He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    It was a sport so popular that it created the geography of Italy in the minds of her citizens, and some have said that it was cycling, not political change, that united Italy.Pedalare! Pedalare! is the first complete history of Italian cycling to be published in English. The book moves chronologically from the first Giro d'Italia (Italy's equivalent of the Tour de France) in 1909 to the present day. The tragedies and triumphs of great riders such as Fausto Coppi and Gino Bartali appear alongside stories of the support riders, snow-bound mountains and the first and only woman to ride the whole Giro.Cycling's relationship with Italian history, politics and culture is always up front, with reference to fascism, the cold war and the effect of two world wars. The sport is explored alongside changes in Italian society as a whole, from the poor peasants who took up cycling in the early, pioneering period, to the slick, professional sport of today. Scandals and controversy appear throughout the book as constant features of the connection between fans, journalists and cycling.Concluding with an examination of doping, which has helped to destroy what was at one time the most popular sport of all, Pedalare, Pedalare is an engrossing history of a national passion.

    Shmooze: The Art and Science of Selling Through Relationships presents a composite character of the most successful and gregarious salespeople in America. This character, Mr. Shmooze, demonstrates how to turbocharge sales results by maximizing relationship-selling strategies.

    The 60 cyclists who left Paris to ride through the night to Lyons that first July had little idea they were pioneers of the most famous of all bike races, which would reach its centenary as one of the greatest sporting events on earth. Geoffrey Wheatcroft's masterly history of the Tour de France's first hundred years is not just a hugely entertaining canter through some great Tour stories; nor is it merely a homage to the riders whose names—Coppi, Simpson, Mercx, Armstrong—are synonymous with the event's folly and glory. Focusing too on the race's role in French cultural life, it provides a unique and fascinating insight into Europe's 20th century.

    However, ironically, the more modern solutions you adopt, the harder it is to get results.In?Sales Truth, bestselling author Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales. Some truths you’ll learn include:Many self-proclaimed sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results. The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to a seller or sales team. What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today. Weinberg brings sanity back to the sales table by sharing proven strategies that works firsthand for sales team in several, diverse industries around the globe. Look no further than Weinberg’s powerful principles to help you become a professional sales master and create more new sales opportunities.

    frank and funny' Melanie Sykes'Gritty and glorious' Ruth Field, author of Run Fat B!tch Run'A truly inspiring tale' William Pullen, author of Run for Your Life'Thrillingly honest and hopeful' Jools Walker, author of Back in the Frame*****************************************Rachel is a cyclist. But she was never meant to be.After gaining mental strength and healing through running, she thought she was free. Her depression alleviated, she came off antidepressants, winning races and collecting medals at marathons.But when an injury stopped the only thing helping to quiet the voices in her brain, Rachel found out what she is truly made of. As body dysmorphia began to grip her in earnest, she knew she had to find a different way to kick her mental health demons for the sake of her sanity.So, she went down to her cellar, heaved out her old bike, and started pedalling.Like her life depended on it.A Midlife Cyclist is a tale of two wheels, across the Yorkshire Dales, Vietnam,­ Costa Rica and beyond, and a rider in search of peace.*****************************************Praise for Running For My Life:'Heartwarming' Jo Pavey'Brave and inspiring' Ruth Field'I love Running For My Life' Louise Minchin

    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

    She was pedalling across Turkey when a street dog, Lucy, crossed her path and changed her life forever.Ishbel did not want anything or anyone to slow her down, but when she witnessed Lucy attacked by other dogs, Ishbel rescued her—forming a deep bond between the pair. Ishbel recognized her own vulnerability in her new canine friend and launched a heartfelt mission to find Lucy a home and give her a happy life.Their adventures took them to the Syrian border and into the hearts of everyone who met them. People around the world who followed the story on Ishbel’s blog, World Bike Girl, watched as Lucy’s unconditional love broke down the wall around Ishbel’s heart. When Lucy died unexpectedly in her arms, Ishbel realized that Lucy had found a home after all—with her, and that Ishbel had been Lucy’s happy ever after.

    Now leading cycling journalists Roy M. Wallack and Bill Katovsky have assembled into one essential resource everything cyclists needs to know to bike for a lifetime. These experts present groundbreaking information on medical research, training techniques, nutrition, and technology and equipment trends that impact the sport at every level. They also assess the risks and provide informative solutions to many bike-related conditions that have been overlooked, sensationalized, or are just emerging, including impotence, osteoporosis, weakened immune systems, sore backs, depression, and even fractured relationships. Also featured are a dozen in-depth interviews with cycling legends, such as Gary Fisher, Ned Overend, John Howard, Missy Giove, Eddie B, and Marla Steb. This authoritative guide to getting the most out of your bike riding will appeal to cycling enthusiasts of all ages and abilities, and is a must-read for everyone who loves to get on a bike to compete, to keep fit and promote longevity, for fun, or simply to get from point A to point B.

    In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.This book can quickly take you to the top of your field in professional selling, saving you years of hard work, and earning you thousands of dollars that you would have left on the table.

    It is the start of an ambitious attempt to become perhaps the first person ever to circumnavigate the planet using only a bicycle and boats. With a list of seven challenges to guide him (but no real map), he heads east towards Asia and Australia. The Sydney Opera House is his goal. The story follows Chris as he tackles snowy mountain passes in Turkey, wades across rivers in Tajikistan, eats strange cheeses in Mongolia, and meets with incredible kindness just about everywhere he goes. He lives a simple life - sleeping in a tent, talking to his bike, consuming a really unbelievable number of biscuits, and all the time stubbornly refusing to have anything whatsoever to do with motor vehicles (or escalators). But can he overcome all of the visa deadlines, the breakdowns, the bad roads, the headwinds, the kamikaze kangaroos, and the surprisingly frequent danger of being distracted by members of the opposite sex, to successfully pedal all of the way to Sydney?

    Inside you'll find Steyn's take on Ronald Reagan, Idi Amin, the Princess of Wales, Bob Hope, Madame Chiang Kai-shek, Artie Shaw and Pope John Paul II - plus Zimbabwe's Reverend Canaan Banana, Scotty from Star Trek, Nixon's secretary and Gershwin's girlfriend. It's the passing parade of our times, from presidents and prime ministers to the guy who invented Cool Whip.

    You will discover that the path to financial freedom lies not in selling but in sharing, and that living your dream begins when you start helping other people live theirs. You will trade the mindset of a SELLfish(TM) for the lifestyle of a STARfish(TM)-and for you and many, many others, that transformation will have an impact beyond anything you can imagine.The road to success is mapped out for you clearly in these pages. It's no secret-not anymore. You're about to discover-The vital link between action and purpose-How to "control the controllables"-How you can remove the pressure so that people love buying from you-The all-important Share Cycle(TM) and how to master its 10 indispensable steps-Proven, no-pressure ways to defuse customer challenges-And much more

    Your purchase includes full audio (as ready by the author with bonus commentary & content) as well as Jim's top selling email marketing course which normally sells for $97! As one of the most read Internet business success authors of all time, Jim is committed to keeping his flagship book up to date and always full of the most cutting edge ideas. Multiple online business strategies are documented as the author advises everyone from "newbies" to seasoned professionals on what DOES and DOESN'T work in the world on online business and Internet marketing RIGHT NOW. The reader will learn to establish multiple automated income streams using proven, creative concepts with numerous examples of successful application given throughout the book. Topics covered include; Selling on Amazon.com, creative uses of eBay, finding and growing a loyal audience online, social marketing, automating your online efforts, effective email marketing and multiple real life success stories from his ever growing audience of creative and successful online entrepreneurs. BONUS: Buyers get full free access to Jim's $97 email marketing course (see chapter 3 for the link!) BONUS 2: Full audio of the book as read by the author!

    In Finding and Funding Great Deals, seasoned real estate agent and investor Anson Young guides you through his tried and true methods for finding deals in any market. Inside, he outlines his own methods as well as other techniques to help new and seasoned investors alike improve their real estate business. This is not a magic pill that will turn you in to a successful investor overnight; instead this is a practical guide to several approaches to use in each step of your real estate deal finding journey. Hard work required (but not included with the purchase of this book). Inside, you will learn: Inside, you’ll discover: Marketing methods Several analysis techniques Funding approaches How to help others through pain points Negotiation techniques How to build your business so you can do it all over again.