Sometimes it’s simple and treatable. Other times we get news we can’t fathom, and then are faced with decisions that are literally life and death. How do we decide?In this revolutionary book, practicing physician, behavioural scientist, and bioethicist Peter Ubel reveals how hidden dynamics in the doctor-patient relationship keep us, and our loved ones, from making the best medical choices. From doctors who struggle to explain, to patients who fail to properly listen, countless factors alter the course of our care, causing things to go seriously awry.Dr Ubel has been on both ends of the stethoscope and Critical Decisions will forever change the way we communicate at a time where thoughtful decision-making matters the most.Praise for Critical Decisions:‘The doctor’s office is the worst place to make a mistake. As a physician and a social scientist, Peter Ubel is unparalleled in his understanding of some of the most important decisions we are all facing, or will face.’Dan Ariely, author of Predictably Irrational‘Peter Ubel is a top notch scientist and writer. His ideas are important, his stye is accesible (with the right balance of humour and compassion) and his topic is timely. We need someone like Peter, no—we need Peter—to help us sort out how patients and their doctors can better work together to make these important decisions.’Dan Gilbert, author of Stumbling on Happiness‘The time is right for a book exploring the moral and psychological “mess” that often characterises the doctor/patient relationship. And Peter Ubel has a unique perspective on how to fix this mess. This book could easily become required reading in medical schools. But patients (and aren’t all of us potential patients?) need to read this book too. Required reading in waiting rooms? We can hope.’Carl Elliot, author of Better Than Well

    Childhood should be a happy and carefree time, yet more and more children today are exhibiting symptoms of anxiety, from bedwetting and clinginess to frequent stomach aches, nightmares, and even refusing to go to school. Parents everywhere want to know: All children have fears, but how much is normal? How can you know when a stress has crossed over into a full-blown anxiety disorder? Most parents don’t know how to recognize when there is a real problem and how to deal with it when there is. In Freeing Your Child From Anxiety, a childhood anxiety disorder specialist examines all manifestations of childhood fears, including social anxiety, Tourette’s Syndrome, hair-pulling, and Obsessive Compulsive Disorder, and guides you through a proven program to help your child back to emotional safety. No child is immune from the effects of stress in today’s media-saturated society. Fortunately, anxiety disorders are treatable. By following these simple solutions, parents can prevent their children from needlessly suffering today—and tomorrow. www.broadwaybooks.com

    The scientific data on the link between lifestyle, environmental factors, and cancer risk has been accumulating at an accelerated rate over the past decade: Every week we learn something more that we can do as individuals to decrease the risk of can-cer and improve the likelihood of long-term survival. Many of us--patients and doctors included--do not realize that changes in our daily choices and habits can improve quality of life, increase the chances of survival, and aid in the healing process for those with a diagnosis. These ideas were pioneered in David Servan-Schreiber's Anticancer: A New Way of Life, and became the basis for a research study developed by Lorenzo Cohen and Servan-Schreiber at The University of Texas MD Anderson Cancer Center.Introducing the concept of the "Mix of Six," Cohen and Alison Jefferies make an informed case that building social and emotional support; manag-ing stress; improving sleep, exercise, and diet; and minimizing exposure to environmental toxins work together to promote an optimal environment for health and well-being. While each plays an inde-pendent role, the synergy created by all six factors can radically transform health; delay or prevent many cancers; support conventional treatments; and significantly improve quality of life--as many testi-monies and stories of those in the anticancer com-munity eloquently show.Anticancer Living provides an accessible, pre-scriptive guide to wellness based on the latest scien-tific findings and clinical trials, and it showcases the community of doctors, researchers, caregivers, and patients who have been inspired to create change.*Includes a Bonus PDF with charts, graphs, chapter summaries, and appendices.

    She elected to specialize in critical care--to become an ICU physician--and imagined herself swooping in to rescue patients from the brink of death. But then during her first code she found herself cracking the ribs of a patient so old and frail it was unimaginable he would ever come back to life. She began to question her choice. Extreme Measures charts Zitter's journey from wanting to be one kind of hero to becoming another--a doctor who prioritizes the patient's values and preferences in an environment where the default choice is the extreme use of technology. In our current medical culture, the old and the ill are put on what she terms the End-of-Life Conveyor belt. They are intubated, catheterized, and even shelved away in care facilities to suffer their final days alone, confused, and often in pain. In her work Zitter has learned what patients fear more than death itself: the prospect of dying badly. She builds bridges between patients and caregivers, formulates plans to allay patients' pain and anxiety, and enlists the support of loved ones so that life can end well, even beautifully.

    Sinatra discusses the importance of energy metabolism on cardiovascular health and the positive impact these three energy-supplying nutrients, CoQ10, carnitine, ribose, have on the cardiovascular system. Readers will learn how these miraculous nutrients work throughout the body, essentially charging up every body cell to function at optimal capacity.

    Mike Moreno includes new chapters on supplements and exercise and more than 30 new recipes to help you achieve results fast and effectively.Since Dr. Mike Moreno first published The 17 Day Diet in 2010, millions of people have lost weight using his fast, safe, and extremely effective plan. Dr. Mike listens to his 17 Day Dieters as carefully as he listens to his own patients, and he is always on top of the cutting-edge research in the field of weight management. Using vital reader feedback and the latest science, he has enhanced The 17 Day Diet with three new chapters; 50 new, delicious recipes; and the ability to customize your diet with an optional fasting day. The 17 Day Diet Breakthrough Edition makes everyone’s favorite diet the best and most up-to-date diet on the market. Whether you need to lose 10 pounds or a hundred, Dr. Mike’s plan can help you achieve your weight loss goals quickly and permanently while always ensuring that you feel full, even as you enjoy a wide variety of the foods you love. In fact, that variation in the diet is the key to losing weight: it confuses and boosts your metabolism to help you burn fat rapidly during these four 17-day cycles: Accelerate: The rapid weight loss cycle. You’ll flush sugar and fat from your system and introduce foods and nutrients into your diet that have been proven to trim belly fat, thigh fat, and other stubborn fat zones. Activate: The metabolic boost cycle. You’ll alternate between low- and high-calorie days and watch the fat melt away. Achieve: The steady weight loss cycle. You’ll learn to control portions properly and start the exciting (and quick!) 17 Minute Spot Reduction Workout. Arrive: The efficient control cycle. You’ll be firmly in the habit of healthy eating to support your goal. On weekends, you can even enjoy your favorite foods! Plus: A new, optional transitional day of liquid cleansing that kicks your fat burning into overdrive and a dietary supplement program to support your success. The 17 Day Diet can work for you even if you have food allergies or PMS or are pregnant or constantly traveling. It can be adapted to a wide variety of cuisines, from Chinese to Tex Mex and everything in between. Brimming with helpful tips, interesting facts, and inspiring testimonials from fellow 17 Day Dieters, The 17 Day Diet Breakthrough Edition is the very last diet book you’ll ever need.

    Filled with interactive quizzes, sleep logs, andself-evaluation exercises, which may be used in conjunction withthe patented Sleep Timer, the workbook will help you uncover theunderlying cause of your own sleep problem, and then put together apersonalized action plan for getting a good night's rest.With advice on improving sleep hygiene and diet, the rightexercise, relaxation techniques, and more, No More SleeplessNights Workbook helps you conquer your own poor sleep rightnow. More importantly, it equips you to beat it again if it everreturns to disturb your dreams.

    Randall never gave sleep much thought. That is, until he began sleepwalking. One midnight crash into a hallway wall sent him on an investigation into the strange science of sleep.In Dreamland, Randall explores the research that is investigating those dark hours that make up nearly a third of our lives. Taking readers from military battlefields to children’s bedrooms, Dreamland shows that sleep isn't as simple as it seems. Why did the results of one sleep study change the bookmakers’ odds for certain Monday Night Football games? Do women sleep differently than men? And if you happen to kill someone while you are sleepwalking, does that count as murder?This book is a tour of the often odd, sometimes disturbing, and always fascinating things that go on in the peculiar world of sleep. You’ll never look at your pillow the same way again.

    There was atime when this revered organization ranked among the lowest in the country in this area. Within ten years, however, it had climbed to among the highest and has emerged as the thought leader in the space.How did Cleveland Clinic turn itself around so effectively and so quickly?More important, how can you do the same with your organization?In gripping, visceral, on-the ground fashion, Service Fanatics reveals the strategies and tactics the Clinic applied to become one of today's leading patient-experience healthcare organizations--methods that seamlessly translate to any business seeking to improveits customer experience. This strategic guide covers:How the Clinic's leaders redefined the concept of patient experience and developed a strategy to improve itCritical lessons learned regarding organization, recruitment, training, and measuring service excellenceWays in which the Clinic aligned its entire workforce around its Patients First strategyHow leaders improved the critical element of physician communicationRather than view patients simply as sick people who need treatment, Cleveland Clinic sees them also as important stakeholders in the organization's success. Patients are customers--who desire, pay for, and deserve the best possible care and experience during what is often a challenging time in their lives.Featuring customer service case studies, as well as invaluable insight from C-level executives at top corporations in various industries, Service Fanatics provides actionable lessons for any manager and business leader beyond healthcare.Whether you run a healthcare institution, nonprofit, or for-profit business, Service Fanatics will help you create the kind of customer experience that promises to transform your organization into an industry powerhouse.

    Too bad. Because medicine isn't an industry, it's practically witchcraft. Despite the growth of big pharma, HMOs, and hospital chains, medicine remains the isolated work of individual doctors—and the system is going broke fast.So why is Andy Kessler—the man who told you outrageous stories of Wall Street analysts gone bad in Wall Street Meat and tales from inside a hedge fund in Running Money—poking around medicine for the next big wave of technology?It's because he smells change coming. Heart attacks, strokes, and cancer are a huge chunk of medical spending, yet there's surprisingly little effort to detect disease before it's life threatening. How lame is that—especially since the technology exists today to create computer-generated maps of your heart and colon?Because it's too expensive—for now. But Silicon Valley has turned computing, telecom, finance, music, and media upside down by taking expensive new technologies and making them ridiculously cheap. So why not the $1.8 trillion health care business, where the easiest way to save money is to stop folks from getting sick in the first place?Join Kessler's bizarre search for the next big breakthrough as he tries to keep from passing out while following cardiologists around, cracks jokes while reading mammograms, and watches twitching mice get injected with radioactive probes. Looking for a breakthrough, Kessler even selflessly pokes, scans, and prods himself.CT scans of your heart will identify problems before you have a heart attack or stroke; a nanochip will search your blood for cancer cells--five years before they grow uncontrollably and kill you; and baby boomers can breathe a little easier because it's all starting to happen now.Your doctor can't be certain what's going on inside your body, but technology will. Embedding the knowledge of doctors in silicon will bring a breakout technology to health care, and we will soon see an end of medicine as we know it.

    Robert Meyers spent ten years developing a treatment program that helps Concerned Significant Others (CSOs) both improve the quality of their lives and to learn how to make treatment an attractive option for their partners who are substance abusers. Get Your Loved One Sober describes this multi-faceted program that uses supportive, non-confrontational methods to engage substance abusers into treatment. Called Community Reinforcement and Family Training (CRAFT), the program uses scientifically validated behavioral principles to reduce the loved one's substance use and to encourage him or her to seek treatment. Equally important, CRAFT also helps loved ones reduce personal stress and introduce meaningful, new sources of satisfaction into their life. Key Features CRAFT is more effective than other types of interventions. This breakthrough new system is sweeping the recovery field. This is its first introduction to the general public. Contains simple exercises readers can practice at their own pace, with no costly or heart-breaking interventions. Proven successful for numerous addictions, not just alcoholism. Author Highlights Robert J. Meyers, Ph.D., is an Associate Professor of Psychology at the University of New Mexico. He is also the Associate Director of the Clinical Research Branch of the Center on Alcoholism Substance Abuse and Addictions (CASAA). CASAA is internationally known for its excellence in substance abuse research and treatment development. Dr. Meyers has workedin the substance abuse field for over 27 years and has published several books and dozens of articles. Brenda L. Wolfe, Ph.D., is a Clinical Psychologist specializing in the treatment of Eating Disorders, Substance Abuse, and Post-Traumatic Stress. In addition to her busy private practice, Dr. Wolfe is involved in research collaborations at the University of New Mexico, serves as a corporate consultant for the development of psychologically based services, and is active in various professional organizations. Her books and articles have appeared in both the popular and professional press.

    Geoffrey Kurland was a busy man. His work as a Pediatric Pulmonologist, caring for children with lung diseases such as cystic fibrosis and asthma, led to long hours on the wards at the University of California, Davis Medical Center. At the same time, he was in the midst of training for the Western States Endurance Run, a grueling 100-mile long footrace across the wilderness of the Sierra Nevada Mountains. His long training runs, the responsibilities of patient care and teaching, and relationships attempting to replace his departed girlfriend occupied most of his life. Dr. Kurland’s ordered world is suddenly turned upside-down when he is diagnosed with Hairy Cell Leukemia, a rare blood cancer with a low survival rate. His work, his running, and his friendships are altered by his struggle to survive. He finds he must undergo many of the procedures he performed on his patients, must endure surgery and chemotherapy, and must relinquish control of his life to his physicians, surgeons, and his disease. He learns first-hand what cannot be taught in medical school about the consuming power of a chronic illness and its treatment.Confronting his own mortality, Dr. Kurland is now the patient while remaining a physician and runner. With the support of his physicians at the Mayo Clinic, the University of California, and the University of Pittsburgh, he resolves to continue to live his life despite his potentially fatal disease. He discovers his personal inner strengths as well as weaknesses as he struggles to confront his illness and regain some of the control he lost to it. Along his nearly two and a half year journey, we follow Dr. Kurland as he endures surgical procedures, chemotherapy, and life-threatening complications of his illness. He emerges into remission with new inner strength and understanding of what it means to be a doctor. He also finds that he is still a runner, with the same goal, to run the 100 miles across the Sierra Mountains.REVIEWS: “Taut, dramatic, and intensely real…Very well written.” --Oliver Sacks, the best selling author of SEEING VOICES and HALLUCINATIONS"[MY OWN MEDICINE] should be required reading for every medical professional. Kurland never asks for sympathy or pity. [...] What comes through powerfully is his humanity, which his own bout with illnesses has clearly enhanced, and from which both his patients and his readers will benefit." --THE NEW YORK TIMES"While training as a pediatric pulmonologist, Kurland told a patient, 'I know how you feel'; years later, when he was diagnosed with a rare form of leukemia, he discovered just how untrue this was. [...] The way in which serious illness alters one's sense of self and of life is compellingly expressed in this energetic, nervy narrative, as Kurland's illness and eventual recovery collide with a host of profound shifts—a big career move, the death of a colleague, an unravelling relationship with his girlfriend, and a deepening one with his parents." --THE NEW YORKER"MY OWN MEDICINE is rich in detail, enhanced by the author's skillful handling of the narrative...The book depicts a man who, faced with the painful reality of his own mortality, acknowledges his condition and gears himself to face the challenge." --PITTSBURGH POST-GAZETTE
“The story of Kurland’s battle with a disease that almost took his life is compelling and poignant. Unlike other chroniclers of illness, however, Kurland is a physician caring for critically ill children. Perhaps it is inevitable that his observations on life, death, and suffering should be so informed by his work. The result is a narrative that is both unique and deeply insightful.

    4 Sugar Detox Options. 1 Life-Changing Experience. Live healthier. Lose weight. Cut carbs. Gain energy. Sleep better. Most people who choose to do a sugar detox have similar goals. But just because you want to achieve the same things doesn't mean you're starting from the same place. 10-Day Sugar Detox takes into account the real eating habits of aspiring sugar detoxers. It offers four different detoxes, each of which can be undertaken to end sugar addiction safely and successfully. Which sugar detox is right for you? Orange Plan: Vegetarian Yellow Plan: Carnivorous Green Plan: Grain-free, legume-free Blue Plan: Grain-free, legume-free, dairy-free Each sugar detox includes its own shopping list and meal plan for the 10-day period-so the only thing you have to think about is how good you're going to feel by the end. Recipes include: Cheesy Bacon Breakfast Casserole, Steak Salad with Goat Cheese, Curried Carrot Soup with Basil, Sesame-Ginger Soba Noodles, Spicy Salmon Burgers, Grilled Garlic-Rosemary Pork Tenderloin, Chocolate-Almond Fondue, and more!"

    Discusses the causes, symptoms, and treatment of attention-deficit Disorder (ADD).

    It is the history of who you are and how you came to be. It is unique to you, as it is to each of the 100 billion modern humans who have ever drawn breath. But it is also our collective story, because in every one of our genomes we each carry the history of our species births, deaths, disease, war, famine, migration, and a lot of sex. Since scientists first read the human genome in 2001, it has been subject to all sorts of claims, counterclaims, and myths. In fact, as Adam Rutherford explains, our genomes should be read not as instruction manuals, but as epic poems. DNA determines far less than we have been led to believe about us as individuals, but vastly more about us as a species. In this captivating journey through the expanding landscape of genetics, Adam Rutherford reveals what our genes now tell us about history, and what history tells us about our genes. From Neanderthals to murder, from redheads to race, dead kings to plague, evolution to epigenetics, this is a demystifying and illuminating new portrait of who we are and how we came to be."