A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

    It is difficult for us now, even with all our engineering and architectural skills, to imagine the extraordinary ways these medieval houses of worship were constructed. Midway through the twelfth century, the building of cathedrals became a crusade to erect awe-inspiring churches across Europe. In their zeal, bishops, monks, masons, and workmen created the architectural style known as Gothic, arguably Christianity’s greatest contribution to the world’s art and architecture. The style evolved slowly and almost accidentally as medieval artisans combined ingenuity, inspiration, and brute strength to create a fitting monument to their God. Here are the dramatic stories of the building of Saint-Denis, Notre Dame, Chartres, Reims, and other Gothic cathedrals.

    Paul. Now, in Once There Were Castles, he offers a richly illustrated look at another world of ghosts in our midst: the lost mansions and estates of the Twin Cities.Nobody can say for sure how many lost mansions haunt the Twin Cities, but at least five hundred can be accounted for in public records and archives. In Minneapolis and St. Paul, entire neighborhoods of luxurious homes have disappeared, virtually without a trace. Many grand estates that once spread out over hundreds of acres along the shores of Lake Minnetonka are also gone. The greatest of these lost houses often had astonishingly short lives: the lavish Charles Gates mansion in Minneapolis survived only nineteen years, and Norman Kittson’s sprawling castle on the site of the St. Paul Cathedral stood for barely more than two decades. Railroad and freeway building, commercial and institutional expansion, fires, and financial disasters all claimed their share of mansions; others succumbed to their own extravagance, becoming too costly to maintain once their original owners died.The stories of these grand houses are, above all else, the stories of those who built and lived in them—from the fantastic saga of Marion Savage to the continent-spanning conquests of James J. Hill, to the all-but-forgotten tragedy of Olaf Searle, a poor immigrant turned millionaire who found and lost a dream in the middle of Lake Minnetonka. These and many other mansion builders poured all their dreams, desires, and obsessions into extravagant homes designed to display wealth and solidify social status in a culture of ever-fluctuating class distinctions.The first book to take an in-depth look at the history of the Twin Cities’ mansions, Once There Were Castles presents ninety lost mansions and estates, organized by neighborhood and illustrated with photographs and drawings. An absorbing read for Twin Cities residents and a crucial addition to the body of work on the region’s history, Once There Were Castles brings these “ghost mansions” back to life.

    This revised and updated edition delivers the lowdown on the latest and the greatest makers and shapers of the manga scene.Through an A–Z directory, we discover the superstars—both human and fictional—of what is now a vast global industry, inspiring advertisers, filmmakers, creative professionals, millions of avid fans, not to mention an entire cosplay lifestyle, in which manga devotees in elaborate costume meet to celebrate the existence of their characters at huge conventions from Los Angeles to Leipzig.From classic maestros—like Osamu Tezuka (creator of Astro Boy) and Katsuhiro Otomo (creator of Akira)—to newcomers such as Hajime Isayama, each entry includes biographical and bibliographical information, descriptions of main characters, and, of course, plenty of examples of the artist’s finest manga spreads and covers.

    While the publishing industry struggles to adapt to the rapidly changing digital world, independent artists now have the ability to build a successful and lucrative brand completely on their own with a little hard work and some Internet savvy. Now there's nothing stopping you from getting your book in front of thousands or even millions of people. Suddenly you can't blame anyone for not giving you a chance. You can only blame yourself for not trying. So roll up your sleeves, sharpen your pencils and fire up your Internet because we are about to make and sell comics! Jason Brubaker's graphic novel reMIND raised over $125,000 in pre-order sales on Kickstarter, won the Xeric Award and made ALA's Great Graphic Novels for Teens List. This book is a collection of his thoughts, strategies and practical lessons developed during his experience writing, drawing and self-publishing reMIND.

    In his own time, Kilmt (1862-1918) was a highly successful painter, draftsman, muralist, and graphic artist; in the intervening years, iconic works such as The Kiss have been elevated to nothing less than cult status. Klimt's unfading popularity attests to the appeal of not only his aesthetic sensibilities but also that of the recurrent universal themes in his work: love, feminine beauty, aging, and death. He once wrote, "I am a painter who paints day after day from morning to night...Who ever wants to know something about me...ought to look carefully at my pictures." With this overview of Klimt's work, readers will delight in taking up that challenge.About the Series: Each book in TASCHEN's Basic Art series features:a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

    Much better known for his incisive and mordant explorations of power and social exclusion, Foucault here assumes a more playful stance. By exploring the nuances and ambiguities of Magritte's visual critique of language, he finds the painter less removed than previously thought from the pioneers of modern abstraction.

    From the shores of the Black Sea to the endless Kazakh steppe, the bus stops show the range of public art from the Soviet era and give a rare glimpse into the creative minds of the time. Herwig’s series attracted considerable media interest around the world, and now with the 12 year project complete, the full collection will be presented in Soviet Bus Stops as a deluxe, limited edition, hard cover photo book. The book represents the most comprehensive and diverse collection of Soviet bus stop design ever assembled.

    From carving and veneering to jewelry boxes and custom cabinetry, "Woodwork" is the ultimate visual guide to every essential woodworking technique.Featuring an attractive range of finely crafted projects in easy-to-follow step-by-step detail, from household items to furniture, "Woodwork" is an inspiring book for woodworking enthusiasts who want to develop their skills, whether a beginner or more advanced woodworker.

    Yet in 1979, the Amon Carter Museum of Fort Worth, Texas, daringly commissioned him to do just that.The resulting 1985 exhibition and book, In the American West, was a milestone in American photography and Avedon's most important body of work. His unflinching portraits of oilfield and slaughterhouse workers, miners, waitresses, drifters, mental patients, teenagers, and others captured the unknown and often-ignored people who work at hard, uncelebrated jobs. Making no apologies for shattering stereotypes of the West and Westerners, Avedon said, "I'm looking for a new definition of a photographic portrait. I'm looking for people who are surprising—heartbreaking—or beautiful in a terrifying way. Beauty that might scare you to death until you acknowledge it as part of yourself."Photographer Laura Wilson worked with Avedon during the six years he was making In the American West. In Avedon at Work, she presents a unique photographic record of his creation of this masterwork—the first time a major photographer has been documented in great depth over an extended period of time. She combines images she made during the photographic sessions with entries from her journal to show Avedon's working methods, his choice of subjects, his creative process, and even his experiments and failures. Also included are a number of Avedon's finished portraits, as well as his own comments and letters from some of the subjects.Avedon at Work adds a new dimension to our understanding of one of the twentieth century's most significant series of portraits. For everyone interested in the creative process it confirms that, in Laura Wilson's words, "much as all these photographs may appear to be moments that just occurred, they are finally, in varying degrees, works of the imagination."

    This easy-to-follow book — the first devoted entirely to clarifying the laws of perspective — remedies the situation. In it, the author uses over 250 simple line drawings to illustrate the concepts involved.Beginning with clear, concise, immediately applicable discussions of the horizon, vanishing point, and the crucial relationship of eye level to perspective drawing, you'll learn how to place figures and objects in a drawing, depict interiors, create shade and shadows, and achieve all the other elements necessary for a successful perspective drawing. By repeatedly stressing important points, Mr. Norling teaches you to make them second-nature. Moreover, his approach is so simple and direct that no matter how little raw talent or experience you have, you will soon be able to apply these techniques almost instinctively.Mastery of perspective is a basic skill every artist must have. This simple, nontechnical guide will enable you to master its essentials in a relatively short time. Clear and concise, this book is an essential addition to any artist's bookshelf.

    Starting on the streets of New York with simple fly-posters, she has gone on to disseminate her truisms, slogans, memorials and poems through a variety of media. They are enunciated by an unstable register of personae, be it ad-man, stand-up comedian, torturer, victim or evangelist. The sites for her work range from T-shirts and golf balls to dazzling electronic signboards at baseball stadiums.Her work uses language to investigate the nature of ideologies as conscious and unconscious formations about identity and experience. Her complex and poetic texts can be shocking, humorous and intriguing in content. At the same time she draws on Minimalism's use of industrial materials and deploys scale, movement and light to create art of great formal power and beauty.In the Survey, art critic and academic David Joselit surveys Holzer's changing oeuvre, from the first appearance of the streetwise Truisms in the late 1970 to her large-scale installations in museums worldwide. Joan Simon, curator of Holzer's first solo US museum exhibition, discusses with the artist her use of language and its relationship to visual form. In the Focus, Slovenian cultural theorist and philosopher Renata Salecl takes an in-depth look at Holzer's Lustmord series, which was precipitated by the events in the former Yugoslavia and boldly addresses the atrocities committed in war. For the Artist's Choice, the artist's fragmented, unexpected language is mirrored in Samuel Beckett's Ill Seen Ill Said, which the artist has chosen alongside extracts from Crowds and Power by Elias Canetti. A text by the artist on her literary influences accompanies a selection of her signature texts in the Artist's Writings section.

    The stylish design of this book, along with the interior photographs, illustrations and diagrams, make the learning process simple and fun for beginners, and provides useful tips for more advanced readers.With its great flexibility, acrylic paint can mimic the appearance of oils, tempera, and watercolors in unique ways, each method pictured in a separate step-by-step demonstration. The author also examines the use of acrylics with airbrush, sculptural, and printing techniques-even three-dimensional relief painting and collagraphy printing methods are included-and how several of these different creative processes can be integrated successfully in one composition with ink, pencil, charcoal, and pastel. Inspiring examples of representational and abstract subjects are depicted throughout, and a complete survey of all the latest acrylic materials covers the best paint brands, painting mediums, supports, varnishes, brushes, knives, and palettes.This book contains instructions on painting many different subjects, like landscapes, trees, mountains, buildings, still lifes, and portraits. It makes an ideal gift for someone practiced in the arts of acrylic painting, and newcomers to the art form.

    This XXL-format comprehensive survey is the most complete book ever made on the subject of this Italian painter, sculptor, architect, engineer, scientist and all-around genius. With huge, full-bleed details of Leonardo's masterworks, this highly original publication allows the reader to inspect the subtlest facets of his brushstrokes. * Part I explores Leonardo's life and work in ten chapters. All of his paintings are interpreted in depth, with The Annunciation and The Last Supper featured on large double-spreads. * Part II comprises a catalogue raisonn? of Leonardo's paintings, which covers all of his surviving and lost painted works and includes texts describing their states of preservation. * Part III contains an extensive catalogue of his drawings (numbering in the thousands, they cannot all be reproduced in one book); 663 are presented, arranged by category (architecture, technical, anatomical, figures, proportion, cartography, etc). This sumptuous TASCHEN offering is the most thorough and beautifully produced Leonardo book ever published, and this special edition offers it for a third of the usual price.

    The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.