Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Vivid and engaging examples further enhance this up-to-date examination of the main problems in contemporary philosophy. It is written for professors teaching a problems-oriented course.

    This text provides a basic treatment of discrete-event simulation, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks. Students and instructors will find a variety of resources at the associated website, www.bcnn.net, including simulation source code for download, additional exercises and solutions, web links and errata.

    The book emphasizes a general introduction to probability theory and provides a detailed discussion of specific designs and analyses that are typically encountered in ecology and environmental science. Appropriate for use as either a stand-alone or supplementary text for upper-division undergraduate or graduate courses in ecological and environmental statistics, ecology, environmental science, environmental studies, or experimental design, the Primer also serves as a resource for environmental professionals who need to use and interpret statistics daily but have little or no formal training in the subject.

    The chapters may be read independently of one another. But when read in order, they tell a more or less continuous story. We begin with some reflections about the legacy of Socrates and then go on to the existence of God, which is perhaps the most basic philosophical question of all because our answer to it influences how we will answer all the others. This leads naturally to a discussion of death and the soul, and then to more modern ideas about the nature of persons. The later chapters are about whether it is possible for us to have objective knowledge in either science or ethics. James Rachels, from the Preface Problems from Philosophy and The Truth About the World: Basic Readings in Philosophy are at once James Rachels' newest contributions to philosophy and his last. In these two books, Rachels found a culminating expression for his love of philosophy.

    In his signature style, he shares this expertise with pastors, lay leaders, and people in the pew who want to see their churches become more vibrant. The 12 practical steps include ways to help people become part of a community, develop a culture of serving, turn visitors into regular attenders, and much more. This short, easy-to-read book is one pastors will want to share with their leadership team.

    Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

    

    Packed with plenty of sample programs, it explains how to work with range objects, control program flow, develop custom dialog boxes, create custom toolbars and menus, and much more.Discover how toGrasp essential programming concepts Use the Visual Basic Editor Navigate the new Excel user interface Communicate with your users Deal with errors and bugs

    To achieve this goal, they focuses on two central questions: "What Are We?" which highlights your place as a planet dweller in an evolving universe, guiding you to better understand where we came from and how we formed; and "How Do We Know?" which provides insights into how the process of science can teach us more about what we are.

    Covering various the materials needed by students in engineering, science, and mathematics, this calculus text makes effective use of computing technology, graphics, and applications. It presents at least two technology projects in each chapter.

    Intuition and computational abilities are stressed. Original material on DE and multiple integrals has been expanded.

    The text covers the neuroanatomy that medical and other healthcare students need, with expanded coverage of neurophysiology and inclusion of clinical content providing real-life application of neuroanatomy and neurophysiologic concepts to clinical neurologic disorders. Its readability and enhanced full-color illustrations make it a favorite among both students and faculty.Provides a single-author approach for a more consistent, readable text.Contains summary statement headings to help you find what you're looking for within the text.Provides an outline introducing each chapter to help students organize and stay focused as they learn.Includes appealing four-color, computerized three-dimensional images of the brain and brain structures fully integrated with the text.Complements an Electronic Image Bank that is also available separately.Includes more coverage of neurobiology and neurophysiology.Gives more clinical content, including many images depicting neurologic disorders.Features an expanded section on higher cortical function.Features an expanded section on learning and memory.Contains a new chapter on the development, maintenance, and repair of neural connections-an explosive area of research in neuroscience.Supplies a glossary of key terms.Replaces many of the older figures with new, computer-generated illustrations.

    Based on B. P. Lathi's widely used book, Linear Systems and Signals, it features additional applications to communications, controls, and filtering as well as new chapters on analog and digital filters and digital signal processing. Lathi emphasizes the physical appreciation of concepts rather than the mere mathematical manipulation of symbols. Avoiding the tendency to treat engineering as a branch of applied mathematics, he uses mathematics to enhance physical and intuitive understanding of concepts, instead of employing it only to prove axiomatic theory. Theoretical results are supported by carefully chosen examples and analogies, allowing students to intuitively discover meaning for themselves.