Here's an exhilarating, easy way to learn a word...and never forget it! With games, puzzles, exercises, and whole battery of challenging tests.

    And when that handbook is Rules for Writers, you can be sure the advice they find is practical and reliable—with help for composing and revising, writing arguments, analyzing texts, using grammar and punctuation correctly, and working with sources. In revising the eighth edition, Nancy Sommers has woven a new emphasis on reading critically throughout the first section of the handbook, introduced advice for analyzing multimodal texts, and added help for public speaking. New practical Writing Guides support students working through college assignments in a variety of genres. And new peer review advice helps students effectively comment on drafts and apply feedback to revisions of their own work. All of these improvements help student writers—but they also save you time and effort. You can draw from Rules for Writers for planning class discussions, conducting in-class workshops, and providing feedback on student work that they can easily apply. Rules for Writers even comes with a complete instructor’s manual, Teaching with Hacker Handbooks, with stepped-out lesson plans to customize and sample assignments, syllabi, and rubrics from your peers.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

    Clearly explaining the letters as symbols of precise sounds of speech, the book begins with the earliest known alphabetic inscriptions (circa 1800 b.c.), recently discovered by archaeologists in Egypt, and traces the history of our alphabet through the ancient Phoenicians, Greeks, and Romans and up through medieval Europe to the present day. But the heart of the book is the twenty-six fact-filled “biographies” of letters A through Z, each one identifying the letter’s particular significance for modern readers, tracing its development from ancient forms, and discussing its noteworthy role in literature and other media. We learn, for example, why letter X may have a sinister and sexual aura, how B came to signify second best, why the word mother in many languages starts with M. Combining facts both odd and essential, Letter Perfect is cultural history at its most accessible and enjoyable.

    . . just haven't gotten around to it. No Plot? No Problem! is the kick in the pants you've been waiting for.Let Chris Baty, founder of the rockin' literary marathon National Novel Writing Month (a.k.a. NaNoWriMo), guide you through four exciting weeks of hard-core noveling. Baty's pep talks and essential survival strategies cover the initial momentum and energy of Week One, the critical "plot flashes" of Week Two, the "Can I quit now?" impulses of Week Three, and the champagne and roar of the crowd during Week Four. Whether you're a first-time novelist who just can't seem to get pen to paper or a results-oriented writer seeking a creative on-ramp into the world of publishing, this is the adventure for you.So what are you waiting for? The No Plot? approach worked for the thousands of people who've signed up for NaNoWriMo, and it can work for you! Let No Plot? No Problem! help you get fired up and on the right track.

    Ranging through history, literature, folklore, linguistics, and sociology, this is a breezy, straightforward primer of surprising breadth.

    Yet now, Ferguson shows how the Rest have downloaded the killer apps the West once monopolized, while the West has literally lost faith in itself. Chronicling the rise and fall of empires alongside clashes (and fusions) of civilizations, Civilization: The West and the Rest recasts world history with force and wit. Boldly argued and teeming with memorable characters, this is Ferguson at his very best.

    certainly has, and after forty years of making a living using words in every medium, print or electronic, except greeting cards, he still can't get over his ABCs. In Alphabet Juice, he celebrates the electricity, the juju, the sonic and kinetic energies, of letters and their combinations. Blount does not prescribe proper English. The franchise he claims is "over the counter."Three and a half centuries ago, Thomas Blount produced Blount's Glossographia, the first dictionary to explore derivations of English words. This Blount's Glossographia takes that pursuit to other levels, from Proto-Indo-European roots to your epiglottis. It rejects the standard linguistic notion that the connection between words and their meanings is "arbitrary." Even the word arbitrary is shown to be no more arbitrary, at its root, than go-to guy or crackerjack. From sources as venerable as the OED (in which Blount finds an inconsistency, at whisk) and as fresh as Urbandictionary.com (to which Blount has contributed the number-one definition of alligator arm), and especially from the author's own wide-ranging experience, Alphabet Juice derives an organic take on language that is unlike, and more fun than, any other.

    In this unusual and engaging work, Ackroyd brings the reader through time into the city whose institutions and idiosyncrasies have permeated much of his works of fiction and nonfiction. Peter Ackroyd sees London as a living, breathing organism, with its own laws of growth and change. Reveling in the city’s riches as well as its raucousness, the author traces thematically its growth from the time of the Druids to the beginning of the twenty-first century. Anecdotal, insightful, and wonderfully entertaining, London is animated by Ackroyd’s concern for the close relationship between the present and the past, as well as by what he describes as the peculiar “echoic” quality of London, whereby its texture and history actively affect the lives and personalities of its citizens.London confirms Ackroyd’s status as what one critic has called “our age’s greatest London imagination.”

    Whether you're a beginner, and avid student, or an armchair expert, you'll find plenty to stimulate you within this book.--book jacket

    Volume I teaches the absolute minimum amount of Japanese to live in Japan and handle everyday situations. In the ten years since its publication, Japanese for Busy People has won acceptance worldwide as an effective, easy-to-understand textbook, either for classroom use or for independent study. In this new edition, numerous revisions and additions have been made, taking into account the comments and responses of both students and teachers who have been using the course. In Book I, the revisions are directed at making the grammatical explanations easier to understand, while adding further explanations of points that students have difficulty with. Changes have also been made in favor of more natural practice sentences and dialogues. In addition, new appendices list the particles, interrogatives, and sentence patterns in the book, as well as the kanji introduced. Vocabulary and grammar have been limited to about one-third that usually encountered in beginner courses, and words and patterns that students will find immediately useful are emphasized. The thirty lessons are composed of dialogues, notes on grammar, and vocabulary, exercises and quizzes. In addition to developing verbal fluency, by the time the student is one-third the way through Book I he will have mastered the two phonetic syllabaries of Japanese.

    She takes us from the Paleolithic period and the myths of the hunters right up to the “Great Western Transformation” of the last five hundred years and the discrediting of myth by science. The history of myth is the history of humanity, our stories and beliefs, our curiosity and attempts to understand the world, which link us to our ancestors and each other. Heralding a major series of retellings of international myths by authors from around the world, Armstrong’s characteristically insightful and eloquent book serves as a brilliant and thought-provoking introduction to myth in the broadest sense—and explains why if we dismiss it, we do so at our peril.

    Some system of authority is a requirement of all communal living, and it is only the man dwelling in isolation who is not forced to respond, through defiance or submission, to the commands of others. Obedience, as a determinant of behavior is of particular relevance to our time. It has been reliably established that from 1933 to 1945 millions of innocent people were systematically slaughtered on command. Gas chambers were built, death camps were guarded, daily quotas of corpses were produced with the same efficiency as the manufacture of appliances. These inhumane policies may have originated in the mind of a single person, but they could only have been carried out on a massive scale if a very large number of people obeyed orders.Obedience is the psychological mechanism that links individual action to political purpose. It is the dispositional cement that binds men to systems of authority. Facts of recent history and observation in daily life suggest that for many people obedience may be a deeply ingrained behavior tendency, indeed, a prepotent impulse overriding training in ethics, sympathy, and moral conduct. C. P. Snow (1961) points to its importance when he writes:When you think of the long and gloomy history of man, you will find more hideous crimes have been committed in the name of obedience than have ever been committed in the name of rebellion. If you doubt that, read William Sbirer's 'Rise and Fall of the Third Reich.' The German Officer Corps were brought up in the most rigorous code of obedience . . . in the name of obedience they were party to, andassisted in, the most wicked large scale actions in the history of the world. (p. 24)The Nazi extermination of European Jews is the most extremeinstance of abhorrent immoral acts carried out by thousands ofpeople in the name of obedience. Yet in lesser degree this type ofthing is constantly recurring: ordinary citizens are ordered todestroy other people, and they do so because they consider ittheir duty to obey orders. Thus, obedience to authority, longpraised as a virtue, takes on a new aspect when it serves amalevolent cause; far from appearing as a virtue, it is transformedinto a heinous sin. Or is it?The moral question of whether one should obey when commands conflict with conscience was argued by Plato, dramatized in "Antigone," and treated to philosophic analysis in every historical epoch Conservative philosophers argue that the very fabric of society is threatened by disobedience, and even when the act prescribed by an authority is an evil one, it is better to carry out the act than to wrench at the structure of authority. Hobbes stated further that an act so executed is in no sense the responsibility of the person who carries it out but only of the authority that orders it. But humanists argue for the primacy of individual conscience in such matters, insisting that the moral judgments of the individual must override authority when the two are in conflict.The legal and philosophic aspects of obedience are of enormous import, but an empirically grounded scientist eventually comes to the point where he wishes to move from abstract discourse to the careful observation of concrete instances. In order to take a close look at the act of obeying, I set up a simple experimentat Yale University. Eventually, the experiment was to involve more than a thousand participants and would be repeated at several universities, but at the beginning, the conception was simple. A person comes to a psychological laboratory and is told to carry out a series of acts that come increasingly into conflict with conscience. The main question is how far the participant will comply with the experimenter's instructions before refusing to carry out the actions required of him.But the reader needs to know a little more detail about the experiment. Two people come to a psychology laboratory to take part in a study of memory and learning. One of them is designated as a "teacher" and the other a "learner." The experimenter explains that the study is concerned with the effects of punishment on learning. The learner is conducted into a room, seated in a chair, his arms strapped to prevent excessive movement, and an electrode attached to his wrist. He is told that he is to learn a list of word pairs; whenever he makes an error, be will receive electric shocks of increasing intensity.The real focus of the experiment is the teacher. After watching the learner being strapped into place, he is taken into the main experimental room and seated before an impressive shock generator. Its main feature is a horizontal line of thirty switches, ranging from 15 volts to 450 volts, in 15-volt increments. There are also verbal designations which range from Slight SHOCK to Danger--Severe SHOCK. The teacher is told that he is to administer the learning test to the man in the other room. When the learner responds correctly, the teacher moves on to the next item; when the other man gives an incorrectanswer, the teacher is to give him an electric shock. He is to start at the lowest shock level ( 15 volts) and to increase the level each time the man makes an error, going through 30 volts, 45 volts, and so on.The "teacher" is a genuinely naive subject who has come to the laboratory to participate in an experiment. The learner, or victim, is an actor who actually receives no shock at all. The point of the experiment is to see how far a person will proceed in a concrete and measurable situation in which he is ordered to inflict increasing pain on a protesting victim.

    In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

    As such it has the difficult task of mediating between academic expertise and lived experience, attempting to reconcile opposed interests and perspectives. This clearly written introduction provides a concise but comprehensive overview of the most pressing and controversial issues surrounding contemporary language use today, including intercultural communication, political persuasion, new technologies, the growth of English, language in education, and foreign language teaching and learning.