At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.Kelley takes the reader through the IDEO problem-solving method:> Carefully observing the behavior or "anthropology" of the people who will be using a product or service> Brainstorming with high-energy sessions focused on tangible results> Quickly prototyping ideas and designs at every step of the way> Cross-pollinating to find solutions from other fields> Taking risks, and failing your way to success> Building a "Greenhouse" for innovationIDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.From the Hardcover edition.

    They turn to philosophy, history, and science to understand why we are drawn to beauty and how it influences the way we feel and behave. Determined to translate their findings into action, Sagmeister & Walsh show us how beauty can improve the world.

    Think again. Tokyo: A Certain Style, the mini-sized decor book with a difference, shows how, for those living in one of the worlds most expensive and densely packed metropolises, closet-sized apartments stacked to the ceiling with gadgetry and CDs are the norm. Photographer Kyoichi Tsuzuki rode his scooter all over Tokyo snapping shots of how urban Japanese really live. Hundreds of photographs reveal the real Tokyo style: microapartments, mini and modular everything, rooms filled to the rafters with electronics, piles of books and clothes, clans of remote controls, collections of sundry objects all crammed into a space where every inch counts. Tsuzuki introduces each tiny crash pad with a brief text about who lives there, from artists and students to professionals and couples with children. His captions to the hundreds of photographs capture the spirit and ingenuity required to live in such small quarters. This fascinating, voyeuristic look at modern life comes in a chunky, pocket-sized format-the perfect coffee table book for people with really small apartments.

    This book differs from others on the market in its focus on the art of decorating cookies, rather than the technique of baking them. Recipes are selected for their visual appeal as much as for their flavor.A beautifully crafted cookie is a work of art and beloved by all. Still-warm cookies fresh from the oven are irresistibly enticing but decorating the treats doubles the fun. Whether it's a cookie exchange, holiday gathering, or Mother's Day tea, decorated cookies are a sweet and memorable addition to any special occasion.The Art of Cookie presents over 40 delectable recipes and inspiring decorating ideas. With a focus on transforming a simple cookie into a masterpiece, each recipe promises both exceptional flavor and visual appeal. The cookie recipes are divided into two main chapters. The first offers favorite and versatile roll-and-cut dough recipes, such as brown sugar cookies and gingerbread, followed by clever, yet simple ideas for decorating them: vibrant vanilla-sugar flowers; alphabet shapes flooded with icing and sprinkled with colorful sugars; and petits fours stacked to resemble a miniature wedding cake. The second chapter includes classics with a modern twist, such as sparkly macarons; wreath-shaped sugar cookies baked with lemon and thyme and decorated with icing ornaments; and striped cookies that taste and look like peppermint sticks. Recipes for various fillings to use with many of the cookies round out the collection. Packed with gorgeous colorful photographs, this book has all the encouragement and know-how you'll need to create artful cookies that look as if they were purchased from a pastry shop.

    Newly expanded with fifty additional pages of text and eighty-five new illustrations, this second edition reflects the exciting developments in typography since the first edition was published in 2002.

    Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

    Design Drawing covers the traditional basics of drawing, including line, shape, tone, and space. The supplemental CD-ROM contains information and instruction that elucidates a broad range of design drawing concepts through animation, video, and three-dimensional models. Intended for use with the book or as a stand-alone product, the CD-ROM includes 25 interactive lessons which demonstrate concepts and techniques in a way that a 2-D book format cannot.

    With Brian Blomerth’s Bicycle Day, the artist has produced his most ambitious work to date: a historical account of the events of April 19, 1943, when Swiss chemist Albert Hofmann ingested an experimental dose of a new compound known as lysergic acid diethylamide and embarked on the world’s first acid trip. Featuring an introduction from renowned ethnopharmacologist, Dennis McKenna, Brian Blomerth’s Bicycle Day combines an extraordinary true story told in journalistic detail with the artist’s gritty, timelessly Technicolor comix style that is a testament to mind expansion, and a stunningly original visual history.

    It's not an autobiography, though it does offer a revealing and highly personal inside view of contemporary culture. It's an essential tool kit for understanding the world around us. Deyan Sudjic studied architecture in Edinburgh, edited Domus in Milan, was the director of the Venice architecture biennale, and a curator in Glasgow, Istanbul and Copenhagen. The author of The Language of Things and The Edifice Complex, Deyan Sudjic is now Director of the Design Museum, London.

    Every creative has their own individual approach, or more importantly their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure strongly in any heated debate about what one should or should not accept as the right way to create the best graphic design. Packed with practical advice but presented in a light-hearted fashion, Graphic Design Rules is the perfect book for the ever-growing group of non-designers who want some graphic design guidance.

    Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

    The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read.Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers: or not; they should find it equally necessary to be visually literate, artists or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read. The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations (See Jane run.), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

    It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered. Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god.This book is designed like a notebook, with all the authors' tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.

    Encyclopaedia Anatomica does just this, page after page, with its high-quality color reproductions of the collection of Florence's Museo La Specola. This amazing set of anatomical models, made mostly of wax, are so brilliantly lifelike that the casual reader is sure to mistake them for extraordinarily well-preserved bodies. Organized by anatomical section, each of hundreds of models are displayed to show off their most flattering aspect; despite the respectful attitudes held by the book editors and designers, the macabre nature of the exhibits is irrepressible. Particularly eerie are the tableaux of Gaetano Giulio Zumbo, who used similar techniques to create terrifying metaphorical portraits of the harsh life of the 18th century. While the descriptions aren't specific enough to yield much insight into the anatomical detail, this would still make an excellent companion to a text or laboratory manual. The introductory essays cover the history of the museum, the artists, and their techniques thoroughly and engagingly. If the inside of the body is as beautiful to you as the outside, you should find Encyclopaedia Anatomica a charmingly powerful work. --Rob Lightner