Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative. But if we view rhetoric in more neutral terms, as the art of persuasion, it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defense of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from ancient Greece, medieval Islamic preaching, the wartime speeches of Winston Churchill, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.About the Series:Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    Out of the turbulence came stronger senses of identity in Scotland, Wales, and Ireland. Yet this was an age, too, of growing definition of Englishness and of a distinctive English cultural tradition.

    Lyman Sargent discusses the role of utopianism in literature, and in the development of colonies and in immigration. The idea of utopia has become commonplace in social and political thought, both negatively and positively. Some thinkers see a trajectory from utopia to totalitarianism with violence an inevitable part of the mix. Others see utopia directly connected to freedom and as a necessary element in the fight against totalitarianism. In Christianity utopia is labelled as both heretical and as a fundamental part of Christian belief, and such debates are also central to such fields as architecture, town and city planning, and sociology among many othersSargent introduces and summarizes the debates over the utopia in literature, communal studies, social and political theory, and theology.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    To place Jesus in his proper historical context, as a Jew from Galilee in the early first century of our era, Bauckham looks at Jewish religion and society in the land of Israel under Roman rule. He explores Jesus' symbolic practices as well as his teachings, looks at his public career and emphasizes how his actions, such as healing and his association with notorious sinners, were just as important as his words. Bauckham writes that Jesus was devoted to the God of Israel, with a special focus on God's fatherly love and compassion, and like every Jewish teacher he expounded the Torah, but did so in his own distinctive way. After a discussion about the way Jesus understood himself and what finally led to his death on a Roman cross, Bauckham concludes by considering the significance Jesus has come to have for Christian faith worldwide.

    In this lively and compact introduction, astrophysicist Andrew King reveals how the laws of physics force stars to evolve, driving them through successive stages of maturity before their inevitable and sometimes spectacular deaths, to end as remnants such as black holes. The book shows how we know what stars are made of, how gravity forces stars like the Sun to shine by transmuting hydrogen into helium in their centers, and why this stage is so long-lived and stable. Eventually the star ends its life in one of just three ways, and much of its enriched chemical content is blasted into space in its death throes. Every dead star is far smaller and denser than when it began, and we see how astronomers can detect these stellar corpses as pulsars and black holes and other exotic objects. King also shows how astronomers now use stars to measure properties of the Universe, such as its expansion. Finally, the book asks how it is that stars form in the first place, and how they re-form out of the debris left by stars already dead. These birth events must also be what made planets, not only in our solar system, but around a large fraction of all stars.

    This book examines the reasons for those views, and explains why ideologies deserve respect as a major form of political thinking. It investigates the centrality of ideologyboth as a political phenomenon and as an organizing framework of political thought and action. It explores the changing understandings of ideology as a concept, and the arguments of the main ideologies. By employing the latest insights from a range of disciplines, the reader is introduced to thevitality and force of a crucial resource at the disposal of societies, through which sense and purpose is assigned to the political world.

    This book describes what schizophrenia is really like, how the illness progresses, and the treatments that have been applied. It also summarizes the most up-to-date knowledge available about the biological bases of this disorder. Finally it attempts to give some idea of what it is like to have schizophrenia and what this disorder tells us about the relationship between mind and brain.

    From deserts to jungles, from deep caves to mountain tops, from pebble tools to satellite photographs, from excavation to abstract theory, archaeology interacts with nearly every other discipline in its attempts to reconstruct the past.

    Reynolds provides a general overview of the history of the subject as it has developed in English, at the same time introducing key debates, developments, and figures in the field. Reynolds demonstrates how writing for children--whether on page or screen--has helped in shaping ideas about culture, society and childhood. She also raises questions about the future of children's literature generally and discusses the shape that it might take.

    In this Very Short Introduction, Daniel K. Gardner explores the major ideas of the Confucian tradition, showing their profound impact on life in China over the last twenty-six centuries. Gardner focuses on two of the Sage's most crucial philosophical questions—what makes for a good person and what constitutes good government—and traces how the great thinkers within the Confucian tradition responded, often quite differently, to these questions. As Gardner makes clear, Confucianism is still very much alive even today. The current Chinese government invokes Confucian political ideals to promote its policies, and the Chinese people are again looking to its teachings for moral direction in a time of rapid socioeconomic change.

    Featuring many striking photos, this Very Short Introduction offers a fascinating portrait of the unique world of each planet as well as an illuminating discussion of moons, asteroids, and Trans-Neptunian objects. Leading planetary scientist David A. Rothery, who has chaired the European Space Agency's Mercury surface and composition working group since 2007, gives a stimulating overview of the origin, nature, and evolution of our Solar System, including the controversial issues of what qualifies as a planet, and what conditions are required for a planetary body to support life. He explains how the surfaces of planets and moons have been sculpted by geology, weather, and impacts by meteors and asteroids. Rothery shows how our knowledge has advanced over the centuries, and how it has expanded at a dramatic rate in recent years, going far beyond our Solar System to explore planets orbiting distant stars.

    Readers meet a people highly skilled in sculpture, astronomy, city planning, poetry, and philosophy, who were also profoundly committed tocosmic regeneration through the thrust of the ceremonial knife and through warfare. Dav�d Carrasco looks beyond Spanish accounts that have colored much of the Western narrative to let Aztec voices speak about their origin stories, the cosmic significance of their capital city, their methods of childrearing, and the contributions women made to daily life and the empire. Carrasco discusses the arrival of the Spaniards, contrasts Aztec mythical traditions about the origins of their city with actual urban life in Mesoamerica, and outlines the rise of the Aztec empire. He also explores Aztecreligion, which provided both justification for and alternatives to warfare, sacrifice, and imperialism, and he sheds light on Aztec poetry, philosophy, painting, and especially monumental sculpture and architecture. He concludes by looking at how the Aztecs have been portrayed in Western thought, art, film, and literature as well as in Latino culture and arts.

    Looking at texts ranging from the Gospels from NagHammadi to the Dialogues with the Risen Savior, Paul Foster shows how the apocryphal gospels reflect the diversity that existed within early Christianity, and considers the extent to which they can be used to reconstruct an accurate portrait of the historical Jesus. Foster demonstrates how closeanalysis of text, contents, and context are vital in assessing the value and authenticity of such ancient documents. Including discussions of controversies and case-studies such as the alleged hoax surrounding the discovery of Secret Mark, Foster concludes that the non-canonical texts, considered inthe correct context, can help us reach a more complete understanding of the multi-faceted nature of early Christianity.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Allen and Cowling start with the simple "prokaryotic" cell--cells with no nucleus--and show how the bodies of more complex plants and animals consist of billions of "eukaryotic" cells, of varying kinds, adapted to fill different roles--red blood cells, muscle cells, branched neurons. The authors also show that each cell is an astonishingly complex chemical factory, the activities of which we have only begun to unravel in the past fifty years.

    It can refer to ecclesiastical architecture, supernatural fiction, cult horror films, and a distinctive style of rock music. It has influenced political theorists and social reformers, as well as Victorian home décor and contemporary fashion. Nick Groom shows how the Gothic has come to encompass so many meanings by telling the story of the Gothic from the ancient tribe who sacked Rome to the alternative subculture of the present day.This unique Very Short Introduction reveals that the Gothic has predominantly been a way of understanding and responding to the past. Time after time, the Gothic has been invoked in order to reveal what lies behind conventional history. It is a way of disclosing secrets, whether in the constitutional politics of seventeenth-century England or the racial politics of the United States. While contexts change, the Gothic perpetually regards the past with fascination, both yearning and horrified. It reminds us that neither societies nor individuals can escape the consequences of their actions.The anatomy of the Gothic is richly complex and perversely contradictory, and so the thirteen chapters here range deliberately widely. This is the first time that the entire story of the Gothic has been written as a continuous history: from the historians of late antiquity to the gardens of Georgian England, from the mediaeval cult of the macabre to German Expressionist cinema, from Elizabethan Revenge Tragedy to American consumer society, from folk ballads to vampires, from the past to the present.