Semiology of Graphics


Jacques Bertin - 1967
    Founded on Jacques Bertin’s practical experience as a cartographer, Part One of this work is an unprecedented attempt to synthesize principles of graphic communication with the logic of standard rules applied to writing and topography. Part Two brings Bertin’s theory to life, presenting a close study of graphic techniques including shape, orientation, color, texture, volume, and size in an array of more than 1,000 maps and diagrams.

Art and Visual Perception: A Psychology of the Creative Eye


Rudolf Arnheim - 1954
    Gestalt theory and the psychology of visual perception form the basis for an analysis of art and its basic elements.

The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them


Ilise Benun - 2008
    Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Free Speech & Postmodernism


Stephen R.C. Hicks - 2010
    The attacks have come not only from traditional conservatives but increasingly from the postmodern left. In this essay, Stephen Hicks presents and dissects the philosophical arguments made by the postmoderns for speech restrictions and responds with a vigorous and updated liberal case for free speech.

Art and Illusion: A Study in the Psychology of Pictorial Representation


E.H. Gombrich - 1960
    It seeks to answer a simple question: why is there such a thing as style? The question may be simple but there is no easy answer, and Professor Gombrich's brilliant and wide-ranging exploration of the history and psychology of pictorial representation leads him into countless crucial areas. Gombrich examines, questions and re-evaluates old and new ideas on such matters as the imitation of nature, the function of tradition, the problem of abstraction, the validity of perspective and the interpretation of expression: all of which reveal that pictorial representation is far from being a straightforward matter. First published more than 40 years ago, Art and Illusion has lost none of its vitality and importance. In applying the findings of experimental science to a nuanced understanding of art and in tackling complex ideas and theoretical issues, Gombrich is rigorous.Yet he always retains a sense of wonder at the inexhaustible capacity of the human brain, and at the subtlety of the relationships involved in seeing the world and in making and seeing art. With profound knowledge and his exceptional gift for clear exposition, he advances each argument as an hypothesis to be tested. The problems of representation are forever fundamental to the history of art: Art and Illusion remains an essential text for anyone interested in understanding the complexities of art. For the sixth edition Professor Gombrich has written an entirely new 12-page preface, in which he makes use of the distinction between an image and a sign, so as to clarify his intentions in writing the book in the first place.

The Top Insults: How to Win Any Argument...While Laughing!


Full Sea Books - 2013
     “You’re about as useful as a windshield wiper on a goat’s butt.” Keep this book handy, someday you’ll be glad you have it. “Let's play horse. I'll be the front end and you just be yourself.” Pick any of the many jaw-dropping insults then laugh at the look on your adversary’s face when you whip one out and use it on them. You’ll leave no doubt in their mind that you are a master of sarcastic insults! ADDED BONUS: In addition to the fresh and hilarious insults in this book, you’ll also find great sarcastic observations about life hidden inside this book’s pages, like… “I think the reason so many people have smart phones is because opposites attract!” You’re no idiot, so you need this book to start your new life as the master of sarcastic insults and put-downs! “Hey! Who left the Idiot Box open? Now they're everywhere!”

SUMMARY The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson


OneHour Reads - 2018
    His ultimate proposition is that people need to start caring less about everything. Instead, the key to living a good life is in individuals knowing what matters to them and not wasting energy stressing over every little thing. He then proceeds to educate us on how to move forward by going backwards. Manson strongly believes that the endless pursuit of a flawless life, fueled by today's picture-perfect social media standards, is responsible for many of the psychological illnesses that have become rampant. The book culminates in a conclusion that we need to look beyond ourselves, drop the entitled airs, and embrace the ugliness and uncertainties before we can live better lives. This book contains a comprehensive, well detailed summary and key takeaways of the original book by Mark Manson. It summarizes the book in detail, to help people effectively understand, articulate and imbibe the original work by Mark. This book is not meant to replace the original book but to serve as a companion to it Contained is anExecutive Summary of the original book Key Points of each chapter and Brief chapter-by-chapter summaries To get this book, Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away! Enjoy this edition instantly on your Kindle device! Now available in paperback and digital editions. Audio book coming soon!! Disclaimer: This is a summary, review of the book "The Subtle Art of Not Giving a F*ck" and not the original book.

Theory and Design in the First Machine Age


Reyner Banham - 1980
    It has influenced a generation of students and critics interested in the formation of attitudes, themes, and forms which were characteristic of artists and architects working primarily in Europe between 1900 and 1930 under the compulsion of new technological developments in the first machine age.

The Second Intelligent Species: How Humans Will Become as Irrelevant as Cockroaches


Marshall Brain - 2015
    We currently see no evidence of any kind indicating that extraterrestrials exist outside of our solar system. But at this moment, millions of engineers, scientists, corporations, universities and entrepreneurs are racing to create the second intelligent species right here on planet earth. And we can see the second intelligent species coming from all directions in the form of self-driving cars, automated call centers, chess-playing and Jeopardy-playing computers that beat all human players, airport kiosks, restaurant tablet systems, etc. The frightening thing is that these robots will soon be eliminating human jobs in startling numbers. The first wave of unemployed workers is likely to be a million truck drivers who are replaced by self-driving trucks. Pilots will be eliminated soon as well. Then, as new computer vision systems come online, we will see tens of millions of workers in retail stores, fast food restaurants and construction sites replaced by robots. Unless we take steps now to change the economy, we will soon have tens of millions of workers who are unemployed and seeking welfare because they will have no other choice. Marshall Brain's new book "The Second Intelligent Species: How Humans Will Become as Irrelevant as Cockroaches" explores how the future will unfold as the second intelligent species emerges. The book answers questions like: - How will new computer vision systems affect the job market? - How many people will become unemployed by the second intelligent species? - What will happen to millions of newly unemployed workers? - How can modern society and modern economies cope with run-away unemployment caused by robots? - What will happen when the first sentient, conscious computer appears? - What moral and ethical principles will guide the second intelligent species? - Why do we see no extraterrestrials in our universe? "The Second Intelligent Species" offers a unique and fascinating look at the future of the human race, and the choices we will need to make to avoid massive unemployment and poverty worldwide as intelligent machines start eliminating millions of jobs.

Calligraphy for Beginners: Hand Lettering Made Easy Using Faux Calligraphy


Shelley Hitz - 2018
    I know from experience. In the summer of 2016, I decided to learn hand lettering to create coloring pages for my book, Broken Crayons Still Color. I watched every video I could find and tried all the recommended techniques. However, no matter what I did, even with the best of pens, my lettering looked horrible. Let's admit it: Learning calligraphy is not as easy as some of the artists online make it look. And I was frustrated. I continued my research and discovered faux calligraphy. I decided to use it, along with block lettering, to create my hand-drawn coloring pages. What is Faux Calligraphy? It's fake calligraphy. In my opinion, it is the easiest way to get started. You can achieve a beautiful outcome almost right away, even with your own handwriting. In this book, Calligraphy for Beginners, I will walk you through the steps of how to get started as well as the mistakes to avoid. In calligraphy, your letters will have thick downstrokes and thin upstrokes. With faux calligraphy, you simply add the thickness to your downstrokes after you write the letters. It's a three-step process you'll learn in chapter three. Traditional calligraphy and brush lettering require months of consistent practice to train your hand and develop the muscle memory required to achieve the thick and thin strokes. Even after years of practice, I continue to improve every day. And, honestly, I notice the difference in my lettering if I don't practice consistently for several weeks. Therefore, if you want to achieve a beautiful outcome right away or need to use lettering for a project immediately (like I did), faux calligraphy is a great way to get started. It's a fun way to add text to coloring pages and create beautiful artwork, hand-lettered cards, bookmarks, and so much more. Bonus: As a bonus to this book, you get free access to my faux calligraphy online class ($39 value). To make it as easy as possible for you, I filmed a video demonstrating every letter in the alphabet. Plus, you can download my practice sheets to print off for reference and blank practice sheets for your own lettering. Click the buy button and let's get started!

10 Rules for Achieving English Fluency: Learn how to successfully learn English as a foreign language


Anthony Kelleher - 2014
    These are the same rules that all my top students used to become masters with the English language. Implement 1 of these rules, and your English will improve. Implement all 10, and you're sure to become an excellent English speaker.

Louis Kahn: Essential Texts


Louis I. Kahn - 2003
    Professor Twombly's introduction and headnotes offer incisive commentary on the texts.

The Unknown Craftsman: A Japanese Insight Into Beauty


Soetsu Yanagi - 1972
    What is the value of things made by an anonymous craftsman working in a set tradition for a lifetime? What is the value of handwork? Why should even the roughly lacquered rice bowl of a Japanese farmer be thought beautiful? The late Soetsu Yanagi was the first to fully explore the traditional Japanese appreciation for objects born, not made.Mr. Yanagi sees folk art as a manifestation of the essential world from which art, philosophy, and religion arise and in which the barriers between them disappear. The implications of the author's ideas are both far-reaching and practical.Soetsu Yanagi is often mentioned in books on Japanese art, but this is the first translation in any Western language of a selection of his major writings. The late Bernard Leach, renowned British potter and friend of Mr. Yanagi for fifty years, has clearly transmitted the insights of one of Japan's most important thinkers. The seventy-six plates illustrate objects that underscore the universality of his concepts. The author's profound view of the creative process and his plea for a new artistic freedom within tradition are especially timely now when the importance of craft and the handmade object is being rediscovered.

Authentocrats: Culture, Politics and the New Seriousness


Joe Kennedy - 2018
    So-called illiberal democracy and authoritarian populism are in the political ascendant; the shelves of our bookshops groan with the work of attention-grabbing thinkers insisting that permissiveness, multiculturalism and 'identity politics' have failed us and that we must now fall back on some notion of tradition. We have had our fun, and now it's time to get serious, to shore our fragments against the ruin of postmodernist meaninglessness. It's not only the usual, conservative suspects who have got on board with this argument. Authentocrats critiques the manner in which post-liberal ideas have been mobilised underhandedly by centrist politicians who, at least notionally, are hostile to the likes of Donald Trump and UKIP. It examines the forms this populism of the centre has taken in the United Kingdom and situates the moderate withdrawal from liberalism within a story which begins in the early 1990s. Blairism promised socially liberal politics as the pay-off for relinquishing commitments to public ownership and redistributive policies: many current centrists insist New Labour's error was not its capitulation to the market, but its unwillingness to heed the allegedly natural conservatism of England's provincial working classes. In this book, we see how this spurious concern for 'real people' is part of a broader turn within British culture by which the mainstream withdraws from the openness of the Nineties under the bad-faith supposition that there's nowhere to go but backwards. The self-anointing political realism which declares that the left can save itself only by becoming less liberal is matched culturally by an interest in time-worn traditional identities: the brute masculinity of Daniel Craig's James Bond, the allegedly 'progressive' patriotism of nature writing, a televisual obsession with the World Wars. Authentocrats charges liberals themselves with fuelling the post-liberal turn, and asks where the space might be found for an alternative.

Think In Systems: The Theory and Practice of Strategic Planning, Problem Solving, and Creating Lasting Results - Complexity Made Simple


Zoe McKey - 2018
    Sometimes our best efforts can result in the opposite of what we want over time. How can we avoid these unwanted results? If we apply conventional thinking to complex issues, we often maintain or increase the very problems we want to fix. There is, however, a solution to get the desired results. Think in Systems is a concise information manual offering high-level problem-solving methods for personal and global issues. The book presents the main features of systems thinking in an understandable and everyday manner, helping you to develop this skill top analysts and world leaders use. If you thought that complex thinking is only for people who deal with complex issues like running a company or country, think again. Every issue is complex. Running out of gas is a simple problem, but I’m sure you’re dealing with much greater headaches on a daily basis. Your life is a system. Everything that is connected to your system (life) is a part of it. However, you are just a subsystem in the larger picture. Your town, country, the world, the solar system are all bigger systems you are a part of. These systems are interconnected. Whatever you do will affect the system and whatever the system does will affect your life. Systems can have positive and negative effect on your life – or on the life of people generally. The greatest problems like hunger, war, and poverty are all failures in the system. Similarly, fights with your loved ones, being stuck in a rut at your job are also system failures. They are not only your fault. Thus they can’t be fixed with a simple cause-effect thinking. Learn to use systems thinking in your business, relationships, friendships, and general political, socio-economic, and environmental issues. Systems thinking boosts your critical thinking skills, makes you more logical, enhances your analytical abilities, and makes you more creative. Systems thinking won’t put extra pressure on your cognition. Quite the contrary, you’ll have fewer headaches knowing that you surely didn’t miss any detail when you tried to solve a problem. "We cannot solve our problems with the same thinking we used when we created them." Albert Einstein • Learn the main aspects, concepts, and models of systems thinking. • Design models and systems maps to solve your problems • Find solutions to your underlying problems, not just the symptoms • Improve your mental health, wealth, and relationships Systems thinking is a relatively new discipline which doesn’t get the exposure it deserves. However, our world grows more connected, interdependent and complex with each passing day. Becoming a systems thinker will help you to overcome your confusion and fear of missing the whole picture, and help you find more effective solutions to your personal (and if you are up to it), global problems. •Widen your understanding of international economic, political, and socio-economic affairs •Manage your business better •The most helpful materials, books, and experts to learn even more about systems thinking Identify your problems more accurately. Find solutions to your problems, don’t just treat the symptoms.