Presenting its subject in five parts, the text provides grounding in the elements and applications of classical rhetoric; the strategies and tactics of argumentation; the effective presentation and organization of discourses; the development of power, grace, and felicity in expression; and the history of rhetorical principles. Numerous examples of classic and contemporary rhetoric, from paragraphs to complete essays, appear throughout the book, many followed by detailed analyses. The fourth edition of Classical Rhetoric for the Modern Student features a new section on the Progymnasmata (classical composition exercises), a new analysis of a color advertisement in the Introduction, an updated survey of the history of rhetoric, and an updated section on External Aids to Invention.

    This book offers an accessible survey of key concepts such as social context and cultural authenticity, using insights from fields which include linguistics, sociology and anthropology.

    Only by breaking out of the limitations imposed by a computational model of mind can we grasp the special interaction through which mind both constitutes and is constituted by culture.

    Any writer should read it' Bee Wilson'Thoughtful, engaging, and lively ... when you've read it, you realise you've changed your attitude to writing (and reading)' John Simpson, formerly Chief Editor of the OED and author of The Word DetectiveThe sentence is the common ground where every writer walks. A poet writes in sentences, but so does the unsung author who came up with Items trapped in doors cause delays. A good sentence can be written (and read) by anyone if we simply give it the gift of our time, and it is as close as most of us will get to making something truly beautiful.Enter acclaimed author Professor Joe Moran. Using minimal technical terms, First You Write a Sentence is his unpedantic but authoritative explanation of how the most ordinary words can be turned into verbal constellations of extraordinary grace. Using sources ranging from the Bible and Shakespeare to George Orwell and Maggie Nelson, and scientific studies of what can best fire the reader's mind, he shows how we can all write in a way that is clear, compelling and alive.Whether dealing with finding the ideal word, building a sentence or constructing a paragraph, First You Write a Sentence informs by light example: much richer than a style guide, it can be read not just for instruction but for pleasure and delight. And along the way it shows how good writing can help us notice the world, make ourselves known to others and live more meaningful lives. It's an elegant gem in praise of the English sentence.'Moran is a past master at producing fine, accessible non-fiction' Helen Davies, Sunday Times'Joe Moran has a genius for turning the prosaic poetic' Peter Hennessy

    Ajit Varki and Danny Brower's "Mind over Reality" theory is poised to be one such idea-a concept that runs counter to commonly-held notions about human evolution but that may hold the key to understanding why humans evolved as we did, leaving all other related species far behind. At a chance meeting in 2005, Brower, a geneticist, posed an unusual idea to Varki that he believed could explain the origins of human uniqueness among the world's species: Why is there no humanlike elephant or humanlike dolphin, despite millions of years of evolutionary opportunity? Why is it that humans alone can understand the minds of others? Haunted by their encounter, Varki tried years later to contact Brower only to discover that he had died unexpectedly. Inspired by an incomplete manuscript Brower left behind, DENIAL presents a radical new theory on the origins of our species. It was not, the authors argue, a biological leap that set humanity apart from other species, but a psychological one: namely, the uniquely human ability to deny reality in the face of inarguable evidence-including the willful ignorance of our own inevitable deaths. The awareness of our own mortality could have caused anxieties that resulted in our avoiding the risks of competing to procreate-an evolutionary dead-end. Humans therefore needed to evolve a mechanism for overcoming this hurdle: the denial of reality. As a consequence of this evolutionary quirk we now deny any aspects of reality that are not to our liking-we smoke cigarettes, eat unhealthy foods, and avoid exercise, knowing these habits are a prescription for an early death. And so what has worked to establish our species could be our undoing if we continue to deny the consequences of unrealistic approaches to everything from personal health to financial risk-taking to climate change. On the other hand reality-denial affords us many valuable attributes, such as optimism, confidence, and courage in the face of long odds. Presented in homage to Brower's original thinking, DENIAL offers a powerful warning about the dangers inherent in our remarkable ability to ignore reality-a gift that will either lead to our downfall, or continue to be our greatest asset.

    It's an evolutionary riddle that at long last makes sense in this intriguing book about what gossip has done for our talkative species. Psychologist Robin Dunbar looks at gossip as an instrument of social order and cohesion--much like the endless grooming with which our primate cousins tend to their social relationships.Apes and monkeys, humanity's closest kin, differ from other animals in the intensity of these relationships. All their grooming is not so much about hygiene as it is about cementing bonds, making friends, and influencing fellow primates. But for early humans, grooming as a way to social success posed a problem: given their large social groups of 150 or so, our earliest ancestors would have had to spend almost half their time grooming one another--an impossible burden. What Dunbar suggests--and his research, whether in the realm of primatology or in that of gossip, confirms--is that humans developed language to serve the same purpose, but far more efficiently. It seems there is nothing idle about chatter, which holds together a diverse, dynamic group--whether of hunter-gatherers, soldiers, or workmates.Anthropologists have long assumed that language developed in relationships among males during activities such as hunting. Dunbar's original and extremely interesting studies suggest otherwise: that language in fact evolved in response to our need to keep up to date with friends and family. We needed conversation to stay in touch, and we still need it in ways that will not be satisfied by teleconferencing, email, or any other communication technology. As Dunbar shows, the impersonal world of cyberspace will not fulfill our primordial need for face-to-face contact.From the nit-picking of chimpanzees to our chats at coffee break, from neuroscience to paleoanthropology, Grooming, Gossip, and the Evolution of Language offers a provocative view of what makes us human, what holds us together, and what sets us apart.

    Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

    Ginger Munz, a woman dying of cancer hires him to find the son she lost as a baby. The child’s father is a sadistic sociopath named Moon who has vowed to kill her and Josh’s girlfriend Cass, for ratting him out. The trail leads to the Sturgis Motorcycle Rally and west into no-man’s land where Josh learns the monstrous fate of the stolen child.Josh is the BIKER, caught up in a race for survival against a human monster on the road between heaven and hell at the end of which lies either salvation or damnation. Baron spins a tale of unrelenting suspense and horror that moves across his narrative landscape like the roar of a chopper’s engine.

    It is only in recent decades that the confusions, disorientations and very different world views that arise as a result of communication have become an independent field of research. One of the experts who has been working in this field is Dr. Paul Watzlawick, and he here presents, in a series of arresting and sometimes very funny examples, some of the findings.

    Reflecting the continuing change and development in modern literacy theory, the key features of this book includes its clarity, brevity, equal coverage of the main literary theories and useful bibliographies of further reading.Literature students will find its clearly defined sections easy to navigate and whilst avoiding over-simplification, it makes a complex subject accessible.

    Having sold over 120,000 copies, Handwriting Analysis has been revised and expanded to include a new chapter on analyzing doodles.

    They can navigate more data than a doctor or lawyer and act with greater precision. For many years we’ve taken solace in the notion that they can’t create. But now that algorithms can learn and adapt, does the future of creativity belong to machines, too?It is hard to imagine a better guide to the bewildering world of artificial intelligence than Marcus du Sautoy, a celebrated Oxford mathematician whose work on symmetry in the ninth dimension has taken him to the vertiginous edge of mathematical understanding. In The Creativity Code he considers what machine learning means for the future of creativity. The Pollockizer can produce drip paintings in the style of Jackson Pollock, Botnik spins off fanciful (if improbable) scenes inspired by J. K. Rowling, and the music-composing algorithm Emmy managed to fool a panel of Bach experts. But do these programs just mimic, or do they have what it takes to create? Du Sautoy argues that to answer this question, we need to understand how the algorithms that drive them work―and this brings him back to his own subject of mathematics, with its puzzles, constraints, and enticing possibilities.While most recent books on AI focus on the future of work, The Creativity Code moves us to the forefront of creative new technologies and offers a more positive and unexpected vision of our future cohabitation with machines. It challenges us to reconsider what it means to be human―and to crack the creativity code.

    [2]. "A publication of the Center for the Book in the Library of Congress"--T.p. verso. Letter of transmittal (p. [1]) from: Book-of-the-Month Club, Inc. Originally published: Washington [D.C.] : Library of Congress, 1987.

    Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun. But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight--for those who want to climb the corporate ladder, but refuse to check their personality at the door. Why Business People Speak Like Idiots exposes four traps that transform us from funny, honest and engaging weekend people into boring business stiffs: • The Obscurity Trap: "After extensive analysis of the economic factors facing our industry, we have concluded that a restructuring is essential to maintaining competitive position. A task force has been assembled..." These are the empty calories of business communication. And, unfortunately, they're the rule. The Obscurity Trap catches idiots desperate to sound smart or prove their purpose, and lures them with message-killers like jargon, long-windedness, acronyms, and evasiveness. • The Anonymity Trap: Businesses love clones--easy to hire, easy to manage, easy to train, easy to replace--and almost everyone is all too happy to oblige. We outsource our voice through templates, speechwriters and email, and cave in to conventions that aren't really even rules. • The Hard-Sell Trap: Legions of business people fall prey to the Hard-Sell Trap. We overpromise. We accentuate the positive and pretend the negative doesn't exist. This may work for those pushing Ginsu knives and miracle Abdominizers, but it's dead wrong for persuading business people to listen. • The Tedium Trap: Everyone you work with thinks about sex, tells stories, gets caught up in life's amazing details, and judges everyone else by the way they look and act. We live to be entertained. We all learned that in Psychology 101, except for the business idiots who must have skipped that semester. They tattoo their long executive-sounding titles on their foreheads, dump pre-packaged numbers on their audience, and virtually guarantee that we want nothing to do with them. This is your wake-up call. Personality, humanity and candor are being sucked out of the workplace. Let the wonks send their empty messages. Yours are going to connect. Fast Company magazine named Why Business People Speak Like Idiots one of the ideas and trends that will change how we work and live in 2005. So grab your cape and sharpen your sword. It's time to fight the bull!

    This helpful guide to the practice of chanting is useful for both the beginner and the experienced yogi.Mantras: Words of Power, now in its beautiful third edition, teaches how Mantra practice can be used to focus the mind and increase awareness. Each chapter of the book builds on learning from the previous chapter, beginning with an explanation about what Mantra is, how to practice, and then giving specific instruction for twelve mantras. It also includes chapters on Mantra and Healing, and Mantra and Initiation.