Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    Rather than becoming better problem solvers, kids look to Google to answer their questions for them. Rather than deepening students’ intellectual curiosity, educational technology is too often cumbersome and distracting, causing needless frustration and greatly extending homework time. Rather than becoming the great equalizer, electronic devices are widening the achievement gap. On a mission to educate and empower parents, Clement and Miles provide many real-world examples and cite multiple studies showing how technology use has created a wide range of cognitive and social deficits in our young people. They lift the veil on what’s really going on at school: teachers who are powerless to curb cell phone distractions; zoned-out kids who act helpless and are unfocused, unprepared, and antisocial; administrators who are too-easily swayed by the pro-tech “science” sponsored by corporate technology purveyors. They provide action steps parents can take to demand change and make a compelling case for simpler, smarter, more effective forms of teaching and learning.

    Len Fisher turns his attention to the science of cooperation in his lively and thought-provoking book. Fisher shows how the modern science of game theory has helped biologists to understand the evolution of cooperation in nature, and investigates how we might apply those lessons to our own society. In a series of experiments that take him from the polite confines of an English dinner party to crowded supermarkets, congested Indian roads, and the wilds of outback Australia, not to mention baseball strategies and the intricacies of quantum mechanics, Fisher sheds light on the problem of global cooperation. The outcomes are sometimes hilarious, sometimes alarming, but always revealing. A witty romp through a serious science, Rock, Paper, Scissors will both teach and delight anyone interested in what it what it takes to get people to work together.

    Newkirk almost single-handedly set into motion the largest animal-rights organization in the world, she knew that one person can make a difference. In her new book, Newkirk has collected the wisdom, stories, and insight of more than 50 activists and world-changers who have proven that one person can create a movement. Through fascinating stories and advice, this book offers a roadmap for those of us seeking to better the world, and also provides a boost of inspiration for seasoned activists and other quiet agents of change.

    But what if there were 50,000 small solutions to help us bridge that gap?In Closing the Vocabulary Gap, the author explores the increased demands of an academic curriculum and how closing the vocabulary gap between our 'word poor' and 'word rich' students could prove the vital difference between school failure and success.This must-read book presents the case for teacher-led efforts to develop students' vocabulary and provides practical solutions for teachers across the curriculum, incorporating easy-to-use tools, resources and classroom activities.

    Family psychologist, best-selling author, and parenting expert John Rosemond uses his thirty-six years of professional experience working with families to develop the quintessential "how to" book for parents. Rosemond's step-by-step program, based on biblical principles, traditional parenting approaches, and common sense, covers a wide range of discipline problems applicable to children from toddler to teen.Sections include:Essential Discipline Principles Essential Discipline Tools Perplexing Problems and Simple Solutions Not Your Everyday Problems General Questions and Answers (Troubleshooting)Filled with real-life examples that anyone who's ever been around children can relate to, this book is sure to be one of the most valuable, helpful resources parents have ever stumbled across.

    50 Ways to Get a Job aims to fix that. Job search expert Dev Aujla created 50WaysToGetAJob.com as a way to offer practical, tangible steps to finding (and getting) the right job for you. Within only a few months, over 400,000 people used the site, and Aujla was able to gather data from thousands of individual job searches. In this cleverly constructed guide, Aujla presents the tried-and-tested steps to not only getting hired, but also the secrets to staying motivated and energized throughout the job hunting process.Filled with practical quick-step exercises, this book is designed so you can pick your path through the process, starting where it feels the most natural:- Feeling stuck? Start by sending a "looking for a job" email to five close friends.- Not sure what sort of job you want? Write some creative nonfiction about yourself.- Feeling overwhelmed? Learn the benefits of forty-five minutes of unplugged bliss.- Going on an interview? Practice with a conversation guide.Whether you've just decided to start the hunt or you're gearing up for a big interview, 50 Ways to Get a Job will keep you poised, on-track, and motivated right up to landing your dream career.

    Discusses ways to improve the American educational system, arguing that the art of teaching is far more important than increased spending.

    Noted speaker, musician, and coach Barbara McAfee shows how to become a more effective communicator by mastering the full range of your voice and learning to match tone to content.

    Do you have to be born musical to become musical? Do you have to start at the age of six? Using the tools of his day job as a cognitive psychologist, Gary Marcus becomes his own guinea pig as he takes up the guitar. In a powerful and incisive look at how both children and adults become musical, Guitar Zero traces Marcus’s journey, what he learned, and how anyone else can learn, too. A groundbreaking peek into the origins of music in the human brain, this musical journey is also an empowering tale of the mind’s enduring plasticity. Marcus investigates the most effective ways to train body and brain to learn to play an instrument, in a quest that takes him from Suzuki classes to guitar gods. From deliberate and efficient practicing techniques to finding the right music teacher, Marcus translates his own experience—as well as reflections from world-renowned musicians—into practical advice for anyone hoping to become musical, or to learn a new skill.Guitar Zero debunks the popular theory of an innate musical instinct while simultaneously challenging the idea that talent is only a myth. While standing the science of music on its head, Marcus brings new insight into humankind’s most basic question: what counts as a life well lived? Does one have to become the next Jimi Hendrix to make a passionate pursuit worthwhile, or can the journey itself bring the brain lasting satisfaction?For all those who have ever set out to play an instrument—or wish that they could—Guitar Zero is an inspiring and fascinating look at the pursuit of music, the mechanics of the mind, and the surprising rewards that come from following one’s dreams.

    

    The logical response is to ban electronics in class. But acclaimed educator James M. Lang argues that this solution obscures a deeper problem: how we teach is often at odds with how students learn. Classrooms are designed to force students into long periods of intense focus, but emerging science reveals that the brain is wired for distraction. We learn best when able to actively seek and synthesize new information.In Distracted, Lang rethinks the practice of teaching, revealing how educators can structure their classrooms less as distraction-free zones and more as environments where they can actively cultivate their students' attention.Brimming with ideas and grounded in new research, Distracted offers an innovative plan for the most important lesson of all: how to learn.

    Your body fights to keep you within a range of about 15 pounds -- also known as your "setpoint weight." New research reveals that you can lower your setpoint and end that battle for good by focusing on the quality of calories you eat, not the quantity. With The Setpoint Diet, you will reprogram your body with a 21-day plan to rev up your metabolism, eliminate inflammation, heal your hormones, repair your gut, and get your body working like that of a naturally thin person -- permanently. The Setpoint Diet is a lower-carb menu that focuses on specific anti-inflammatory whole foods, including tons of produce, nutritious proteins, and therapeutic fats. Its creator, Jonathan Bailor, founded SANESolution, a weight loss company that has reached millions of people. Proven to help you lose weight naturally and maintain it, The SetpointDiet is your new blueprint for healthy living.

    The One Week Budget is for anyone that wants to manage their day-to-day money without the day-to-day hassle. Does this sound like you? What are you waiting for? Read the book already! Tiffany "The Budgetnista" Aliche

    Planning ahead is the best way to ensure success when you're trying to eat healthy, but figuring out what to make and eat each week can be overwhelming. Healthy Meal Prep does the work for you with 12 clean-eating meal plans that guide you through preparing a week's worth of wholesome, balanced meals in just a few hours. Learn simple strategies for making meal prep work for your goals, budget, and lifestyle. Stock your fridge with single-serving breakfasts, pre-portioned lunches, and ready-to eat-snacks-- and you won't be tempted to grab unhealthy meals on the go. Head-start staples and delicious prep-ahead dinners keep weeknight cooking to a minimum. Complete nutritional information for every recipe and meal plan are also included.