This began to change with the devising of methods to try to tap into what was going on in the 'black box' of the mind, and the development of 'cognitive psychology'. With the study of patients who had suffered brain damage or injury to limited parts of the brain, outlines of brain components and processes began to take shape, and by the end of the 1970s, a new science, cognitive neuroscience, was born. But it was with the development of ways of accessing activation of the working brain using imaging techniques such as PET and fMRI that cognitive neuroscience came into its own, as a science cutting across psychology and neuroscience, with strong connections to philosophy of mind. Experiments involving subjects in scanners while doing various tasks, thinking, problem solving, and remembering are shedding light on the brain processes involved. The research is exciting and new, and often makes media headlines. But there is much misunderstanding about what brain imaging tells us, and the interpretation of studies on cognition.In this Very Short Introduction Richard Passingham, a distinguished cognitive neuroscientist, gives a provocative and exciting account of the nature and scope of this relatively new field, and the techniques available to us, focusing on investigation of the human brain. He explains what brain imaging shows, pointing out common misconceptions, and gives a brief overview of the different aspects of human cognition: perceiving, attending, remembering, reasoning, deciding, and acting. Passingham concludes with a discussion of the exciting advances that may lie ahead.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    As a result, we've come to accept that boys can't focus in a classroom and girls are obsessed with relationships. That's just the way they're built. In Pink Brain Blue Brain, neuroscientist Lise Eliot turns that thinking on its head. Based on years of exhaustive research and her own work in the new field of plasticity, Eliot argues that infant brains are so malleable that a few small differences at birth become amplified over time, as parents and teachers—and the culture at large—unwittingly reinforce gender stereotypes. Perhaps surprisingly, children themselves exacerbate the differences, by playing to their modest strengths. They constantly exercise those “ball-throwing” or “doll-cuddling” circuits, rarely straying from their comfort zones. But this, says Eliot, is just what they need to do. And parents can help, if they know how and when to intervene. Presenting the latest science at every developmental stage, from birth to puberty, she zeroes in on the precise differences between boys and girls, erasing harmful stereotypes. Boys are not, in fact, “better at math” but at certain kinds of spatial reasoning. Girls are not naturally more empathetic, they’re just encouraged to express their feelings. By appreciating how sex differences emerge—rather than assuming them to be fixed biological facts—we can help all children reach their fullest potential, close the troubling gaps between boys and girls, and ultimately end the gender wars that currently divide us.

    Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be reasoned out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.

    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers.

    Beginning with the macromolecules of DNA and RNA, the author shows how, step-by-step, animal life moved from the simple ability to respond to frequently recurring environmental conditions to much more powerful ways of beating the odds, ways of using patterns of past experience to predict the future in never-before-encountered situations. Whether talking about robots whose video-camera ”eyes” give us the powerful illusion that ”there is somebody in there” or asking us to consider whether spiders are just tiny robots mindlessly spinning their webs of elegant design, Dennett is a master at finding and posing questions sure to stimulate and even disturb.

     If Buddha had been in an MRI machine and not under the Bodhi tree when he attained enlightenment, what would we have seen on the monitor? Dr. Kevin Nelson offers an answer to that question that is beyond what any scientist has previously encountered on the borderlands of consciousness. In his cutting-edge research, Nelson has discovered that spiritual experiences take place in one of the most primitive areas of the brain. In this eloquent, inspired, and reverent book, he relates the moving stories of patients and research subjects, brain scan analysis, evolutionary biology, and beautiful examples of transcendence from literature to reveal the machinery in our heads that enables us to perceive miracles-whether you are an atheist, Buddhist, or the most devout Catholic. The patients and people Nelson discuss have had an extremely diverse set of spiritual experiences, from arguing with the devil sitting at the foot of their hospital bed to seeing the universe synchronize around the bouncing of the ball in a pinball machine. However, the bizarre experiences don't make the people seem like freaks; they seem strangely very much like us, in surprising ways. Ultimately Nelson makes clear that spiritual experiences are not the exception in human life, but rather an inescapable and precious part of every one of us.

    But how will these be affected once we delegate much of the responsibility for them to technology? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifiying behavior. But when we change the motivations for our moral, ethical, and civic behavior, we may also change the very nature of that behavior itself. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we abandon the idea that it is necessarily revolutionary and instead genuinely interrogate what we are doing with it and what it is doing to us.From urging us to abandon monolithic ideas of “the Internet” to showing how to design more humane and democratic technological solutions, To Save Everything, Click Here is a dazzling tour of our technological future, and a searching investigation into the digital version of an enduring struggle: between man and his machines.

    You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    These 24 intriguing and enlightening lectures lay bare the inner workings of our minds – and it's all brought to you by award-winning Professor Stephen P. Hinshaw, an instructor whose training as a clinical psychologist straddles both the science of the mind and its impact on individual lives. His comprehensive and unbiased approach to this subject reveals how the science of the human mind applies to the life of our species – and to your own life as well.

    Why do people—even identical twins reared in the same home—differ so much in personality? Armed with an inquiring mind and insights from evolutionary psychology, Judith Rich Harris sets out to solve the mystery of human individuality.

    The Computer Revolution may be even more life-changing than the Industrial Revolution. We can do things with computers that could never be done before, and computers can do things for us that could never be done before.But our love of computers should not cloud our thinking about their limitations.We are told that computers are smarter than humans and that data mining can identify previously unknown truths, or make discoveries that will revolutionize our lives. Our lives may well be changed, but not necessarily for the better. Computers are very good at discovering patterns, but are uselessin judging whether the unearthed patterns are sensible because computers do not think the way humans think.We fear that super-intelligent machines will decide to protect themselves by enslaving or eliminating humans. But the real danger is not that computers are smarter than us, but that we think computers are smarter than us and, so, trust computers to make important decisions for us.The AI Delusion explains why we should not be intimidated into thinking that computers are infallible, that data-mining is knowledge discovery, and that black boxes should be trusted.

    In other words, by all of us."--Dr. Bernie Siegel, author of Love, Medicine and MiraclesRule One for the neurologist in residence: "You ain't never the same when the air hits your brain." In this fascinating book, Dr. Frank Vertosick brings that fact to life through intimate portraits of patients and unsparing yet gripping descriptions of brain surgery.With insight, humor, and poignancy, Dr. Vertosick chronicles his remarkable evolution from naive young intern to world-class neurosurgeon, where he faced, among other challenges, a six week-old infant with a tumor in her brain, a young man struck down in his prime by paraplegia, and a minister with a .22 caliber bullet lodged in his skull. In candid detail, WHEN THE AIR HITS YOUR BRAIN illuminates both the mysteries of the mind and the realities of the operating room."Riveting."--Publishers Weekly

    They know that whoever successfully creates it will revolutionize our relationship with technology—and make billions of dollars in the process. They call it conversational AI.   Computers that can speak and think like humans may seem like the stuff of science fiction, but they are rapidly moving toward reality. In Talk to Me, veteran tech journalist James Vlahos meets the researchers at Amazon, Google, and Apple who are leading the way. He explores how voice tech will transform every sector of society: handing untold new powers to businesses, overturning traditional notions of privacy, upending how we access information, and fundamentally altering the way we understand human consciousness. And he even tries to understand the significance of the voice-computing revolution first-hand — by building a chatbot version of his terminally ill father.   Vlahos’s research leads him to one fundamental question: What happens when our computers become as articulate, compassionate, and creative as we are?

    But throughout the 1960s and 1970s a diverse group of teachers and students working together on academic computing systems conducted many of the activities we now recognize as personal and social computing. Their networks were centered in New Hampshire, Minnesota, and Illinois, but they connected far-flung users. Joy Rankin draws on detailed records to explore how users exchanged messages, programmed music and poems, fostered communities, and developed computer games like The Oregon Trail. These unsung pioneers helped shape our digital world, just as much as the inventors, garage hobbyists, and eccentric billionaires of Palo Alto.By imagining computing as an interactive commons, the early denizens of the digital realm seeded today's debate about whether the internet should be a public utility and laid the groundwork for the concept of net neutrality. Rankin offers a radical precedent for a more democratic digital culture, and new models for the next generation of activists, educators, coders, and makers.