Mark Plaster takes readers beyond the ambulance bay doors into the stranger-than-fiction world of the Emergency Department. By turns heart-warming and gut-wrenching, "Night Shift" chronicles the ebb and flow of human life, in all of its unvarnished glory, as it passes through the doors of the ED.

    Molecular Cell Biology stands out from its peers in this course in that it provides a clear introduction to the techniques and experiments of scientists past and present, not just an "encyclopedia" of information.  This experimental emphasis, together with a solid pedagogical framework in the chapters, provides the clearest, most cutting-edge text available.

    This acclaimed book delivers beautifully illustrated information for learning palpation and the musculoskeletal system. It makes mastering the essential manual therapy skills interesting, memorable and easy. With 504 pages and 1,400 illustrations covering more than 162 muscles, 206 bones, 33 ligaments and 110 bony landmarks, this text provides an invaluable map of the body.This new edition includes an extensive 56-page appendix that describes the common trigger point locations and pain patterns of 100 muscles. Trail Guide to the Body is a highly recommended textbook for the state licensing tests administered by both the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) and the Federation of State Massage Therapy Boards (FSMTB) and is one of only five books on their official examination reference lists. In addition, the Board of Certification program for athletic trainers in the U.S. uses our high-quality Trail Guide to the Body illustrations in their various products, including exams.Whether you are a massage therapist, physical therapist, sports trainer or student in any bodywork modality, Trail Guide to the Body is for you!

    Through its extensive communication with the brain and body, the heart is intimately involved in how we think, feel, and respond to the world. Expanding on their breakthrough book, The HeartMath Solution, the authors offer heart-based techniques and guidelines for living from the heart, which connects the puzzle pieces of our purpose and fulfillment. The book provides information and simple practices for accessing our heart’s intuitive guidance to connect with our highest choices for better outcomes. Our choices are especially important through these changing times because they constantly create or disrupt our peace, happiness and self-security. Our thoughts and feelings influence the chemistry that regulates much of our health — how we feel, for better or worse. Our thoughts, feelings, emotions and attitudes are just frequencies that we can learn to change — once we put our heart into our intention. Heart Intelligence provides practices to replace fear with the attitude of intelligent concern (managed concern) which leaves us in charge and more attuned to intuitive direction. We learn the benefits of practicing simple coherence techniques a few times a day for boosting resilience and emotional balance; making appropriate choices; and clearing our mind from anxiety or overwhelm when needed. It is through deepening our heart intelligence, coherence and connection that humanity will be able to shift from separation to cooperation resulting in higher solutions to our personal and global problems.

    They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.Welcome to the new world of neuromarketing.Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:• The surprising unconscious side of brands.• The biggest myths about consumer psychology.• The real role of emotions in building brands.• Practical tools to use neuroscience to inspire better marketing.Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

    Travell & Simons' Myofascial Pain and Dysfunction: The Trigger Point Manual.

    The book also includes a chapter on clinical pharmacology (which alone accounts for up to 30% of the questions), looking at aspects of drug-induced disease and drug interactions. Finally there is a chapter on statistics and epidemiology which is rarely covered in other texts, but is often included in the exam.Helps MRCP Part 1 candidates prepare for and pass their exam.Addresses an increasingly important topic in the exam.Addresses a topic that is vital to passing the exam, but which most candidates are poorly prepared for.Covers all the relevant basic science subjects plus includes clinical pharmacology.Is of use to candidates studying for other postgraduate exams such as PLAB, USMLE and MRCPCH.Is the first book of its kind in the membership market and is now regarded as essential for exam preparation.

    Revised to reflect the latest research in the field, this book emphasizes the relationships and concepts that link cell and tissue structures with their functions. A bonus image library CD-ROM featuring all the photos and illustrations from the text with "zoom in" and "zoom out" capability is also included.

    Chapters by over 55 specialists provide comprehensive outlines and practice questions for all topics covered in the pharmacy curriculum, including chemistry, pharmaceutics, pharmacology, pharmacy practice, and drug therapy.This edition is reorganized to reflect current changes in the pharmacy curriculum. Brand-new chapters cover medication errors and bowel disorders. The revised chapter on drug-drug and drug-nutrient interactions reflects the greater use of nutraceuticals.

    

    As he bent down to pick up his golf ball, something strange and massive happened inside his head; part of his brain seemed to unhinge, to split apart and float away. For an utterly inexplicable reason, a tiny blood vessel, thin as a thread, deep inside the folds of his gray matter had suddenly shifted ever so slightly, rubbing up against his acoustic nerve. Any noise now caused him excruciating pain. After months of seeking treatment to no avail, in desperation Sarkin resorted to radical deep-brain surgery, which seemed to go well until during recovery his brain began to bleed and he suffered a major stroke. When he awoke, he was a different man. Before the stroke, he was a calm, disciplined chiropractor, a happily married husband and father of a newborn son. Now he was transformed into a volatile and wildly exuberant obsessive, seized by a manic desire to create art, devoting virtually all his waking hours to furiously drawing, painting, and writing poems and letters to himself, strangely detached from his wife and child, and unable to return to his normal working life. His sense of self had been shattered, his intellect intact but his way of being drastically altered. His art became a relentless quest for the right words and pictures to unlock the secrets of how to live this strange new life. And what was even stranger was that he remembered his former self. In a beautifully crafted narrative, award-winning journalist and Pulitzer Prize finalist Amy Ellis Nutt interweaves Sarkin’s remarkable story with a fascinating tour of the history of and latest findings in neuroscience and evolution that illuminate how the brain produces, from its web of billions of neurons and chaos of liquid electrical pulses, the richness of human experience that makes us who we are. Nutt brings vividly to life pivotal moments of discovery in neuroscience, from the shocking “rebirth” of a young girl hanged in 1650 to the first autopsy of an autistic savant’s brain, and the extraordinary true stories of people whose personalities and cognitive abilities were dramatically altered by brain trauma, often in shocking ways. Probing recent revelations about the workings of creativity in the brain and the role of art in the evolution of human intelligence, she reveals how Jon Sarkin’s obsessive need to create mirrors the earliest function of art in the brain. Introducing major findings about how our sense of self transcends the bounds of our own bodies, she explores how it is that the brain generates an individual “self” and how, if damage to our brains can so alter who we are, we can nonetheless be said to have a soul. For Jon Sarkin, with his personality and sense of self permanently altered, making art became his bridge back to life, a means of reassembling from the shards of his former self a new man who could rejoin his family and fashion a viable life. He is now an acclaimed artist who exhibits at some of the country’s most prestigious venues, as well as a devoted husband to his wife, Kim, and father to their three children. At once wrenching and inspiring, this is a story of the remarkable human capacity to overcome the most daunting obstacles and of the extraordinary workings of the human mind.

    This is the story of a surgeon in training and his adventures during the years of his residency.

    The See and Say pronunciation system makes pronouncing unfamiliar terms easy. Because word parts are integral to learning medical terminology, mastery of these "building blocks" is emphasized in every chapter. Organized by body system, chapters begin with an overview of the structures and functions of that system so you can relate these to the specialists, pathology, diagnostic, and treatment procedures that follow. Learning Exercises in each chapter offer a variety of formats that require written answers. Writing terms reinforces learning and provides practice to help master spelling and enhance comprehension.

    New edition of a text for pharmacy students on the quantitative and theoretical principles of science as applied to the practice of pharmacy. Illustrated. Previous edition 1983. DNLM: Chemistry, Pharmaceutical.

    This Box Set Includes 3 Books: Python Programming For Beginners - Learn The Basics Of Python In 7 Days! Python Programming For Intermediates - Learn The Basics Of Python In 7 Days! Python Programming For Advanced - Learn The Basics Of Python In 7 Days! Python Programming For Beginners - Learn The Basics Of Python In 7 Days! Here's what you'll learn from this book: ✓Introduction ✓Understanding Python: A Detailed Background ✓How Python Works ✓Python Glossary ✓How to Download and Install Python ✓Python Programming 101: Interacting With Python in Different Ways ✓How to Write Your First Python Program ✓Variables, Strings, Lists, Tuples, Dictionaries ✓About User-Defined Functions ✓How to Write User-Defined Functions in Python ✓About Coding Style ✓Practice Projects: The Python Projects for Your Practice Python Programming For Intermediates - Learn The Basics Of Python In 7 Days! Here's what you'll learn from this book: ✓ Shallow copy and deep copy ✓ Objects and classes in Python–including python inheritance, multiple inheritances, and so on ✓ Recursion in Python ✓ Debugging and testing ✓ Fibonacci sequence (definition) and Memoization in Python in Python ✓ Arguments in Python ✓ Namespaces in Python and Python Modules ✓ Simple Python projects for Intermediates Python Programming For Advanced - Learn The Basics Of Python In 7 Days! Here's what you'll learn from this book: ✓File management ✓Python Iterator ✓Python Generator ✓Regular Expressions ✓Python Closure ✓Python Property ✓Python Assert, and ✓Simple recap projects Start Coding Now!