He asks: How do we "read" other people?What is the neurochemistry behind love and sex?What does it mean that the brain is teeming with powerful chemicals closely related to recreational drugs?Why does music move us to tears?Where do breakthrough ideas come from? Johnson answers these and many more questions arising from the events of our everyday lives. You do not have to be a neuroscientist to wonder, for example, why do you smile? And why do you sometimes smile inappropriately, even if you don't want to? How do others read your inappropriate smile? How does such interplay occur neurochemically, and what, if anything, can you do about it? Fascinating and rewarding, Mind Wide Open speaks to brain buffs, self-obsessed neurotics, barstool psychologists, mystified parents, grumpy spouses, exasperated managers, and anyone who enjoys speculating and gossiping about the motivations and behaviors of other human beings. Steven Johnson shows us the transformative power of understanding brain science and offers new modes of introspection and tools for better parenting, better relationships, and better living.

    In The Forgetting Machine, neuroscientist Rodrigo Quiroga explains how the mechanics of memory illuminates these discussions, with implications for everything from understanding Alzheimer's disease to the technology of Artificial Intelligence. You'll also learn about the research behind what Quiroga coined -Jennifer Aniston Neurons---cells in the human brain that are responsible for representing specific concepts, such as recognizing a certain celebrity's face. The discovery of these neurons opens new windows into the workings of human memory. In this accessible, fascinating look at the science of remembering, you'll learn how we turn perceptions into memories, how language shapes our experiences, and the crucial role forgetting plays in human recollection. You'll see how electricity, chemistry, and abstraction combine to form something more than the human brain--the human mind. And you'll gain surprising insight into what our brains can tell us about who we are. The Forgetting Machine takes us on a journey through science and science fiction, philosophy and identity, using what we know about how we remember (and forget) to explore the very roots of what makes us human.

    It’s a choose-your-own-adventure guide to the world of rapid learning.#1 New York Times bestselling author (and lifelong non-cook) Tim Ferriss takes you from Manhattan to Okinawa, and from Silicon Valley to Calcutta, unearthing the secrets of the world’s fastest learners and greatest chefs. Ferriss uses cooking to explain “meta-learning,” a step-by-step process that can be used to master anything, whether searing steak or shooting 3-pointers in basketball. That is the real “recipe” of The 4-Hour Chef.You'll train inside the kitchen for everything outside the kitchen. Featuring tips and tricks from chess prodigies, world-renowned chefs, pro athletes, master sommeliers, super models, and everyone in between, this “cookbook for people who don’t buy cookbooks” is a guide to mastering cooking and life.The 4-Hour Chef is a five-stop journey through the art and science of learning:1. META-LEARNING. Before you learn to cook, you must learn to learn. META charts the path to doubling your learning potential.2. THE DOMESTIC. DOM is where you learn the building blocks of cooking. These are the ABCs (techniques) that can take you from Dr, Seuss to Shakespeare.3. THE WILD. Becoming a master student requires self-sufficiency in all things. WILD teaches you to hunt, forage, and survive.4. THE SCIENTIST. SCI is the mad scientist and modernist painter wrapped into one. This is where you rediscover whimsy and wonder.5. THE PROFESSIONAL. Swaraj, a term usually associated with Mahatma Gandhi, can be translated as “self-rule.” In PRO, we’ll look at how the best in the world become the best in the world, and how you can chart your own path far beyond this book.

    In order to ensure a high level of knowledge and training, the International Requirements Engineering Board (IREB) worked out the training concept “Certified Professional for Requirements Engineering”, which defines a requirements engineer’s practical skills on different training levels. The book covers the different subjects of the curriculum for the “Certified Professional for Requirements Engineering” (CPRE) defined by the International Requirements Engineering Board (IREB). It supports its readers in preparing for the test to achieve the “Foundation Level” of the CPRE.

    It will also help graduate students finish in less time, for less money, and with less trouble.Based on interviews with career counselors, graduate students, and professors, Getting What You Came For is packed with real-life experiences. It has all the advice a student will need not only to survive but to thrive in graduate school, including: instructions on applying to school and for financial aid; how to excel on qualifying exams; how to manage academic politics--including hostile professors; and how to write and defend a top-notch thesis. Most important, it shows you how to land a job when you graduate.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    Although we are unaware of it, our brains sift through and discard billions of pieces of data in order to allow us to understand the world around us. In fact, most of what we call thought is actually the unconscious discarding of information. What our consciousness rejects constitutes the most valuable part of ourselves, the "Me" that the "I" draws on for most of our actions--fluent speech, riding a bicycle, anything involving expertise. No wonder that, in this age of information, so many of us feel empty and dissatisfied. As engaging as it is insightful, this important book encourages us to rely more on what our instincts and our senses tell us so that we can better appreciate the richness of human life.

    When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water, turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.' Dr Ben Goldacre is the author of the Bad Science column in the Guardian. His book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads.

    The Archaeology of Mind presents an affective neuroscience approach which takes into consideration basic mental processes, brain functions, and emotional behaviors that all mammals share to locate the neural mechanisms of emotional expression. It reveals for the first time the deep neural sources of our values and basic emotional feelings.This book elaborates on the seven emotional systems that explain how we live and behave. These systems originate in deep areas of the brain that are remarkably similar across all mammalian species. When they are disrupted, we find the origins of emotional disorders:- SEEKING: how the brain generates a euphoric and expectant response- FEAR: how the brain responds to the threat of physical danger and death- RAGE: sources of irritation and fury in the brain- LUST: how sexual desire and attachments are elaborated in the brain- CARE: sources of maternal nurturance- GRIEF: sources of non-sexual attachments- PLAY: how the brain generates joyous, rough-and-tumble interactions- SELF: a hypothesis explaining how affects might be elaborated in the brainThe book offers an evidence-based evolutionary taxonomy of emotions and affects and, as such, a brand-new clinical paradigm for treating psychiatric disorders in clinical practice.

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    Evidence has shown that creative geniuses are not attached to one identity, but constantly willing to rethink their stances and that leaders who admit they don't know something and seek critical feedback lead more productive and innovative teams.New evidence shows us that as a mindset and a skilllset, rethinking can be taught and Grant explains how to develop the necessary qualities to do it. Section 1 explores why we struggle to think again and how we can learn to do it as individuals, arguing that 'grit' alone can actually be counterproductive. Section 2 discusses how we can help others think again through learning about 'argument literacy'. And the final section 3 looks at how schools, businesses and governments fall short in building cultures that encourage rethinking.In the end, learning to rethink may be the secret skill to give you the edge in a world changing faster than ever.

    In this fascinating journey from philosophy to science, Stephen S. Hall gives us a penetrating history of wisdom, from its sudden emergence in the fifth century B.C. to its modern manifestations in education, politics, and the workplace. Hall’s bracing exploration of the science of wisdom allows us to see this ancient virtue with fresh eyes, yet also makes clear that despite modern science’s most powerful efforts, wisdom continues to elude easy understanding.

    The Scientist's Guide to Writing provides practical advice to help scientists become more effective writers so that their ideas have the greatest possible impact.Drawing on his own experience as a scientist, graduate adviser, and editor, Stephen Heard emphasizes that the goal of all scientific writing should be absolute clarity; that good writing takes deliberate practice; and that what many scientists need are not long lists of prescriptive rules but rather direct engagement with their behaviors and attitudes when they write. He combines advice on such topics as how to generate and maintain writing momentum with practical tips on structuring a scientific paper, revising a first draft, handling citations, responding to peer reviews, managing coauthorships, and more.In an accessible, informal tone, The Scientist's Guide to Writing explains essential techniques that students, postdoctoral researchers, and early-career scientists need to write more clearly, efficiently, and easily.Emphasizes writing as a process, not just a productEncourages habits that improve motivation and productivityExplains the structure of the scientific paper and the function of each partProvides detailed guidance on submission, review, revision, and publicationAddresses issues related to coauthorship, English as a second language, and more

    But how the mind works remains one of humankind's greatest mysteries. With boundless curiosity and enthusiasm, Shannon Moffett, a Stanford medical student, takes us down the halls of neuroscience to the front lines of cutting-edge research and medicine to meet some of today's most extraordinary scientists and thinkers, all grappling with provocative questions: Why do we dream? How does memory work? How do we see? What happens when we think? Each chapter delves into a different aspect of the brain, following the experts as they chart new ground. Moffett takes us to a lab where fMRI scans reveal the multitude of stimuli that our brains unconsciously take in; inside an operating room where a neurosurgeon removes a bullet from a patient's skull; to the lab of Christof Koch, a neuroscientist tracking individual neurons in order to crack the code of consciousness; and to a research lab where scientists are investigating the relationship between dreams and waking life. She also takes us beyond the scientific world—to a Zen monk's zendo, where she explores the effects of meditation on the brain; inside the home of a woman suffering from dissociative identity disorder; to a conference with the philosopher Daniel Dennett, who uses illusions, magic, tricks, and logic to challenge our assumptions about the mind; and to the home of the late Nobel Laureate Francis Crick, co-discoverer with James Watson of DNA's double-helix structure. Filled with fascinating case studies and featuring a timeline that tracks the development of the brain from conception to death, The Three Pound Enigma is a remarkable exploration of what it means to be human.

    I wish I could go back in tie and give to myself 20 years ago. I would have been a ten times better CEO. I recommend it to every entrepreneur I talk to. This is an absolute MUST read." - Jeff Davis, Founder & Chairman, 12 Mavens Behind Every Successful Founder is a Powerful Force Multiplier. Today's Entrepreneurs and business owners are always on, often overworked, bordering on burnout, suffering from decision fatigue, and trying to juggle it all while keeping their health and home life thriving and their businesses growing. Today's Executive Assistants are business-savvy leaders and are not content to sit on the sidelines. They want in on the action. They want to know that what they are doing is a value-add to their Executive and to the business as a whole. Yet, too often, EAs are kept at a distance and left unfulfilled. Sound familiar? Entrepreneurs and Executive Assistants need each other to survive and thrive. Entrepreneurs need a Force Multiplier (aka Executive Assistant), a strategic partner who will bring order to the chaos and take on the miscellaneous 80 percent of their workload - and who will help them create the foundation that will allow them to build a life and business without limits. Executive Assistants need a Founder (aka an Entrepreneur), a visionary, a driven, growth-minded leader who will reignite their passion for their career, challenge them to think bigger, and allow them to use their project management and leadership skills, along with their business acumen, to help create the foundation that will allow them both to build a life and career without limits. If you are an Executive Assistant interested in learning how to build a dynamic and fulfilling career, or a leader looking to hire or establish a better relationship with your right hand, then this book is for you. The Founder and the Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together explores the partnership between the Entrepreneur and the Executive Assistant. Listen to it together. Compare notes. Use it as a catalyst for engaging in fierce conversations. The power of the partnership only works when you are both committed to challenging each other and growing together every day. Founder Adam Hergenrother and his Chief of Staff, Hallie Warner, have worked side by side for over eight years. Adam brings the vision and Hallie follows through. They don't have it all figured out; they are far from perfect, and they've had their share of growing pains over the years.Throughout this book, they share what's worked for them, what they've learned along this journey, and some best practices that they recommend you implement immediately to get results. It is their hope that the lessons you learn here will help you find success and fulfillment in your business, your career, and your life as a whole. Without a doubt, together you will achieve more. Let's get started. "I have been at Amazon for 3.5 years, and I am proud to say that I have been hired as an A to an Executive here starting next Monday! This book has been so informative and helpful in preparing me for the role - I wish I had discovered it prior to my interview! Thankfully I landed the job, and I'm sure that I will continue to reference this book as I settle into my new role." - Kathleen Dawson, Executive Assistant, Amazon "If you are part of an executive/executive assistant relationship, this book will challenge you to consider the current value of that relationship and encourage you to raise the bar.