In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    For over 70 years, Aokigahara, Japan has been a source of mystery for both investigators and paranormal researchers. This beautiful stretch of unkempt woodland, while maintaining the illusion of beauty, harbours a secret which few people are willing to acknowledge. Aokigahara, known to many as the Sea of Trees, is the suicide capital of Japan. Every year, hundreds of people visit the forest with no intention of ever leaving. People who no longer wish to be a part of this world find solace in the isolation of Aokigahara, and willingly take their own lives against its backdrop of chaotic forestry. However, the legend of Aokigahara goes a lot further that simply being alluring scenery for suicide. Its lore is rooted in ancient legend, literature and a historical association with death. Its impact on Japanese culture has been so prominent that Japanese officials rarely acknowledge the forest’s existence in an effort to disassociate it from its macabre infamy. But despite this, Aokigahara’s prominence in not just Japanese culture, but world over, cannot be understated.

    From his humble beginnings as a son of Korean immigrants living in a shack in southwest Japan, to his aim to become No. 1 in the world as CEO of one of Japan’s largest Internet companies, Inoue richly details Son’s inspiring journey and the challenges he faced along the way. Told from the viewpoint of those who know him best—relatives, friends and business partners from around the world—the story reveals the truth about “rising Son,” the man who made “Information Revolution – Happiness for Everyone” his life’s mission.Son was born in 1957 as a third generation Korean resident in Japan’s Saga Prefecture. He entered one of the Prefecture’s most prestigious high schools, attending for just the first semester before dropping out to venture to the US. He was only 16 years old. In the US, he acquired high school graduate equivalency in just three weeks through accelerated study and then entered the University of California, Berkeley. As a college student, he earned his first million dollars for the invention of an automatic voice translator. Then he came back to Japan to found SoftBank. Continuously realizing his aspirations, he made SoftBank into a multibillion dollar enterprise. He attributes his success to making decisions with extraordinary speed and by leveraging his friendships with innovators, including his close friend Steve Jobs. “I will create a self-sustaining enterprise that lasts over 300 years.” Such bold statements have garnered Son attention from all over the world. But who is the real Masayoshi Son? The author Atsuo Inoue has covered Son’s career closely as a journalist and his insightful observations vividly paints an intimate portrait of the charismatic business revolutionary, who blends cool rational thought with fiery passion and genius. “I’ve never seen such a comprehensive account of my life.”–Masayoshi Son, Chairman & CEO of SoftBank Corp. Atsuo Inoue is a Japanese writer and translator. He established his reputation by depicting figures vividly and in depth through penetrating insight. He is regarded as an expert on works covering America and has authored Political Sex Appeal – U.S. President and Hollywood, published by Shincho Shinsho, 2008 Michelle Obama – An American Story by David Colbert, 2009 (Japanese translation)Making it Happen: the New 30 Year Vision of Masayoshi Son, published by Jitsugyo no Nihon Sha, 2010How Wonderful, Frank Capra, published by Shueisha Shinsho, 2011Fragments: Poems, Intimate Notes, Letters of Marilyn Monroe, published by Seigensha Art Publishing, 2012 (Japanese translation)

    This book fills the gaps left by others.The late Master Masatoshi Nakayama, chief instructor of the Japan Karate Association, left this book as a testament. It reveals his great experience as a karate competitor and teacher, describing and illustrating in detail all the correct movements involved in the particular block, punch, or kick you want to perfect, as well as instructions--on combining blocking techniques with decisive counterattacks. Also included is a glossary of all Japanese karate terms and a guide to their pronunciation.Because of the lightning speed of karate techniques, normal camera work often fails to record the action accurately. For this reason, many of the photo sequences found in Dynamic Karate were taken using a stroboscope with a flash time of 1/10,000 of a second, enabling you to follow each movement as it is actually performed.

    The grace and elegance of the Japanese sensibility is reflected in both modern and traditional Japanese homes, from their fluid floor plans to their use of natural materials. In The Japanese House, renowned Japanese photographer Noboru Murata has captured this Eastern spirit with hundreds of vivid color photographs of 15 Japanese homes. As we step behind the lens with Murata, we're witness to the unique Japanese aesthetic, to the simple proportions modeled after the square of the tatami mat; to refined, rustic decor; to earthy materials like wood, paper, straw, ceramics, and textiles. This is a glorious house-tour readers can return to again and again, for ideas, inspiration, or simply admiration.

    Not only was it the first decisive victory for British troops against the Japanese, more significantly, it demonstrated how the Japanese could be defeated. The lessons learned in this tiny and otherwise insignificant corner of the Far East, set up the campaign in Burma that would follow, as General Slim’s Fourteenth Army finally turned defeat into victory.It is an amazing and thrilling story: more gripping than that of Rorke’s Drift, with a more justifiable enemy, and with every bit as many moments of extreme heroism. In this fifteen-day battle of terrifying violence, there was incredible human drama: bloody-hand-to-hand fighting, daring airborne drops, valiant attempts to break the siege, increasingly desperate and suicidal charges by the Japanese, repeated breakthroughs that needed counter-attacking, tragedy, black humour and the ultimate triumph of the defenders.

    In The Essence of Karate, Funakoshi creates, in his own words, a narrative of modern karate. He explains the philosophical and spiritual underpinnings and includes memories of his own training, as well as recollections of other karate masters and the history of the martial art. He also discusses the importance of winning without fighting, and the reason why many great martial artists improve with age.The preface has been contributed by Hirokazu Kanazawa, President of the Shotokan Karate-do International Federation (and Funakoshi's disciple). He fondly writes of his memories of Gichin Funakoshi during his youth and what he learned from the master. In the afterword, the founder's great-nephew, Gisho Funakoshi, shares previously unknown personal anecdotes about his "Uncle Funakoshi."

    For only in Tokyo could an impressionable young man fresh out of college find, in one stroke, a new job, a new family, and a society that lavishes attention on Japanese-speaking gaijin. Yet, even as Alec claims a place in this new world, he is haunted by memories of the one he left behind—a world once infinitely secure but which disintegrated with the breakup of his parents' marriage.In this incandescently observed novel, John Burnham Schwartz introduces readers to one of the most appealing protagonists in contemporary fiction while enchanting them with the keenness of his eye and the aptness of his voice. Through its exquisitely rendered scenes—a fishing trip of Zen-like serenity; a night at a sex club where giggling businessmen dive into the action—and vividly imagined characters—the laughing mother who taught Alec to ride a bicycle; the beautiful sad Japanese woman who teaches him how to love—Bicycle Days surprises, moves, and enlightens us as very few books do.

    The community described is the author's native place, and the characters whose lives are described in vivid detail over a period of years are drawn from life.

    Get a panoramic view of Kyoto at Ginkaku-ji, catch a glimpse of geishas in the Gion district, or see Arashiyama's infinite stalks of bamboo; all with your trusted travel companion. Get to the heart of Kyoto and begin your journey now! Inside Lonely Planet Kyoto Travel Guide: Full-colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer and more rewarding travel experience - including culture, history, performing arts, crafts, architecture, gardens, politics, and tea Free, convenient pull-out Kyoto map (included in print version), plus over 28 neighbourhood maps Covers Arashiyama, Sagano, the Kitayama Area, Northern Higashiyama, Southern Higashiyama, Northwest Kyoto, Downtown Kyoto, Central Kyoto, Kurama, Kibune, Ohara, Takao, the Gion district, Kyoto Station Area, and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Kyoto, our most comprehensive guide to Kyoto, is perfect for both exploring top sights and taking roads less travelled. Looking for more extensive coverage? Check out Lonely Planet's Japan guide for a comprehensive look at all the country has to offer, or Lonely Planet's Discover Japan, a photo-rich guide to the country's most popular attractions. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

    After Japan’s attack on Pearl Harbor, their lives would change forever. Kimiko Miramoto must find a way to survive alone in Japan, the enemy’s country, without being a traitor to her own. In America, Maggie, Akio, and Akio's Caucasian wife, Rose Marie, are labeled enemies of the United States. Taken from their homes, imprisoned, and separated in different internment camps, their hopes, dreams, and loyalty to their beloved country are put to the ultimate test. Japanese Roses tells the story of one Japanese-American family’s incredible struggle to survive, caught in the tides of World War II and conflicted by national loyalty, forced to endure unspeakable betrayal and injustice. Spanning the years of the war for the Pacific, Japanese Roses tells the story not only of one family, but of the struggles of all Japanese Americans during a time when they were labeled the enemy both in their own country and the country of their parents. Alternating between the eyes of Maggie, Rose Marie, and Kimiko, the story moves from the streets of Seattle as the bombs are dropped in Pearl Harbor, to the prison camps that lined America's West Coast, to the devastation of Hiroshima as the war drew to a close. While all three women are separated by the war, they share one goal: They want to go home. But will their homes even exist in the aftermath of the of the war? And will they all reach that place once the last bombs are dropped?

    Dick Seaton is a shy, handsome American whose business takes him to Japan to close a very big deal. In violation of a timeless taboo, Dick and Kanno spend slow, tantalizing days falling in love. Then Dick discovers that Kanno’s love was paid for by his businessmen hosts. Sensing his rage and hurt, Kanno flees in confusion. And, too late, Dick realizes the truth—that she really loved him. Now, a stranger in a strange, exotic land, he must find her—and seduce her back into his life. Love her for a night… and you will remember her for a lifetime.

    Young Jonathan Lusk’s life was perfect. Big Boston house. Swimming pool. Summers on the Cape. His father a Nobel Prize winning Harvard professor; his mother the beautiful only child of Boston socialites. When his parents get caught between rival Arab and Jewish faculty over the creation of the State of Israel, Jonathan’s life is turned upside down. He soon finds himself in Japan, living with his grandfather, former American Ambassador and a judge on the Tokyo War Crimes Tribunals. American opulence and comfort is abruptly replaced by subtle Japanese elegance and traditional austerity. The boy is thrust into a life among strangers and forced to navigate his way through a new country, foreign customs, unfamiliar language, and ultimately political intrigue that will threaten his life. This suspenseful story, one of personal survival, is a testament to a young boy’s perseverance and to human courage and loyalty that are sometimes found in unexpected places.

    He or she is becoming an independent young adult and beginning to make decisions for the future. Yet growing concern about the negative social pressures, safety, and efficiency of our traditional high schools has prompted many parents just like you to teach their teenagers at home. With Homeschooling: The Teen Years as your guide, you'll discover it's not as daunting a task as you've been led to believe. Using real-life stories from dozens of families, this book reveals the secrets of making homeschooling work for you and your teen. You'll discover how to:·Work with your teen to create a unique, individual learning experience ·Make coursework interesting, challenging, and fun ·Allow your teen to discover the best vocational path, including selecting a college ·Know when your teen has "completed" high school ·And much more!"Contains three of the most helpful sentences I've ever read on the question of homeschooling: 'Just start.' 'You will make mistakes.' 'No big deal.' What excellent advice! One of the most thoroughly helpful books I've read in years. If you're homeschooling a teenager you'll want—and need—this outstanding book!" — Helen Hegener, managing editor of Home Education Magazine"Am I crazy? Homeschool my teen? But how do I do it, when should I do it, where do I find information, and is this really a good choice? If this sounds like you, stop shopping and start reading. This book provides insights and solutions to questions from A to Z. Highly recommended!" — Cindy Stanley, sponsor of the Homeschooling for Everyone Conferences"Lots of practical tips, examples, and help. I loved the smorgasbord of ideas from other homeschooling parents of teens, showing the wide range of ways to learn and excel." — Judith Waite Allee, coauthor of Homeschooling on a Shoestring

    In the Pacific, Japan's soldiers had seemed unstoppable. However, the tide was about to turn.On Sunday, 6 September 1942, Japanese land forces suffered their first conclusive defeat at the hands of the Allies. At Milne Bay in Papua New Guinea, a predominantly Australian force - including 75 Squadron (fresh from their action in 44 Days) - fought for two weeks to successfully defend a vital airstrip against a determined Japanese invasion. The victorious Australian army units were crucially supported by two locally-based squadrons of RAAF Kittyhawks.The Battle for Milne Bay and victory for the Allies was a significant turning point in the Pacific War, but while it received worldwide publicity at the time, it has since been largely forgotten... It deserves to be remembered. Michael Veitch, actor, presenter and critically acclaimed author, brings to life the incredible exploits and tragic sacrifices of these Australian heroes in another fast-paced and thrilling tale.