be to attract and retain customersDiscover and develop your content marketing mission statementSet up a process for creating and curating epic contentLearn how to leverage social and e-mail channels to create--and grow--your audienceMeasure the performance of your content--and increase your content marketing budgetWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!PRAISE FOR EPIC CONTENT MARKETINGFrom the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business. -- Don Schultz, the father of integrated marketing, Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 booksJoe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But here's mine anyway: You don't need MORE content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again. -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfsAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. -- David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PRThis is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now. -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola CompanyYou could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying. It's what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way. -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages. -- Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype"The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating." -- Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining. If your company doesn't yet realize that it's a media company, with all the challenges and advantages that implies, you're missing the most powerful way to connect with your customers. -- Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods

    For introductory courses in computer concepts or computer literacy often including instruction in Microsoft Office.A Computer Concepts Text Focused on Today’s Student!Technology in Action engages students by combining a unique teaching approach with rich companion media.

    This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

    Today, a wave of new technology has given this photographic genre a new lease of life, from phone cameras to specialist lenses to digital zooms. The Street Photography Manual leads the reader through a series of fully illustrated tutorials, including how to shoot a face in a crowd and how to train your eye to observe and capture the unexpected. Readers will be inspired by some of the best street photographers in the world, and then go forth and create their own memorable images.

    Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."

    The Photography Book brings together 500 inspiring, moving and beautiful images of famous events and people, sensational landscapes, historic moments, ground-breaking photojournalism, insightful portraits, sport, wildlife, fashion and the everyday.Following the winning formula of The Art Book and The 20th Century Art Book, The Photography Book is arranged in alphabetical order by photographer offering us a window on the last 150 years as it takes us on a journey through familiar and strange images by great, unknown and innovative photographers from around the world. Each image is discussed in detail, bringing it to life and offering us an understanding of this art form which plays such a large role in our everyday lives.An accessible, informative and easy-to-use guide, The Photography Book brings together an overview of this incredibly rich and diverse medium. A simple system of cross-referencing offers easy access to photographers working with a similar approach or using different means to capture the same subject. Glossaries of technical terms and movements and a directory of museums and galleries where photography is permanently exhibited are also included to provide a fully comprehensive volume.

    The leading thinker on the topic of power, Pfeffer here distills his wisdom into an indispensable guide.” —Jim Collins, author of New York Times bestselling author Good to Great and How the Mighty FallSome people have it, and others don’t. Jeffrey Pfeffer explores why, in Power.One of the greatest minds in management theory and author or co-author of thirteen books, including the seminal business-school text Managing With Power, Jeffrey Pfeffer shows readers how to succeed and wield power in the real world.

    He is also an obsessive gamer who has spent untold hours in front of his various video game consoles, playing titles such as Far Cry 2, Left 4 Dead, BioShock, and Oblivion for, literally, days. If you are reading this flap copy, the same thing can probably be said of you, or of someone you know. Until recently, Bissell was somewhat reluctant to admit to his passion for games. In this, he is not alone. Millions of adults spend hours every week playing video games, and the industry itself now reliably outearns Hollywood. But the wider culture seems to regard video games as, at best, well designed if mindless entertainment. Extra Lives is an impassioned defense of this assailed and misunderstood art form. Bissell argues that we are in a golden age of gaming—but he also believes games could be even better. He offers a fascinating and often hilarious critique of the ways video games dazzle and, just as often, frustrate. Along the way, we get firsthand portraits of some of the best minds (Jonathan Blow, Clint Hocking, Cliff Bleszinski, Peter Molyneux) at work in video game design today, as well as a shattering and deeply moving final chapter that describes, in searing detail, Bissell’s descent into the world of Grand Theft Auto IV, a game whose themes mirror his own increasingly self-destructive compulsions. Blending memoir, criticism, and first-rate reportage, Extra Lives is like no other book on the subject ever published. Whether you love video games, loathe video games, or are merely curious about why they are becoming the dominant popular art form of our time, Extra Lives is required reading.

    This authoritative guide provides a handy, all-in-one reference for photographers using either medium (or both), combining the practical know-how of more than 50 outstanding professional photographers with National Geographic's world-renowned tradition of excellence and expertise. The Ultimate Field Guide to Photography presents ten easy-to-read chapters exploring every aspect of the digital revolution. With straightforward explanations of both simple, all-but-foolproof equipment like inexpensive autofocus point-and-shoot cameras and of sophisticated, megapixel single lens reflex units boasting interchangeable lenses. It also covers important accessories; provides advice of all kinds, from key facts and basic tips for beginners to advanced techniques for skilled amateurs; and addresses the essentials of PhotoShop editing, scanning and printing, effective archiving, and more. Along with digital information, there's also plenty of material on traditional film, from old techniques to helpful sidebars on when to use film rather than digital. Throughout the book dozens of well-known, highly accomplished photographers showcase some of their most famous shots and share both the human stories behind them and the specific technical details of their creation. This wonderful mix of vivid examples and vital nuts-and-bolts information makes The Ultimate Field Guide to Photography a uniquely useful, indispensable reference for photographers everywhere.

    New topics include managing and maintaining cellular devices, including tablets; configuring operating systems, including Windows 8, Android, and iOS; and enhanced, mobile-centered security and troubleshooting procedures. The All-in-One Exam Guide enables you to take the test with complete confidence. It also serves as a practical reference for IT support and technical personnel. Bonus electronic content includes: Practice exams with hundreds of accurate questions More than an hour of video training featuring Mike Meyers Performance-based simulations that prepare you for the performance-based questions on the exam A collection of Mike's favorite free PC tools Key Features include: Written with the “in the trenches” voice and clarity Mike Meyers is known for Features pre-assessment tests, exam tips, and “Try This!” sections to reinforce difficult topics Includes a coupon for 10% off of the exam fee, a $37 value

    Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

    Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth.   In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

    It is geared for beginner users wanting to learn more. It contains information about how to use continuous studio lighting, how to use strobe lighting photography, as well as techniques that enable you to control the lighting as you wish. Having a controlled environment makes for beautiful photos, and gives more options for creativity as well. This is valuable for anyone who also simply wants to take better quality family or pet photos. It would make a useful reference guide for product photography as well. If you sell products on eBay or a similar venue, great looking photos are a must to get your products sold. Proper lighting is a key issue! This book also contains information about home photography studio setups and discusses how you can make adjustments to create the best blend of lighting and colors. In a nutshell, this is everything that a beginning photographer needs to understand how to setup your own photography studio at home.

    In clear and lively writing, the authors explain how the payments systems work, how they evolved, who uses them, who provides them, who profits from them, and how they are changing. Anyone in the payments industry – or needing to use payments products – can benefit from understanding this. The third edition updates information about each system, adds a chapter on payments innovation, and includes a glossary of industry terminology.

    Here Friedlander focuses on the role of his own physical presence in his images. He writes: "At first, my presence in my photos was fascinating and disturbing. But as time passed and I was more a part of other ideas in my photos, I was able to add a giggle to those feelings." Here readers can witness this progression as Friedlander appears in the form of his shadow, or reflected in windows and mirrors, and only occasionally fully visible through his own camera. In some photos he visibly struggles with the notion of self-portraiture, desultorily shooting himself in household mirrors and other reflective surfaces. Soon, though, he begins to toy with the pictures, almost teasingly inserting his shadow into them to amusing and provocative effect--elongated and trailing a group of women seen only from the knees down; cast and bent over a chair as if seated in it; mirroring the silhouette of someone walking down the street ahead of him; or falling on the desert ground, a large bush standing in for hair. These uncanny self-portraits evoke a surprisingly full landscape of the artist's life and mind. This reprint edition of Lee Friedlander: Self Portrait contains nearly 50 duotone images and an afterword by John Szarkowski, former Director of the Department of Photography at The Museum of Modern Art.