Rather, moments and their men," writes Erving Goffman in the introduction to his groundbreaking 1967 Interaction Ritual, a study of face-to-face interaction in natural settings, that class of events which occurs during co-presence and by virtue of co-presence. The ultimate behavioral materials are the glances, gestures, positionings, and verbal statements that people continuously feed into situations, whether intended or not. This is an interesting account of daily social interaction viewed with a new perspective for the logic of our behavior in ordinary circumstances.

    Indeed, logic goes to the very core of what we mean by human intelligence. In this concise, crisply readable book, distinguished professor D. Q. McInerny offers an indispensable guide to using logic to advantage in everyday life. Written explicitly for the layperson, McInerny’s Being Logical promises to take its place beside Strunk and White’s The Elements of Style as a classic of lucid, invaluable advice. As McInerny notes, logic is a deep, wide, and wonderfully varied field, with a bearing on every aspect of our intellectual life. A mastery of logic begins with an understanding of right reasoning–and encompasses a grasp of the close kinship between logical thought and logical expression, a knowledge of the basic terms of argument, and a familiarity with the pitfalls of illogical thinking. Accordingly, McInerny structures his book in a series of brief, penetrating chapters that build on one another to form a unified and coherent introduction to clear and effective reasoning.At the heart of the book is a brilliant consideration of argument–how an argument is founded and elaborated, how it differs from other forms of intellectual discourse, and how it critically embodies the elements of logic. McInerny teases out the subtleties and complexities of premises and conclusions, differentiates statements of fact from statements of value, and discusses the principles and uses of every major type of argument, from the syllogistic to the conditional. In addition, he provides an incisive look at illogical thinking and explains how to recognize and avoid the most common errors of logic.Elegant, pithy, and precise, Being Logical breaks logic down to its essentials through clear analysis, accessible examples, and focused insights. Whether you are a student or a teacher, a professional sharpening your career skills or an amateur devoted to the fine points of thought and expression, you are sure to find this brief guide to effecting reasoning both fascinating and illuminating.From the Hardcover edition.

    This brilliantly clear and gratifyingly concise treatment of the ancient Greek discipline identifies the illogical in everything from street signs to tax forms. Complete with puzzles you can try yourself, Logic Made Easy invites readers to identify and ultimately remedy logical slips in everyday life. Designed with dozens of visual examples, the book guides you through those hair-raising times when logic is at odds with our language and common sense. Logic Made Easy is indeed one of those rare books that will actually make you a more logical human being.

    This remarkable book describes Fout's odyssey from novice researcher to celebrity scientist to impassioned crusader for the rights of animals. Living and conversing with these sensitive creatures has given him a profound appreciation of what they can teach us about ourselves. It has also made Fouts an outspoken opponent of biomedical experimentation on chimpanzees. A voyage of scientific discovery and interspecies communication, this is a stirring tale of friendship, courage, and compassion that will change forever the way we view our biological--and spritual--next of kin. Fouts is a professor of Psychology.

    The Emotional Brain investigates the origins of human emotions and explains that many exist as part of complex neural systems that evolved to enable us to survive.

    By demystifying the fantasies surrounding cancer, Sontag shows cancer for what it is—just a disease. Cancer, she argues, is not a curse, not a punishment, certainly not an embarrassment and, it is highly curable, if good treatment is followed. Almost a decade later, with the outbreak of a new, stigmatized disease replete with mystifications and punitive metaphors, Sontag wrote a sequel to Illness as Metaphor, extending the argument of the earlier book to the AIDS pandemic.These two essays now published together, Illness as Metaphor and AIDS and Its Metaphors, have been translated into many languages and continue to have an enormous influence on the thinking of medical professionals and, above all, on the lives of many thousands of patients and caregivers.

    How about appealing? Take your pick from 76 synonyms. You'll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this editionCross-referencing of categories to jump-start creative thinkingA crash course in basic copywriting techniquesHelpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

    Drout brings his expertise in literary studies to the subject of rhetoric. From history-altering political speeches to friendly debates at cocktail parties, rhetoric holds the power to change opinions, spark new thoughts, and ultimately change the world. The study of rhetoric not only leads to a greater understanding of how personages such as Martin Luther King Jr. and Winston Churchill elevated the power of speech to majestic heights, but also to a stronger proficiency in using rhetoric in anyone’s day-to-day life. Professor Drout examines the types of rhetoric and their effects, the structure of effective arguments, and how subtleties of language can be employed to engage in more successful rhetoric. Drout also ponders the role of rhetoric in our world and the ageold question of whether it is just a tool for convincing people of things that aren’t true, or whether it is indeed a force for good that will ultimately lead to truth.

    This is an irresistible guide to clear thinking and understanding of the art of debate.

    As Elster points out, there is no sewer in connoisseur, no dip in diphthong, and no pronoun in pronunciation. The culmination of twenty years of observation and study, The Big Book of Beastly Mispronunciations is more than just a pronunciation guide. Elster discusses past and present usage, alternatives, analogies, and tendencies and offers plenty of advice, none of it objective. Whether you are adamant or ambivalent about the spoken word, Elster arms you with the information you need to decide what is acceptable for you.The Big Book of Beastly Mispronunciations has now been expanded and revised and features nearly 200 new words, including:al-Qaeda bruschetta commensurate coup de grâce curriculum vita exacerbate gigabyte hara-kiri machismo Muslim Niger Pinochet Pulitzer sorbet tinnitus w (as in www-dot)and many, many more.Charles Harrington Elster is the pronunciation editor of Black’s Law Dictionary and the author of various books about language, including Verbal Advantage, There’s a Word for It, and What in the Word? He has been a guest columnist on language for the Boston Globe and the New York Times Magazine and a commentator on NPR and hundreds of radio shows around the country.

    One man's funny war against loose talk!

    Vygotsky analyzes the relationship between words and consciousness, arguing that speech is social in its origins and that only as children develop does it become internalized verbal thought.Now Alex Kozulin has created a new edition of the original MIT Press translation by Eugenia Hanfmann and Gertrude Vakar that restores the work's complete text and adds materials that will help readers better understand Vygotsky's meaning and intentions. Kozulin has also contributed an introductory essay that offers new insight into the author's life, intellectual milieu, and research methods.

    His selection of essays, each important in its own right, also serves as ‘the best... introduction so far to Barthes’ career as the slayer of contemporary myths’. (John Sturrock, New Statesman)

    PSYCHOLOGICALLY POWERFUL COVERT MIND CONTROL METHODS REVEALED: This innovative book teaches radically Potent Covert Seduction Secrets on how to attract and seduce women or men with subliminal mind control techniques.

    Now more than ever, he unleashes his rage and destruction against people because he knows that his time is short. Christians especially experience strange attacks, both physical and spiritual, day and night. In such conditions, we are not expected to be helpless or defenceless, rather, we are supposed to pray and subdue the enemies who have come to attack us, and quench them as the fire of thorns.